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How to Become a Content Marketer: What Is the Best Content Marketer Career Path?

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By Maia Estrera

Content marketing is one of the most promising and stable careers available if you have a background as a writer. If you are a good communicator and have an instinct for online trends and strong creative abilities, you might be a strong candidate for a content marketer role.

A content creator knows how crucial online platforms are to building brand reputation, generating leads, and establishing an online presence. It can be a challenging but exciting career path that could lead you to a job as a creative director, marketing specialist, or senior copywriter. If you want to know how to become a content strategist and marketer, you’ll want to read this article.

What Is a Content Marketer?

A content marketer works with a content creator to plan their online strategies and editorial calendar. This planning may include writing emails or doing research, as well as making graphics, videos, and blog posts. As a strategist, you need to ensure that content is high quality, increases readership, and aligns with the brand’s goals.

Content Marketer Job Description

Content marketers are creative thinkers because their job involves conceptualizing unique and dynamic content to grab the interest of their target audience. Once they have an idea in mind, the work involves market research, search engine optimization (SEO), social media posts, and other web content.

Content marketers need to have strong writing and editorial skills because they are responsible for ensuring consistency in every piece of content. They monitor how the audience responds to content and make data-driven decisions on how to increase its online traction. Marketers also need good communication and leadership skills to articulate a campaign’s direction to the content team.

Content Marketer Salary and Job Outlook

A content marketer has a relatively average annual salary of $51,883, according to Payscale, and $60,842 according to Indeed. If you work an entry-level job, you can expect an average salary of around $42,000, but if you level up your skills, you can be promoted to a managerial or executive position and make a higher salary.

The US Bureau of Labour Statistics does not have a content marketers page. However, we can use its promotions, advertising, and marketing managers page for reference. Job openings in this category are projected to grow 6 percent from 2019 to 2029. Expertise in this line of work can get you a median pay of $141,490 per year, according to BLS.

Top Reasons to Become a Content Marketer in 2021

If you think your skillset lends itself well to a career in content marketing, there’s no better time to start working on your credentials. With social media and online platforms playing such an important role in our lives, many companies are interested in hiring content marketers in 2021. Read on for a list of reasons to become a content marketer.

  • Be part of a thriving industry. Content marketing is set to become a $412.88 billion industry with a growth rate of 16 percent. The future job market looks promising.
  • Plenty of career paths to pursue. Just because you chose to become a content marketer does not mean you are stuck with that job for life. Your skills are applicable to other interesting roles, such as editor, technical writer, marketing manager, copywriter, or social media manager.
  • In high demand across industries. In our Internet-reliant society, companies will always need content marketers. Whether your interest lies in sports, education, commerce, or politics, your sets of skills will always be in demand.
  • Plenty of educational pathways. Whether you’re just starting your career or vying for promotion, there are plenty of ways to learn industry-relevant skills. Online videos and articles, certificate programs, and bootcamps are just a few of the materials and courses you can use to upskill.

Content Marketer Job Requirements

Companies that hire content marketers look for people with experience as copywriters, bloggers, content managers, and social media managers. They want someone who is enthusiastic about keeping a finger on the pulse of their target audience. Below are some other job requirements that companies look for in candidates.

  • Bachelor’s degree. A Bachelor’s Degree in Journalism, Marketing, Communication, or IT is preferred for this role, but some companies prefer candidates with equivalent job experience.
  • Writing and editing experience. Writing online content is very different from traditional print. Content marketers need to have excellent writing skills and be well versed in copywriting and content calendar creation.
  • Data analytics skills. When you are in charge of content, every decision should be data-driven. Knowledge of Google Analytics and social media analytics is a common job requirement.
  • SEO knowledge. Companies want someone who knows SEO best practices and can apply them when creating content.
» MORE:  HR Interview Questions: Conflict Resolution, Team Management, and the Best Job Interview Answers

Types of Content Marketer Careers

‘Content marketer’ is a general term and not many job postings use it. Companies generally like to use more specific job titles that better reflect what the job entails. Here are some related job titles you may want to learn more about if you are considering a career in this industry.

Marketing Content Specialist

The primary role of a marketing content specialist is to create an editorial calendar and a content strategy for brands and products. These professionals are also tasked with writing and editing marketing content.

Content Marketing Coordinator

The primary responsibility of a content marketing coordinator is to conceptualize promotional content and improve rankings in Google and other search engines. They are also responsible for orchestrating content marketing efforts for future campaigns.

Technical Content Marketer

A technical content marketer should have the skills to turn technical data into more palatable information for the general audience through excellent writing. These professionals may rely on visual aids like infographics and charts.

Content Marketer Meaning: What Does a Content Marketer Do?

A person holding a cup of coffee and reading from a notebook next to a laptop how to become a content marketer
Content marketers are tasked with creating content calendars and implementing SEO techniques, among other responsibilities.

A content marketer plans and strategically schedules the posting of quality content to increase online presence and interaction. The work involves writing compelling content and doing research and analysis to determine the best type of content to post online. The marketer will decide what types of materials are appropriate, then plot them in an editorial calendar.

Plots an Editorial Calendar

An editorial calendar is a workflow schedule created by the content marketer to be followed by content creators. This schedule directs the team on the content they will make for the days, weeks, and months ahead.

Uses SEO Techniques

A content marketer knows effective SEO practices. They have a command of strategies like keyword research and title tag and meta description optimization and are constantly tracking post performance.

Monitors Data Analytics

An effective content marketer is familiar with basic concepts in data analytics and knows how to interpret relevant data. These professionals use tools to locate and track online trends to make decisions on content creation and plot an effective editorial calendar.

Essential Content Marketer Skills

To be an effective content marketer, you will need a specific set of skills that allows you to understand how the Internet interprets the content you put out online. The more advanced your skills become, the more job opportunities will be available to you, and the higher your salary will be. Here are some essential skills you need to master if you want to become a content marketer.

Writing and Editing

Advanced writing and editing skills are essential for content marketers. They must have a background in online writing or copywriting to design an effective content strategy and easily spot content revisions.

Technical skills

There is a wide range of tools out there that can make you more effective at your job. Content marketers use specific software for editing, researching trends, generating leads, and SEO optimization. Master these tools and you will become a very attractive candidate for any content marketer job.

Content Management

Having strong organization, management, and planning skills is essential for a successful career as a content marketer. Knowledge of content management applications can increase your value as a marketer because you will be better at automating processes and organizing digital content.

How Long Does It Take to Become a Content Marketer?

Most companies require at least one year of experience as a writer or editor when hiring a marketer. You will also need to take the time to learn technical skills such as SEO, data analysis, content management, lead generation, and research.

You can start your career as a content writer to gain experience while you acquire technical skills. About six months to one year of experience in content writing or copywriting will also serve to polish your editing skills. You can learn technical skills through bootcamps, online courses, or vocational schools.

» MORE:  Best High Paying Entry Level Tech Jobs

Can a Coding Bootcamp Help Me Become a Content Marketer?

A coding bootcamp can help you develop the technical skills you need to become a content marketer. Many bootcamps offer classes in digital marketing, data science, and web development. The best data analytics bootcamps can help you better understand the analytical side of content marketing and allow you to execute digital strategies.

Learning technical skills in a bootcamp is an effective way to become a content marketer in just a few weeks. Bootcamps offer a hands-on learning experience to develop practical skills more quickly and for less money than traditional education methods.

Can I Become a Content Marketer From Home?

Yes, it is possible to learn everything you need to know to start your content marketer career from home. There are a lot of online resources you can read, or you can enroll in online courses. You can learn and polish every aspect of the job online, including writing, conceptualizing, and researching.

How to Become a Content Marketer: A Step-by-Step Guide

A smartphone, framed eyeglasses, and coffee cup next to a computer keyboard how to become a content marketer
You don’t need a degree to work as a content marketer. What really counts is the skills and expertise you bring to the table.

Learning the basics of content marketing does not happen with just one course. You will need to understand various technical skills such as SEO, data analytics, and web development. You also need experience with various digital channels and content strategies. Combine all this knowledge with your writing and organizational skills and creativity, and you’ll be ready to get a job in content marketing.

Step 1: Improve Your Writing and Editing Skills

Even if you are already an experienced writer, there’s always room for improvement. As a content marketing expert, you constantly need to brush up on your grammar and vocabulary as well as improve your outlines and writing style.

Step 2: Learn Technical Skills

As a content strategist, you will be judged mainly by your ability to conceptualize and execute digital strategies. You should put all your effort into learning technical skills and the fastest way to do this is through short online courses or bootcamps.

Step 3: Create a Personal Blog or Website

A great way to combine everything you have learned is to create a web page or blog to practice your content marketing skills and interact with online audiences. A personal website will also allow you to market yourself and your services.

Best Schools and Education for a Content Marketer Career

Content marketing is all about making your content stand out. To do this, you need very specific skills, including writing, researching, team management, and SEO. You can acquire these skills in a number of ways. Below, we take a close look at some of the organizations and institutions you can attend to boost your content marketing skills.

Content Marketer Bootcamps

Bootcamps provide an intensive learning experience packed with hands-on training. Attending a bootcamp requires your full commitment, and getting into one may feel like applying for a job or a university.

A bootcamp will teach you technical skills, including strategy and editorial calendar creation, SEO, content planning, and data analysis. Part-time content marketing bootcamps can cost between $2,000 and $8,000 depending on the length of the course. Full-time programs generally cost around $10,000.

Vocational School

Vocational schools combine skills-intensive learning with lectures. There are not many vocational schools with content management-specific curricula, but you can easily find marketing management and digital marketing courses.

Vocational programs take around two years to complete, with an average annual tuition fee of about $11,000. You can use the credits you earn toward a four-year degree program at a university.

Community College

Community colleges have an environment similar to universities but with a more skills-centric learning style, similar to trade schools. They offer certificate courses and associate degrees, which you can finish in about two years.

The average tuition for community college is $3,400 for in-district students, but this figure is much higher for out-of-state students. To become a content marketer, you can take courses on marketing and sales, digital marketing, web design, or digital applications.

» MORE:  How Much Does a UX Designer Make?

Content Marketer Degrees

There is no bachelor’s degree in content marketing specifically, but any four-year marketing or digital technology program will serve you well. Good majors for becoming a content marketer are multimedia marketing, marketing communication, transmedia communication, and marketing management.

The average cost of a four-year degree in the US is around $28,123. If you have a four-year degree, you have a better chance of getting a higher marketing position, such as a creative director or senior copywriter.

The Most Important Content Marketer Certificates

There are plenty of organizations that offer certificate programs covering different aspects of the job, from SEO to content marketing. Having one of these credentials in your resume can make you a more attractive candidate for a job marketer position. Below we take a look at some of the main certificate programs in the industry.

Content Marketing Course by HubSpot

This certification course, offered by a leader in the industry, will give you the foundation you need to become an effective content marketer. You will learn about good storytelling, generating ideas, promoting content, and building an SEO strategy as well as key concepts like repurposing and topic clusters.

Google Analytics Certification

Passing this certification exam offered by the biggest search engine on the planet will greatly increase your value as a content marketer. There are many courses out there to help you prepare for this exam, including Udemy’s Google Analytics Certification – 1 Day Certification Guide.

SEO Essentials Certification by Moz Academy

This course is offered by another industry leader with plenty to teach. This is an on-demand instructor-led program where you’ll learn SEO essentials and receive a credential to enhance your resume.

How to Prepare for Your Content Marketer Job Interview

Content marketing jobs are skills-based, so aside from what they read on your resume, employers want to see a high level of communication skills and knowledge in the different areas the job entails. A job interview is a great place to show you have these skills and expertise. Below are some common questions you can practice to prepare for your next interview.

Content Marketer Job Interview Practice Questions

  • Why do you love writing?
  • What is your process when choosing which topics and formats to use?
  • What do you consider valuable content?
  • Has your work been criticized in the past? If so, how did you handle the criticism?

Should I Become a Content Marketer in 2021?

Starting your career as a content marketer in 2021 is a good idea. The content marketing industry is thriving and there is plenty of growth ahead, which means that you will always have plenty of job opportunities. In addition, acquiring the skills you need for this career is easy due to the many learning resources available and institutions that offer affordable technical skills training.

Content Marketer FAQ


Can You Become a Content Marketer Without a Degree?

As a content marketer, your educational background is not as important as your knowledge of the job, technical skills, and experience. This means that you can become a successful content marketer without a degree as long as you take the time to learn the trade and develop your skills.


Is It Hard to Become a Content Marketer?

Becoming a content marketer isn’t hard as long as you develop the basic skills required for the job. Bring your writing, data analysis, and SEO skills to a professional level, and you’ll be well on your way to becoming a successful content marketer.


Is Content Marketing a Good Career?

Content marketing is a promising career with a strong job outlook in the coming years. In addition, the technical skills you develop as a content marketer transfer well into many other jobs. You can use these skills to become a digital marketer, editor, marketing manager, copywriter, and social media manager.


Can I Get Hired As a Content Marketer Without Experience?

It’s unlikely that a company will hire you as a content marketer without a proven track record producing and managing online content. If you lack experience, you are better off applying to entry-level content writer positions and trying to accumulate experience.

By Maia Estrera

Maia, from Bulacan, Philippines, started working with Career Karma in May 2021. She holds an Associate Degree in Computer System Design and Programming from the AMA Computer Learning Center in Nueva Ecija. A career freelance writer, her writing has also appeared online at Chestertons-Elite, Oldhoj, and X-Cart. Besides content writing, she also dabbles in graphic design and web design, using WordPress to create websites and the Adobe Suite for her graphic design projects. Her professional interests also include SEO.

Sourced from Career Karma

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8 Must-Have Skills for an Expert Content Marketer

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By Tracey Wallace

Know what to look for before you hire your next content marketer.

Are you looking to hire an expert content marketer, but struggling to sort through the masses of marketers who say they have the writing chops? You’re not alone.

“Everyone — and I mean EVERYONE — thinks they’re a writer,” says Rebecca Reynoso, senior editor at G2.

A lot of marketers are writers, but there is a big difference between a great copywriter and a great content marketer –– and it’s one that isn’t discussed as often as it should be.

Copywriting is what you see earning people massive following on LinkedIn and Twitter –– and it’s even what is most often featured in marketing educational series. For instance, in the popular newsletter Harry’s Marketing Examples, you’ll see several rewritten website headlines claiming to help increase conversion. And they probably do just that. But that is not content marketing. That is copywriting.

So, what is content marketing and what skills should you be looking for in the person you hire? Let’s get that clear.

The difference between content marketing and copywriting

A lot of content marketers are also fantastic copywriters, and the reverse is true too. A lot of expert copywriters are admirable content marketers. But, just because there is a crossover doesn’t mean the two are one in the same.

Content marketers build a content strategy for a brand, and then put together the plan and oversee the execution of that plan to realize the overall strategy. The plan includes content research, content briefs, content writing, content editing, SEO optimization, graphic design, and finally, content distribution.

Copywriters are often helpful in the writing portion of the plan (though copywriters historically have written shorter form content than is typically needed for search-optimized blog posts these days) and in the content-distribution section of the plan. After all, copywriters know how to tell a story and engage an audience. And there’s no better place to do that right now for a business audience than social media platforms like LinkedIn and Twitter.

The top skills expert content marketers have mastered

If you’re looking for a true expert in content marketing, you’ll want someone who is also a great copywriter. But that’s not where his or her skills end. Here are the eight main skills great content marketers have mastered, and how they help your business grow.

1. Content strategy

The ability to formulate and present a clear and coherent content strategy is a must-have for expert content marketers. Many content marketers can execute on a strategy, but not all of them can do the research necessary to put together a long-term strategy, detail the waterfall method in which that strategy will be executed (thus creating a plan) and have the ability to present that plan to founders or executives for sign off.

This is a skill senior content marketers hone over time, and if you’re looking for an expert, you’ll want to ask questions in the interview that help you understand if they’ve been able to do this successfully.

2. Project management

The second most crucial skill for an expert content marketer is project-management ability. Many organizations are content-first, but they don’t necessarily realize it. That is to say, successful organizations often repurpose content from the blog, case studies and more for their ads, email marketing, sales-enablement material, etc.

This allows content to not only be measured on SEO success, which is a really good thing because SEO can take six months or more to begin to work.

Content-first organizations need a strong content strategy that takes the full funnel into account, and they need a strong project manager who can report clearly on when content will be ready and help the team autonomously create expert content for every single stage of the funnel.

Related: 5 Ways to Improve Your Startup’s Project Management

3. SEO basics

Having a clear content strategy and great project-management skills doesn’t rid you of the requirement to understand the fundamentals of SEO. A great content-marketing strategy will build organic search traffic over time, helping to reduce CAC and build brand awareness and brand trust.

Now, your expert content marketer doesn’t need to know the technical bits of SEO (or how to implement them), but he or she should have a clear enough understanding of Google’s algorithm to build a content strategy that has you ranking for relevant terms, and that allows him or her to optimize content before it goes live.

Ask him or her about the content marketing tools he or she uses specifically for SEO. The answer shouldn’t be “None.”

4. Creative production management

Every single piece of content that is produced, whether it’s for your blog or for your sales team, will require graphic design. After all, you want to put your best foot forward with your content, and great design helps create brand cohesion across all of your assets.

Similar to the project-management experience mentioned above, expert content marketers have experience managing a creative production pipeline to ensure blog hero images are delivered on time and that PDFs are being designed as needed for further down the funnel.

5. Copywriting

Here we are back at copywriting –– it is a crucial content-marketing skill. Great copywriting will accomplish the following:

  • Increase the click through from organic search results to website.
  • Grow your branded audience on social media platforms.
  • Make presentations far more appealing and likely to get approval.

Great content marketers have honed this skill over time, but don’t think that all expert content marketers have massive social followings. That’s simply not true.

Many content marketers have spent more time focused on headline A/B testing on highly trafficked pages, for instance, to increase conversions. Or, they have been focused further down the funnel helping email marketers with great copywriting to increase retention. Social media is the top of the funnel –– and that’s not always the best place to focus for growing revenue.

6. Editing

Expert content marketers are also great editors. This doesn’t necessarily mean they prescribe to a certain stylebook, though. Instead, it means that they know how to edit a story for clarity, for readability and for the brand’s style.

Don’t worry –– there are plenty of content-marketing tools on the market that can help with spelling and grammar. While that is a nice-to-have for expert content marketers, that skill is quickly being outsourced to the bots.

7. Blog writing

Great content marketers likely rose to their position through fantastic writing and editing on blogs of their own. It is true that it takes far more than a blog and a dream to become an expert content marketer, but all content-marketing experts should be able to pump out great blog content –– even if they manage a team of folks who typically do that for them these days.

Check their clips. Make sure they can write, source and credit properly. Otherwise, you’re risking your brand reputation.

8. Analytics and tracking

Finally, expert content marketers don’t just publish and pray. They distribute, and they measure. And they aren’t only measuring traffic to the website. Expert content marketers are skilled at understanding website behaviour, running content-specific CRO tests and measuring the impact of organic search traffic all the way through the funnel to conversion.

Experts won’t just hand you a blog post to publish. They will build an entire strategy, execution plan and analytics dashboard to keep you up to date on what is working, where and why.

By Tracey Wallace

Sourced from Entrepreneur Europe

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What Do You Mean by Python? The Content Marketer’s Guide to Programming Speak

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By Kyle Harper.

As a content marketer, I’ve often found myself in a sort of awkward conversational limbo when asked about what I do for a living.

People generally understand marketing and have some sort of contextual sense of what content might mean with regard to it. But beyond a basic understanding—Kyle helps companies sell stuff and may or may not be responsible for pop-ups I see online—there’s a large gap between practice and perception that often has to be spanned in explanation.

But ask any computer programmer, and they’ll likely tell you that my occasional, uncomfortable social situation explaining what I do for work is a regular occurance for them.

For a profession that’s so common today, it’s astonishing how widely outsiders’ perceptions vary about the scope, capabilities, and general day-to-day lives of programmers. It’s doubly surprising when you consider how closely programming skills are becoming intertwined with so many careers today—marketing very much included.

Amid conversations of marketing jobs being replaced by machines, new marketing tech, and constant changes to the digital space, marketers have to pick up some programming savvy to diversify their skill sets and improve their abilities to continue telling brand stories. At very least, they need to know the lingo so they can effectively communicate their needs to the designers and developers they’re increasingly working with.

Imagine you’re looking to contract with a designer who can help you with one-off projects such as website enhancements and newsletter design. You start doing some digging through the web, and the profiles you pull up read like this:

“Full stack development expert, skilled in front-end development, Node.js, Unix, GitHub, jQuery, API development, HTML5, CSS3, Laravel framework, PHP, React.js, DevOps…”

What?

While some people might be totally comfortable with a list like that, many of us struggle to understand how many of those skill sets even translate. So we might not know what we’re looking for, or how to effectively ask for help.

And for people whose jobs depend on high-quality content produced at lightning speed, that’s a problem. But where the heck are you supposed to start?

The Polyglots of the Modern Age

Do a cursory search of anything related to programming, and you’ll find a load of various languages to choose from, unfamiliar terms, and a thousand different suggestions about how and where to start your journey. It is in this moment you’ll realize that while programming may seem like a straightforward science, it is also in many ways an art that continues to be discussed, debated, and written about at extreme length.

Like most people, this is also the moment of your search when you might give up.

But the beautiful thing to realize is that no programmer knows all of this material—they learn and specialize in knowledge that relates to their needs. Further, unlike spoken languages, programming languages also lend themselves to a logical trial-and-error that makes them much faster to pick up and begin using right away. All this means is that marketers need to know where to start.

Front of House, Back of House

Today, marketing technology touches nearly every part of our websites, from design and presentation to tracking and server-side data mining. For the comp-sci curious marketer, the best place to start is by identifying what “end” of your digital systems you work on the most.

“Front end” development refers to all of the programming that your visitors will eventually see. This includes stuff like layout and presentation of pages, how your page behaves given some user interaction, and how information is submitted to your server by users. If you’re a content marketer who works on producing content for your webpage or maybe even handles submission of material to the page through platforms like WordPress, than this is where you’ll want to start.

Good front-end languages to start with include:

  • HTML/CSS: This is the language that websites are built on, and a popular introductory language for new programmers. Easily approachable and immediately applicable for anyone who wants to have fine tuned control over their website (and emails!) layout and presentation.
  • Javascript: This language helps handle some of the more complex or custom behaviors on websites, and also acts as a nice introduction to the popular language, Java. For marketers who want to learn a bit more about how their webpage is tweaked to their brand’s specific needs, or who want to customize their Google Drive tools to improve their workflows, Javascript is a great place to start.

But not every marketer works on the customer facing side of their marketing mix. Many of us spend much of our time trying to improve audience tracking or analyzing data that’s come in through tracking infrastructure. For these applications, a content marketer would want to look at “back end” or general purpose languages. Back-end development refers to all of the programming that handles how data moves between your website and your servers. This is the nitty-gritty, non-customer-facing stuff that really makes your brand tick, and every company often uses their own mix of languages and systems for the back end. If you want to dive into these portions of your website, it’s highly recommended you consult with your own web team first to see what they use.

Good languages to start with for general purpose or back-end application include:

  • Python: Python is a general purpose programming language that’s been around for 25 years. Named after Monty Python, this language is used for a wide array of applications, both on the web and on desktops, and can serve as a great introduction into more complex languages for marketers who ever have interest in taking their knowledge beyond web development.
  • Ruby: Ruby is the language used to develop using the Ruby on Rails framework, a popular web framework of the modern age due to its powerful ability to support complex and interactive web apps. If your brand uses any Ruby based pages, understanding its uses and limitations can go a long way toward creating interactive content that will eventually be hosted using it.
  • SQL: For marketers looking to dive deeper into their data, SQL serves as a primary foundation for understanding languages that allow you to communicate with databases. Particularly where web data is concerned, SQL is popularly used, and can give marketers much more power to ask very specific questions about trends, behaviour, and historical data related to their website or apps.

Starting the Journey

Marketers today are very aware of just how much they rely on good coding. Programming touches pretty much every step of the digital marketing process in some way, and it’s overwhelming to think that anyone would learn all of it.

Which is why no one does.

Your company hires programmers and web developers for a reason: because you and the developers each possess skills that are necessary to making the whole mix work. Certainly some working knowledge of coding can be of benefit to any marketer, but often the best place to start is by asking people on your team about what languages you use and understanding where they cross over with your own work.

For the content marketer who is looking for a general place to start, a combination of HTML/CSS and Javascript will make you much more relevant in the digital space for the foreseeable future. For the very ambitious, throw Python into the mix as well to give yourself a general language foundation that will serve you regardless of how your career develops.

Where Can I Start Learning this Stuff?

In terms of where to actually do the learning, there are a load of options at your fingertips. Udacity offers online course-style offerings that do an excellent job of providing overviews or connecting concepts directly to marketing/business applications. For completely new beginners, Codecademy is a free and fun way to learn the basics of both front and back-end coding with the option for paid lessons to take your learning further. And for those looking for more technical depth and don’t mind spending a bit, Udemy offers a wide range of long courses that can fit just about any marketing application.

Ultimately, coding will continue to grow in importance as a marketing skill, but it will likely be a while before it is a true necessity. For marketers looking to stay relevant and focus on the technical side of their careers, programming is a powerful and accessible skill to learn. It may not make your job any easier to explain to friends and family over Thanksgiving reunions, but improving your ability to communicate and execute on the marketing technology behind the stories you tell can do wonders to help your brand excel in a rapidly changing market.

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Kyle Harper is a writer, editor, and marketer who is passionate about creative projects and the industries that support them. He is a human who writes things. He also writes about things, around things, for things, and because of things. He’s worked with brands like Hasbro, Spotify, Tostitos, and the Wall Street Journal, as well as a bunch of cool startups. The hardest job he’s ever taken was the best man speech for his brother’s wedding. No challenge is too great or too small. No word is unimportant. Behind every project is a story. What’s yours? 

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