By Emmy Liederman
Key Stat: 32% of US and UK consumers say AI is negatively disrupting the creator economy, up from 18% in 2023, according to July 2025 data from Billion Dollar Boy.
Beyond this chart:
- Gen Z’s AI tolerance depends on the use case. Some 54% prefer no AI involvement in creative work, but only 13% feel this way about shopping, according to an August 2025 Goldman Sachs survey.
- Coca-Cola is betting big on AI ads despite the backlash. The brand released its second AI-generated holiday campaign this season, even though 31% of consumers say AI in ads makes them less likely to pick a brand, according to a July 2025 CivicScience survey.
Use this chart: Marketers can use this chart to look for a performance gap between human-first content and AI-assisted posts, and continuously track consumer sentiment around AI content.