content marketing Archives - Page 11 of 17

In News

5 Tips for Brands on How to Use Facebook’s New ‘Brand Collabs Manager’ Tool

September 7, 2018 No Comments

Influencer marketing has emerged as one of the more effective ways for brands to spark engagement, drive brand awareness and reach audiences via digital platforms. And with the option growing in popularity, social media giants like Facebook are now looking to better facilitate such connection, enabling improved, transparent brand campaigns which deliver better advertiser results.

Facebook’s latest initiative to foster influencer marketing is its new Brand Collabs Manager tool, which helps to connect brands with relevant content creators for such purpose.

Through the platform, brands have the option of finding influencers who have similar audiences based on various factors (age, gender, interests). These influencers – who have follower counts ranging from 25,000 to 8 million people – also have access to insights and data, making it easier for brands to assess their actual reach and capacity, helping to find the right match.

So how will this impact the world of influencer marketing? In this post, we’ll take a look at how brands can leverage the new platform to fuel up their influencer marketing strategies, and get the most out of their efforts.

Identify the Right Influencer

Brand Collabs Manager enables businesses to establish improved connection with influencers who align with their brand values, vision, and purpose.

Influencers can set up a portfolio that’s connected to their Facebook Page, and present campaigns where they’ve collaborated with brands and incorporated messages and products into their content.

The top relevant creators will also have a percentage match on their profile thumbnail, depending on your listed requirements, while you can also be able to see their audience reach, and set an audience match to see how it compares to yours. From there, you can choose any influencer or group of influencers.

Identifying the right person to represent your brand is vital – influencers with a massive following aren’t always the right fit for your audience. Always remember that quality trumps quantity when determining the right creators to partner with.

Great Content Wins Over All

The pillar of any effective marketing strategy is exceptional content – and that’s no different for influencer marketing.

Influencers are content creators who have become exceptionally successful with their craft – brands should not only focus on the influencers they’re looking to partner with, but even more so, the content they publish, and how that might work in representing their brand. Effective content is authentic, resonates with the target audience and represents both sides well.

With the influx of brands and influencers, you need to get creative to break through the noise and stand out. Think of compelling ways to reach your audience by leveraging various channels and formats.

Authenticity Is Key

Facebook is constantly working to filter out fake content and accounts, in order to ensure users only see transparent and authentic content. This is because consumers want authenticity from brands more than ever.

If you think of influencer marketing as a quick way to amp up sales, you’ll quickly fail. Every influencer should be a true brand ambassador, not just a paid spokesperson.

Instead of partnering with big-name influencers for temporary projects, invest in establishing genuine, long-term relationships with those who truly align with your brand’s vision. Create an authentic relationship with your creator – they’ll feel that you’re more invested in the partnership, and in return, they may also become more invested and be more loyal to your brand.

This kind of relationship will help both sides create content that genuinely resonates with your target audience and which doesn’t come off super salesy.

Personalized Messaging

Personalized marketing efforts have never been more important, and with Facebook’s access to a wealth of data on individual consumers, brands have the opportunity to ramp up their personalization efforts.

Brand Collabs Manager opens up the door for even better-targeted experiences – by serving more engaging ads and individualized content, the audience you’re reaching through influencers will likely be impressed and intrigued to discover more about your brand.

Track Your Performance

In order to gauge your success with influencer marketing and Brand Collabs Manager, you need to consistently measure your data and analytics in order to evaluate how users are reacting to your campaigns.

By using Facebook to track your performance, you’ll be able to better understand the type of content that works, which doesn’t, and what CTAs drive conversion. This will, in turn, help you focus on driving measurable results which boost ROI.

Conclusion

The launch of Facebook’s Brand Collabs Manager emphasizes just how significant influencer marketing has become – and really, the option is growing to form a crucial part of any successful digital marketing strategy.

Brand Collabs Manager is only open to a few brands creators at this stage, but it will soon be available to all. We predict that it will become a major disruption to the state of influencer marketing – and if used properly, it’ll maximize the quality of partnerships between the two parties and drive better ROI.

By Alice Oh

Sourced from Social Media Today

In News

7 Ways to Use Google Trends for SEO & Content Marketing

September 7, 2018 No Comments

By Roger Montti

Google Trends is one of the best tools for SEO research.

With these seven tips you’ll be able to extract hidden insights that no other tool offers.

These tips affect keyword choice to content marketing to how to best promote your website.

Google Trends & SEO Strategy

1. Learn Amount of Keyword Traffic

Google Trends is an official Google tool that offers a visual comparison of traffic levels. It does not tell you the exact amount of traffic. But it does show a relative amount.

This is especially helpful if you know the amount of traffic from a related keyword phrase.

Tip#1 How to Obtain More Accurate Traffic Data

If you want to unlock the traffic data of a keyword, compare that keyword with a keyword you already rank for and are familiar with the traffic levels.

Although Google Trends won’t show you the exact amounts, as long as you know the amounts for one keyword, the traffic levels of the other keyword will become more understandable.

2. Gain Insights for Content Marketing

There are two ways to look at the keyword data, stretched across over a long period of time and a short period of time.

Long Period Trends

You can set Google Trends to show you the traffic trends stretching back five years. This is valuable for showing you audience trends.

Upward Trending Long Range Trends

If a trend is going up this means to focus energy on creating content for this trend.

Downward Long Range Trends

If the trend line is moving down, then it may be a signal that audience content consumption is changing.

For example, review this five year trend for WordPress the search term, WordPress the software and WordPress the website:

There’s a clear downward trend for WordPress in all it’s variations. The downward trend extends to phrases such as WordPress themes, WordPress plugin, and WordPress hosting.

Tip #2 Plan Future Content

The long view helps you make decisions about future directions. The long view helps you understand where to put the focus for content. If a product is trending downward, then maybe it’s time to think about shifting content resources to another topic or product or even change the content model altogether.

3. Short View Insights

Viewing keyword trends in the short view, such as the 90 day or even 30 day view can reveal valuable insights for maximizing your content marketing.

For example, two of the top trending keyword trends are How To and and Near Me searches. When you scale down to the 90 day view you can see what days of the weeks those searches are popular.

Tip #3 Plan Publishing Schedule

This takes the guess work out of creating a publishing schedule. Searches related to How to trend upward on Sundays and Mondays. Searches related to Near Me trend on Fridays and Saturdays.

If you have a site or a podcast focused on how to do things or a hobby related site, then publishing on a Sunday, Monday, or Wednesday and sending out an email to subscribers may be the best approach.

If your business is a restaurant, then you know that it is important to have specials, special pricing and so on published by Thursday so that it’s ready for site traffic on Friday and Saturday.

Tip #4 Keywords by Category

Google Trends has the capability to narrow down your keywords according to categories in order to give more accurate data on your keywords.

Tip #5 Keyword by Geography

Google Trends provides keyword information by geographic location. This information can be used for determining what areas are the best to outreach to or for tailoring the content to specific regions.

Keyword popularity information by region is valuable for link building, content creation, content promotion and pay per click.

For example, if a topic is popular in a particular region you can narrow your content promotion to identifying regional magazines, groups and clubs that are related to the niche you’re publishing or marketing to.

Tip #6 Geography Data May Enhance Ranking

Geographic information can also be used to enhance your content so that it is relevant to the most people. Google ranks pages according to who it’s most relevant for, so incorporating geographic nuance into your content can help it rank for the most people, especially if those people begin to promote your content in social media, blogs and podcasts.

Tip #7 Rising Queries

The ability to gain insight into keyword phrases that are rising is quite possibly the most useful feature of Google Trends.

All you do is type in a keyword phrase and this section will give you twenty five related search queries that are trending upwards. This data helps keep you on target with how consumers are changing. It allows you to react to new opportunities.

Takeaway: Google Trends is Useful

Google Trends is an incredibly useful tool. A little creativity yields important search marketing insights. Spend some time with Google Trends, I’m certain you’ll discover insights that will improve how content is created and promoted online.

Visit Google Trends and explore.

Feature Image Credit: Shutterstock,

By Roger Montti

Sourced from Search Engine Journal

In News

The Best Kept Content Marketing Secrets Exposed

September 6, 2018 No Comments

By Danielle Winski

As we come to the end of summer, consumers are looking ahead to the holiday season, but the upcoming months are more than just pumpkins and holiday decorations. For brands, it’s a time to reflect on what has worked for their business’ content marketing strategy and determine what they need to change for the new year ahead.

As you begin creating your new content marketing plan, it’s the perfect time to expose some of the top industry secrets for successful email, blogging and social media strategies. Keep reading to find out what they are.

5 Email Content Marketing Secrets Exposed

It’s hard to believe that email marketing is frequently overlooked as a valuable content marketing tool for businesses with statistics like:

You can earn an average return of $38 for every $1 you spend on an email marketing
72 percent of consumers prefer email as their main form of business communication
Over 70% of mobile purchasing decisions are influenced by promotional emails
Personalized emails receive transaction rates that are six times higher than others

Sending out an e-newsletter on a regular basis is very important for your company’s overall strategy. In fact, e-newsletters have a return on investment (ROI) of 122 percent. That’s huge! Ready to use email as part of your business’ content marketing strategy? Here are my top-secret insights to create a winning email marketing campaign.

Make the Subject Line a Priority. This is probably one of the most important writing tips! A subject line can make or break your email’s success; in fact, almost a third of recipients open an e-newsletter based on just the subject line. Take the time to really think about the topic of your letter, what would make you want to open an email and incorporate words that boost open and click-through rates like:

Alert
News
Bulletin
Daily
Weekly
Sale
New
Video

Once you think you have a strong subject line, run it through a headline analyzer, like CoSchedule, to see how it scores. Make adjustments until you get the best possible subject line you can think of.

Include Your Mobile Readers. Is your primary target ages 18-44? Email is the most common activity for smartphone users in this demographic, and the majority of decision-makers check their email from their mobile devices. It’s vital that your e-newsletters are easy to read and are pleasing to the eye on smartphones, tablets and computers.
Keep it Easy to Digest. Speaking of keeping your e-newsletters easy to read, think about their length (this is one of those writing tips that applies to every area of marketing). Remember to keep each e-newsletter easy to digest. Instead of including 7 paragraphs about your latest product, put the details on your website so you can share the most exciting highlights and link to it from your newsletter.
Stick to a Schedule. How often do you send your e-newsletter out? Although a daily distribution is probably too often, you don’t want subscribers to forget about you completely either. Create a schedule and stick to it. I recommend sending at least two distributions a month, making sure to send them approximately the same time every month.
Analytics Are Your Friend. By actually taking the time to look at your open rates and click-throughs, you can determine the best day of the week to send your e-newsletter, in addition to what type of content readers are most interested in.

6 Blogging Content Marketing Secrets Exposed

Follow these six blogging content marketing secrets to take your blog to the next level.

A well-rounded content marketing strategy should also include blogging. As we’ve shared before, updating your business’ blog on a regular basis is incredibly valuable for making your organization visible online (see the statistics in this blog post). While blogging regularly is key, there are a few secrets that will take your blog to the next level; here are six of them.

Quality and Consistency is More Important than Quantity. Even with a staff that can help you write blog posts, updating your website seven days a week requires a LOT of content creation. It’s better to only upload one post per week if you’re consistent – down to the same day of the week and time of day.
Write for Search Engine Optimization (SEO) AND the Reader. SEO is important! But it’s also vital that you write your blog posts with people in mind, not Google’s algorithms.
Share the Love. You’ve uploaded a post to your blog. Great! Now what? You can’t let your post sit there and hope that people will find it. You need to take an active approach to gain readers. Share the post on your social media pages, too. Depending on which networks you use, add a few relevant hashtags to make it more visible as well.
Success Takes Time. Don’t be discouraged if your blog isn’t an instant success. It takes time to build a strong following. It can take 18 months to a year to build momentum and start seeing a noticeable return on investment, but if you are patient and diligent you will reap the rewards!
Take Advantage of Your Email Lists. Yes, social media is a great way to share your blog posts, but so is your email newsletter! Your email lists are made up of readers that have opted-in to hear from you, so use it to your advantage. There are many ways you can use your blog posts on your newsletters including teasing an already published post on your site or giving recipients access to an article before it’s live on your main website. Test out different ways to share your blog posts over a few newsletters and see what resonates the best with your audience.
Images and Formatting are Important, Too. As important as words are, the overall appearance of your website and the blog posts on it make a difference. Use high-res images, think about formatting and consider how your site appears to new visitors. This blogging secret should also include the length of your posts. Keep your blog interesting by including a mix of long (1,200-1,500 words) and short (500-800 word) posts which are easy to read and informative.

4 Social Media Content Marketing Secrets Exposed

With these social media content marketing secrets, you’ll make your audience fall in love with your business.

Social media can be a powerful, cost-efficient tool. When developing a social media content marketing strategy it is natural that some mistakes will be made. However, using it the wrong way could have a big negative impact on your business. Here are four social media marketing secrets that will help you avoid making destructive mistakes.

Learn about Your Customer Base. An important social media marketing strategy that some businesses miss is learning about who their customer base is. You can add people to your contact list and get Facebook fans and Twitter followers ‘till you’re blue in the face. However, if you don’t know who they are, those Facebook fans or Twitter followers are useless to your business. You need to make sure you’re engaging with your customer base. Find out who they are and what they’re interested in to convert those fans and followers into solid sales leads.
Each Social Media Platform is Unique. One big mistake many businesses make in their social media content marketing strategy is treating all their social media networks the same. Each social media network is different, has its own language, customers and audience. It’s important to learn how people are communicating and sharing on each site.

Many businesses blast the same exact message at the same time across all their social media networks not realizing that this can come across as fake, impersonal or even spam-like. To avoid this, you need to be strategic when writing and posting. Make sure you are writing different status updates for each social media network. Also, make sure to learn a bit about how your fans and followers are responding to posts on your social media networks. What are people engaging with more? What times are you seeing the most activity? Once you learn these two things, you can better plan your social media updates so your business is getting the most out of every post.

Make Sure Your Social Media Profiles Are Complete. One of the first things new users go to when they check out your social media network is your company’s bio. If you have nothing written in your “about” section or it’s missing your businesses’ location or website, you’re also missing out on a huge social media marketing opportunity. If visitors don’t know what your company does then why should they follow your social media network? Don’t assume people know who you are and what you do. Even big brand names make sure to have their about sections filled out in detail.

Bonus tip: Be creative! Try to make your “about” section intriguing, fun and engaging. If you’re writing your bio and it seems boring, then it is most likely boring to your Facebook fans too. Check out these two company bio sections for some inspiration: bareMinerals and Wendy’s.

Focus on Quality, Not Quantity. Like newsletters and blogging, quality will always be more important than quantity. Many businesses are far too worried about the number of followers and fans they have, but that number doesn’t necessarily translate to sales. The truth is, your business needs to be more worried about the quality of your audience. It’s more valuable for your business to have a hundred highly engaged brand advocates than a thousand followers or fans that never engage with your brand. The goal is to build a strong community of loyal, lifelong consumers who will boast about your company to their friends and family.

With these email, blogging and social media secrets now at your fingertips, you’re ready to take to your content marketing strategy to the next level.

By Danielle Winski

With an extensive background in customer service, Danielle understands the importance of building positive and lasting relationships through open communication, transparent actions, and shared accomplishments. During her time with Three Girls Media she has gained skills that make her a rock star publicist and well-rounded person. As a Pacific Northwest native, Danielle… View full profile ›

Sourced from Business 2 Community

In News

Your Editorial Calendar is Not Your Content Marketing Strategy

August 22, 2018 No Comments

By Michele Linn

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common.

Marketers often talk about how they have a strategy … then proceed to say they are set because they have an editorial calendar.

At the risk of sounding ranty, I’d love to yell from the rooftops: An editorial calendar is not a content marketing strategy!

An editorial calendar is not a #contentmarketing strategy, rants @MicheleLinn. Click To Tweet

While this conflict may seem like semantics, the meshing of these terms points to a bigger issue.

You need to have both a strategy and an editorial plan or calendar. And you need to understand how they differ because the absence of one may explain why you are experiencing uncertainty in your content marketing efforts.

HANDPICKED RELATED CONTENT: Road Map to Success: Resources to Refresh Your Content Marketing Program

Architect and civil engineer

Let’s say you are building a home. An architect leads the design of the structure by creating an architectural plan. But a civil engineer makes the design possible – implementing and adjusting the plan to realize the architect’s vision.

Do you need an architectural design for your new home? Absolutely. It’s the vision of what you want to achieve. You help your architect understand your needs (your why) – your strategy. Where do you want to move? How big do you want your house to be? Do you want room to grow or something more compact? How much do you want to spend? These are some of the questions you need to answer before the architect creates a plan for your house.

The architectural phase of your new home is akin to your content marketing strategy.

The architectural phase of a new home is akin to your #contentmarketing strategy, says @MicheleLinn. Click To Tweet

With that architectural strategy, the civil engineer can create a building plan to implement the vision. That’s akin to your editorial plan or calendar.

In short, just like when you are building a home, you can’t have an effective building plan without an architectural strategy, and you can’t execute your strategy without your plan. (And, if you are designing a house with your spouse, you both need to get on the same page as well – just like your team needs to get on the same page with your strategy.)

HANDPICKED RELATED CONTENT: Want More Productivity? Make Your Strategy Visual

First comes the content marketing strategy

If your editorial plan isn’t feeling quite right, chances are you don’t have a solid strategy – or your team doesn’t have a shared understanding of what that strategy is.

If your editorial plan isn’t feeling quite right, chances are you don’t have a solid strategy. @MicheleLinn Click To Tweet

In simple terms (this doesn’t account for all the nuances), your strategy needs to answer these three questions:

Who are we educating/helping? (Note: I did not say “targeting,” as your goal should be helping. Creating a persona is one way to do this.)
How can we help them in a way that no one else can? (This is your content tilt.)
How will we know we are successful? (These are the business goals of your strategy.)

You need to clearly understand the answers to these three questions – and having this clarity isn’t as common as you may think.

In our most recent content marketing research, 37% of B2B marketers say they have a documented content marketing strategy, with 38% indicating they have an undocumented strategy. (I won’t rant about the importance of documenting your strategy … but you should do it.)

But not enough of their strategies have a content mission, a deep understanding of their personas, and goals tied to their content. If you don’t have these things, something is going to feel off. And, while your strategy typically comes from the leadership team, don’t make excuses if you don’t have one.

Your #contentmarketing strategy should include a content mission, personas & goals, says @MicheleLinn. Click To Tweet

Here are a few other things to consider:

Does everyone on the team have the same understanding of the strategy? Ask your fellow team members the three questions above and see how consistently everybody communicates the strategy.
Post simple answers to the three questions on each team member’s wall (or close by). You want team members to internalize the answers. I can’t stress this enough: If you don’t stick to your audience and mission – with a focus on your goals – you will flounder.
Unlike your plan, your strategy is relatively set in stone and won’t change often.

HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials

Then comes the editorial plan

Each item you publish and communicate needs to support the three key items in your strategy. Every. Single. Thing. And that’s where your editorial plan comes in.

Your editorial plan is tactical and detailed. It explains what you are going to do and who will do it. If you have your big ideas nailed down and are struggling with execution, chances are you need to spend some time with your editorial plan.

Spend time on your editorial plan if you’re struggling with content execution, advises @MicheleLinn. Click To Tweet

While you must consider many details, include these activities in your editorial planning (many of which should show up in your editorial calendar):

Five to seven key areas or categories for editorial coverage
Topics in those categories to cover
Team members’ responsibilities – who will do what
Key pages from your site that require ongoing attention (Not sure which pages require your attention? Learn about the four key reports to help you, as well as the five opportunities to consider.)
Content to update and republish (Learn about a system to decide which posts to republish as well as details on how CMI does it.)
Social media marketing plan
Measurement plan (See a template CMI has used to share insights with the team on a monthly basis.)

As you can see, all these details are tactical and important. A high-level strategy is necessary, but without an editorial plan to support it, your content marketing program will have a tough time gaining traction.

Without an editorial plan to implement your #contentmarketing strategy, you’ll have a tough time. @MicheleLinn Click To Tweet

Remember, you need an architect to draw your vision of a new home (the strategy), but you also need the civil engineer to create the construction plan to practically implement the vision.

Do you have both strategy and a plan? Does that create a comfortable home for your content marketing? Or do you have a plan, but without a strategy – your content marketing program lives day to day but it doesn’t live up to your vision?

Where are you feeling discomfort in your content marketing program? Would it make sense to fine-tune your content marketing strategy or your editorial plan – or both?

HANDPICKED RELATED CONTENT:

Want help in designing and building your content marketing home? Or maybe it’s time for some renovations. Register today to attend Content Marketing World Sept. 4-7 in Cleveland, Ohio. Use code BLOG100 to save $100.

Cover image by Joseph Kalinowski/Content Marketing Institute

By Michele Linn

Michele Linn is the co-founder and chief strategy officer of Mantis Research, a consultancy focused on helping brands create and amplify original research they can use in their marketing. Before starting Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company’s strategic editorial direction, co-developed its annual research studies, wrote hundreds of articles, spoke at industry events and was instrumental in building the platform to 200,000 subscribers. In 2015, she was named one of Folio’s Top Women in Media (Corporate Visionary). You can follow her on Twitter at @michelelinn.

Sourced from Content Marketing Institute

In News

17 Top Content Marketing Experts You Should Be Following

August 10, 2018 No Comments

By Ben Jacobson

Your audience’s favorite platforms and content formats are continuously changing, with micro-this and in-depth that. Influencer marketing is taking over more and more each year, and you can’t keep track of how you’re supposed to be doing it.

And don’t even think about organic social media reach — trying to achieve that often means facing a bottomless pit of theories, advice, and case studies.

My point is that content marketing moves fast.

How can you stay up to date on our industry when books, training, and even the blog posts on Google’s page one become outdated so quickly?

Look to the experts.

Industry influencers will always be talking about what’s happening in content marketing, on social media, the conference circuit, and their own platforms. Plus, you can simply observe what they’re doing and how they’re reacting to industry changes inside of their own businesses.

Here are 17 thought leaders worthy of your attention, so you can keep your content marketing strategy fresh and effective.

Shane Barker, Digital Strategist, Shane Barker Consulting

Content marketer, e-commerce expert and influencer marketing consultant Shane Barker has always worked on the big online marketing strategies confusing businesses most.

He’s specialized in digital reputation management, social media, and influencer marketing, always an early adopter. And when it comes to influencer marketing strategy, he’s diving in deep at the moment.

On his blog, he breaks down topics like influencer relationship management, going beyond surface tactics like sending pitches and ways to get noticed to teaching marketers how to build strong long-term relationships.

Elsewhere, you can find him partnering with some of the most helpful marketing brands, like SEMrush and Bitly, on content helping their own audiences with influencer success.

Follow @Shane_Barker on Twitter

Read Shane on Search Engine Journal

Brittany Berger, Content Strategist

Brittany Berger creates content for SaaS companies and entrepreneurs, but unlike other content experts, she wants you to create less content.

Berger teaches how to repurpose existing content instead of writing from scratch every time.

Berger’s YouTube channel is full of jokes and high energy, and her guest content on other marketing blogs brings the same personality-filled advice on content marketing.

Follow @ThatBBerg on Twitter

Lilach Bullock, Founder, Lilach Bullock Limited

If you have trouble tying content to measurable results in your business, you need Lilach Bullock.

She is all about using content to generate leads that convert and uses a number of ways to help you do so.

Beyond her services as a consultant, Bullock offers coaching, speaks at conferences frequently, and has a premium membership group which marketers and business owners can join at any time to start learning together.

Follow @LilachBullock on Twitter

Gini Dietrich, CEO, Arment Dietrich

Gini Dietrich is one of the first experts you think of when considering the intersection of PR and marketing/digital media. She is the CEO of Arment Dietrich and also runs the Spin Sucks blog and Slack community for modern PR pros.

In addition to her frequent online educational content, she also publishes fun features like Gin and Topics roundups and will be one of the more refreshing and engaging speakers at your favorite marketing conferences.

Follow @GiniDietrich on Twitter

Barry Feldman, Owner, Feldman Creative

Barry Feldman of Feldman Creative has been an industry expert in social media and digital marketing for decades.

SaaS companies can improve their content marketing strategies by following his blog, his guest posts, or his Content Matters podcast with Orbit Media’s Andy Crestodina.

All marketers and entrepreneurs should consider his latest book, “The Road to Recognition”, a must-read. It’s full of lessons on building your personal brand and establishing expertise on behalf of yourself or your company.

Follow @FeldmanCreative on Twitter

Ann Handley, Chief Content Officer, MarketingProfs

This digital marketing pioneer and best-selling author can likely be found speaking at your favorite marketing events this year (or any year). You’ll definitely want her insights on empowering ridiculously good marketing, always delivered with good cheer.

Follow her now so you don’t miss any of MarketingProfs’s co-sponsored research with Content Marketing Institute, such as B2B Content Marketing Benchmarks, Budgets, and Trends.

She also just launched a new email newsletter called Annarchy, which she promises to fill with writing advice and “high-spirited shenanigans.”

Follow @MarketingProfs on Twitter

Louis Grenier, Content Lead, Hotjar

Louis Grenier helps SaaS companies with marketing in multiple ways, but there’s one thing they all have in common. He helps uncover truths in marketing, as ugly as they may be.

In his role as content lead at Hotjar, he creates amazing resources around the truth in data, analytics, and feedback. This take on best practices is definitely worth a read.

He also runs the Everyone Hates Marketers podcast, where he addresses all the BS in the industry with experts like Seth Godin, Oli Gardner, and Noah Kagan.

Follow @LouisSlices on Twitter

Benji Hyam, Co-founder, Grow & Convert

Benji Hyam is building his agency Grow & Convert with thoughtful transparency that serves as its own lesson in entrepreneurship.

He and co-founder Devesh Khanal have been documenting their strategies and pivots while growing a blog, launching an online course, and finding the best fits as a fast-growth agency.

In addition to learning from Grow & Convert’s journey itself, you’ll also want to read all the success stories they publish on their clients and other businesses trying their content promotion and marketing strategies.

Follow @BenjiHyam on Twitter

Larry Kim, Founder, MobileMonkey

Founder of the PPC software company WordStream and now Facebook Messenger marketing platform MobileMonkey, you can find and learn from Kim’s advice about anything business in his prolific columns on Inc, Medium, and elsewhere. He publishes content daily about business, technology, and entrepreneurship.

Not sure how Messenger marketing fits into the future of your own strategy? Kim is doling out free tips about this constantly, as he’s currently in the midst of a multi-month marathon of webinars, Twitter chats, and more to help marketers make the most of this channel.

Follow @LarryKim on Twitter

Read Larry on Search Engine Journal

Arnie Kuenn, CEO, Vertical Measures

Arnie Kuenn is the CEO of Vertical Measures, a top digital marketing agency that also offers training and resources for other marketers.

He’s also written a great book on integrating multiple marketing channels, “Accelerate“, which is a guide to combining search, social, and content.

You’re most likely to interact with him at a marketing conference, where he continues to teach the best ways to balance and integrate paid and organic tactics.

Follow @ArnieK on Twitter

Jason Miller, Head of Content and Social Media Marketing, LinkedIn Sales & Marketing Solutions EMEA

With extensive experience in multiple areas of marketing, Jason Miller can help you with your entire inbound funnel.

In his bestselling book, “Welcome to the Funnel“, he covers how to pair social and content.

As a highly requested speaker, these days you can learn from him at one of your favorite marketing conferences. Be sure to try and find all the rock music references in his presentations – or his book, for that matter.

Follow @JasonMillerCA on Twitter

Julia McCoy, Founder, Express Writers

A prolific writer and serial entrepreneur, Julia McCoy has scaled her content agency Express Writers to nearly 100 writers.

With so much marketing power on the Express Writers team, they’re able to produce tons of valuable resources for content marketers: frequent blog posts, a podcast, and the lively #ContentWritingChat Twitter chat.

In addition to the agency’s services and free resources, McCoy has also written two books on content strategy and offers a six-week course on mastering practical content marketing skills that will get your strategy into shape quickly.

Follow @JuliaEMcCoy on Twitter

Read Julia on Search Engine Journal

Sujan Patel, Co-founder, Web Profits

Sujan Patel does everything, from creating content constantly to running an agency and growing multiple SaaS companies to jumping out of planes.

Aside from his actual advice and content about marketing, the SaaS teams he advises have built products that empower marketers and make their jobs easier, like Mailshake, LinkTexting, and Quuu.

Start following him by catching up on his blog, trying one of the tools he partners with, or binge-watching a playlist of his marketing advice on YouTube.

Follow @SujanPatel on Twitter

Shayla Price, B2B Marketer

Shayla Price is an ecommerce and SaaS expert whose content marketing work you’ve seen in Leadpages, Kissmetrics, and Shopify Plus. You can also read her work in publications like Inc. and Entrepreneur.

In addition to reading her advice on social media, email, and content strategy, watch what she’s doing with her own work for new ideas, such as creating helpful audio notes using Anchor.

Follow @ShaylaPrice on Twitter

Joe Pulizzi, Founder, Content Marketing Institute

Joe Pulizzi is one of the content marketing leaders you can thank for its popularity today. As the founder of Content Marketing Institute and author of content marketing handbooks such as “Content Inc.” and most recently, “Killing Marketing”, he’s had quite a bit of influence on the industry.

In 2017, he left Content Marketing Institute to focus more on his nonprofit organization The Orange Effect Foundation, but you can still catch him speaking at Content Marketing World to absorb some of his wisdom.

Follow @JoePulizzi on Twitter

Jason Quey, Founder, Growth Ramp

Jason Quey helps entrepreneurs and startups get marketing right, whether that’s with influencer marketing or content promotion.

Previously VP of Marketing and Operations at Codeless Interactive, Quey now focuses on his own SaaS product, Growth Ramp, which is currently in pre-launch beta, loaded with features to help marketers save time on content promotion.

Follow Quey to watch how he helps his customers and clients and to get motivated by his expert roundups, looking at how your other favorite marketers do things.

Follow @JDQuey on Twitter

Joanna Wiebe, Creator/Co-founder, Copy Hackers/Airstory

Joanna Wiebe is the master of SaaS copywriting and go-to for conversion-optimized content. The collection of in-depth Copy Hackers resources is practically its own free startup marketing curriculum – not to mention Wiebe’s content on other websites, so you’ve likely gotten her help with something before.

Take some time to brush up on your copy skills in her free Conversion Copywriting 101 course, or just watch her next Tutorial Tuesday. Each and every Tuesday, Wiebe spends her lunch hour offering tons of free copywriting help through the weekly webinar series, often bringing on co-hosts from other companies for even more expertise.

Follow @CopyHackers on Twitter

Stay Fresh with a Follow

These experts represent all areas of content marketing, all working with different types of businesses and clients in different ways.

By reading their writing, following them, and watching how they use content in their businesses, you’ll be able to easily stay inspired and strategic in equal measure.

More Content Marketing Resources:

By Ben Jacobson

Sourced from Search Engine Journal

In News

15 Content Marketing Gold Rules

August 3, 2018 No Comments

By Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers.

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer.

Now businesses large and small must learn not just how to inspire and engage their audiences with content, they must also learn the technologies, mediums, social networks and how to orchestrate them all together to somehow rise above the noise.

As Instagram hits 1 billion active users, Facebook already over a billion and more than 1 billion people using Facebook Messenger alone, ignoring the technologies is not an option.

Add to this the need to create thumb stopping visual images, audio, and video in not only short form but also long form, 1 minute increments, live and recorded – it’s no wonder some new to this crazy social content arena are ready to throw in the towel before they even get started.

Don’t give up quite yet.

I think often times marketers over complicate what should be simple. They get too hung up in bits, bytes, pretty pictures and forget why they are creating content to begin with. They forget who they are creating content for and that it’s not about impressing their competition but instead in finding a foundational human way to connect with their ideal and dream customer.

Work smarter, not just harder.

Success really comes in working smarter, not just harder. The marketer and brand that can outlast, out market and sleep better than their competition wins.

I spent 15 years working in corporate America marketing in mostly enterprise brands as well as some technology start-ups. I can remember the advice from one of my favourite CMOs at an enterprise software company I worked at for 7.5 years (Sun Microsystems – now Oracle) said “if you are short of an idea, get a good night sleep and you’ll have something magical in the morning.

It’s not just chance that the best ideas come to us creative crazies while we are in the shower, driving a car, or on a deserted beach in the middle of nowhere. It’s because our minds are free. They are free to dream and imagine a better way to connect with and create incredible experiences for other humans. Sometimes we literally have to get out of the rat race of life and business to get out of our own way.

15 Golden Rules for Content Marketing Webinar

Creating content that will help your business succeed is based on much of the same foundation. Understanding these foundations are critical for success.

I’m not a big believer in creating “rules” for anything. There is no cookie cutter solution to every problem in business and content marketing is definitely one that has no perfect cookie cutter or easy button.

However, there are definitely some “golden rules” that are applicable for any size business in any industry and any niche. These golden rules apply to organizations with tiny, small, medium and large size budgets!

For this reason I created a short, easy to digest, on-demand training webinar to help you understand (or remind you) of the 15 Golden Rules to Content Marketing that works.

Grab a virtual seat to my free webinar training and you’ll get instant access to the 15 Golden Rules that you can start implementing today.

Register for Webinar now->> 15 Golden Rules of Content Marketing

Register now for a free on-demand training webinar to learn these golden rules. This training is guaranteed to help you lay a solid foundation for your content marketing strategy in 2018 and beyond!

Free Content Marketing Golden Rules Training Webinar – Here is What you will learn:

15 Golden Rules of Content Marketing
The #1 thing that separates content from Content Marketing
Why you must slow down to speed up
The top 2 things you must have before creating even one piece of content
Why and how to stomp random acts of marketing (and content)
Tips to humanize your brand and better connect with your customers
The power of an imperfect content

and more…

If you are serious about using content marketing to grow your business, don’t miss this one time training event. The webinar will only be available for a limited time so grab your seat.

Register for the webinar now!

Webinar Details: “15 Golden Rules of Content Marketing”

Date: On-Demand – Today as in NOW
Time: Now – instant access
Duration: 50 minutes
Location: Register here -> Grab Your Seat Now – Replay won’t be up long.

You will also receive a free Golden Rules Content Zoom kit loaded with worksheets and resources just for watching the webinar.

Want the blueprint for social marketing success right now?

Check out our new online social media, digital marketing and branding training academy, the Social Profit Factor, designed to help you create a solid social media and content marketing strategy and plan that will connect you with your ideal customer in a human way! Not only do you learn the foundations of online marketing but you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more! Sign up now to become a founding member and receive some incredible deals plus bonus offers.

Need us to help train your team? Give us a shout and let’s get a custom workshop scheduled for your organization. Increase sales by generating more leads using social media and content marketing to nurture relationships.

By Pam Moore

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.

Sourced from Marketing Nutz

In News

7 pivotal trends in content marketing for publishers

June 22, 2018 No Comments

By WNIP

The Content Marketing Association (CMA) — the UK industry association for marketing, publishing, advertising and social agencies — has just released a comprehensive report on the Key Content Marketing Trends in 2018.

This report was developed in consultation with the top executives from 20 companies at the cutting edge of content marketing, and delves into the details of what they perceive to be the dominant trends in content marketing right now, and the way the discipline has evolved this year.

Here’s a snapshot of the key trends identified by CMA, relevant to the publishing industry:

1. The importance of authenticity and brand trust

In an era of fake news, readers are wary of the authenticity of online content, and brand trust has become ever more important.

Robbie Black, Managing Partner, The Moment thinks that the key is to move away from notions of factory lines of content and instead focus on producing quality content.

“The push-back has begun,” he says. “Consumers aren’t as gullible as we would like to think. And so in the future, only well-crafted, relevant, timely messages will gain any sort of cut-through.”

2. The continuing influence of automation and technology

Another major trend is the increase of automation and technology in content creation and distribution. By harnessing data capture tools, companies now have access to huge volumes of information on which they can base their content plans. How they use these data points to intelligently optimise content to suit the target readers is likely to be key for publishers now and in the future.

Sarah Lewthwaite, MD and SVP EMEA of Movio highlights the way that technology can be used to target consumers.

“One of the emerging trends for 2018 is using consumer data and insight to predict a customer’s specific content needs. What content is best suited to a person at any given moment? When are they most likely to engage? Which communication channel will be most effective to engage them? What factors will influence their decision to consume?

Achieving a successful marketing campaign is no longer about being the biggest, brightest or loudest brand on these channels, but instead, being the most relevant.”

3. The pivot to images and video

The CMA report talks about how a short while ago, publishers spoke enthusiastically of the pivot to video and how they were going to invest in developing channels on YouTube, Facebook and other platforms. While this may not have yielded the desired commercial benefits yet, executives still believe that video and still images are the most effective way to engage with consumers, especially on mobile devices.

Ben Wilkinson, Director, Bold Content believes that the traffic is only going one way.

“Young People are viewing YouTube more during peak hours than TV. By looking at 2016 and 2017’s stats, we can see that more young people are watching YouTube during prime-time TV hours than television. Due to this, content creators have used the live-streaming boom to tailor their sessions to prime-time to get the most viewers.”

4. Audio content strategies

Many companies are also working out how to respond to the growth of audio content, the report states. Smart speakers, like Amazon’s Echo range, have built upon the concept of voice control developed initially by Apple’s Siri and Google Now. Companies are still not entirely sure how to capitalise on the resurgence of the podcast.

Kim Willis of Cedar Communications is adamant that “If brands aren’t thinking about their audio content strategies, they should be. From podcasts to Alexa skills, audio now offers a range of brand engagement opportunities across the spectrum of practical utility to deeper storytelling. The only questions is, which approach is right for your customer.”

5. Reaction to GDPR

According to the CMA report, for many companies the first part of 2018 was dominated by preparing for GDPR. The rest of 2018 will see the dust start to settle and the impact of the legislation will gradually become evident.

Kim Willis of Cedar Communications thinks that one by-product of the legislation will be a coming together of content creators and paid content specialists ensuring that the quality content which brands create is seen by consumers.

“As shake ups in email GDPR, Google growth and social media algorithms reduce the organic power of owned and earned media, we’ll see content creators and paid media specialists working more closely together than ever to align content to audiences and media environments, and to ensure that engaging stories actually have the opportunity to be seen.”

6. Personalisation

The evolution from broadcasting to large audiences to that of narrowcasting to individuals will continue in 2018, says the report.

Christopher Baldwin of Selligent Marketing Cloud, thinks that the one-to-one experience of content is what companies need to be focusing on.

“The ONLY way to deliver true delight to today’s entitled consumer is to deliver awesome customer experiences. Consumers now expect personal engagement with brands in return for their data. It’s absolutely possible to do this over email, mobile or website. It’s the digital equivalent of the hotel manager at your favourite hotel greeting you by name as you walk in and showing you to your upgraded suite.”

7. Quality content

On the final point, the CMA report stresses on the need to move away from creating massive amounts of content to focusing on smaller amounts of higher quality content.

Brendan Judge, Planning Director, Bridge Studios, News UK, says quality content and advertising is what is going to come to the fore again in 2018.

“What we most certainly need more of is quite simply good content. Content that has to work. Work for the brand and work for the people who you are trying to reach. Because whatever cliché or buzzword or new tech is of the moment and “now”, one simple fact doesn’t change: there’s only so many hours in a day, and only so many eyes, ears and brains.”

You can download the full report from CMA here.

By WNIP

Sourced from What’s New In Publishing

In News

5 Reasons Why Your Content Marketing Strategy Isn’t Driving Results

June 5, 2018 No Comments

By Angel Lawrynkiewicz

Content marketing, if used wisely, can be extremely beneficial to your digital marketing strategy. But, with the Content Marketing Institute reporting that 92% of marketers view content as a business asset, it can be competitive. However, just because almost everyone in the industry is doing it, doesn’t mean that you should sit back and let your competitors take the reign. In 2018, virtually no business can stand to neglect the value of content. If you’re having issues with your content, or just not seeing results, you may be making a rookie mistake.

Here are five reasons why your current content marketing strategy may not be working, and how you can turn it around to better achieve your goals.

Many marketers believe that the whole point of content marketing is to convince your audience to buy your product or service, but that isn’t entirely true. Rather than treating your reader as just another sale, you should build a relationship with them by providing informative and engaging content.

By answering the readers’ questions and problems, you will gain their trust which will hopefully persuade them to make a purchase from you in the long-run. Read your content over and make sure that it’s written with the customer in mind, and that you sound like a human rather than a typed commercial.

You can’t write for your target audience if you don’t know who your target audience is. Marketers sometimes think the vaguer their content is, the broader the audience they’ll reach. However, when it comes to content, quality trumps quantity. Instead of throwing up mediocre content on your blog hoping to reach a large number of people, focus on narrowing in on who your potential customers are and what they’re interested in.

Take a look at your current customer base, and identify their demographics and interests. Head over to your competitors’ sites and scope out who they’re targeting. Once you have an idea of who your content is speaking to, you can start brainstorming what topics they’d like to read about and developing a voice that resonates with them.

No matter what industry you’re in, there’s a good chance that you’re up against some tough competitors. But that doesn’t mean you should just throw in the towel and not even bother with content marketing; it just means that you have to think outside the box a little. Do you know how many business funding lenders have blogged on the topic of “What is a business loan?” It’s been written to death. That’s why in addition to the common evergreen topics, my employer Fast Capital 360 makes an effort to cover unique subjects such as “What You Can Learn From Scott Foster and the Chicago Steel” and “How Culture Creates Championship Organizations.”

Think about it – if you’re only addressing cautious matters in your content, what is going to make you stand out from your competitors who have all essentially written the same post as you? Some may argue “Well, my industry isn’t very exciting,” but that isn’t an excuse. Think about different angles you can use to approach your content, and brainstorm with others in the office to develop exciting new blog ideas.

If you’re one of those marketers who merely publishes a piece of content to your site and calls it a day, you really need to break that habit. Writing the content and publishing it is only half the battle. Unless you already have a strong following on your company’s blog, there’s no way that you’re going to attract readers without putting in an effort to promote it.

Have a company newsletter? Great, include your latest blog piece in the next email. On social media? Head over to Facebook, Twitter, LinkedIn and give that article a share. Take advantage of any possible way that can get your content out there and in front of your target audience.

Speaking of getting in front of an audience, you don’t want to forget about optimizing for search when it comes to writing and publishing content. What many don’t realize is that SEO and content go hand-in-hand. Sure, having a company blog is great, but SEO gives it that extra push so that readers can actually find it.

Utilize a tool like Google’s Keyword Planner to conduct keyword research, and include those keywords naturally throughout your content to help people find it. Do you post your content on a self-hosted WordPress site? Download a plugin dedicated to SEO, such as Yoast. This will help you properly optimize your meta descriptions and titles, which in turn will help provide search engines a better idea of what the content is about.

Conclusion

Content is a valuable asset that should be in every marketer’s toolbox. However, there is a right and a wrong way to implement content marketing. It requires more effort than just publishing an article on your blog and hoping for the best. If you’re making any of these mistakes mentioned above, utilize the content marketing tools provided so that your digital marketing strategy can reap the benefits it has to offer.

By Angel Lawrynkiewicz

Angel is a Digital Marketer at Fast Capital 360.
Fast Capital 360 gives you the alternative financing that functions like an online business loans in days, not weeks or months. We’ve built our business funding company around the idea that you shouldn’t have to wait for the banks to… View full profile ›

Sourced from Business 2 Community

In News

How to Write Stunning Blog Posts That’ll Drive Massive Traffic to Your Website

May 25, 2018 No Comments

By Moss Clement

With over 160 million blogs on the internet today, the need for stunning blog posts has never been more demanding. WHY?

Because every blogger want to stand out as the best, and in order for you to achieve that, you need to create stunning blog content frequently.

Many bloggers have been able to achieve that by creating epic blog posts that stands out from the crowd on a consistent basis, there-by walking tall as experts and influencers in their respective fields.

The blog posts they create has helped them establish a consistent brand message across all channels.

Question is;

How can I create remarkable blog content that will drive tons of traffic to your website?

In this post, you’re going to discover the best strategies that’ll help you to consistently create fascinating blog posts that will drive more traffic to your blog or website.

#• Write useful & informative content

The idea of writing useful blog post is to ensure you that you’re teaching and educating your audience, that’s the primary reason you setup a blog in the first place.

Your audience are always searching for answers or information to help solve their problems. Give them the information they’re seeking – provide them with useful content that will add value to their lives, thereby solve their problems.

That’s why I will always love this quote:

“People don’t care about your business, they care about their problems. Be the solution that they’re looking for.” – Melonie Dodaro

Here’s what Darren Rowse of Problogger also said about writing useful blog post:

“Unless a blog post is useful on some level I don’t think it’s worth publishing.” -Darren Rowse

With that said, try to figure out how useful your content will be to your readership. Thus, before creating content, take time to ponder over such questions as:

Will my post be useful to my readers?
Are my readers going to find this article valuable?
Will my post educate my readers?

These and many other questions are important in helping you write blog posts that are useful and drives tons of traffic.

#• Write in your unique voice

On WordPress alone, more than 79.2 million posts are published each month, which makes it a lot easier for your content to disappear in the noise.

So, it is important that you write in a unique voice, as it will help you stand out from the crowd.

Many Bloggers have successfully maintain consistency across all channels with their respective unique voice or style of writing.

People like Virginia Bautista, Lisa Sicard, Ryan Biddulph, Ravi Chahar, Lorraine Reguly, Cori Ramos, Arfa Nazeer, Janice Wald, Jane Sheeba, Susan Valez, to mention a few.

These experts have successfully set themselves apart from the crowd by their unique way of writing – their unique voice.

How can you write in a unique voice?

To write in your unique voice, simply learn from the examples of pro-bloggers in your niche and write what comes naturally to you.

Choose a niche topic you’re so fun of and have a passion for. This will help you bring out the juices in you.

But please, when choosing a topic you’re passionate about, try as well to keep a balance with choosing a niche you have a passion for and a profitable niche, because you’re going to pay the bills.

#• Be practical

The concept of creating contents that are practical is to help your readers take action, or help them put to practice the information they’re getting from your blog.

Your blog post should be written in ways that your readers and prospective customers can easily apply it to themselves and get positive results.

In this way, your readers will identify you as an expert in your field. So, be sure to create quality and actionable content by being practical in your writing.

Here is a tip to help you; study your readers and find out the issues they’re trying to solve, then offer a solution(s) by creating content around the issues they have.

For example, I read a post on Janice Wald’s blog about “4 Reasons You Are in Danger of Losing Organic Search Traffic.”

I also read the comments. One commenter asked Janice if she could write an article on how to regain your lost traffic. See screenshot.

This is a pain problem that must be addressed. Many lose traffic and wouldn’t know why and how to regain their traffic. So, writing in this way will get you more traction and social shares.

#• Create powerful headlines

I’ve written well enough articles about writing catchy headlines for your blog posts.

This is essential because an irresistible headline is a surefire way to attract clicks to your post. It urges your readers and moves them to click and read your content.

A statistics by Copyblogger shows that on average, “80% of blog visitors will read your headline, but only 20% of those will read the rest of your post.”

In other words, it means that while everybody might see your headline, not all of them will actually click to read your post.

Further studies revealed that an irresistible headline can generate as much as 500℅ more pageview.

With that said, spend reasonable time crafting the best headline that will attract readers to your blog.

Find here the best strategies to craft irresistible headlines every time.

You can as well use CoSchedule Headline Analyzer tool to help you craft catchy headlines.

#• Craft compelling intro

Just as a remarkable headline is a surefire way to get readers for your blog content, a compelling intro is equally important because it gives your readers heads-up to continue reading.

That is why I love this quote below:

The first sentence of your book is to convince readers that they have to read the second. – Simonoff Xuan

In other words, let the intro of your blog post convince readers that they have to read the whole content.

I am drawn to any story that makes me want to read from one sentence to the next. I have no other criterion. – Jhumpa Lahiri

This involves clear thinking on your part.

For example, if your headline is a promise-driven or benefit-driven headline, let your intro follow in like manner.

In this way, your readers will want to digest the whole article to get the benefits, which will result in more engagement and massive traffic.

#• Write to a Particular audience

A remarkable blog content can get the highest traction when tailored to the needs of a particular audience.

For example, let’s assume you already know your target audience – their wants and needs, and as you create your blog post, you channel your content to the needs of this particular audience.

What will happen when you use the right keywords in your content?

You will be driving endless traffic to your website, because your content is tailored to a particular reader and addresses his needs.

So, before creating content, try to find out who your readers are, and pinpoint their needs and problems as well.

Wrapping Up

It is sometimes difficult to write a unique blog post that will stand out from the crowd.

But with practice and consistency, you can work your way up as an expert and create remarkable content on a regular basis.

However, how you will achieve this kind of success over time may be slightly different because every blogger has his own unique style of writing.

But if you correctly apply these basic blogging principles, you will be able to consistently create compelling blog posts that will drive massive traffic to your website.

This article originally appeared on https://www.mossmedia.biz

Feature Image credit: Pexels

About The author

Moss Clement is a blogger and freelance writer. He delivers high-quality, evergreen content to clients and businesses via blog post writing, article writing, ghostwriting and other writing services, etc.

Connect with him on Twitter, LinkedIn, Instagram, Pinterest, Google+, and Facebook.

By Moss Clement

Sourced from The Writing Cooperative

In News

Content Marketing Surges, Tops $16 Billion Worldwide

May 21, 2018 No Comments

By Joe Mandese

Reflecting a strategic push by marketers to bypass conventional advertising and media-buying, so-called “content marketing” has grown in a relatively short period of time into a $16 billion global industry. That is among the top line findings of the 2018 edition of media research and economists PQ Media’s Global Branded Entertainment Forecast.

In the U.S., consumer content marketing has grown to a more than $7 billion industry.

Consumer content marketing, a subset of the overall branded entertainment marketplace, is defined by PQ Media as “paid marketing messages developed to simulate a news story or entertainment program that is cohesive with the media’s content structure, including assimilated design that is consistent with the media platform. Also known as native advertising and custom publishing. Not included in this report is business-to-business content marketing, such as white papers and research webinars.”

The report finds the overall branded entertainment marketplace — which includes traditional forms such as product placement, branded entertainment and experiential marketing — is expanding much faster than the overall economy, or overall advertising and marketing spending, both globally and in the U.S.

In fact, branded entertainment has been expanding at about twice the rate of general advertising and marketing spending.

By Joe Mandese

@mp_joemandese,

Sourced from MediaPost