Reach, one of Ireland’s leading publishers, has proudly announced the acquisition of another impactful campaign with B&Q. This time, the focus is on the TradePoint League, catering to the Fantasy Football league enthusiasts. The campaign aims to heighten brand awareness among the target audience of tradespeople, with a specific emphasis on C1C2 males who are sports enthusiasts residing in the vicinity of B&Q stores. The initiative encourages readers to rally behind the TradePoint brand, which made its debut in Ireland in September 2022.
Promoting the league on the Irish Mirror through content, display, social, and print ads, Reach Solutions has already enlisted the participation of 2,500 players in the league.
Donal Ormsby, Ireland Pricing & Marketing Manager at B&Q commented:
“The TradePoint campaign with Reach has been a great success and is down to the brilliant collaboration and creativity of the B&Q, Reach and Dentsu teams”.
Caroline Christie, Agency Business Manager at Reach Solutions in Ireland, shared her excitement about partnering with B&Q and Dentsu to promote the TradePoint brand. She highlighted the openness of B&Q to innovative approaches, enabling the placement of their brand at the forefront of the online and print presence among the Tradespeople audience.
“We were thrilled with the opportunity to partner with B&Q & Dentsu again this year to promote their TradePoint product. It was amazing to partner with a client so open to trying something new and different enabling us to place their brand at the forefront of our Tradespeople audience online and in print and engage with them in an effective way.
The results speak for themselves and we were absolutely delighted to create and deliver such a successful partnership for B&Q TradePoint & Dentsu”.
Media Enquiries: Aimee Rourke. email: [email protected]
