Business Blogging Archives

Whether you are a professional or a new blogger, you might be surprised by how big changes have been introduced in 2021

Whether you are a professional or a new blogger, you might be surprised by how big changes have been introduced in 2021. If you are searching to refresh your mindset, or just want to get new tips in your business, this post is best for you. Before reading this post, it would better to read out the safety eyewear program, so that you can protect your eyes. In this post, there is a breakdown of major tips so that you can keep in mind while beginning the business blog or just want to enhance your blogging according to 2021 trends.

Enhance your content strategy:

Just digital landscape is growing and more and more people are restricted to their homes than before because of COVID-19. So, You have a chance to avail of large traffic at your disposal. And you just have to catch those social media audiences through your quality content. Therefore, this is the time to plan new strategies just not for your blog post, but to make rich imagery and even your videos should be more engaging and relevant to their main content.

Influence social media:

Just to stick with the blogging mean your site is hampering your victory. An excellent way to display your business blog in front of people is to build strong social media visibility and you should have an impressive fan following simultaneously.

By creating incredible content that is producing for your blog should make different ways on social media. Therefore, it’s time to get the benefits of a live stream and plenty of other tools so that you can keep your audience in full grasp with the social media platform of 2021.

Don’t forget your niche:

Well, the blog landscape is dense, and therefore, there is strict competition. So, you should stick with your specific niche and try to make it creative and unique for your audience. For a business blogger, there are several categories you need to polish in one. But first of all, you need to understand, what is your area of interest and expertise? In which are you are qualified that you can bring more creativity in that niche?

Just like that, there are several questions that you must ask yourself and they will help you to become clear in your niche. Besides, these are the important questions that you must relate to day-to-day things. Keep your content bespoke to your niche. For example, if your blog is related to marketing, but good focus on it and find it new way to enhance this field. If you are well aware of your niche, you are better able to hit your targeted audience and then serve your followers in a better way.

Stick with the latest events:

Covid-19 tension across the world is bringing forever change in businesses. So, you need to make plenty of blogs that how this pandemic is affecting business with the blog post that should have a solution as well. Keep remember, this is a great time to hold your audience with the latest trend and unique strategies.

For example, online businesses have exploded all over the side because of COVID-19. Therefore, this perfect time to help your people and tell them why eCommerce is essential and how can they come out of their business from its effects.

One important thing that you need to consider is to create new strategies. What should be your next strategy, you must watch out latest events closely and creative stories that emerge on social media. What kind of content audience is like most, follow it and then implement the same techniques in your blog posts as well? Through this way, you will first-mover benefits which help to bring a significant audience for your blog posts.

Make sure bout up to date SEO:

With the start of a new year for your business blog, this is also time to monitor the setting of your website in plenty of areas with SEO as well. If your keyword stuffing is shifting, it is time to make big changes in them. Make sure your entire content is optimized with meta titles, meta tags, and headers as well. Avoid your blog with over-optimization because it can hurt your ranking despite helping you.

Watch out for analytics:

Are you looking for whether you are going in the right way or not? Or what kind of new things you need to highlight in your blog posts? While for business blogging, check out your analytics is significant. With the help of insight and data, you can bring big changes to your content, websites, and even marketing techniques. All these things will help you to engage your audience in a better way.

You may require to check the demographic of your users and then counts their visits, and even bounce rate as well. But if you want to enhance your setup one step ahead, you need to analyse the layout of your website as well.

Use different tools like Crazy Egg where you can see how can the attention of visitors on. Besides, which buttons they are clicking more and how far they are scrolling down the different pages. Make sure, you also joined Eyeweb safety, so that you can shield your peepers from hazardous things effectively.

By Johnny Lee

Sourced from Influencive

By Dave Schneider

You might have heard it already…

Instagram has recently surpassed 1 billion users and has taken the social media industry by storm.

For the blogging community, it works as a gateway to find new followers and like-minded people in their niche. It has become one of the top social media marketing platforms not only for many influential bloggers but also for many major businesses.

In this post, you’ll learn why Instagram is important and how you can use it for your business to complement your blogging strategy.

There was a misconception about Instagram’s importance being limited to businesses like retailers, restaurants, or travel companies.

Not anymore!

Now, it’s increasingly important for all kinds of businesses looking to build their brands online. Despite the surprising fact that it’s been underutilized by many, Instagram is one of the best ways to use visual marketing for your business.

Industry bloggers are consistently leveraging the power of Instagram marketing to promote their brands and grow their business on a large scale.

Why?

Because Instagram is all about visual content, and visual content makes it easier to grab their audience’s attention.

After all, 90% of information transmitted to the brain is visual!

Image Source: Kissmetrics Blog

Why You Need Instagram For Your Business

Think about this for a moment, bloggers are always using Instagram to connect with peers and colleagues, influencers and readers.

How do you think it affects their brand and their business?

It’s simple.

Their network evolves and grows, their brand is exposed to millions of followers, all thanks to the influencers they network with.

According to Brandwatch, “48.8% of brands are on Instagram and by 2017 this number is likely to rise to 70.7%.”

Surely, you don’t want to be left behind, do you?

There are many reasons why you should consider Instagram for business. One of the main reasons is the level of user engagement you get.

The number one goal of your social media marketing strategy is to be where your target audience is engaging and spending their time.

Research suggests that the engagement on Instagram is 10 times higher than Facebook, 54 times better than Pinterest, and 84 times greater than Twitter.

So if your business is not active on Instagram, you are missing out…big time!

How To Use Instagram For Your Business

Using Instagram to promote your business is pretty straight forward, but you need a solid strategy to get your desired results.

Remember:

Like any other social media platform, you must have a strategic plan for marketing on Instagram to gain traffic, get leads, and generate sales.

Instagram Marketing Strategy

First, you need to establish your marketing goals.

Do you want to increase your product sales?
Do you want to increase traffic to your website?
Do you want to increase your brand awareness?

Each social media network has its own features and advantages. You have to determine which of Instagram’s features match best with your marketing goals.

Next, you should be asking yourself –

Who is my target audience?
Having a well-defined target audience is critical. You cannot say that your target audience is “anyone who is interested in my products or services”!
Your target audience should be a specific market that is more likely to engage and buy from you. For example, single moms over 30 who speak English as their first language. This is a more effective and efficient way to reach your potential clients.Check out this detailed guide by Neil Patel to understand how to define and reach your target audience.
Which part of my audience is most active on Instagram?
After you have a clear idea of who your target audience is, next you need to find out which part of your audience is most active on Instagram; men and women of different age groups, college students with different taste and styles – who is actively using Instagram?
What kind of content do they love to engage with?
Find out what kind of content your target audience is mostly sharing, liking, and commenting on. This will help you create content they’ll love to engage with.

As you can see, doing market research is an important part of your Instagram marketing strategy.

You need data to find out what other brands, businesses, and competitors in your niche are doing on Instagram.

Use this data to evaluate what is working for them, and to find things they are missing out on, as well as things you can implement better than them.

High engaging visual content is the key for Instagram marketing so your goals and strategy should reflect that.

Your Instagram marketing strategy should involve –

Strategizing what you should post on your Instagram.
Finding out how often you should post.
Creating a well-maintained content calendar.
A strategy to get more engaged followers.

Instagram Marketing Tips

Tools: You can use tools like Hootsuite, Later, ScheduGram to schedule your Instagram posts in advance. Schedule your posts at your audience’s most active times.
Hashtags: They play a very vital role these days in social media. It’s the same with Instagram too! Using hashtags the right way will allow your target audience to discover your content easily. So choose them wisely!
Tagging people: This is a powerful technique and can play a huge part in your Instagram marketing strategy. Tag influencers, brands, or businesses featured in your posts and it will show up in their profiles.
Following influencers on Instagram: This will keep you updated on the latest industry trends. You can also find interesting, engaging and inspirational content ideas for your own posts.
Monitor and Analyze: Monitor and analyze your marketing strategies and see what is working and what is not. Adopt new tactics when necessary.

Image source: Social Media Examiner

Use tools like Iconosquare to measure your performance and optimize your strategy. Some other tools similar to Iconosquare are Dash Hudson, Simply Measured, and Sprout Social.

When you are setting up your Instagram marketing campaigns, pay very close attention to your target audience and what they are interested in.

Make sure you are engaging with them by liking, commenting, replying to their mentions and direct messages in a timely fashion.

Eventually, you will find what types of content and strategies are working for your business.

By Dave Schneider

Dave Schneider is an expert on Blogging. Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts. He writes about blogging for businesses, entrepreneurship, and has a love for travel, having visited over 40 countries. Dave can be found at lesschurn.io and daveschneider.me.