Commercials have always been a part of the television viewing experience. But on streaming TV, the ads often feel more disruptive, oddly placed and seemingly too long. There seems to be more of an imperative to skip them altogether—either through paying a premium price for a channel, clicking the “skip” button, or walking away as the ad timer counts down. While this makes for a better viewer experience, what about the brands looking to use this space to promote their products—something they’ve always done through TV.
New ways to get products and brands in front of viewers are emerging in the streaming world. Rembrand is a company that uses AI to find areas in streaming entertainment to add product placement to programs—like on billboards in the background of a scene, or on a table in a home. I talked to Rembrand’s CMO Cory Treffiletti about how product placement and other traditional and emerging strategies are good options for the streaming age. An excerpt from our conversation is later in this newsletter.
Until next time.