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We were delighted to have Garry Blair from Nielsen join us on Tuesday April 26th for our Toolkit webinar.

In this highly anticipated session, Garry provided his insights on advertising in 2023 and offered valuable predictions on key category insights and trends for 2024.

If you missed out on the session or would like a recap, you can watch it back below!

Sourced from Association of Advertisers in Ireland

 

Sourced from The Association of Advertisers in Ireland

Join us for our upcoming Toolkit session featuring Garry Blair, on April 23rd at 2:15 pm.

In this highly anticipated session, Garry will provide his insights on advertising in 2023 and offer valuable predictions on key category insights and trends for 2024.

📅 Date: April 23rd
⏰ Time: 2:15pm
🌐 Location: Online

Don’t miss out on this exciting opportunity to gain industry knowledge and stay ahead of the curve! Register now to secure your spot for the webinar on April 23rd at 2:15pm.

🔗 Click here to reserve your place

We look forward to seeing you at this engaging Toolkit session! If you have any questions in the meantime, please don’t hesitate to reach out to us.

REGISTER NOW

Sourced from The Association of Advertisers in Ireland

Sourced from Association of Advertisers in Ireland

We were delighted to have Chris Johns and Jim Power join us on Tuesday 27th of February for our Toolkit webinar.

76 states will have elections of one kind or another during 2024. Some analysts think that will be the largest number in history. A lot of those elections could be very consequential.

We start the year with Taiwanese elections – the outcome could well provoke China, widely thought to be preparing for a possible war by the end of the decade. We end with the possible return of Trump. How bad could that be? Unimaginably bad.

Copyright © 2024 Association of Advertisers in Ireland, All rights reserved.

Sourced from Association of Advertisers in Ireland

Sourced from Association of Advertisers in Ireland

2024 – A year when economics will play second fiddle to elections

Places are filling fast! 

We have had a great response so far for our next #Toolkit webinar with Jim Power and Chris Johns to take part in our next Toolkit session on Tuesday, February 27th at 9AM.

Date: February 27th
Time: 9am
Location: Online


76 states will have elections of one kind or another during 2024. Some analysts think that will be the largest number in history. A lot of those elections could be very consequential.
We start the year with Taiwanese elections – the outcome could well provoke China, widely thought to be preparing for a possible war by the end of the decade.
We end with the possible return of Trump. How bad could that be? Unimaginably bad.

With Jim Power and Chris Johns. Jim Power is the owner manager of Jim Power Economics Limited, an economic and financial consultancy, which he set up in 2009. He is a board member of Love Irish Food, BMW Financial Services and the Arboretum. He is a member of the Institute of Directors in Ireland and completed the IOD exams in 2022.
He is a graduate of UCD and holds a BA and a Master of Economic Science Degree. He lectures part-time on the MSc Management and the MBA at Smurfit School of Business, UCD. He is a native of Waterford.

Chris has worked in financial services, mostly asset management and investment banking. He was CEO and CIO (Chief Investment Officer) at Bank of Ireland Asset Management. He also worked as an economist in the UK Treasury, the National Institute of Economic & Social Research and UBS Philips & Drew in London, whilst also teaching economics in London and Cambridge Universities.
He is currently Chairman (non-executive) of Evelyn Partners Europe and a member of the Acuvest Investment Committee.

They are both also responsible for the very successful podcast, “The Other Hand”.

Click to REGISTER NOW

Sourced from Association of Advertisers in Ireland

Sourced from Association of Advertisers in Ireland

PLACES ARE FILLING FAST!

We have had a great response so far for our next #Toolkit webinar: “Ireland 2023: How Deep are the Changes?”

On Tuesday, October 31st at 9am, Margaret Gilsenan will be joining us to examine the findings of new research carried out by Boys + Girls into whether Ireland and the Irish have genuinely changed forever or are the differences superficial. This research set out to explore across a number of areas how deep and embedded change is in Ireland; have we in fact changed, changed utterly and if so what sort of beauty has been born?

Date: October 31st
Time: 9am
Location: Online

If you haven’t registered yet, don’t worry as there are still a few places available. Register today to avoid

Sourced from Association of Advertisers in Ireland

Sourced from Association of Advertisers in Ireland

In Partnership with

The DEI Census Report provides a comprehensive analysis of the global industry’s performance across a wide range of metrics related to diversity, equity, and inclusion (DEI). It is a significant undertaking that explores various protected characteristics, including race, national or ethnic origin, colour, religion, age, gender identity or expression, family status, and disability. Furthermore, the report examines aspects such as positions, salary, and, most importantly, the lived experiences of individuals within the industry.

Breakfast Series

The Marketing Institute’s Breakfast Series is a highly regarded professional development event that brings together marketing professionals, industry leaders, and experts to discuss the latest trends, insights, and strategies in the dynamic field of marketing.  

Dates  

September 21st, October 19th, December 7th, January 18th, February 15th, April 18th, June 20th.  

Please note: The Marketing Institute Breakfast series is exclusive to members. Click here to find out how to join

Mark your calendars 

 We are thrilled to announce our exclusive member only events activity. Stay tuned and keep an eye on your inbox for forthcoming announcements. We are working diligently to bring you unforgettable experiences designed exclusively for our valued members. 

  • August 16th: Diversity Attitudes – How inclusive are we?  
  • November 22nd: Who Won Sponsorship  
  • December 7th: MII AIM: Open for Entries  
  • January 25th: MII AIM: Entries Closed  
  • March 14th: MII AIM Shortlist Announced  
  • March 21st: MII DMX  
  • April 8th: MII AIM in-person presentations  
  • May 23rd: MII All Ireland Marketing Awards  

Sourced from Association of Advertisers in Ireland

Sourced from Association of Advertisers in Ireland

With Garry Blair from Nielsen Media Ireland.

We are delighted to welcome Garry Blair to take part in our next Toolkit session on Wednesday March 1st at 9AM.

Date: March 1st
Time: 9am
Location: Online

In this session, Garry will look back through advertising spend in 2022 and look forward to some key category insights and trends to watch out for in 2023.

Register below to join us on March 1st for what should be a very interesting toolkit session.

REGISTER NOW

Sourced from Association of Advertisers in Ireland

Sourced from Association of Advertisers in Ireland

We are delighted to welcome Ciarán Cunningham, from Radiocentre to take part in our next Toolkit session on Tuesday, May 31st at 10 am.

Date: 31st of May
Time: 10am
Location: Online
Registration: Here. 

Ciarán Cunningham was appointed as CEO of Radiocentre Ireland in January this year. Radiocentre Ireland is a new organisation, funded by RTE and the Independent Broadcasters of Ireland with a remit to promote audio as a marketing medium. Ciarán will take us through research that contains insights on what makes effective audio from a creative and media planning perspective.

Ciarán became the CEO of Radiocentre Ireland in January this year after spending 25 years in the media agency sector working in Dentsu, Carat, dentsu X and Initiative Media. Ciarán has worked with many clients including Unilever, Diageo, Vodafone, ESB, Heineken and Bank of Ireland. Ciarán started his career in RTE back in 1989 so it is great that he is back again working on the media owner side.

Register Now

Sourced from Association of Advertisers in Ireland

Sourced from Association of Advertisers in Ireland

We are delighted to welcome Orlaith Carmody to take part in our next Toolkit session on February 22nd at 10am.

Date: 22nd February
Time: 10am
Location: Online
Registration: Here

There are approximately 1m people living in Ireland today over the age of 60. That number will have doubled by 2051.
Age Friendly Ireland believes that this group controls up to 50% of all consumer spending, but attracts only 10% of marketing spend. What do advertisers propose to do about this gap and obvious opportunity?
The workshop will help advertisers to understand the scale of the worldwide ageing demographic, the impact on society, and why they should be targeting more of their spend at an increasingly active and affluent consumer base.

Orlaith Carmody is a Communications Consultant and Business Advisor to Age Friendly Ireland. She has delivered coaching, training and workshops for many years, nationally and internationally.

She is the author of Perform As A Leader, which shares her coaching and teaching over 20 years, and offers a complete toolkit to anyone looking to develop their front line communication skills – pitching, presenting, chairing, negotiating, performing on the media or coaching and leading teams.

Following an early career as a broadcast journalist with RTÉ, Orlaith became a director of a number of SMEs in media and recruitment, and served on the board of RTÉ from 2010 to 2015. She currently serves on the Compliance Committee of the Broadcasting Authority of Ireland, and is voluntary Chair of the Shona Project.

REGISTER NOW

Sourced from Association of Advertisers in Ireland

Sourced from Association of Advertisers in Ireland

On Tuesday 25th of January, Jim Power and Chris Johns joined us to host “The new normal is already here. Get used to it. The era of predictable unpredictability is not going away”

The global economic and political environment has rarely looked so uncertain and unpredictable. Covid-19 is still exerting an inordinate impact on our lives; central bankers are caught in an unenviable dilemma in the shape of rapidly escalating inflation and Covid-related uncertainty – something will have to give, probably interest rates; Brexit continues to rumble on; and the global geopolitical landscape has rarely looked as threatening, with the US in particular looking particularly perilous.

2022 promises to be an incredibly uncertain year and Irish business would be advised to expect and prepare for the unexpected.

Chris and Jim will look at all of these issues and others in the context of the Irish economy, and Irish society.

Jim Power is owner manager of Jim Power Economics Limited, an economic and financial consultancy, which he set up in 2009. He is a board member of Love Irish Food and was Chairman of Three Rock Capital Management, an investment company, until it was purchased by Julius Baer in January 2020. He is a member of the Institute of Directors in Ireland and is an economic consultant to Aviva Ireland.

He is a graduate of UCD and holds a BA and a Master of Economic Science Degree. He lectures part-time on the MSc Management and the MBA at Smurfit School of Business, UCD. He is a native of Waterford.

Chris has worked in financial services, mostly asset management and investment banking. He was CEO and CIO (Chief Investment Officer) at Bank of Ireland Asset Management. He also worked as an economist in the UK Treasury, the National Institute of Economic & Social Research and UBS Philips & Drew in London, whilst also teaching economics in London and Cambridge Universities.

He is currently Chairman (non executive) of Smith & Williamson Investment Management Europe and a member of the Acuvest Investment Committee.
They are both also responsible for the very successful podcast, “The Other Hand”.

Sourced from Association of Advertisers in Ireland