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How To Build A Brand in 10 Days: Tips and Tricks for the Digital Age

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With the rise of social media, our increasingly digital world has completely changed the landscape of how we think about branding today.

The concept of branding has almost always referred to a business name and logo. But times have changed, as we all know, in this digital era with lots of noise.

Consumers today are always connected, meaning brands have had to find deeper ways of connecting with them. Social media has given the world access to every success and shortcoming, with users openly promoting or denouncing brands to their followers. Wendy’s social media branding strategy has famously caught the attention and adornment of millennials and Gen Z with their quick-witted roasts of customers and brands on Twitter. Many companies have tried to accomplish brand recognition with similar strategies, only to miss the mark and have their brand trend for all the wrong reasons.

Branding strategies have had to grow and adapt to the digital age, so here is a ten-day crash course.

Day #1 — Set the groundwork

To effectively perform in your industry, you need to know your industry. Researching the brands of other key players in your sector is a great first step in your branding journey. Compare the offerings and branding of your competitors, accounting for everything from their visual aesthetic and marketing efforts to their customer feedback channels. Looking at local brands can help you define yourself in your current market, while large name brands can give you a benchmark to aspire to. Market research is an integral part of the branding process and will considerably affect the direction you decide to take once you’ve produced a tangible concept.

However, don’t just pay attention to the success stories. Consider cases where brands have failed. Compare the changes made when companies have launched a rebrand. Seeing where others made mistakes may prevent you from making similar ones in the future.

Day #2 — Define and differentiate

It sounds simple, but to be a successful brand, you need to be able to differentiate yourself from the competition. The way to do that is through defining yourself and your brand. What makes you different from your competitors? What services do you provide that other companies do not? How do your mission and values compare to other businesses in your industry? Answering these questions is key to carving out a spot for yourself among your competition.

Bernadette Jiwa, a brand strategist and blogger at The Story of Telling, says, “The difference between a good idea and a commercial success is context—The understanding about who the product or service is for, what they really want deep down and why they will care about this, more than that.”

Day #3 — Identify your audience so you can identify with them

Write down the detailed demographics of your target audience and other questions you want to consider when developing a brand for that audience.

How old are they? What gender? Are they wealthy corporate types or middle-class and family-focused? Where do they live and shop? What is it that they need? Is another company currently filling that need?

The more specifically you can identify your audience, the easier it will be to create a brand they will relate to. Karena Dawn and Katrina Hodgson of Tone It Up started by creating a YouTube channel to share their love of fitness, and today, they share over a million followers. Their ability to connect with their community was pivotal to their success, recognizing that they provided a service for consumers like themselves. Those customers recognized this connection and have now become the brand themselves, conducting worldwide meetups and creating trending hashtags on social media.

Day #4 — Find your voice

Once you’ve found your audience, you need to develop the voice that you will be speaking to that audience.

What channels do you want your brand to speak to customers through, and how do you wish to communicate to those customers? Perhaps the wealthy, corporate types prefer a more professional or service-oriented voice, whereas young, recent graduates may engage more with a conversational or friendly voice. It’s essential that your brand voice can communicate effectively with your target demographic and entice them to keep the conversation going.

Day #5 — Personality, please

Your brand represents you, so show your personality through your brand. Consumers today don’t just want the same old service from a company presented the same way as every other company. They expect their needs to be met but want those needs to be tailored to them through relatability and personal interactions.

Try looking at various personality spectrums and think about which end you want your brand to fall on. Do you want your brand to give off fun energy or stay stoic and serious? Are you looking to be modern and cutting-edge, or classic and traditional? Are you interested in accessibility for all, or is exclusivity a part of your brand’s desirability?

Day #6 — Share your story

Consumers are real people and want to be able to relate to real people, which is challenging to do when a brand is anonymous. Melissa Cassera, a marketing, communications and PR expert, advises, “Don’t edit yourself out of your brand. This is one of the most common mistakes I notice with entrepreneurs, especially in copy and content. If you tend to edit your voice and personality, then dictate what you want to say, record it, and transcribe it. It works wonders!” If your audience can connect with you or your story, they will likely join your brand.

Day #7 — Test and tweak

Receiving feedback from a trusted circle that can relate to your target demographic can provide valuable insights into aspects of branding you may have missed. Writers often say they cannot edit their own work, as it becomes harder to recognize errors in a piece the more you’ve read over it. The same can be said when developing your brand. Perhaps you missed an essential aspect of your brand story while focusing on a different aspect. It is better to catch missed opportunities and ensure you successfully serve your audience before an entire release. “Don’t just put something out there to put something out there. Make it right the first time!” designer and stylist Megan Bailey says.

Day #8 — Professionally create, integrate and replicate

When making the official assets for your brand, make sure those assets are professional. Whether they are in-house or contracted, hire a graphic designer to create your logo, website, business cards, etc. Hire a marketing expert to execute your strategy effectively. Research internal and external systems that will keep your communications with stakeholders organized and professional, and integrate your assets into those systems. Every asset you put out to consumers should represent your brand, whether digital or static. Those assets should be replicated, promoted and shared regularly in the area where you have found your niche.

Day #9 — Keep it consistent

Arguably, the most critical aspect of successful branding is ensuring your brand is consistent. Meghan Bailey also advises, “Right from the start — every single piece of material from a logo to photography to social media posts need to be consistent and professionally organized. The ultimate goal is to have people gravitate and recognize your work instantly”. The more recognizable your brand is, the more recognizable your product or service will be, and the closer you’ll become to solidifying your brand as a household name.

Day #10 — Give yourself a hand (and a break)

You’ve made it through our ten-day crash course and have hopefully developed a successful brand concept in that time. Give yourself a quick break to take pride in your work, then get out there and promote!

Feature Image Credit: Shutterstock

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Sourced from Entrepreneur

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4 Ways to Build a Seven-Figure Brand and Sellable Business

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By Blake Nubar,

As the world reopens, consumers are changing their mindset and adjusting back to everyday life. They are spending more on products, services, and various offers from entrepreneurs. While the growth opportunities are tremendous, a lack of clarity often derails that growth. You may have started your business around something you’re passionate about, but you need clarity on where you’re going.

One important step to scaling a business to six, seven or even eight figures is a vision and plan for what the business will evolve into. Will you always have a solopreneur type of operation? Do you want to build a business with virtual assistants? Would you consider bringing employees on?

If it’s your goal to build a seven-figure brand and business that you could sell someday, here are four ways to build in a way that leads to clarity and growth.

1. Create a larger entity while using personal brand-building strategies.

To build a sellable business, you need a structure that allows the business to be sold. If your business is wholly tied to you, it will be hard to sell.

While creating an entity (LLC, corporation, agency, etc.) helps build a sellable business, personal brand growth strategies are still essential. A great example of this is how Gary Vaynerchuk has built VaynerMedia using the reach of the personal brand he’s created.

To build a legacy brand, first, come up with the structure and name or convert an existing business. You can then use the internet and social media to leverage exposure, content and marketing on your personal brand alongside the entity brand. You end up building two assets.

The idea of entrepreneurship is freedom and financial independence. The goal should be to build a business that can function without your constant direct involvement. Building a larger entity helps you accomplish those goals.

2. Use a value-first approach to marketing.

It won’t take you long to scroll through the internet and experience a full-on hard rush of sales ads and messages. Too much content being published indicates you’re goes right for the sale without adding value to the consumer first.

To build a seven-figure business that scales, don’t follow the typical approach. One way to convert more cold consumers is through value-first content. People are tired of the ads; they want real value through the content they consume every day. When you are the entrepreneur or business adding value first, you easily stand above the screams for sales.

Consumers want to know how and why your business was started and the path you’re using to grow. They want high-performance strategies, digital marketing tactics, wellness optimization tips and other how-to-based content they can use without having to first spend money with you.

Take a longer-term approach to marketing and converting consumers. It turns casual visitors into followers and eventually customers when you take a value-first first approach to digital marketing through solid content.

3. Make offers that have practical consumer value.

Your business offers should be clear and based on practical value if you’re building a sellable business. That value could be through software, services, physical and digital products.

Have product offerings for every segment of your target audience, ranging from low-tier to premium. Focus on tangible results and clear takeaways for consumers. They’ll see the value with less marketing required on your part.

4. Consistently show up and keep adding building blocks.

A lot of the reason why industry leaders build large audiences is that they’re consistent about showing up and adding value. Look at any prominent YouTuber, influencer or big-name entrepreneur, and you’ll see a history of consistency.

Growth starts with you being clear on your overall goals. If you’re content keeping a smaller business model, that’s okay. If it’s your goal to build a scalable and sellable business, consider how you’re doing with these four points.

You can build a business that grows beyond you having to invest all of your time and energy always working. Strategically create freedom.

By Blake Nubar,

Digital Marketing Strategist

Sourced from Entrepreneur Europe

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How to Tell Your Story (and Build a Brand) Through Social Media

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By Jillian Kramer.

Before you post, ask yourself three essential questions.

Social media isn’t just a way to pass idle time (or to find inspiration for your next decorating project). It’s a valuable tool to tell your business’ story and build your brand. As Reena Goodwin, founder and director of Facteur PR, explains, social media gives business owners a direct line to current and potential customers. “By creating and sharing high-quality content and stories, social media opens a door to share a brand’s story on a deeper and more direct level,” Goodwin says. “When a brand shares its story on social media, that story helps build trust. And because a brand’s reputation is ultimately built on trust, it’s an important medium for any brand to harness.”

young man photographing French breakfast with croissants on the table in sidewalk cafe with smartphone in Paris, France
Alexander Spatari / Getty Images

What’s more, social media can be a free and useful resource for your business. “Its affordability is attractive to business owners,” says Goodwin. “The cost to launch a Facebook, Pinterest, or Instagram account is free, and your reach is dependent on the amount of resources you pour into it. Furthermore, the rich audience data is so helpful for businesses. By analyzing your followers’ behaviors, demographics, and interests, coupled with utilizing the various built-in survey tools, you can start to use the data to drill down audience personas, which can be very helpful when it comes to targeting your ideal client or customer as well as serving the ones you currently have.”

Here’s how to harness the power of social media to tell your story as well as build your brand.

Have a plan.

Goodwin advises against posting without a plan in place. A social media plan “makes sure that we are supporting the vision of our brand and helps manage expectations and resources,” says Goodwin. “It also ensures that we maximize our time strategizing upfront so we can devote our energies to executing our plan thereafter. A lot of social media management is spent reacting; with a plan in place in advance, we can be sure to allocate time and energy to the things that will ultimately help build our brand,” such as developing incentive opportunities and filming videos.

Before they post to social media, Natalie Denyse, owner of In Good Company PR, tells clients to ask themselves: “Why does this post matter to my audience? Does this photo show more than just a pretty scene? And, how is this post, both photo and caption, serving my community?” she says. “Feeling confident in those few areas will help crystalize the intention behind your voice.”

Respond to feedback.

Comments and messages left on your social media are opportunities to build your brand’s reputation, says Kathleen Reidenbach, chief commercial officer of Kimpton Hotels & Restaurants. When you respond in real-time—or as quickly as possible—shows excellent customer service, and gives you unique opportunities to interact with potential and current customers, Reidenbach explains.

For example, when Reidenbach found out through social media that a bride staying at a Kimpton Hotel property for her honeymoon had been stood up at her wedding, “the hotel quickly switched her room around to be more of a ‘we’re really sorry,’ party with chocolate, wine, and comfort food. It made her smile and she [told us] it made such an awful situation that much better and said she had an amazing solo honeymoon with us. That’s something that felt right to the hotel team and they acted in the moment, making for an incredible save-the-day story.”

Share high-quality content.

“Thanks to the instantaneous nature of social media, it’s widely believed that we must be posting content constantly,” says Goodwin. But that’s not strictly true. “By sacrificing the quality of content for the sake of speed, you could also be sacrificing the first impression your brand has on a potential customer,” she warns. High-quality content tells a better brand story, even if it means you post less often. “High-quality content is associated with a high-quality product or service,” Goodwin points out, “so it’s important to invest in content creation like professional photoshoots. I love batch-creating content to save time and money. You can hire a photographer on a quarterly basis to take updated photos for social media, or invest in a nice camera and snap your own.”

Show up on Stories.

Did you know that engagement on Instagram Stories is higher than on its newsfeed? It is—and that’s one reason why it’s essential to post regularly on Stories. “Stories is ideal for building your brand because in contrast to content on the newsfeed, it’s a space for less polished and more down-to-earth storytelling,” Goodwin explains. In fact, Denyse recommends to her clients that build their brands by showing the imperfect reality of being in business. “Real and raw video footage of brands actually building their business will continue to trump perfectly styled photos,” she says. “Don’t be afraid to get candid and show authentic moments of your creative process.

By Jillian Kramer

Sourced from martha steward

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How To Build A Brand Through Social Media

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By Sara Bliss

It all started with Twitter for Dummies. It was 2010 and Suysel dePedro Cunningham and Anne Maxwell Foster decided to join forces and launch their own New York-based interior design firm, Tilton Fenwick. A few years prior, Anne and Suysel had pivoted to the design world from advertising careers. To learn the trade, they both worked as assistants to established designers—Anne for Ashley Whittaker and Suysel for Markham Roberts. While Anne and Suysel had years of design expertise between them, they had been in relatively behind-the-scenes roles. To establish themselves publicly as design experts, plus get noticed by press and potential clients, the partners understood that social media could be an incredible tool. Cue the Twitter guide.

“All the magazines were really active on Twitter at the time, regularly hosting chats with hundreds of people in our industry at once,” explains Suysel. Over time, through online conversations, comments, retweets, follows, and DM’s, they were able to get on the radar of editors, design bloggers, designers, and manufacturers who began following them back and retweeting their insights. They used the platform to create their brand identity, sharing their design point of view. It only took them a few months before they landed thousands of followers.

In order to leverage their new connections however, they needed examples of their work as Tilton Fenwick. They started by co-designing Suysel’s house in Upstate New York making it Instagram-ready with lots of color and pattern—now their signature look. It wasn’t long before one of their Twitter connections, editor Michelle Adams, reached out to ask if they could submit a few projects for possible publication. They rushed to finish Suysel’s house,  take photographs, and share them with her.

Within weeks, Tilton Fenwick were chosen as designers to watch in a collaboration between Lonny and Traditional Home magazines. Anne and Suysel completed their website, launched Instagram and Facebook pages, and started a blog—just in time for the attention the award brought them. “We knew the importance of a strong digital presence, when more established designers were still shunning social media. They would comment ‘It seems like a waste of time, what is the benefit?’” says Anne. “For us it has been incredible. Social media really opened doors and opportunities for us. It is absolutely what built our business.”

The press attention led to more social media followers and lots of clients. Suysel and Anne estimate 50% of their clients find them through social media. “Even if they discover us through a referral, they immediately go to Instagram to see our work,” says Anne.

As their followers and social media presence grew, brands took note and reached out for partnerships including Duralee where they now have a popular textile line and Target which launched a Tilton Fenwick capsule collection in 2014.

Tilton Fenwick’s Pombal wallpaper for Hygge & WestHygge & West

They have now shifted their focus to Instagram where they have 60,000 followers and an active community of design lovers. It was on IG where they discovered hip, online manufacturers Hygge & West which recently debuted a Tilton Fenwick line of wallpapers. “We  direct messaged them on Instagram and asked to show them ideas for a wallpaper line,” explains Suysel. “We asked to meet in person and presented our designs which is what closed the deal. Social media only gets you so far and then you have to connect in real life.”

Here, Tilton Fenwick share their best advice for how to build a brand on social media:

  1. Target the right platforms. Not all social media platforms are created equal. Twitter is more of a conversation, best for sharing industry news or topics related to your brand. Facebook is similar to Twitter but with a much older audience. As a visual brand, we have found Instagram is our sweet spot that allows us share our projects and make connections with brands, editors, and clients. The key is to find the platform that will boost your profile and connect you with your target audience.
  1. Build a brand voice. Make sure that the images and content that you post is consistent with style and imagery of your brand. Consider it like an advertising tool kit and keep it uniform across all platforms.
  1. Post frequently. Post often to create engagement with your audience. On Instagram we try to post twice a week, however we post almost daily through IG stories to stay connected with our followers.
  1. Post visually compelling content. Use photo editing apps like Snapped to make your feed look more coherent, polished, and professional.
  1. Create a unique hashtag. It offers another way for people to find and share your work. Do your research and create a totally original hashtag.
  1. Mix it up. On Instagram, your main feed should be a snapshot of your overall brand. Use Instagram stories to highlight other companies, talent, and things you love. Don’t forget to tag the brand, creator, and photographer to help them get more followers as well.
  1. Separate business and personal. Unless you are a celebrity brand that is selling your lifestyle, it is better to keep the two separate and keep the attention on your brand message.
  1. Connect with influencers: Follow all the influencers in your industry and develop a meaningful conversation with them online. To get on their radar, comment and like their posts. Also post about their work and tag them. You can use DM’s to make an initial connection, but be respectful and only reach out once.
  1. Do it yourself. We do our own social media so that it’s our voice online, it’s our voice DMing, and it is consistent when we meet in person. For a more authentic voice it is better to control your social media platforms.

Feature Image Credit: Anne Maxwell Foster and Suysel dePedro Cunningham of Tilton Fenwick Brittany Ambridge

By Sara Bliss

I am the author of Take the Leap; Change Your Career, Change Your Life which features 63 people who made radical life and career changes. Follow me on Twitter & Instagram.

I write about career pivots. I’ve interviewed everyone including, CEOs, celebrities, founders, athletes, and creatives for outlets like Travel & Leisure, Yahoo, The Wall Street Journal, and in my book Take the Leap: Change Your Career, Change Your Life (Touchstone, 2018). I noticed that the most successful people didn’t follow a linear path, but often had entirely different careers and lives beforehand. It’s a reminder that for many, success happens a little later, that you absolutely can reinvent your life.

Sourced from Forbes

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How to Build a Brand for Success

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By Jesse Allred 

Your first step in creating a brand is finding your corporate identity.

Are you laying the foundation for your business’ brand, or looking to rebrand and refresh it? Whatever step you are at in the branding process, these tricks and tips will help build a solid foundation for your business.

Any branding a business produces should support and be in line with the “big picture,” or the overall plan and end goals. Elements of branding include colours, fonts, the business’ voice, activity on social media and so much more.

Defining Corporate Identity & Branding

The first step in positioning your company for success is finding your corporate identity. Consider these questions to understand the foundation of your brand:

  1. Where does your company sit within the market? Hubspot recommends the SWOT analysis – look at your Strengths, Weaknesses, Opportunities and Threats.
  2. What’s your company’s vision? Create a one sentence statement that encapsulates your business’ value, distinctiveness and future.
  3. What’s your company’s mission? This should be straightforward and clearly explain your business’ purpose.
  4. What essence, or intangible emotion, do you want people to feel when they think about your business? Think of words like “safe,” “luxurious” and “inspirational.” According to AMP Agency, a brand’s essence should focus on one or two words, be unique and delivered consistently.

Now you can decide you brand positioning. Keep your identity front of mind, especially when designing your website, social media accounts and content, business documents and other marketing collateral. Incorporating your identity into every facet of your organization will keep your branding consistent and easy to detect.

Branding Your Business with Colours

The colour(s) you choose as part of your branding goes further than just logos. Neil Patel encourages business owners to think about colour when you are:

  • Designing your website
  • Building a mobile app
  • Sending an email
  • Creating a marketing campaign

And more!

It’s important you remember your customer. Although you may feel your business

Different colours can influence different moods, so ensure your colour scheme represents your brand.

should go in the same direction as big brands and choose common colours like black, red or blue, consider your audience. Is your demographic mostly female, so you want to market with pink? Think again. It turns out women actually respond to blue the most.

Read through the entire colour wheel, and how the psychology of a consumer’s brain react to them, with information on Businessing Mag and Quick Sprout. Here’s a helpful summary to get you started picking colours for your company’s branding.

Blue: Did you know blue is universally most people’s favourite colour? Among age ranges, genders and other demographics, blue is regarded as the favourite. Blue primarily conveys dependability and strength, but can also represent calmness and security. Lighter shades of blue are recommended for the friendlier and calmer brands, while darker shades are the right pick for corporations and security businesses.

  • Think of Dell, Intel, IBM and Facebook.

Red: Red represents a variety of emotions: danger, love, urgency, youthfulness, etc. Red is also considered an impulse colour, and is a great colour to target impulse buyers, as the colour red quickens the customer’s heartbeat. Businesses in the food or romance industries should consider branding with red, and all business should consider it for discounting prices or advertising sales.

  • Think of Nintendo, Target, McDonalds, CNN, Coca-Cola and clearance stickers.

Green: Green is symbolic of peace, health, growth, life and harmony. Green can also represent nature, the environment and something new. This is a perfect colour for businesses selling health or environmentally-friendly products and service

Choose complementary colors and two or three colors that represent your brand.

Think of companies like Animal Planet, Whole Foods and John Deere.

  • It is important to stress cultural differences when designing logos and brand images. For instance, while green symbolizes life in Japan, it also symbolizes death in South America.

Yellow: Yellow can mean joy, happiness and warmth. It is a cheerful color, but should be used sparingly. It is, however, regarded as one of the colors least likely to be used in marketing, and is universally unpopular. While this color does not work well by itself, it is an excellent choice for an accent color.

  • Companies that incorporate yellow well include Nikon, Best Buy and Shell.

Purple: Purple is one of the highest rated colors among women, and is most commonly associated with royalty. It is a color symbolizing nobility, romance, luxury and glamour. Purple would be a suitable color for spa, beauty and high-end products and services.

  • Think of Hallmark, Cadbury, University of Washington and New York University.

Pink: Pink primarily represents femininity, encompassing love, sexuality, nurture and warmth. If your brand focuses almost entirely on a female audience, you may want to consider pink – depending on your products and the emotions you’re trying to convey.

  • Brands using pink include Victoria’s Secret, Barbie and Curvy Girl.

Black and White: While opposites, both colors can represent sophistication, luxury and expensive. A balance of these colors, with an optional accent of grey, would work well for tech industries, or even businesses in the food industry.

  • Think of Apple, Wikipedia and The New York Times.

So many colors to choose from! And you’re likely to choose more than one, so really try to capture the essence of your company in the color palette you choose for your branding. For example, if you are a business offering organic bath and spa products, think of using lighter shades of green, blue and white. Or, if your business sells security equipment, a mix of darker blues with elements of black would give your brand that extra oomph.

Branding Your Business with Fonts

Times New Roman or Georgia? Courier or Courier New? Bold or italics? Even if you can’t distinguish between fonts, you should know the value of them. Don’t feel overwhelmed in the sea of hundreds of fonts, check out these 3 Tips for Choosing a Font:

  1. Determine Your Tone: The font you choose for your business adds to the tone of your message and branding. Decide the mood for your business and branch off from there. If you’re looking for something more serious, choose a serif font; for fun or playful brands, choose a script or decorative typeface.
  2. Be Clear: To ensure effective communication with your audience, choose a font

    It’s important to choose a font that embodies the personality of your brand.

    and size that is clear and easy to read.

  3. Be Consistent: Once a font is chosen, stay consistent across all communication platforms. This includes your website, marketing materials, newsletters, etc. By staying consistent, you brand will become more recognizable to your audience.

Now it’s time to wade through some of the options!

Serif: Lines are attached to the letters, or they have “feet.” These fonts are traditional, and convey a more serious tone. It’s

Choose fonts like Georgia, Times New Roman and Baskerville.

Sans-Serif: Meaning “without serif,” these fonts don’t have the extra lines or “feet” as their Serif counterparts.

Choose fonts like Helvetica, Century Gothic and Calibri.

Script: Script fonts encompass all fonts that are stylized with cursive, or handwritten fonts, and the letters generally connect. These fonts are perfect for conveying many different tones ranging from fun and creative to more serious and elegant.

Look at fonts like Brush Script, Bradley Hand and Freestyle Script.

Display: Also known as decorative fonts, these should be used sparingly. More unusual than practical, these fonts are used for grabbing a reader’s attention.

Think of fonts like Bauhaus, Broadway and Chiller.

Establishing Voice in Your Business’ Branding

Now that your fonts and colors are chosen, what about your brand’s voice? The voice you write in — whether it’s for blog posts, social media updates, or press pitches –should consistently convey and support your brand. Think of the personality you want to convey, and use language to support that! Your voice should be a natural reflection off your branding, and should not seemed forced. Practice writing in your company’s voice often.

Put Branding Into Action with Social Media

Social media offers multiple platforms to advertise your brand, and opens the gates for the millions of users waiting to interact with your business; it is the best place to get your branding out there. It seems with every year, a new social media platform gains crazy popularity. So, which one is best for your business? Social Media Week breaks it down:

  • Facebook: The company reported that the site has 2.01 billion monthly as of June 30, 2017. That’s more than one-quarter of the population! This site is utilized by all demographics, and is a must for any business. Think about posting fun, interactive and shareable content to this social media site. To increase brand awareness, take advantage of Facebook’s algorithm.
  • Twitter: Twitter is no longer the second-most used platform, but with over 300 million monthly users, it is a site that should not be ignored. The most powerful tool for raising awareness is hashtags, use them strategically! Visual content is also important, as well as engaging posts like questions or polls.
  • Instagram: With posts including only photos or videos, Instagram is very different among social media platforms, and is widely used by the millennial demographics. Create visually appealing content in line with your branding, while attaching 30 hashtags to it, and it will be seen!

The foundation of a business’ marketing and public relations efforts is branding. Once your mission is determined, every branding choice will add and contribute to spreading your message and mission. By having an updated, and consistent brand, your audience will remember your business and the subtle emotions conveyed through it when making purchasing decisions.
Read more at https://www.business2community.com/branding/build-brand-success-01992979

By Jesse Allred 

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Read more at https://www.business2community.com/branding/build-brand-success-01992979

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