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By Harnil Oza.

Email marketing creates awareness for your app leading to downloads

You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.

There is no doubt you have created a mobile app with fascinating features! But what is the essence of such app if it fails in the market? Truth is; you saw a need and created an app to provide solutions to such need. There is no way you can meet this need without app downloads by its supposed users. Hence, the need for result-oriented strategies targeted at driving app downloads and use. To do this, you must include these strategies right into the app development process. This is a key strategy for most top app development companies in the world.

Many factors are responsible for the failure of an app in the highly competitive app market. With these result-oriented strategies, you can surmount the challenges posed by these factors. The right audience and ad campaigns are some factors that promote app downloads and use. The truth is; even with the right audience and robust marketing campaign, you can end up with a failed app.

An amazing result-oriented strategy that can drive app success is email marketing. With the internet, email marketing has become an important tool in mobile app development. For most top app development companies, it is a key tool used during app development to drive app success.

What is Email Marketing?

Email marketing is a unique type of direct marketing. Here, you communicate with potential app users via electronic mail. The truth is; any email you send to your existing or potential app users is email marketing. It is sending emails to potential app users to convince them to download and use your app. More so, it entails sending emails with the aim to building relationships between your app and its users. Thus, it encourages continuous app use which leads to app user’s loyalty. Today, most top app development companies use email marketing in driving app downloads. This has helped such developers churn successful apps into the market.

Today, beliefs are that email is on the verge of collapse due to social media. This is far from the truth as it is one of the most used marketing tools in the world. Here are a few advantages email marketing offers your app over conventional marketing:

-Trackability of the exact ROI of your email campaigns

-Ability to reach massive potential app users from all over the world

-Opportunity to segment your mail list and emails

-Reach out to current and potential app users via personalized and self-motivated content

With email marketing, you can be creative in churning relevant content at the right time.

Why Email Marketing in Mobile App Development?

Email marketing should be a key component of your app development process. Today, with the rapid increase in using mobile phones, you can reach a wide audience via emails. Here are few reasons to integrate email marketing into your app development process.

1. Low-cost With Huge ROI

It does not cost you much to use email marketing in app development to raise awareness. The truth is; email marketing is cheap. There are printing costs, advertising or postage fees. Whether you do it or you hire an agency to do it, it cost nearly nothing. Hence, the need to use email marketing during your app’s pre-launch, launch, and post-launch. With this, you can reach thousands of potential app users at low-cost with outstanding results. Studies show that for every $1 you spend on email marketing, you get about $40 equivalence of ROI.

2. Has Immediacy

Email marketing has immediacy. It produces meaningful results within minutes once sent to potential app users. An app pre-launch mail is a unique marketing strategy you can use for the awareness of your app. More so, a launch mail is an excellent marketing tactic you can use to drive app downloads and use. A post-launch mail is relevant to keep app users updated about changes in your app. Such emails will create a massive sense of urgency for both current and potential app users. Thus, convinces them on the need to take immediate actions to download and use your app. This is why most top app development companies cannot do away with email marketing.

3. Easily Targeted

Email marketing creates awareness for your app leading to downloads. The truth is; this unique marketing strategy solves all the intrinsic troubles of non-target campaigns. With email marketing, you can send emails to your chosen audience. In fact, by segmenting your email contact, you have control over who sees your mail. You can easily target potential app users using relevant demographics. With this, your messages get across to the right potential app users with ease. The truth is; you can send personalized messages to a target audience for app downloads and use. Thus, results in a higher conversion rate in form of app downloads and use by your target audience.

4. Highly Easy to Share

Emails are highly easy to share. Using email marketing gives you the privilege to send messages that can be shared with ease. With emails, app users can share your emails to convince loved ones to download and use your app. All this can happen at the click of a button by app users. Today, most top app development companies use email marketing because it’s easily shared.

5. Global Access

Email marketing gives your app campaigns access to a global audience. With emails, you can reach thousands of potential app users across the globe in seconds. Although social media can help you reach a global audience, it does not show who reads your content. Most top app development companies fancy email marketing because it gives access to a global audience.

6. Ease to Measure Results

You cannot ignore the role of analytics in measuring the success of your marketing campaigns. Unlike email marketing, conventional marketing tools give uncertain and estimated results. With email marketing, you get accurate and helpful metrics. It gives metrics such as open rates, retention rates, and click-rates. This gives you insights into the interests and behaviors of app users. Email marketing helps you to monitor and fine-tune information derived from app users. This is why it is an integral part of app development for most top app development companies.

How to Maximize Email Marketing for Mobile App Downloads and Use

It is possible to maximize the performance of email marketing for your app. To achieve this, you should do the following;

1. Fine-tune your email so it gets delivered to and opened by potential app users.

2. Fine-tune your email so potential app users can read and act upon it.

Feature Image credit: Shutterstock 

By Harnil Oza

CEO, Hyperlink Infosystem

Sourced from Entrepreneur India

They sure can, and customers will be more willing to share their positive experiences on social media.

By MediaStreet Staff Writers.

Mobile apps are becoming as important to customers as the product itself. A study of apps developed specifically for separate and competing hotels has shown just how much customer satisfaction increases when they are used… as long as you can convince the customers to download the app in the first place. In fact, mobile apps for hotels are becoming as central to the hotel guest experience as soft pillows, extra towels and a competitive price.

So what do hotels have a problem with? Guests booking rooms online using an external online travel agency. Why? Because securing a room with an online travel agency is associated with lower satisfaction. The industry is currently emphasising direct booking, where a hotel guest rents a room directly through the hotel rather than another way. Pushing for more guests to become rewards members will likely enhance this effort. While external agencies remain popular among many guests, there are some disadvantages to their use, such as the need to deal with a third party if problems arise with a reservation.

“As mobile usage becomes increasingly ubiquitous for guests, the challenge for hotels becomes twofold: First, they must persuade guests to book directly with them, and second, they must encourage easy utilisation of this technology,” said Rick Garlick at J.D. Power, the data analytics company that published the study. “By forging direct relationships, hotels can become guardians of the guest experience, but at the centre of these relationships is an establishment’s mobile strategy.”

The study, now in its 21st year, measures overall guest satisfaction across eight hotel segments: luxury; upper upscale; upscale; upper midscale; midscale; economy; upper extended stay; and extended stay.

Following are key findings of the 2017 study:

Direct booking: When guests book through an independent travel website or mobile app (e.g., Expedia, Travelocity) instead of directly with the hotel, they are more likely to experience a problem and to be less satisfied with their stay.
Membership matters: Hotel rewards members are far more likely to book directly with a hotel or on a loyalty member site than those who are not members (75% vs. 47%, respectively), and their satisfaction is higher. The number of those who book through OTAs is increasing (19% in 2017 vs. 16% in 2013), despite the concerns some guests have ranging from earning hotel rewards to strict cancellation policies.
Mobile mania: In 2014, 14% of online reservations were made using mobile means (smartphone or tablet), and now that percentage is 25%. Those utilising mobile reservations are more likely to be younger or business travellers.
Not so mobile mania: Among guests who have a hotel’s app on their mobile device, 38% don’t use it during their stay. Only a tiny percentage of check-ins (4%) and check-outs (1%) occurs through mobile apps, but when it is used, it is associated with higher guest satisfaction.
Get ’em to try the app: Guests who download and use a hotel’s mobile app are more satisfied and have greater loyalty to that brand. While only 19% of all guests have downloaded a hotel app, 70% of rewards members have done so.
Social media surprise: Despite the perception that people posting to social media only do so to complain, guests describing their experience via these channels appear to be more satisfied overall. At the same time, those who do experience a problem are extremely likely to post to social media (86%).
Reading is fundamental: Slightly more than half (52%) of guests have read a review of a hotel, industry news or an online forum in the past month, and 46% of those guests wrote a review in the past six months. Review readers and writers are also more likely to have higher guest satisfaction.

While this study applies to the hotel industry, there are general ideas that can be adapted to any industry. The point is that if you maintain control your customer experence, and use a bespoke app to do that, it can be hugely advantageous. Is it time that you developed an app for your own customers?

By .

In this digital space, businesses are increasingly relying on advanced technologies, artificial intelligence, machine learning, internet of things and mobile apps to scale up and grow their brands. With this advanced shift, marketers strive hard to satisfy their customers in order to get better user engagement.

Obviously, your customers want your products and services you offer at fair prices, but that doesn’t good enough to create a meaningful experience. Providing a consistent amazing experience needs planning and structure far beyond the desire of many brands.

How Can Brands Delight Customers?

But here is a question, how can brands delights customers if they are not your customers yet? Obviously, you can’t delight your customers if they are not customers, but you can offer an amazing experience to users that focuses on interests, desires and needs that makes them so satisfied. Smart marketers know that delighting potential and existing customers from their very first interaction with the brand can ensure success and greater sales.

Delighting your customers in the right way by creating an intuitive experience is the key to promote your brand. The better the user experience, the happier your customers are, and more likely they repetitively come to your website and tell their friends about the great experience your website offers.

The goal of providing positive experience throughout the customer’s lifecycle will help your brand to stand from rest and improve your bottom line. As happy and satisfied customers stick around longer than those who have a bad experience.

Successful organizations don’t simply focus on attracting qualified leads, converting into leads that their sales team can close. Instead, these brands aim to offer an amazing user experience for potential and existing customers.

Here are a few points that help ensure your brand is doing things right to delight your potential and existing customers.

  1. Solve Users’ Problems

The first and foremost thing your brand needs to do is to offer products and services that solve the problems your potential and existing customers are facing. Offering your customers a quick, easy and reliable solution to the problem they face or make it easier to perform their tasks or meet their goals, can make them to stick around. Provide your customers with the solutions that best fit their needs, preferences and requirements is the key to success.

No matter if they are not paying customers, it is important to solve your potential customers’ problems. Focus on the rule: help people and in return they’ll help you. If your brand can prove to your potential customers that you are reliable and trustworthy even when they are not paying, they’ll be more likely to want your products or services down the road.

  1. Educate Them

Okay, so you are focusing on solving your customers’ and prospects’ problem, but what’s next? What will happen when they face a similar problem in the future? Going beyond just offering solutions to their problems and offering useful information helps them deal with the similar challenges they might encounter down the road.

Empowering your potential and current customers with knowledge, making recommendations and helping them accomplish their goals are essential to build a remarkable user experience. The perks of enabling people to solve their problems and meet their goals instead of providing them with facts are far reaching for users and your brand. If your potential customers get a positive reminder of your brand every time they use information, advice you provide, your brand will become known as a reliable organization that customers want to do business with.

  1. Compelling Mobile Presence

Customer delight and customer retention is the primary goal of your business, but it’s not that easy, especially in this digital space when brand loyalty among users is rare. However, a comprehensive mobile strategy can help retain customers. Since people have access to high-speed broadband through a smartphone in their pocket, and these days they are much more familiar with the online shopping process, making them to buy everything from their favorite gadget to groceries.

So, if you want to delight your customers, your brand must have a mobile presence through mobile apps and mobile optimized websites. Mobile apps are used more often as for consumers, accessing a brand online matters most more than the price and product range of a brand. If truth be told, mobile app users are more loyal to a brand than those who visit a mobile-optimized website. Mobile apps can be an extraordinary effective tool for delighting customers, meeting their desires and eventually turning them into brand’s micro influencers. Mobile apps have changed the way users interact with brands, there are many companies who offer mobile app development in New York and help brands to create a compelling experience users, which ultimately results in long-term relationships.

Conclusion

Brands that invest their energy and time in these strategies will be the winners. Do it now to drive business growth, brand loyalty and engage your customers in a more immediate way.

By .

Sourced from Tech Insider Journal