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We were delighted to have Garry Blair from Nielsen join us on Tuesday April 26th for our Toolkit webinar.
In this highly anticipated session, Garry provided his insights on advertising in 2023 and offered valuable predictions on key category insights and trends for 2024.
If you missed out on the session or would like a recap, you can watch it back below!
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We were delighted to have Chris Johns and Jim Power join us on Tuesday 27th of February for our Toolkit webinar.
76 states will have elections of one kind or another during 2024. Some analysts think that will be the largest number in history. A lot of those elections could be very consequential.
We start the year with Taiwanese elections – the outcome could well provoke China, widely thought to be preparing for a possible war by the end of the decade. We end with the possible return of Trump. How bad could that be? Unimaginably bad.
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We have had a great response so far for our next #Toolkit webinar: “Ireland 2023: How Deep are the Changes?”
On Tuesday, October 31st at 9am, Margaret Gilsenan will be joining us to examine the findings of new research carried out by Boys + Girls into whether Ireland and the Irish have genuinely changed forever or are the differences superficial. This research set out to explore across a number of areas how deep and embedded change is in Ireland; have we in fact changed, changed utterly and if so what sort of beauty has been born?
Date: October 31st
Time: 9am
Location: Online
If you haven’t registered yet, don’t worry as there are still a few places available. Register today to avoid
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We are delighted to have Kyla O’Kelly, Director of Javelin and her colleagues joining us on Tuesday April 4th, 9.00am for our next Toolkit webinar.
Date: April 4th
Time: 9am
Location: Online
With:
Kyla O’Kelly, Director, Javelin.
Yusuf Karimjee, Planning Director, Javelin.
Ian Nunoo, Digital Director, Javelin.
Zoe Bradley, Head of Marketing, Communications and Corporate Affairs, Toyota Ireland.
10 slides on the topic of agency/client TRUST. Why we believe it should be a core internal evaluation metric for our young marketing clients and their young agency peers and why it’s a great new additional metric for Agency performance related remuneration. In other words why we’re making TRUST an active core value in our Agency.
About Javelin
Strategists. Media Planners. Art Directors. Copywriters. Social Media Visionaries. UX, Interaction and Motion Designers. Planners, buyers, performance-based thinkers of every useful sort, very savvy administrators and several data sorcerors, a thriving and eclectic mix of art and commerce. We are an integrated, independent Irish Agency, filling a large, light-filled old shipping Warehouse in Smithfield. With 55 very talented people (and growing), we are proud to partner with many global and local clients including SSE Airtricity, Toyota Ireland, An Post, The Department of the Taoiseach, UCD, Kildare Village, Spry Finance, amongst others.
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With Garry Blair from Nielsen Media Ireland.
We are delighted to welcome Garry Blair to take part in our next Toolkit session on Wednesday March 1st at 9AM.
Date: March 1st
Time: 9am
Location: Online
In this session, Garry will look back through advertising spend in 2022 and look forward to some key category insights and trends to watch out for in 2023.
Register below to join us on March 1st for what should be a very interesting toolkit session.
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Sourced from Association of Advertisers in Ireland
Join Ad Net Zero Ireland for an Information Session via Zoom on 17th January 2023 from 3 – 4pm.
During this session, you will learn more about what is involved & how to become a Supporter.
The Agenda will be:
· A Brief Overview of Ad Net Zero, how to become a supporter & what is involved – Elizabeth Sheehan, Chair of Ad Net Zero Ireland
· An update on Ad Net Zero Global – Anthony Falco– Ad Net Zero Global Consultant
· Overcoming obstacles to accelerating decarbonisation and positive behaviour change, adapting marketing practices & benefits of being an ANZ supporter – Sebastian Munden, Chair of Ad Net Zero Global
· Panel Discussion on being an active supporter of Ad Net Zero Ireland and what it means for business
· Q & A
The climate emergency is the most pressing issue affecting us all, and our advertising industry can play a huge role in driving positive change.
We want to help our industry deliver on its full potential to support businesses and people to deal with this emergency and build a more sustainable future. The climate emergency is a global matter, and as a global industry, we need global solutions.
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Sourced from Association of Advertisers in Ireland
We are delighted to welcome Orlaith Carmody to take part in our next Toolkit session on February 22nd at 10am.
Date: 22nd February
Time: 10am
Location: Online
Registration: Here
There are approximately 1m people living in Ireland today over the age of 60. That number will have doubled by 2051.
Age Friendly Ireland believes that this group controls up to 50% of all consumer spending, but attracts only 10% of marketing spend. What do advertisers propose to do about this gap and obvious opportunity?
The workshop will help advertisers to understand the scale of the worldwide ageing demographic, the impact on society, and why they should be targeting more of their spend at an increasingly active and affluent consumer base.
Orlaith Carmody is a Communications Consultant and Business Advisor to Age Friendly Ireland. She has delivered coaching, training and workshops for many years, nationally and internationally.
She is the author of Perform As A Leader, which shares her coaching and teaching over 20 years, and offers a complete toolkit to anyone looking to develop their front line communication skills – pitching, presenting, chairing, negotiating, performing on the media or coaching and leading teams.
Following an early career as a broadcast journalist with RTÉ, Orlaith became a director of a number of SMEs in media and recruitment, and served on the board of RTÉ from 2010 to 2015. She currently serves on the Compliance Committee of the Broadcasting Authority of Ireland, and is voluntary Chair of the Shona Project.
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On Tuesday 25th of January, Jim Power and Chris Johns joined us to host “The new normal is already here. Get used to it. The era of predictable unpredictability is not going away”
The global economic and political environment has rarely looked so uncertain and unpredictable. Covid-19 is still exerting an inordinate impact on our lives; central bankers are caught in an unenviable dilemma in the shape of rapidly escalating inflation and Covid-related uncertainty – something will have to give, probably interest rates; Brexit continues to rumble on; and the global geopolitical landscape has rarely looked as threatening, with the US in particular looking particularly perilous.
2022 promises to be an incredibly uncertain year and Irish business would be advised to expect and prepare for the unexpected.
Chris and Jim will look at all of these issues and others in the context of the Irish economy, and Irish society.
Jim Power is owner manager of Jim Power Economics Limited, an economic and financial consultancy, which he set up in 2009. He is a board member of Love Irish Food and was Chairman of Three Rock Capital Management, an investment company, until it was purchased by Julius Baer in January 2020. He is a member of the Institute of Directors in Ireland and is an economic consultant to Aviva Ireland.
He is a graduate of UCD and holds a BA and a Master of Economic Science Degree. He lectures part-time on the MSc Management and the MBA at Smurfit School of Business, UCD. He is a native of Waterford.
Chris has worked in financial services, mostly asset management and investment banking. He was CEO and CIO (Chief Investment Officer) at Bank of Ireland Asset Management. He also worked as an economist in the UK Treasury, the National Institute of Economic & Social Research and UBS Philips & Drew in London, whilst also teaching economics in London and Cambridge Universities.
He is currently Chairman (non executive) of Smith & Williamson Investment Management Europe and a member of the Acuvest Investment Committee.
They are both also responsible for the very successful podcast, “The Other Hand”.