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All you need to know to get started with InCopy

With Adobe InCopy, copywriters and editors can edit and style text, even while a designer is simultaneously working on the same document in partner program InDesign. So if you’re in the writing game and looking for the best desktop publishing software for your needs, it’s an option worth considering.

InCopy is part of Adobe’s Creative Cloud suite and there are several different ways you can access and pay for these apps. In this article, we explain how to download InCopy and try it out for free, the various subscription plans available, and what alternatives you might want to consider.

Can I download InCopy for free?

It is possible to download InCopy for free, but you’ll only be able to access it for a seven-day trial period. If you Google “Adobe InCopy”, the top search result should be Adobe’s main InCopy page. Here, you can click on Free Trial to access the download. You’ll be given the choice of trialling InCopy alone or alongside the entire Creative Cloud software set.

It’s worth noting that, when you sign up for the trial, you do have to give Adobe your payment details. And when the week is out, a paid subscription automatically begins. If you don’t want to commit to this, remember to cancel the subscription before the week is over. If you don’t, you may end up having to pay a cancellation fee.

During your seven free days, you can try out the various features of InCopy and decide whether you want to continue with it. After the trial, there’s no way to continue using InCopy for free, so you’ll have to consider the payment plans on offer.

How do I buy InCopy?

On the InCopy page on Adobe’s website, clicking either Choose a plan or Buy now will take you to the page where you can subscribe to the app. You’ll notice that all the plans are subscription-based; there is no option to pay a one-off fee to buy InCopy outright.

You can either subscribe to InCopy on its own or sign up for the Creative Cloud All Apps package. This includes over 20 creative apps, including some you might use alongside InCopy: page design app InDesign, image editing app Photoshop, and vector graphics program Illustrator, for example. If you’re going to be using several of the apps included, then the All Apps package can often work out cheaper.

Pricing

Adobe offers various pricing options for InCopy (Image credit: Adobe)

What’s the price of InCopy?

The main subscription plan Adobe offers for InCopy costs $4.99 / £4.98 / AU$7.69 per month, though it requires you to commit to a year at a time. If you cancel before the year is over, there’s a cancellation fee of 50% of your remaining subscription. To avoid this, you can choose a subscription that costs $7.49 / £7.58 / AU$10.99 per month, which can be paused at any time. Or, you can prepay for a year’s subscription for $59.88 / £59.46 / AU$92.27.

If you’re likely to use InCopy on a regular basis, then the annual subscription is the best choice. But if you’re not going to use it every month, it may be more cost-effective to subscribe to the monthly plan as and when you need it.

The Creative Cloud All Apps plan has a similar pricing structure: $52.99 / £49.94 / AU$76.99 per month with an annual commitment; $79.49 / £75.85 / AU$114.99 per month with no annual commitment; or $599.88 / £596.33 / AU$871.07 for a full year.

These figures were correct at the time of writing, but prices outside the US often change alongside the exchange rates. It’s also worth noting that you can cancel any Adobe subscription for a full refund within the first 14 days.

InCopy discounts for teachers and students

Adobe offers a discount scheme through which students and teachers can subscribe to the Creative Cloud All Apps package—including InCopy, all the other desktop and mobile apps, and 100GB cloud storage—for a significantly lower price.

This costs $19.99 / £16.24 / AU$21.99 monthly for the first year, then $29.99 / £25.28 / AU$43.99 per month thereafter. Like with the standard plans, you need to commit to a year’s subscription. You can prepay for a full year, but this doesn’t work out cheaper. Adobe will ask for proof of your eligibility for the offer, such as a school-issued email address.

How can I get started with InCopy?

Though it can often be tricky learning new software, you’ll find InCopy quite intuitive once you’ve worked out the basics of how to use it. If you’re struggling, clicking the Learn & Support link on the InCopy web page will take you through to Adobe’s helpful set of guides, including how to use the workspace, styling text, linking documents with InDesign, and more.

UI

This is the user interface of InCopy (Image credit: Adobe)

InCopy: Key info you need to know

InCopy is currently a desktop-only program and there is no version for mobile devices. Adobe does offer a range of mobile apps which have basic versions available to download for free, plus premium versions for subscribers. The closest InCopy equivalent among these is Adobe Comp, which is a layout design app, though this is more geared towards web design. There’s a notable lack of anything that can be used to edit longer text in Adobe’s mobile app portfolio, though this may be something that’s addressed in the future.

InCopy alternatives

If InCopy isn’t the right software for you, there are many other options available. Microsoft Publisher is a popular and accessible piece of publishing software that can be used for writing and page layout. It can be bought individually or as part of a Microsoft 365 subscription.

An open-source option is Scribus, which is free to download for Mac, Windows, and Linux. It has a wide range of features for writing and page layout, though it does have a steep learning curve if you’re a novice

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When you need a stock image for your graphic or web design, Adobe Stock is the place to turn. Integrated seamlessly into the Creative Cloud, it provides you with access to millions of high quality photographs and illustrations, not to mention templates, vectors, video footage and more.

But even if you’re already using Adobe Stock on a regular basis, you may well be missing a trick or two, that could save you a serious amount of time and energy.

Read on as we highlight some of the less-obvious uses for Adobe Stock that you may not have considered. And if they inspire you, then why not take out a one-month free trial to Adobe Stock?

01. Visual inspiration

Search results from Adobe Stock

Adobe Stock is a stride ahead Google Images when it comes to visual inspiration

(Image credit: Adobe Stock)

Right at the start of a project, when you’re still thinking loosely about concepts and ideas, it’s natural to go looking for inspiration. And for most people, Google Images is often the default.

But think about it: the images you’ll find there are going to vary hugely in quality, while on Adobe Stock there are millions of consistently high quality, professionally created photos, illustrations and videos to inspire you and give you fresh visual ideas. So you’re far better off using the sophisticated search filters provided by Adobe Stock, and seeking out visual inspiration there instead!

 02. Website mockups and wireframes

The main aim of a digital mockup or wireframe is to get the functionality right, and make sure that the site or app can fulfil the needs of the user in a fast and efficient manner.

For this reason, they’re often created as “bare bones” designs, with zero imagery, and that approach can be appropriate when you’re just working on things in-house. But once you get to getting sign-off from stakeholders and clients, it can be worth using some of the high quality stock photography or illustrations available on Adobe Stock to make it look a little nicer and more approachable.

Because however much you ask people to “see past” the lack of visuals, it’s often a psychological hurdle that non-designers find difficult to navigate.

And the best news is, if you don’t want to spend any money, you don’t have to. You can use watermarked versions of any Adobe Stock image in your designs, and you only have to pay once you’ve got sign-off. If you don’t use them, you don’t pay: simple!

03. Social media campaigns

Search results for 'frog' on Adobe Stock. filtered to only square images

Adobe Stock saves you time by letting you search for pics of a certain shape (in this case, square)

(Image credit: Adobe Stock)

From Facebook and Twitter to Instagram and Snapchat, there’s so much noise on social media these days that attracting people’s attention with a brand campaign is a tough ask.

But one thing’s for sure: the brain processes pictures far more quickly than words, and so powerful and eye-catching images are key to attracting those eyeballs.

A small investment in the high quality photography and illustrations that Adobe Stock can provide, then, will pay off handsomely when it comes to clicks and likes.

And not only are you free to crop the images you license to whatever shape and size you need, but you can even save yourself time by, for example, searching for only square, horizontal, vertical or panoramic images.

04. Moodboards

The moodboard is a time-honoured tool in conveying the mood and spirit of a proposed campaign, and getting approval from clients and stakeholders before you head too far down the wrong path.

To create one, many people often just scrape images from Google, because while this is technically copyright infringement, in practical terms they’re unlikely to ever get sued for it.

However, legal issues aside, it’s worth considering using images from Adobe Stock instead. After all, they’re available in high resolution, so will look much better blown up at size. Plus the millions of high quality images available, in combination with sophisticated search filters, means that you’ll be much more likely to find the right images to bring your moodboard to life.

05. Email newsletters

Image of Westminster overlaid with UK and EU flags

(Image credit: Adobe Stock)

The email newsletter seen a massive resurgence in recent years. Perhaps as a reaction to the amount of noise on social media, people seem to like like the idea of a regular, curated and above all, short summary of what they need to know about a certain subject.

In some cases, they’re even willing to pay for this service, and some people now make their living entirely based on producing a must-read email newsletter.

Whether your newsletter is paid-for or free, though, success isn’t guaranteed, though. You have to produce one kick-ass newsletter if you’re going to succeed in this busy marketplace.

And so here again is an arena where the right images can play a key role. Liven up your email newsletter with some high quality imagery from Adobe Stock, and – as long as the content is equally high quality – your sign-ups and open rates should soon start to climb.

06. Your blog

If you’re writing a personal blog or the official blog for your design studio, imagery is again a great way to lure people in.

Most of the time you’ll probably want to use killer images from your latest design work, but that may not always be possible. The client may not have given permission, for example. Or perhaps there aren’t great visuals from the work to show (if your work was in the field of strategy, or web development, for example).

In such cases, don’t just leave a blank, or post an uninspiring image. Think outside the box, and search Adobe Stock for images that represent the theme of the story instead. For example, if you’ve has been invited to sit on a government panel to discuss how the creative industry should respond to Brexit, you might want to use the image above to highlight your news.

07.  A/B testing

Two women in office pointing at a screen

Want variations on this pic? Click here, then scroll down to ‘More from this series’

(Image credit: Adobe Stock)

A/B testing is about serving up two versions of a web page, Facebook ad, etc, to your audience and seeing which one leads to the most conversions. Given the importance of imagery, it’s often useful to test different lead images, to see which one leads to the best results.

The good thing about Adobe Stock is that there are often images from the same photoshoot, which means you can choose between small variations on the same image. This makes Adobe Stock ideal for when you really want to nail down the perfect image to help your website conversion rate.

08. Your personal videos

Most video professionals will know about Adobe Stock’s motion design templates, which allow you to add cool effects, titles, transitions and more to your projects with very little effort. But they’re so simple to use that anyone can use them for their own personal videos too. Especially as many of them are free!

To see how easy it is to use Adobe Stock’s motion design templates without any training, check out our tutorial on how to add wow to your holiday videos.

09. Your wedding stationery

Wedding template

(Image credit: Adobe Stock)

Planning a wedding? Adobe Stock can help here, too! It has an amazing range of top quality templates for your wedding designs that are fully customisable within Photoshop, Illustrator and InDesign.

From designing your invitations and ‘save the date’ cards through to menu designs and thank-you notes, Adobe Stock has you covered: find out more in our article 5 ways Adobe stock templates can help with your wedding planning.

10. Your Christmas cards

Finally, Christmas is approaching, you’re a designer so why not design your own bespoke Christmas cards? It’s a great way to delight a client or potential client, and make sure they remember you. Or alternatively, you might just want to put a smile on the face of a friend or family member.

To find out how Adobe Stock can make this quick and easy, check out our tutorial on How to Design a Christmas card with Adobe Stock and InDesign.

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Sourced from CREATIVE BLOQ