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TikTok launches Pulse, the program to share advertising revenue with content creators for the first time

June 13, 2022 No Comments

The tool will guarantee brands that their ads appear in the most relevant content in twelve different categories.

TikTok’s reach is undeniable. The Chinese social network has revolutionized the world and its growth figures are impressive. Content creators have found a way to build communities on the platform and will soon be able to use it to generate revenue through TikTok Pulse , an ad sales program that will help brands reach the audiences they want while benefiting financially. to powerful tiktokers.

Through a statement , the social network explained what it is about: “To help brands stay on top of entertainment and culture on TikTok, we are pleased to introduce TikTok Pulse, a new contextual advertising solution that allows advertisers to place your brand next to the main content in the ‘For You Feed’. TikTok Pulse is designed to give brands the tools and controls to be a part of these everyday moments and trends that engage the community.”

The program will launch in the United States in June of this year and in other territories in the fall. It is reserved for creators who have more than 100,000 followers and advertising will only appear on 4% of the content on the platform; the one with the greatest range. Among the content categories that TikTok Pulse will use are: beauty, fashion, cars, video games and cooking.

The social network has explained that the contents will be reviewed before displaying ads next to them to guarantee safe environments for brands . Additionally, TikTok Pulse will include metric measurement tools so brands know exactly how their ads performed.

The arrival of TikTok Pulse represents an important evolution for the platform that until now had not explored advertising revenue schemes shared with content creators. During the launch stage, content creators will receive 50% of the income from advertising related to their posts.

Feature Image Credit: TOLGA AKMEN | Getty Images

Sourced from Entrepreneur

Instagram To Make It Easier For Content Creators To Find Sponsors

November 15, 2021 No Comments

By Conner Flynn

One of the ways Instagram content creators make money through the app is by looking for sponsors who might pay them for their posts. But how do these creators find sponsors to begin with? There may be an easier way.

It turns out that’s what Instagram thinks too. The company has announced that they are working on tools that will make it easier for creators to be matched with brands who might be willing to sponsor them. These tools will let creators express an interest in the brands that they might be interested in working with, while brands can also use the tool to find creators who they think will match their needs.

Instagram is also working on a separate inbox for sponsors, which means that it will be easier for creators to identify messages sent to them from a potential sponsor instead of getting lost in their messages. These tools are still in the early stages of development and only a handful of brands and creators are taking part in a test, but we can likely expect that these tools will eventually expand to cover more brands and creators in the very near future. This will make things easier for creators.

Source Ubergizmo

By Conner Flynn

Sourced from Geeky Gadgets

Creators Will Now Be Able To Better Protect Their Pictures, Videos On Facebook And Instagram

December 17, 2020 No Comments

Sourced from Mashable India

Facebook recently announced that it’s widening the access to Rights Manager to give more creators an ability to better control their content on Facebook and Instagram. As a part of the new expansion, page admins would now be able to submit images and videos for rights protection. Creators would also be able to issue takedown requests for videos and images that are owned by them but are reuploaded on these platforms.

In case you aren’t aware, ‘Rights Manager’ is a powerful, highly customizable tool, which is built for people who want to control when, how, and where their content is shared across Facebook and Instagram. As posted on its blog, the ‘Collect Ad Earnings tool’ and expanding availability has also been improved which means more creators will be able to collect ad earnings from matching videos that also include in-stream ads.

A new filter view for spotting monetizable matches has been added along with a guide on how creators can get more monetization opportunities and exportable revenue reports. Page admins can submit an application for the content created by them that they want to protect.

There’s also a new in-stream ads toggle in the Creator Studio app that will let users easily manage their content and ads directly from their mobile phones. “We’ve expanded In-stream ads to Egypt, Iraq, Morocco, and Turkey, adding to the 45 countries where the in-steam program is already available,” states the blog.

It was back in September 2020 when Facebook had announced an update to its ‘Rights Manager’ tool that allowed photographers to claim ownership over their most popular images and track when these images had been used without their permission. Rights Manager for Images used image matching technology to help creators and publishers protect and manage their image content at scale.