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By Ryan Barwick

Chris Lu, cofounder and chief technology officer of Copy.ai, told us these tools give copywriters a “first draft” to work with.

“Marketing Brew is the home of provocative ideas, fresh thinking, provocative insights, and interesting perspectives on what they think about marketing, media and advertising. This publication gives you a way to digest their news, quick takes and new offerings in the field.”

This description of our newsletter was written by artificial intelligence. Pretty close, right?

Given only our name and a brief description—“a newsletter about marketing, media and advertising”—a tool called Copy.ai was able to spit out that paragraph.

The tool is part of a wave of smart content-churning machines that use the power of artificial intelligence to steal writing jobs make life easier for whomever’s crunching copy.

HAL meets Stan Freberg

Copy.ai and other AI-enabled copywriting companies like Jarvis and Copysmith are built upon OpenAI’s GPT-3.

According to the smart folks over at Emerging Tech Brew, GPT-3 is kind of a big deal. Trained on roughly a trillion words to predict—but not understand—text, it’s widely considered to be among the most advanced language models in existence.

“Large language models are powerful machine learning algorithms with one key job description: identifying large-scale patterns in text. The models use those patterns to ‘parrot’ human-like language. And they quietly underpin services like Google Search—used by billions of people worldwide—and predictive text software, such as Grammarly,” writes Emerging Tech Brew’s Hayden Field.

Of course, if you’re a marketer, who cares? You just need content. And lots of it. That’s where these tools come in handy. They can help write everything from Instagram captions to product descriptions to blog posts.

“We want to humanize AI. We want to help you start from something, and not a blank slate,” Copysmith CEO Shegun Otulana told Marketing Brew.

There’s an assumption that machines could take jobs away from writers, but Otulana doesn’t see it quite that way. “There’s an aspect of writing that isn’t easily replaced. A computer can’t tap into the human interactions you express in a story, the emotional aspects of a story you tease out. A computer can’t live the life of a human.”

But if you’re a writer who specializes in, say, product descriptions for e-commerce sites—or other types of copy that aren’t exactly trying to forge a human connection—these tools might pose more of a threat, he said.

For copywriters who need to bang out posts on multiple platforms like Instagram, Facebook, and LinkedIn, there’s a volume benefit to these tools, since the AI provides various options for each post. Sure, you might not actually need dozens of call-to-action phrases, but any professional could whittle those down to five good ones and tweak them if needed.

“We try to give you the first draft,” Chris Lu, cofounder and chief technology officer of Copy.ai, told us. “Content creation is a treadmill. You’ve got to make a lot of it, it has to be relevant, and it has to be on brand.”

Andrew Race, a strategist at the digital agency Juice, called Copy.ai a time saver. In five minutes, I’ve got 25 different variations [of a headline]. Before, I would have had to write every single headline or idea out myself,” he said. He estimates it cuts his actual copywriting time in half.

  • So far Copy.ai, which debuted in October 2020, has 4,100 paying subscribers made up mostly of marketers.

Ryan’s artificial copy

We asked Copy.ai to make a couple of Facebook headlines and posts for a made-up brand called Ryan’s Lemonade, giving only the keywords “lemonade, sweet, tart, fresh.”

Here are three versions it came up with:

  • It’s So Good You’ll Want Seconds: With a history of providing quality fruit drinks, Ryan’s continues on with their new line of lemonades. From sweet and tart to a hint of fresh, Ryan’s is bound to quench any thirst.
  • Cool, Refreshing: Pure and natural lemonade sweetened only with real sugar, not high fructose corn syrup.
  • Nothing is as refreshing as Ryan’s: Have you ever felt like you were in paradise? Everyday life is a bit harder than we wish it to be. Lemon Ryan’s is the perfect amount of all things good, made by real people in the sun-drenched hills of California. $5 for a gallon? No… lets make that two!

As you can see, it isn’t perfect. But it’s pretty good, and each took less than 10 seconds. Copy.ai assumes a lot—we’re not sure where “$5” or “California” came from. “These are natural language models. All it’s trying to do is write text. It’s just trying to predict the next word,” Lu told us.

If only a few keywords are plugged in, the content produced by these tools can have a generic feel to it. Lu said he doesn’t expect plagiarism to be an issue, but did say the company is planning on adding a plagiarism detector. “The AI helps with how to say, not what to say,” he added.

Copywriter –> AI editor

Similar to Copy.ai, Jarvis also lists templates for platforms like Facebook and LinkedIn, but its bread and butter is longer-form content, like a blog post.

According to Dave Rogenmoser, founder of Jarvis, it has nearly 30,000 paying subscribers. At least 60–70% of its clients, which include Airbnb, Zillow, and CVS, are using it for projects “around 500 words,” Rogenmoser told Marketing Brew.

By inputting a few key words, Jarvis can spit out entire paragraphs, turning your average copywriter into an editor, who can guide the machine in a specific direction. If it veers off and becomes illegible, a user has to delete what isn’t working and try again. It doesn’t eliminate work entirely, as someone still has to pick and choose what works.

  • This post by Danny Veiga, a digital marketer in San Antonio, was written by Jarvis. Veiga told Marketing Brew Jarvis did about 80% of the work. The other 20% was mostly fact checking.
  • Veiga uses Jarvis for his email marketing, social posts, and homepage copy.

“Jarvis thrives when you need to write a lot of words, but they don’t need to be the most important words you’ve ever written,” said Rogenmoser. In other words, AI probably won’t win a Pulitzer anytime soon, but if you’re cranking out copy, it’ll give you a template for a flood of usable jumping points.

“It takes the mental load off. Writers are safe,” said Rogenmoser. For now.

By Ryan Barwick

Sourced from Morning Brew

By Oscar

Blogging is crucial for every web business to progress in the digital realm. But what most people forget is the fact that blog posts require frequent updating. Competition fumes up every day in the blogging world, making it very difficult for websites to survive. A great deal of pressure is on marketers that require publication of blogs that are crisp, unique, and updated as well. More or less successful blogging requires only one thing, and that is “consistency.” Without consistency, your content is just like a piece of plastic floating on the surface of the ocean, just lying there without any purpose, like garbage. Blogging is more like an inbound strategy aimed at generating more qualified leads. Even studies support the fact that blogging acquires 126% more leads.

As we move into the year 2020, it’s crucial for marketers to level up their blogging game. Old generic tactics for blogging aren’t going to work in 2020. Every New Year starts with a banging resolution, and your resolution this year should be to publish content that not only speaks for itself but leaves a significant impact on your audience search queries as well. Content that is able to speak for itself but fails to rank in Google’s top 10 isn’t going to do any good to you in the long run. All the blogs that you put forth should be able to convert into the maximum amount of leads and sales.

I have curated this blog, specifically for marketers who either don’t know their way around towards successful blog creation or have lost their touch with it. Hence, follow this guide given below to ensure you create content that compellingly engages your audience, driving towards more leads and sales.

  • Work on the Anatomy of the Blog Post

Every successful blog requires one thing in its initial phase, and that is creating a killer outline. Every great blog should start with a catchy yet compelling headline because that’s probably the first thing that attracts the reader’s eye. Next, always add in interesting images and infographics relevant to your topic. Then write a creative introduction. Your introduction should have the power to engage your readers quickly. Introduction is a crucial element of a blog that can either make or break your blog. It’s the only thing that will keep your audience from visiting your competitor’s website.

After you have given an outstanding introduction, highlight your main points in either a paragraph or bullet points, and briefly explain them. Always give a conclusion in the end with an invitation or feedback or probably a call to action would do. Create a comment section as well, where viewers can leave comments about their experiences with your brand or ask queries.

  • Do SEO Like a Pro

On-site SEO always pays off. About 70-80% of users go for organic research and tend to ignore paid research. When you successfully optimize your page for on-page SEO, you are automatically driving more visitors to your website. On-page optimization takes two factors into consideration, and that is the content that you put in and the HTML. Three things that matter the most for on-page SEO and the is the value of content, use of keywords, and the overall user experience.

Your choice of keywords in your blog content shall be overlooked from your audience perspective. Make use of online tools such as a Google AdWords keywords planner and create long-tail keywords. Insert these keywords in the headlines, the content, and in the sub-heading. But always stay mindful of keyword stuffing. Refrain from using your keywords too much and avoid putting them in the wrong places. Such practice is considered demeaning and can even cost you your page since Google tends to take down such pages.

  • Pick Out a Rich Topic

Your customers must always be your top-most priority. Also, pick out a topic that caters to your audience in a useful way. Don’t create content on topics that the internet is already filled with. Try writing on topics that are unique, informative, and inspiring in every way. The audience online craves content that is authentic and follows a genuine idea, so, always incorporate rare ideas that drive originality, concept, and offer fruitful knowledge to your readers.

Other than choosing a mind-blowing topic, also make sure of what keeps on bugging your audience. Keep reviewing comments on blog posts to see if your audience is in need of any assistance. Cater to all their search queries properly. Send them a handful of surveys every now and then to gain relevant insights and keep a follow-up on their experience with your brand. Utilize online tools such as Buzzsumo, to educate yourself on popular posts in your niche. These tips will surely help you in taking your blogs to cloud nine.

  • Insert Stats

Adding statistical information in blogs will surely, add more value. Providing evidence-based content always creates a win-win situation for both the brand and the audience. Conduct an in-depth analysis and incorporate your findings in your introduction. This will make your blog more appealing to your audience, driving them to read more as well as allowing them to keep coming back for more. It’s proven that due to short attention spans, people only read 18% of your blog posts.

Other than your audience, it also benefits Google, as Google is pretty much eager to know what kind of audience is visiting your website. It wants to gain insights on how many users have moved from your page to another, how much time they spend reading your posts, and what they think about your website in general. Thus, when you write a data-driven blog, you are creating more ways for your audience to stay hooked on your website for a longer period of time and always prefer your website, your content, and your brand over anything.

Wrapping Up

Are you ready to level up your blog post-game in Google’s top 10? Are you prepared to see your website on Google’s first page? Then, you have landed just right! Please read this blog thoroughly as it enlists all-important vital points that you should follow to increase your rankings in no time.

By Oscar

Oscar is a passionate digital marketer who has discovered the importance of content in the online world. Currently he is working as the lead of his content team in Wikipedia LLC. Apart from being a wiki expert content producer, he is a book worm who loves to read day in night out.

Sourced from PromotionWorld

B

Case studies. Whitepapers. Blog posts. Social content. Videos. Newsletters.

Your content obligations never end. In fact, B2B marketers employ an average of 13 different content marketing tactics.

And it’s no wonder — content marketing has incredible potential for those who can master the craft. According to this year’s B2B Content Marketing Benchmarks, Budgets and Trends report for North America from CMI, the most effective content marketers allocate 42 percent of their total marketing budget to content.

Companies are increasingly spending more on content, yet just 30 percent say their organizations are effective at content marketing. Incredibly, 55 percent aren’t even sure what content marketing effectiveness would look like.

Where’s the disconnect?

For starters, the mere thought of content marketing can be overwhelming, particularly for SMBs and mid-sized brands. Developing a strategy is key, yet so many miss this critical first step and instead jump head first into content creation, just to say they’re creating something.

That’s just not sustainable. You can’t throw your resources at creating different content types without having systems in place to measure its efficacy and adjust for better marketing ROI over the life of your campaigns.

A key consideration is deciding which content type or types are most worth your time, effort and resources. Which pieces of content resonate best with users? Which are best for each stage of your funnel? Which content types generate not only the most, but the best quality leads for your business?

This awesome and comprehensive infographic explores 11 popular content types, with an analysis of each that includes:

  • What it is
  • The benefits of doing it
  • “Sweet spots”–where this content type works best
  • How much it costs to outsource
  • How difficult it is to start and maintain
  • Power tips to help you master this content type

Selecting the Right Types of Marketing Content

If you’re struggling to keep up with your content obligations and not sure the various pieces of your content marketing strategy are really working together, check this out and keep it handy. The key to the best content marketing ROI lies in focusing your efforts where they have the potential for greatest impact.

Check it out:

Which Types of Marketing Content Are Actually Worth Your Time to Create?

Image: Venngage

Feature Image Credit: Shutterstock

B

Sourced from Small Business TRENDS

By Ryan Kh.

If it isn’t already, blogging needs to be part of your business’s growth strategy.

But dribbling out a blog post each month won’t do. Neither will sticking to a blog schedule for a month or two, then falling behind as your attention turns to tasks that you perceive as higher-value. A dormant blog does no good, and if it remains visible on your company’s website, it may actively harm your lead generation efforts.

Business blogging is most effective when it’s done consistently and frequently. According to HubSpot, businesses that publish more than 11 blog posts per month generate three times more web traffic and four times more leads than companies that publish zero to one posts per month.

Blog Less, Do More

All that blogging takes time. If you can’t afford to outsource your blogging activities — let alone your entire website management operation — to the professionals, you or a team member need to take point on maintaining and updating your blog. With everything else you have on your plate, can you really devote the necessary time?

Yes — if you follow practical tips for blogging. They’re all built around simple changes that you can make tomorrow without radically reordering your routine or paying anything out of pocket.

1. Use Simple Post Formats

Keep your blog posts’ formats simple and to the point. Keep their organization tight and hierarchical, with sections and subsections devoted to specific topics or points. Lay all your ideas out in a “skeleton” or wireframe outline before fleshing out specific points.

Consider organizing your ideas sequentially — for instance, in a “how to,” procedural, or list format. Once all your main points and sub-points are laid out, completing the post is just a matter of filling in the blanks.

Also: though adding images to your posts is basically non-negotiable, you can reduce the time investment with a stock photo subscription that enables you to locate and lift thousands of relevant photos with a few clicks.

2. Develop Topics Ahead of Time

Do you have a content plan yet? Make one. Spend an hour or two each week generating new blog topics and performing cursory research on each — finding sources or examples that you’ll want to use during the actual research and writing phases. Organize everything in a spreadsheet and use notes, columns, or color codes to keep track of proposed, in-progress, and published posts.

3. Block Out Distractions

Even if you don’t think of yourself as easily distracted, you’ll work better when your attention is undivided.

Throughout the week, set aside discrete time periods during which you (or the person/people responsible for creating your blog content) do nothing but plan and write blog posts. Don’t check email or address other non-emergency work matters during these blog.

4. Give Yourself a Deadline

Maximize the efficiency of your “blogging blocks” by setting hard deadlines for completing each post.

Begin each block with a clear goal: completing two posts, outlining five new posts, setting out 10 new ideas in your content plan.

Within each block, set mini-deadlines or milestones to break up the work you’ve given yourself. “Celebrate” each by taking a short break from the grind.

5. Leverage Expert Sources Whenever Possible

Expert sources are your friends. A well-placed quote from a subject matter expert or a stat straight from the mouth of the person who developed lends gravity and credibility to your blog content, making your company look better by association.

GIJN wrote a quick primer on finding expert sources at low or no cost — try their suggestions to see what fits your needs best.

Bottom line? You can create great blogs in less time. The key is to maintain quality and not cut corners.

By Ryan Kh

Ryan Kh is an experienced blogger, digital content & social marketer. Founder of Catalyst For Business and contributor to search giants like Yahoo Finance, MSN. He is passionate about covering topics like big data, business intelligence, startups & entrepreneurship. Follow him on twitter: @ryankhgb.

Sourced from smallbizdaily

Sourced from niume.

The most challenging aspect of creating your blog pieces is attracting a large audience and building a strong network of active and engaged readers.

This week, we want to share our experience on how to effectively increase traffic to your posts so that you not only enjoy blogging on Niume, but also make a profit from your own work.

We’ve created a general guideline that covers a range of different methods you need to get familiar with in order to maximise the productivity of your work and attract the desired audience. Have a look:

 

Keeping the standard of your posts high

1. Plan your post, create a clear structure

Before you start typing all you want to say, spend a minute coming up with a plan and a clear structure for your post. Aim for a compelling text that is easy to read.

Pick a smart and catchy title! Your headline gets read more than anything else on your post. In fact, 80% of people will read your title but only 20% of them will read the rest. The main goal of your headline is to grab attention so people feel compelled to read your opening. Write a short introduction to give your readers a hint of what they’re about to get into. Divide your main text into paragraphs and spread it over multiple pages to avoid exhausting your readers with never-ending passages of text.

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2. Formatting

Pay attention to formatting – bolding important segments of your sentences, using sub-headings to break longer text into sections and adding titles and subtitles. This will keep your readers engaged. Nobody wants to read a huge section of text!

 

3. Include good quality images / videos

Having an image makes your content look so much better! Images also help you grab lots of traffic from image search engines. Specifically focus on the first image in the post as it will be the first thing your reader will see. Make sure your visual material is of a high definition. The better the visual quality your post presents, the bigger audience it will attract (and the higher revenue you’ll receive). It’ll also increase the chances for your work to get featured which will provide you with even more readers. Add a video if you have one and some relevant links (like sources, social media profiles or other blogs). The more visual a blog post is, the better!

 

4. Proofread. Proofread. Proofread.

Before you share your hard work with all your potential readers, give yourself some time to re-read it in order to avoid any kind of spelling or grammar mistakes that could create the wrong kind of impression.

There are plenty of methods you could use to perfect your finalised piece. Start at the beginning and read it all to the end – reading it out loud is always helpful as it forces you to fully concentrate on the text. Look for mistakes, you don’t want anyone else to spot them. Make sure your text is correctly formulated and your expression easy to follow.

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Optimise your outreach

Taking advantage of Social Media

The most efficient way to increase your visibility and ultimately build up higher revenue on Niume is to share your posts across various social media channels so that they reach as many readers as possible. The built-in social media sharing tools at Niume allow you to distribute your work so that it can be continuously discovered by new readers. From there, you can build a strong and engaged audience. Simply use these tools wisely and consistently to get the best outcome:

 

5. Flipboard – a definite must-use! It is easy to drive tens of thousands of people per month to your articles using Flipboard and it only takes few minutes to set up and few seconds to share your articles. Just sign up to Flipboard.com and create a couple of magazines, one for each topic you write about. Subsequently, just make sure that when you create a post you share it in one of your magazines and watch the magic happen. To make it work even better and faster you can find accounts similar to yours and follow their followers to increase your reach.

 

6. Stumbleupon – another easy to use content aggregator with a massive audience. Just join Stumbleand submit your posts in the relevant category. It works best if other Stumblers submit your link as well.

 

7. Reddit – fast and effective, providing you with a great opportunity to be seen by a vast community. Reddit has great potential but it takes a bit of understanding. Make sure you read the Reddiquette to understand the platform’s best practices. Explore the subreddits and find the best ones for you and your content. Start here

 

8. Twitter – the more you use it, the more enjoyable and rewarding it will become! Don’t be afraid of tweeting the same post a couple of times a day. You can always change the text of your tweet by referring to different points you make in your blog piece. Your followers are online at different times and they will only see your post in their feed if they are online just after you posted it.

 

9. Facebook – perhaps the easiest to use to share your pieces with all your friends. Don’t forget about groups. You can find big communities around a specific topic which would be happy to read and share your articles and the growing Niume Writers Community is a great place to share your writing.

 

10. Pinterest – a fantastic visual platform meant for sharing your photography and art.

 

11. Google Plus – a great driver of high quality traffic

 

12. Linkedin – for somewhat more serious and professional pieces.

To help you take the most of the particular platforms and their advantages, check out our post about increasing your visibility on social media.

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Content ideas

With Niume you have a great opportunity to write about the things you care about. However, creating regular content is undeniably more difficult than it sounds. The most significant elements that need to be taken into consideration are a) providing a good quality content with high value; and b) keeping your readers engaged so that they want to come back for more. Self-promotion won’t do the trick, you need to get your readers hooked!

Here are some ideas to get you started:

 

13. Interviews – interviewing other people can be greatly beneficial as it widens your online network, demonstrates that you have interest in the work of others, and provides your blog pieces with a variety of topics.

 

14. Lists – lists are incredibly easy to create and people love reading them. Don’t forget to include images that illustrate your points and success is guaranteed!

 

15. Reviews – sharing your honest opinion about something you’ve experienced can not only attract readers to find out something about the product / service, it’s most likely going to help them decide whether or not to purchase it.

 

16. Thought-pieces – if to critically analyse a situation sounds like your cup of tea, well-written thought pieces could to the trick for you. To offer a strong material with different perspective can be highly impressive for a lot of readers out there.

 

17. Experiences – take your readers on a journey with you, show them all the impressive places and you might even inspire them to take their own journey. Make sure to add plenty of images as they’re essential to your story.

 

18. The latest news – excellent opportunity to get involved in a wider discussion about the trending topics. Given that there’s never a shortage in information, you can add your voice into the debate and ask your readers to contribute.

 

19. Non-writing talents – if writing is not the only skill you possess, share it! You never know who might discover your talent, how you can connect with a wider community and what it might lead to.

Whatever topic you decide to explore, make sure you address it in your personal style. Let your own voice attract the readers. Think about who you are trying to address and what is the best method to do so. Be creative. You want to engage your readers and inspire them to come back for more. Be original. You want to stand out from the rest of the blogging fish in the sea.

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Get involved in the community

With Niume, blogging is no longer a solo experience. Our spheres let you instantly connect with great amounts of bloggers that share your interests on a global scale. Take time to read your fellow sphere members’ pieces. Not only will you find hundreds of ideas for inspiration every day, but it will let you become a valued member of the community.

Specific actions you can take to increase your visibility within Niume community are:

 

20. Favouriting – a helpful way of keeping track of the posts that really impress you or you want to save them for later as it’s really easy to find all the articles you add to your favourites from your profile.

 

21. Hype – you can value different pieces of content by giving them positive hype or negative hype. Your rating will be completely anonymous, encouraging more honest feedback. By getting more hype you will increase the likelihood of your posts appearing on the Sphere’s Top Posts Sections, being featured by our staff, and showing up on Niume’s Popular Feed, all of which will increase the visibility of your posts.

 

22. Comment – the simplest action you can do when you find a post that stimulates you in any kind of way. Express your understanding, different opinion, or perhaps appreciation and let your fellow Niume members know that you’re interested in what they’ve got to say.

 

23. Subscribe – see a really good and informative post about an interesting topic that you never even heard of? Subscribe to the user and you won’t miss any of their future work, plus you might gain a new subscriber yourself!

Not to mention that all of these activities often cause reactions and you might be pleasantly surprised by the amount of support you can receive once you start supporting others. Just check out some of our immensely engaging Niumers who have set up a Facebook group enthusiastic about the Niume community. It’s a fantastic opportunity to start getting involved! Here’s the link.

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24. Patience

Starting a blog is not the difficult part, however, to maintain it and keep going is. So don’t give up if you’re having a difficult couple of days and your work is not bringing you results you’d hoped for! Work on the imperfections and be patient with yourself. After all, the trick of becoming a successful blogger lies in resilience. Keep writing, finish your blog pieces even if it’s giving you a hard time, and practice the methods we’ve suggested!

Sourced from niume