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Why Kindness Works As A Business Strategy

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By Ken Sterling

Do nice folks in business come in last?

If you watch any Hollywood movie or read any business biography, you might believe the only way Hollywood producers, tech founders and billionaire investors become successful is to mistreat people. Often, our takeaway is you have to be a jerk to be successful in business.

Reality check: Kindness pays.

Exhibit 1: A 2023 Baringa survey found that 47% of companies that consumers deemed as kind doubled their earnings in the 10 years preceding the study. In fact, Baringa also found more people want to purchase from companies that are kind.

Meanwhile, rudeness is never a great long-term strategy.

Exhibit 2: A 2002 JAMA study, “Patient Complaints and Malpractice Risk,” found physicians with the highest numbers of malpractice lawsuits didn’t make the most mistakes. Instead, they were the biggest jerks. Patients accused them of not listening, not returning calls, not showing respect, or being plain rude.

I’ve found in my professional career—as an attorney, talent agent and entrepreneur—I’ve had more success with kindness. So much so that in my dealings, all my clients, other agents and attorneys refer to me as the “smiling assassin.” Not because I’m a cold-blooded killer. It’s because I use kindness to win deals.

How To Use Your Kindness As A Strategy

We all want to be seen, heard and remembered. Knowing that, practicing empathy and checking your ego are the foundations of kindness.

1. See.

People like to be seen and feel important. One way to make a person feel seen is to look straight at them and smile. It makes most situations friendlier from the start.

2. Hear.

The best way to make a person feel heard is to listen. Kind people listen attentively to what another person has to say. Rude people tend to interrupt, ignore or both.

You can make someone’s day by giving them the time of day. Show interest. Ask questions. It makes people feel special.

3. Remember.

People want to know they made an impact. That’s done by remembering. It could be as simple as remembering their name, their child’s name or their favourite food.

Or you could follow up with a thank-you note for their time, showing that the person made a memorable impression on you. Remembering also means you can empathize. Think of what it’s like to go through what they are experiencing; remember a time something similar happened to you.

How To Stay Kind Even When It’s Not Reciprocated

Being kind does not mean being a pushover.

Sometimes, you’re going to work with jerks, even if you make a person feel seen, heard, and remembered. That’s part of the business.

If that’s the case, maintain your kindness with these tips.

1. Treat everyone with respect.

Regardless of someone else’s behaviour, treat everyone with respect. Remember Exhibit B about the doctors who didn’t treat people with respect? Those doctors were sued for malpractice more than respectful doctors. Even if someone is not being kind to you, that doesn’t mean you have to disrespect them.

When you treat people rudely, it triggers them into “fight or flight.” Either way, you’ve lost their business.

2. Don’t react.

Keep your cool when people are being uncool. When someone is being a jerk, stop the conversation, breathe, and, if necessary, step away from the situation. You could pretend you have a call, need to use the restroom or have any number of reasons to stop the moment. Then come back with a smile again.

It gets easier with practice.

3. Set boundaries.

Finally, some people will act like jerks, no matter how respectful or calm you are. So, in this case, you might need to set clear boundaries on how you wish to be treated. Or, in extreme cases, you can even fire clients or customers who don’t treat you well.

Over the years, I’ve sometimes acted like a jerk, and I’ve treated people with respect. I found that kindness is the best method for a long-term business relationship.

That’s why my companies are always known as the good kids in the sandbox. Kindness not only makes clients and employees happier, it also makes your bank account happier.

Don’t just take my word for it. Start your next deal with a smile and a pause, and go make new friends.

Feature Image Credit: GETTY

By Ken Sterling

Follow me on LinkedIn. Check out my website.

Los Angeles Attorney & Talent Agent | EVP Business Affairs BigSpeak. Principal Sterling Media Law. USC researcher on media and law. Read Ken Sterling’s full executive profile here.

Sourced from Forbes

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How to Build Lasting Business Relationships

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By Shubham Sharma

The power of Networking: How to build lasting business relationships.

This article will explore the power of networking and how it can be leveraged to build lasting business relationships. We will discuss the benefits of networking, from making new contacts to establishing valuable partnerships. Additionally, we will examine the various strategies that can be employed to create a successful relationship. Finally, we will discuss the importance of maintaining and nurturing these relationships for long-term success. By the end of this article, you will have gained insight into the power of networking and the tools to establish and maintain meaningful business relationships. Together, we can unlock the potential of networking to build lasting connections and achieve professional success.

The Benefits of Networking

1. Increased Brand Awareness — Networking can help spread the word about your business and increase your brand awareness. Connecting with other professionals in your industry, attending trade shows and conferences, or engaging in social media can help you reach new audiences and create a buzz around your business.

2. Establishing Authority — Networking is an effective way to establish authority in your industry. Connecting with influencers and thought leaders can help you gain recognition and credibility. Participating in industry events, speaking engagements, and online forums can help you showcase your expertise and form meaningful relationships.

3. Finding New Clients — Networking can help you gain access to potential clients and partners who may be interested in your product or service. Developing strategic relationships with people in your industry can help you find new leads and stay up to date on market trends.

4. Learning From Others — Networking is an excellent way to learn from others in your industry and stay informed on the latest developments. Participating in industry events and dialogues can help you get feedback on your work, discover new ideas, and identify potential opportunities.

5. Maintaining Professional Relationships — Networking is a great way to maintain and strengthen professional relationships. Reciprocity and mutual respect are vital in building long-term relationships that can benefit you personally and professionally.

Tips for creating meaningful connections and utilizing networking platforms:

1. Attend Business Events: Networking opportunities can be found in various places; attending business events, conferences, and seminars will help you expand your network.

2. Connect with Relevant Professionals: Once you have identified your target audience, reach out to people in your industry who share similar interests or goals.

3. Challenge Yourself: Networking can be intimidating, so challenge yourself to step out of your comfort zone and connect with new people.

4. Follow-Up: After a conversation with someone, it’s important to follow up and ensure that a relationship is established.

5. Utilize Social Media: Social media is an excellent platform for making connections. Reach out to people in your industry on LinkedIn, Twitter, Instagram, and other platforms.

6. Make Quality Connections: Don’t just focus on the number of your connections; make sure that the connections are meaningful and build relationships.

Conclusion

In conclusion, networking is a powerful tool for building lasting business relationships. It is important to be open and honest in your conversations, take time to listen to others, and establish a mutually beneficial relationship. Networking can help you gain valuable contacts, discover new opportunities, and build a strong business foundation for the future. Taking the time to build relationships through meaningful conversations can help you create success for years to come.

Feature Image Credit: cottonbro studio on Pexels

By Shubham Sharma

Sourced from Medium

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How to Build Lasting Business Relationships

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By Shubham Sharma

The power of Networking: How to build lasting business relationships.

This article will explore the power of networking and how it can be leveraged to build lasting business relationships. We will discuss the benefits of networking, from making new contacts to establishing valuable partnerships. Additionally, we will examine the various strategies that can be employed to create a successful relationship. Finally, we will discuss the importance of maintaining and nurturing these relationships for long-term success. By the end of this article, you will have gained insight into the power of networking and the tools to establish and maintain meaningful business relationships. Together, we can unlock the potential of networking to build lasting connections and achieve professional success.

The Benefits of Networking

1. Increased Brand Awareness — Networking can help spread the word about your business and increase your brand awareness. Connecting with other professionals in your industry, attending trade shows and conferences, or engaging in social media can help you reach new audiences and create a buzz around your business.

2. Establishing Authority — Networking is an effective way to establish authority in your industry. Connecting with influencers and thought leaders can help you gain recognition and credibility. Participating in industry events, speaking engagements, and online forums can help you showcase your expertise and form meaningful relationships.

3. Finding New Clients — Networking can help you gain access to potential clients and partners who may be interested in your product or service. Developing strategic relationships with people in your industry can help you find new leads and stay up to date on market trends.

4. Learning From Others — Networking is an excellent way to learn from others in your industry and stay informed on the latest developments. Participating in industry events and dialogues can help you get feedback on your work, discover new ideas, and identify potential opportunities.

5. Maintaining Professional Relationships — Networking is a great way to maintain and strengthen professional relationships. Reciprocity and mutual respect are vital in building long-term relationships that can benefit you personally and professionally.

Tips for creating meaningful connections and utilizing networking platforms:

1. Attend Business Events: Networking opportunities can be found in various places; attending business events, conferences, and seminars will help you expand your network.

2. Connect with Relevant Professionals: Once you have identified your target audience, reach out to people in your industry who share similar interests or goals.

3. Challenge Yourself: Networking can be intimidating, so challenge yourself to step out of your comfort zone and connect with new people.

4. Follow-Up: After a conversation with someone, it’s important to follow up and ensure that a relationship is established.

5. Utilize Social Media: Social media is an excellent platform for making connections. Reach out to people in your industry on LinkedIn, Twitter, Instagram, and other platforms.

6. Make Quality Connections: Don’t just focus on the number of your connections; make sure that the connections are meaningful and build relationships.

Conclusion

In conclusion, networking is a powerful tool for building lasting business relationships. It is important to be open and honest in your conversations, take time to listen to others, and establish a mutually beneficial relationship. Networking can help you gain valuable contacts, discover new opportunities, and build a strong business foundation for the future. Taking the time to build relationships through meaningful conversations can help you create success for years to come.

Feature Image Credit: cottonbro studio on Pexels

By Shubham Sharma

Sourced from Medium

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Is Your Sales Team Struggling to Sell Solutions?

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By Scott Edinger

It seems after four decades of talk about the “consultative” or “solution” sales approach, companies would be adept at selling this way by now. Unfortunately, that’s not the case: Many sales professionals struggle to move beyond pitching their products or services to providing solutions that are connected to customer business outcomes. This is one of the most common concerns I hear from CEOs about their sales organization.

Traditional selling tends to focus on a pitch or capabilities presentation to communicate the value of a company’s products or services, then closing on a commitment to purchase.

In contrast, the consultative approach requires sellers to create value by helping customers identify issues and opportunities they haven’t recognized and provide solutions they hadn’t anticipated. In this way, the sales process is more about understanding the customer’s circumstances, needs, and objectives and positioning products and services to meet them. That connection to the customers’ goals is what turns products and services into solutions.

Solution selling has become a critical skill set as markets evolve. Global spending in the IoT market is projected to surpass $1 trillion by 2024, and the research think tank Gartner highlights that a critical factor for success in this market will be a “well-trained consultative sales organization.” Using a consultative sales approach is a key recommendation for being able to “effectively sell complete IoT solutions, not just parts and pieces,” according to Gartner. Here is a trillion-dollar market with no single market leader, and a primary key to success is having a team that can sell business value and outcomes by understanding customer pain points.

So why hasn’t the shift to selling solutions happened already? There are three primary reasons:

Consultative selling is far more difficult to do well than most realize.

When I speak at conferences, many leaders still suggest that sales success is largely about personality and drive. In fact The Wall Street Journal reported in July of this year that a primary barrier to filling sales jobs, which are plentiful and high paying, is the stigma of “Mad Men”-style representatives and used car salesman that won’t seem to go away. This isn’t a new realization: the WSJ published an article making the same point in 2015.

For the most part, sales effectiveness is not taught in school. At the few colleges that have sales curricula in the business school, courses are largely centred on operationalizing sales — things like territory sizing, quota setting, analytics and so forth — not mastering the behaviours for effective consultative selling.

What’s more, unlike old-school tips and tactics training that focuses on pitching and closing techniques, from the Ben Franklin to the Puppy Dog (yes these still exist), executing a strategic sales process requires a lot of practice to gain mastery. It requires strategic thinking while simultaneously conducting a disciplined process of interaction with one or more people. It’s unlikely that anyone could reach the level of mastery, let alone competence, after attending a few training sessions, any more than one could become good at playing golf or the piano with a similar amount of instruction.

Understanding the skills for consultative selling is easy and can be learned in about an hour. But knowing doesn’t equal doing. While training is necessary when tackling a challenging skill set, it is insufficient without what K. Anders Ericsson’s research calls Deliberate Practice. Deliberate practice — having a clear model of success, the opportunity to practice in a safe environment (e.g. not with top prospects and customers), and receiving precise coaching and feedback on where to improve — is the key. And practicing just a few times isn’t enough. It requires a commitment on the part of executives to coaching and developing sales talent. Without any disrespect to Human Resources, where I started my career, it can’t be led by HR. Creating a culture of coaching and building sales capability must be a strategic imperative. It’s the only way you’ll develop the kind of consultative sales organization that enables you to win big chunks of a trillion-dollar market.

It’s not central to business strategy and doesn’t get proper focus.

While it’s one of the primary factors in winning or losing in your chosen markets, the sales experience is conspicuously absent within corporate strategy. Most corporate strategy decks focus on which markets to pursue and which competitive advantages you’ll employ to win. This is important information at the heart of most strategy models. But how you sell a product or service can be nearly as vital as what you are selling.

When competing alternatives are similar, or even perceived as the same, delivering a sales experience focused on value, insight, and expertise can be the differentiation that enables you to win. In my work with clients on growth strategy, I always advise they pay the same kind of strategic attention to how they are selling as they do to what they are selling. I suggest answering the question, “How will our sales experience create value?”

The answers to this question can change the role of your sales organization. It moves sellers beyond simply communicating your competitive advantages and makes them an important part of the competitive advantage. By helping customers to think differently about how to address issues they are facing or how to capitalize on opportunities they haven’t considered, the sales process itself becomes a point of value. This will not happen by simply telling the sales team that they need to go sell more, sell better, or sell differently. It starts with making the sales process a central ingredient in the go-to-market strategy. Then the role of sales becomes integral in the execution of that strategy.

Sales management and leadership practices don’t support the consultative sale.

After every consultative sales training program, I hear this from participants: “I’m not managed this way.” The issue isn’t just the lack of effective coaching and development. It’s about fundamental management practices associated with everything from revenue forecasting and metrics for progress reporting to product and service education.

Too often, management spends most of their time on late-stage opportunities in the pipeline, while the real action for a consultative sales process is in the early stages. That’s where customer opportunities expand and the scope of deals are determined. Leaders should prepare reps to create value in the early sales process by doing joint call planning, account strategy and identifying issues customers may be missing or opportunities they haven’t considered.

Most importantly, management should not pressure reps to close a deal within the month or quarter. I worked with a services division of a Fortune 100 company where 83% of their revenue was coming in the last two weeks of every quarter. That revenue also had 30% lower margins than the other 17%. Why? Management put intense pressure on driving a quarterly close number, which led reps to behave with desperation, offering significant discounts to make any sale happen. Over time, customers got wise to this and knew they could wait for the fire sale. No amount of training or strategy could overcome this behaviour if management practices for revenue forecasting and managing the numbers didn’t change. Consultative selling is a long game, and pressure to close something — anything — to make a quota runs counter to the principles you need your salespeople to embrace.

It’s easy to point your efforts at the sales team to get them to sell differently. There is no shortage of good sales training in the market, and it’s existed for decades. The primary reasons sellers struggle to be more consultative and effectively sell solutions have more to do with leadership than sales. Focus on addressing these three issues to build a high-performance sales organization that is a part of your competitive advantage.

Feature Image Credit: Westend61/Getty Images

By Scott Edinger

Sourced from Harvard Business Review

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How To Double Down on Personal Branding in 2021

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By Julian Paul

A proven 3-step approach to personal branding

Recently I took the Marketing New Realities and the Personal Brand class by the great

as part of my MSc High Tech Entrepreneurship at

. There were many brilliant concepts covered. But the core centered around how the world increasingly emphasizes this fact: A brand’s credibility and existence now rely on what customers say and do rather than what the brand wants them to do.

Before going into my three main takeaways, let me share two case studies I felt were quite impactful to myself and the broader class.

The North Face — Question Madness

The North Face video ad campaign with extreme athletes as the stars. YouTube

What an ad! This campaign portrays the uncomfortable and scary truths. Something not often seen from big brands… pain and broken bones are ugly, but they define the daily lives of extreme athletes. The North Face knows this and shows the entire world they understand exactly who their customers are.

Further, The North Face decided to take a user-generated content (UGC) route with a strong focus on empathy which translates directly into a sense of belonging with their core audience. Because of this, they literally did not need to put any product front and centre. Rather, their brand and product is the athlete — no matter where they are. As a result, their entire brand now resembles the safety and support system that allows athletes to survive extreme conditions — which translates into their secret sauce:

  1. The customer is the hero.
  2. The customer is the marketer.
  3. They helped people belong.

Heineken — Worlds Apart

A short video on Heineken’s “Open Your World” Campaign. YouTube

Phew! What a shocking video and context. Mark posed some great questions to this case study. Who is the target audience? Why would this sell more beer? Let’s get into what I think about it…

The target audience is those who think our differences are greater than our potential to connect. It’s a beautiful analogy to the way the world is seemingly trying to divide us among our identities. And it offers the antidote: Heineken Beer. Heineken is treading a thin line between encouraging alcoholism and highlighting the culture it enables.

I personally believe it is clearly the latter. As a beer consumer myself I can relate to the environment filled with deep conversations that occur in a typical pub, bar, or even at home… I think you know what I am talking about. So the answer to the second question is also very clear to me: this campaign would definitely sell more beer. Its message is inclusivity from all political or ideological ends.

My 3 Main Takeaways

Building on these two case studies, I collected three main takeaways that resonated most with me. Now, if you know me, then you understand how much I love mental models and processes. So, my takeaways are designed for a personal branding beginner (like myself). And personal branding begins with producing inhuman amounts of content… the following points relate to a process I have identified from this class and am applying to myself. They are meant to be applied top to bottom. Let’s get into it.

1. Apply AIR with your initial content

I know it’s cliché, but content is king! Simple, right? Not really. Creating content that actually connects with people is difficult. AIR makes this easy:

  1. Authentic = Are you real? Is what you’re sharing honest?
  2. Interesting = What value does it add? Is it tangible?
  3. Relatable = Does it connect to your target audience?

People believe and trust in what they see and experience. AIR relies on consistency and trust. The key to AIR is community-driven.

Be of the community, not just in the community.

Once you nail AIR, you create acts of advocacy that will move customers to connect and communicate with other customers. This only comes from creating and sharing content, increasing buying decisions as a result.

Mark says this best:

“Know who your super sharers are and tailor your content angle towards them.”

I say in addition, you need advocates, not followers.

2. Define your customer island

Personal branding is the marketing of today. And marketing is about all things human. It’s about emotions. So you should aim to create the marketing of no marketing: enable your customers to create and share your/their stories. Do this by understanding what they are into. And once you define that, you can group them into customer islands (imagine a Maldivian atoll as a reference), where the name of the game is word of mouth (WOM) marketing.

This might seem very difficult, but there is a simple solution: Think about creating talkable stories and approach the following types of influencers: celebrities, creators, and advocates. Each has its unique use case and its effectiveness will depend on your application.

Once you understand your customer islands and which influencer type you need to gain access to each, you will receive feedback from a whole range of customer segments that were totally agnostic to your personal brand. Beautiful, right? So analyze carefully and choose wisely.

If you create your personal brand, you create your island. And those who identify with it, will come to you.

Mark categorizes customer islands under human-centered marketing, which he built a beautiful manifesto for. Check it out here.

3. Leverage RITES to scale your content

Expanding on the ideas of customer islands and creating your first consistent content series with AIR, I loved this model as a way to scale bigger and broader as a creator. Once you’ve ticked all of the five RITES boxes, you will be able to connect with your island like never before:

  1. Stay Relevant
  2. Be Interesting
  3. Be Timely
  4. Be Entertaining
  5. Become Superior

Mark goes on to state that your personal brand is a business. So, as with any business, you should know that the customers are in control. Even more so in the age of personal branding. Be wise and make your personal branding efforts less about ego and more about the people on your island. RITES allows you to discover and frame the type of content you need to grow your personal brand to new heights.

The internet is all about giving away value and enabling others

Coming Full Circle

I hope you enjoyed this article as much as I did writing it. Needless to say, the ideas put forth are interpretations and learnings I took away from Mark’s class. However, the approach and condensation of them are my own. My hope is that you receive the same amount of value as I did. Thanks so much for all of these concepts

. It’s been a pleasure!

More insights from Mark’s class

My final realization

Personal branding is here to stay. So why not master it and create the island thousands of people are waiting to join?

Feature Image Credit: Austin Distel on Unsplash

By Julian Paul

Sourced from BetterMarketing

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7 Ways to Generate Unique Web App Ideas for Your Startup to Consider

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By Sagar Sharma.

Execution of an idea is easier than generating the one. The idea will remain the same for web app idea creation and implementation. If you are a startup, then it is important for you to introduce web applications with a unique idea or less popular concepts. Companies are exploring all possible horizons to introduce new solutions almost every day.

It seems quite challenging to stay competitive by launching a unique idea when a high competition out there. Moreover, it is difficult to find the untouched one when the online platform has plenty of web app ideas.

Actually, it’s tough, but not impossible. All you need to do is to go the extra mile to analyze your different business aspects. It helps you to identify the gaps and fill them by launching the right web solution.

Here are a few practices that you can consider to generate unique web app ideas.

7 Ways to Generate Unique Web App Ideas

1 – Analyze Yourself

Your Company/Business

Whether you own a well-established company or startup, to stay competitive it is very important to find out and nurture the new web app ideas. For that, you need to closely analyze the challenges and needs of your business that create hurdles in the path of your success.

Nobody understands your company better than you. So, first of all, start exploring who your company has developed to be. You need to identify the strength and weaknesses of your company.

Moreover, define the unique capabilities of your company in terms of product, service, or technology that make you different from other companies like you. Analyze the other business aspects and identify which affect or disrupt your business development.

Your Employee

Another most important aspect of any organization is its employees. Spend time to understand your team members. Allow them to be part of the software development process. Collect the different perspectives and ideas shared by your team.

You will realize that everyone gives a different yet unique point of views if you allow your employees to be part of your business plan. They provide you many of the idea that you would never ever think of it and a large number of resources that you have missed while generating the idea.

Here are a few questions that you have to ask yourself to generate a potential web app idea.

  • What are the weaknesses and strengths of my company?
  • What field does my company operate in?
  • What does help my company to win over my rivals?
  • What values does my company attempt to uphold?
  • What is disrupting my company’s development?

2 – Listen to Your Customers

The key crux for identifying the excellent web app idea is to stay in connection with your target audience to whom you need to serve. You need to learn many things from your customers. All you need to do id just listen to them and observe their behavior. Here is how you can do it.

  • Focus on where your customers spend most of their time
  • Identify how customers interact with your products/services and brand
  • Analyze the journey of the customers while using your product

Moreover, you can learn about the great web app ideas by analyzing the pain points and issues your customers are facing and develop a web platform that resolves their challenges. Interaction with your customers helps you to generate more web app idea.

For example; if your customers are facing challenges related to customer services, then you can consider adding a chat section in your web application or website. It allows customers to have a quick chat with your executives and resolve their issues. Customers find this a more convenient way to contact your company.

To understand the needs and challenges of your customers, you can schedule calls or send a questionnaire to them in order to collect their suggestions. This will help you to know what you should do next.

3 – Analyze your Business Strategy

For either the startup or the established firm, a business roadmap is very essential. While defining your plans define your long term and short term goals, clarify your vision and mission, and create strategies for future development.

Utilize your experience and current knowledge base to evolve new solutions to attain your future business objectives and plans. The next step would be to find out the way to execute them through a robust web solution. Define the design, features, functionality, and support that your web application needs to achieve your business goals and drive success.

Before designing a business plan for your organization, you should ask the below questions to yourself.

  • What are the long term goals of my company?
  • What are the short term goals of my company?
  • How will I achieve the goals of my company?
  • Have I attained any goals since I have started my company?
  • Which operations of my organization the web application amplify?

4 – Analyze Your Marketing

Have a close look at your marketing processes and analyze if you can transform any manual activity at the web application.

Identify the marketing activities that require a huge investment. You should investigate how to reduce such expenses by transforming marketing activities to a web platform.

For example; you can consider the web application for your loyalty program that helps you to eliminate the expenses of the printed material for the product or service marketing. It is proven that digital material has a wider reach than the printed one. You can engage more target audience by transforming your marketing activities to the web platforms.

Here are a few questions you should ask yourself before shifting your marketing activities to a web platform.

  • Will the web app be supported to add a new revenue stream?
  • Will the web app help accomplish your business goals?
  • What operations of my business can shift to web applications?

5 – Analyze Your Industry

To generate new web app ideas, it is very essential to watch the changing industry trends closely. Get profound insights into the changing beliefs and expectations of your target audience.

Today, there are plenty of resources available that you can refer to understand the latest trends of your domain. You can keep referring the websites like Entrepreneurs, Springwise, and Trendwatching.

All these platforms cover the global trends so it will be difficult for you to evaluate and identify the trends that are relevant to the local target market of your business.

6 – Analyze Your Competitors

Competitors are technically rivals but many times they help in achieving business success. They apply different strategies to outshine you. To stay competitive, they continually check the latest trends, explore new and innovative methods, and copy any of your ideas to boost business growth.

You can go with the react approach if you find your competitors’ business grows due to the implementation of certain strategies, you should adopt it. You do copy but copy smartly. Don’t simply implement their strategies as it is. Twist the strategies as per your business needs and nature.

Here, I don’t nor want to encourage you to copy the ideas. All I mean is to consider the competitors’ strategy as a base platform. You need to break it down into different components and apply reverse engineering to create your own strategy for success.

The invention of new ideas or mechanics is not the only way to generate fresh web app ideas. You can identify the gaps that your competitors are not able to fill and build a solution that brings that gap.

Questions you need to ask yourself while analyzing your competitors.

  • What strategies has your competitor implemented?
  • What strategies help them to attain success?
  • What strategies have not delivered them potential results?
  • What faults and gaps do you identify in your competitors’ strategies?
  • How to create your own strategy based on the experience you have learned from your competitors?

7 – Analyze the Businesses Outside Your Industry

Just like you, the business of different domains focuses on their industries. They spend considerable time in defining the best practices for their sector. Eventually, they all end up by creating a similar type of experience in the long term.

Please understand, considering an identical idea and adding a new coating over it is not the only way to identify the new concept for our web applications. Sometimes, bridging the gaps between the two different concepts and industries also helps you in creating a unique web app idea.

Stay different from the crowd by merging more than one concept from irrelevant industries in a single web app. This will definitely spark a unique idea.

List of questions you should ask yourself while analyzing the irrelevant industries.

  • Can I consider different concepts from multiple industries to create a robust strategy for my business?
  • Can I break out of the industry I belong to and discovering outside influences?

Final Thoughts…

Generate potential web app ideas by following the above mentioned ways. You can discover, develop, and implement it to stand out from your industry crowd. Along with helping you stay competitive, it helps you deliver value to your domain and target audience by addressing unresolved issues and unfilled gaps.

Once you are done with the idea generation, you need to connect with reliable web development service providers that help you in bringing your idea to life by developing the exact web applications as you expected.

By Sagar Sharma

CTO @Credencys Solutions Inc.

Sagar holds the position of Chief Technology Officer at Credencys Solutions Inc., a Mobile App Development Company. He is responsible for all the technical operations, as well as leading the company’s revolutionary offerings. He is helping companies navigate the Digital journey in an Agile environment. Share your app idea at [email protected]. Sagar has two main areas of focus – Technology and Processes. He has worked in leadership positions in various Fortune 500 companies and has been instrumental in driving success through digital transformation. He is also an enthusiastic Agile Coach.

Sourced from readwrite

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