Sourced from Forbes
Social media allows businesses to share and connect with audiences based on interest, not geography. With daily refresh and a variety of audiences, social media is a platform that allows brands some flexibility in talking about more than just the nuts and bolts of their products or services; it’s a venue where businesses can humanize themselves—an increasingly important factor in marketing.
Just as individual users try to show off their best sides on social media, businesses have traits that show them off in the best fashion. So what are the most important traits brands should show off when marketing on social media? Below, experts from Forbes Agency Council share some of the characteristics they believe help brands stand out among the enormous social media crowd.
1. Authenticity And Personality
Brands should display their “authentic selves” through social media, which means conveying the personality and values of the brand. This can include posts that showcase a great company culture and the team behind the brand, customer success stories demonstrating the true value the customer experienced, and the broader impact and social good the brand is driving. – Elissa Liu, Influential Executive
2. Empathy
Individuals show off in an effort to elicit “peer envy.” Brands have to be mindful of the “push” instead of “pull” in their marketing. The best way for brands to show off is to show they care about their customers. If you are a marketing agency, show off your clients’ wins. If you are a hospitality company, highlight great vacationers. Also, think of your brand persona and show off your team. – Jennifer Barbee, Destination Innovate
