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What Makes for Effective Audio. With Ciarán Cunningham

May 12, 2022 No Comments

Sourced from Association of Advertisers in Ireland

We are delighted to welcome Ciarán Cunningham, from Radiocentre to take part in our next Toolkit session on Tuesday, May 31st at 10 am.

Date: 31st of May
Time: 10am
Location: Online
Registration: Here.

Ciarán Cunningham was appointed as CEO of Radiocentre Ireland in January this year. Radiocentre Ireland is a new organisation, funded by RTE and the Independent Broadcasters of Ireland with a remit to promote audio as a marketing medium. Ciarán will take us through research that contains insights on what makes effective audio from a creative and media planning perspective.

Ciarán became the CEO of Radiocentre Ireland in January this year after spending 25 years in the media agency sector working in Dentsu, Carat, dentsu X and Initiative Media. Ciarán has worked with many clients including Unilever, Diageo, Vodafone, ESB, Heineken and Bank of Ireland. Ciarán started his career in RTE back in 1989 so it is great that he is back again working on the media owner side.

Register Now

Sourced from Association of Advertisers in Ireland

AAI Toolkit: Making Better Marketing Decisions with Paul Dervan

November 12, 2021 No Comments

Sourced from The Advertising Association of Ireland

The AAI are delighted to welcome Paul Dervan to take part in their next Toolkit session on Tuesday November 30th at 10:00AM.

Date: 30th November
Time: 10am
Location: Online
Registration: Here

In many ways, advertising is about trying to predict how our communications will influence future consumer behaviour. Predicting this successfully is very difficult. Paul will share insights on how to make better decisions in advertising – based on the mistakes he has made, the lessons learned and insights from the global experts he has tracked down and quizzed on effectiveness in marketing.

Paul is the author of ‘Run with Foxes – Make Better Marketing Decisions’ and also the CMO for Ireland’s National Lottery.

Over the past 20 years, Paul has held numerous leadership marketing positions in various companies. Previously he was the Global Brand Director at Indeed, the world’s largest and fastest growing job site, with over 250 million visitors every month.

He also started a Marketing Campaign Lab, where he created and tested hundreds of marketing experiments in America, Europe, Australia and Asia. Before that, Paul was with PokerStars, the world’s largest online poker brand, as Creative Director for their Full Tilt brand. Prior to that Paul was Head of Brand for O2 in Ireland and Brand Director for Telefonica Digital.

Register Here

Sourced from The Advertising Association of Ireland

Digital Digest with Gabrielle Robitaille, World Federation of Advertisers

March 11, 2021 No Comments

By The Association of Advertisers in Ireland.

The Association of Advertisers in Ireland are delighted to welcome Gabrielle Robitaille, Digital Policy Manager, World Federation of Advertisers, as a guest for our next Toolkit webinar on Tuesday March 30th.

In this session, Gabrielle will provide the Toolkit group with a summary of latest developments, expected next steps and WFA action on all relevant EU digital policy files likely to have far-reaching impacts on the digital advertising market. Gabrielle will look at:

Recent moves to regulate online platforms via the Digital Services Act and Digital Markets Act and how these could result in increased transparency in the digital advertising market and support advertisers’ brand safety efforts;
The state of play on the ePrivacy Regulation, which will set new rules on the use of cookies within the EU;
Plans to introduce an EU-wide digital levy and how this could have unintended consequences on advertisers;
Proposals to introduce new rules on transparency in political advertising and how these could inadvertently impact commercial advertisers.

When: Tuesday 30th March
Time: 10am – 11am
Register here