Mediastreet
Tag

design

Browsing
In News

Good Email Design Really Does Make a Difference

No Comments

By Christina Crawley.

Email is as important as ever. While it’s not part of the latest generation of shiny digital marketing tools, it is still very much one of the most effective. Ahead of any social media handle, the email inbox remains the most coveted digital possession, being checked and refreshed at all hours of the day.

From cold business solicitations to newsletter subscriptions, I see many companies and organizations – especially those in the social good sector – that miss conversion opportunities by not following basic email design norms. To ensure that the emails you are sending to your target audience are effective – i.e., they are noticed, opened, read and acted upon – design must take a front seat. No, this isn’t about fancy, shiny templates. It’s about following structural design best practices so that your email grabs people’s attention, even before they’ve opened it.

To improve open rates, click-through rates and, ultimately, increased engagement with your brand, the following items need your attention as you build your email marketing content.

Strong Email Subject Lines

Just as we all sift out the junk and flyers in our paper mailboxes, email subject lines determine in large part whether a message is even worth the time it takes to open. Be compelling, but also be clear. Focus on your value proposition and show your readers what to expect when they open your email – whether that’s a discount toward their next purchase or to learn about your organization’s latest research findings.

Relevant Preview Text

This is probably my biggest pet peeve, mainly because it’s easy to do well but is often overlooked. Preview text is content from within the email that you can see before you have opened it. It appears both on desktop and on mobile and is the next clue (after the subject line) for someone to know whether they should open your email or not. Don’t waste that space with automatic text such as, “This email may include images. To view in your browser, click here.” Jump on the opportunity to take another stab at grabbing their attention and relaying the objective of your ask.

Well-Structured Content

If you’ve gotten as far as getting your email opened, that’s great. It’s now more important than ever to keep your audience’s attention and interest. Avoid long, text-heavy emails that require so much scrolling that people forget what they were hoping to get out of them. As a follow-up from your subject line, clearly state your message, and be as brief as possible. You only have a couple seconds of their time. Long emails with lots and lots of text are not an effective way to communicate your message or inspire your readers to act.

Clear Calls To Action

Once you’ve mastered the art of catching someone’s attention and getting them to take those ten to fifteen seconds to read your email, make that next step as easy and obvious as possible: Use a clear call to action (CTA). Your email should ideally have only one of these. Too many emails try to do it all in one, e.g., wanting someone to register for an event and also read an interesting white paper. Once they’ve clicked out of your email, the chances are very small that they will come back for that second CTA. So focus on one, and make it easy for them to complete with a reasonably sized button. When in doubt, take the Goldilocks approach on the size question: Not too big (you’ll just annoy people), not too small (you don’t want them to miss it), but just right so they see it, understand it and click through.

The above items make up the fundamental pieces of your email. As a next step, A/B testing will help you optimize your approach – from testing the placement of your CTA buttons to the callouts you use to lure your audience in – as will your email analytics. No matter what, make sure you are covering your bases. From there you can then focus on optimizing your content to reach even more people.

By Christina Crawley

Director of marketing at Forum One, leading global marketing and outreach to the world’s most influential nonprofits and foundations.

Sourced from Forbes

 

Read More
By
In News

Plastic fantastic: should brands rethink their response to the packaging witch hunt?

No Comments

By Katie Deighton

Consumer outcry surrounding the global overuse of plastics has caused multitudes of FMCG, retail and food companies to rapidly readdresses their packaging strategies. But is the drastic jettisoning of PET plastic really the best route for brands to take?

If David Attenborough is the prophet of the anti-plastic generation, Chris Griffin is the pragmatist. As multinationals from Evian to Adidas scramble to reduce the amount of plastic in their supply chains in response to consumer outcry, the chief executive of the Museum of Brands, Packaging and Advertising is quietly cynical with regards to brands’ efforts.

“From the consumer’s point of view, the plastic debate is so complex that I don’t think they can engage in anything other than the top line soundbite,” he says. “The consumer is going to be fed many lines – like ‘we’re going to make all our new bottles out of sugar cane’ or something. That’s probably not going to happen worldwide on the scale of a global brand.”

The reason, Griffin believes, is because product lifecycles are complicated. Designers spend years understanding the end-to-end process of packaging – from conception to burial in either landfill or recycling plant – and therefore the choice of whether or not to use plastic should not be one made by a PR department.

“Brands have to be very careful not to respond too quickly to media pressure,” he says. “If they say … ‘We’re going to go for all sugar cane-based packaging’, that’s going to be dangerous for them because they won’t be able to deliver it.

“What might work as a comment this year, could get them in trouble next year.”

Yet there’s no doubt the pressure on brands to do something about the amount of plastic they produce is enormous. Last month saw a brigade of passionate, if not militant, protestors launch a ‘plastic attack’ on a Tesco store in Bath (they ripped off wrapping and left it dumped at the tills), ‘reduce plastic waste’ brings up 38m+ results on Google and online vitriol spun towards Whole Foods over selling orange segments in plastic boxes caused the retailer to pull the product almost instantly.

Since David Attenborough urged humanity to halt plastic use in order to save ocean ecosystems in Blue Planet II, the list of brands promising to reduce or jettison plastic from their packaging has extended exponentially. Commercial pressure has given plastic a bad name – but that’s not entirely a good thing, argues Griffin. Plastics, after all, evolved with and as part of the notion of the 20th century brand.

“Plastics do some incredible things: preserving by using the absolute minimal amount of material,” he explains. “The moldability, the formability … you can get shape and character, you can get brand attributes into your packs.”

The Museum of Brands’ Pack The Future

Griffin’s appreciation for the material is slightly ironic considering his museum has launched an exhibition dedicated to sustainable and, largely, plastic-free packaging. Yet his favourite exhibit is of two cucumbers, one wrapped in plastic and one naked: while the green skin of the cucumber is cited by many anti-packaging activists as natural packaging, it’s the unwrapped fruit that goes mouldy first.

“The energy that goes into food production is phenomenal,” Griffin says. “And if we don’t get it from the field to the plate because it’s wasted [because of a lack of packaging], that’s a huge waste of energy.”

A similar argument was made by The Genuine Coconut Company when it was lambasted for wrapping its coconuts in film; its retort was the packaging helps the milk stay fresh for longer, and plastic is fully recyclable. Additionally, disability campaigners have defended the accessibility of pre-chopped and wrapped vegetables, which have also been much maligned since the Blue Planet II episode aired.

A food industry without plastic may then be unobtainable – or even undesirable, at least for the time being. But as countries such as the UK continue to wait for a comprehensive national recycling system, it’s brands that are leading the charge in researching sustainable solutions. Unilever announced last week (4 April), for example, that it’s collaborating with Dutch startup Ioniqa, which has developed a technology to break down PET plastic to a molecular level.

“That means we can take any type of PET waste, then break it down to remove colour and impurities,” said Sanjeev Das, the conglomerate’s global packaging director, in a statement. “We can then turn it back into pure, clean, transparent PET plastic that’s food-grade ready.”

Coca-Cola has promised to help collect and recycle a bottle or can for every container that it sells by 2030, alongside aiming to manufacture plastic containers with 50% recycled content by the same date. On a smaller scale, rival P&G is working with the recycling company Terracycle to manufacture Head & Shoulders bottles made partially of plastic washed up on beaches and waterways.

Interestingly, Terracycle has found gaining support from big multinationals, such as P&G, to have been easier than garnering it from the NGOs it relies on to collect the beach plastic.

“P&G wanted to do something sustainable, something to make a difference,” explains Stephen Clarke, head of communications at Terracycle Europe. “And although there’s quite a lot of work to get buy in from various departments from within a company, our biggest problem was actually getting the NGOs to buy into it. It’s getting them to do something different.”

While the FMCG multinationals (which have budget and scale on their side) lead on recycling innovation, Griffin sees potential in the luxury sector when it comes to the development of sustainable plastic alternatives.

“As a designer, some sustainable materials are just fabulous to work with,” he says. “Corrugated cardboard looks beautiful, materials come from crustaceans have fabulous textures and some [materials] that come from various plant materials are wonderful to work with and wonderful to design with. But they’re not on the scale that will be economical for volume. So I think luxury’s a whole new area where sustainable thinking is necessary.”

The potential for luxury, sustainable packaging to double as a proof point for the wider industry is a sentiment shared by a number of design houses.

“As with any aspirational market, the luxury packaging sector is a platform for materials and innovations to be revealed and translated into other areas,” says Toby Wilson, chief operating officer at MW Luxury Packaging. “Naturally, the more a new technology, technique or material is used, the more accessible it becomes.”

However Wilson is cognisant that the luxury sector has, thus far, been immune to the pressures of sustainable packaging due to the assumed long lifespan of its products. A consumer is more likely to keep and reuse a beautiful Fortnum & Mason chocolate box, for instance, than a Milk Tray.

“But this is changing,” he says. “Quality and brand aspiration is critical and therefore innovation in high quality and high-performance materials is essential. Materials that perform and present need to be developed to maintain the luxury credibility that a brand demands.

“This will come through innovation and material development.”

Progress Packaging’s totes for Tom Dixon featured natural canvas wrapped in a clear biodegradable bag

The current trend for minimalism (little to no branding on packaging) in the luxury sector has also meant for easier experimentation with avant-garde, sustainable materials, says Victoria Walmsley, media developer at Progress Packaging. The agency has been working with recycled cottons, canvas and hessian, as well as corrugated board and recycled boards.

“There is definitely a strong wave of encouragement [for more sustainable materials] that comes from designers, manufacturers, and the consumers, too,” she says. “We do see more enquiries asking us how they can make things pretty but also reusable. I think reusability once a product has been opened is the key requirement. The market doesn’t just want to provide bags and boxes that will get used once and then thrown away anymore.”

Yet environmental charities, quite understandably, aren’t ready to rest the future of the world’s oceans on the luxury sector’s ability to innovate alternatives to plastic. For Julian Kirby, lead plastic-free campaigner at Friends of the Earth, the onus is on a number of actors to make change.

“Currently the companies that make and market packaging only contribute about 10% of the costs of collecting and processing it, meaning the remaining 90% is borne by tax payers through cash-strapped local authorities,” he says. “A mix of sectors working together could rapidly provide answers we need to the plastic pollution crisis, with big companies having the power to make alternatives to plastic the mainstream choice.

“However, for this change to come about on a mass corporate scale we need central government action.”

By Katie Deighton

Sourced from THE DRUM

Read More
By
In News

Coca-Cola is breaking the agency model to experiment with crowd-sourced creative briefs

No Comments

By Katie Deighton

Coca-Cola’s latest experiment in opening short design briefs to the entire world illustrates its plans to no longer be seen as “a traditional advertiser” by appointing consumers – not agencies – as its co-creators.

The drinks giant’s head of digital, David Godsman, admitted at the Adobe Summit opening keynote that the digitally connected world is “somewhat unknown” to the brand. Nevertheless, 12 months ago it embarked on a five-year digital transformation programme, underscored by four key areas: operations, business, culture and experiences.

Surprisingly, Coca-Cola has filed its marketing and advertising operations into the latter category. Not only is Godsman asking his “traditional brand marketers to become experience makers”, but he’s earmarked the fans of Coca-Cola as vital to its content creation strategy.

David Godsman, chief digital officer, Coca-Cola

“Digital allows us to create unifying experiences which – regardless of language or place in the world – helps to bring them together,” he said. “Digital enables them to participate actively with us and co-create the experiences we bring to market

“We don’t see a world where we will continue as a traditional advertiser in that sense.”

James Sommerville, Coca-Cola’s vice president of global design, introduced one of the first forays into this strategy of consumers-as-creators. Coke x Adobe x You, which quietly launched last October on social media, comprised a succinct brief open to the entire internet, which read: ‘Create a work of art celebrating Coca-Cola, sport, movement, strength, and unity using Adobe Creative Cloud tools’.

“We thought: ‘What would happen if you just gave the world’s designers three or four simple tools and a short brief – so short that you could tweet it?’,” explained Sommerville.

The brief for Coke x Adobe x You

So far, the project has thrown up around 1,500 submissions, from trippy, fun animations to meticulous hand-drawn illustrations. All the designers were commissioned to feature the red Coca-Cola circle, while Adobe and Coca-Cola kept the Tokyo Olympics 2020 under wraps.

“If you scan these pages you’ll see the enthusiasm to work on our products and our brand,” said Sommerville, adding that the project “really is the start of our journey”.

The brand is arguably in need of a revived creative strategy. Diet Coke’s latest offerings have failed to capture the mass imagination that 1995’s ‘Diet Coke Break’ managed to, for instance, while ‘Because I Can’ was pretty much panned creatively.

It’s unlikely that Coca-Cola will eschew working with creative agencies for consumer creations altogether. Sommerville stressed that “we love our agencies partners, we need our agency partners”, but he also loves to “discover the hidden gems”. By that he means freelance artists such as Noma Bar, the graphic designers going viral, or “some guy working in Starbucks right now on a laptop”.

Noma Bar for Coca-Cola

But when conglomerate does come looking for agencies in the future, it may start knocking on other doors. Sommerville’s design lab is currently experimenting with prototypes such as a fountain that dispenses mobile data in lieu of soft drinks – the kind of project that will certainly require the expertise of creative technologists, but perhaps not those of traditional creatives.

“I really want to invite the creative community to reimagine the whole experience,” said the Atlanta-based, Huddersfield-born designer. “Everyone in this room, everyone on this planet, has the right to work with Coca-Cola.”

How does he plan on keeping those divergent, global ideas tied to a common brand idea? By looking back on the vast history of Coca-Cola.

“We have a little phrase called Kiss the Past Hello,” he explained. “A lot of people talk about failing fast – for us this is the Coca-Cola way of saying a very similar thing. Our past is so important to us. It educates us. The good, the bad, what worked, what didn’t.

“Those stories are the same, but the context has changed. We are about technology, we are about transformation and we are about talent. But ultimately for us the experience starts at the product – it’s the texture, it’s the touch of the glass, it’s the temperature.”

By Katie Deighton

Sourced from THEDRUM

Read More
By
In News

Getting People to Focus on your Product Will Make Them Desire It More

No Comments

Here’s why you need to get your advertising to zoom in.

By MediaStreet Staff Writers

The relationship between desire and attention was long thought to only work in one direction: When a person desires something, they focus their attention on it.

Now, new research reveals this relationship works the other way, too. Increasing a person’s focus on a desirable object makes them want the object even more – a finding with important implications for marketers seeking to influence behaviour.

The study, published in the journal Motivation and Emotion, is the first to demonstrate a two-way relationship.

“People will block out distraction and narrow their attention on something they want,” said Anne Kotynski, author of the study. “Now we know this works in the opposite direction, too.”

In marketing, advertisements with a hyper focus on a product’s desirable aspect – say zooming in on the texture of icing and frosting – might help sell a certain brand of cake.

Findings suggest the ad could be targeted to people who have shown an interest in a similar product, such as running the cake commercial during a baking show.

This finding also works in other areas outside advertising too. For example, doctors could potentially help their patients develop a stronger focus on healthy activities that they may desire but otherwise resist, such as exercising or eating a balanced diet.

The study’s findings also add a wrinkle to knowledge of focus and emotion. According to a spate of previous research, positive emotions, such as happiness and joy, widen a person’s attention span, while negative emotions such as disgust and fear, do the opposite: narrowing a person’s focus.

“We conceptualise fear as drastically different from desire,” Kotynski said. “But our findings contribute to growing evidence that these different emotions have something key in common: They both narrow our focus in similar ways.”

The findings also fit the notion that both of these emotions – fear (negative) and desire (positive) – are associated with evolutionarily pursuits that narrowed our ancestors’ attentions.

For example, fear of predators motivated attention focused on an escape route, while an urge to mate motivated focus on a sexual partner.

“If a person has a strong desire, research says this positive emotion would make them have a wide attention span,” Kotynski said. “Our research shows we developed a more beneficial behaviour around desire: focusing our mental energy on the important object, much like fear would.”

The study

Study participants were shown images of desserts mixed in with mundane items. They were instructed to pull a joystick toward them if the image was tilted one direction and push the stick away if it was tilted the opposite direction. Researchers recorded the reaction time of each.

Participants who responded fastest to pull the images of desserts were those whose attention had been narrowed. Responses were much slower to the mundane, and for participants whose attention was broad, suggesting narrowed attention increases desire for desserts but not for everyday objects.

The study used dessert pictures to measure reaction time because such images have been shown to increase desire across individuals, most likely due to a motivation to seek high fat, high calorie foods that is rooted in evolution.

There you go people. If people love cars and you can get them to focus on the car you are hawking, you’ll have a better chance of converting that to a sale. May the ROI forever be in your favour.

 

Do you supply services to the Irish Media Industry? Have you listed your company in our Media Directory? It’s free! Everyone’s favourite price! Click here to do it now.

 

Read More
By
In News

Women-Owned Small Businesses More Likely to Use Social Media

No Comments

Women-owned businesses are most likely to use social media. Men! What y’all doing?

By MediaStreet Staff Writers

A woman-owned small business is more likely to use social media, according to a new survey from Clutch, a leading B2B research and reviews firm.

Among women-owned businesses, 74% use social media, compared to 66% of men-owned businesses.

The findings came as no surprise to experts, who said women overall are more likely to use social media. Given that trend, female small business owners more easily can bring their business onto social media.

“Women are generally better conversationalists than men,” said Jeff Gibbard, chief social strategist at digital agency I’m From the Future. “They tend to be more expressive and more emotive. It’s no surprise to me why more women business owners use social media.”

Women often communicate better than men, which translates to the online world where they are more likely to use social media effectively.

Millennial-Owned Small Businesses Lead Social Media Use

There is also a generational divide among small businesses’ social media use. The survey finds that 79% of millennial-owned small businesses use social media compared to 65% of small businesses owned by older generations.

Millennials, like women in general, frequently use social media for their personal lives. Their social media skills easily carry over into their businesses – unlike older generations, experts say.

“The older people didn’t grow up with social media, so many don’t understand how to use it for their business,” said Shawn Alain, president of social media agency Viral in Nature. “They went through a significant part of their life without even the internet, and they remember what it was like not to have a smartphone or email.”

Millennials are also more likely to use Instagram and Snapchat than older generations, but Generation Xers and Baby Boomers are more likely to use LinkedIn.

Most Small Businesses Use Facebook

Facebook remains the most popular social media channel for small businesses, no matter the gender or generation of the owner – 86% say they use it, which is nearly twice the number of small businesses that use the second-place channel, Instagram (48%).

Among small business users of social media, 12% say they use Facebook exclusively for their social media efforts.

Overall, 71% of small businesses use social media, and more than half (52%) share content at least once per day. Images and infographics (54%) are the most popular content types that businesses post to social media.

Read the full report here. 

 

Do you supply services to the Irish Media Industry? Have you listed your company in our Media Directory? It’s free! Everyone’s favourite price! Click here to do it now.

Read More
By
In News

Facebook’s Trust Crisis: What Now?

No Comments

Less than 1 in 3 people call Facebook a responsible company, according to a new survey.

By MediaStreet Staff Writers

Barraged by accusations of spreading divisive fake news and amid new allegations that it handed over personal information on up to 50 million users without their consent, Facebook is losing the faith of the people, according to a new survey.

Almost 4 out of 10 people surveyed said: “Facebook is not a responsible company because it puts making profits most of the time ahead of trying to do the right thing.” Less than 1 in 3 said that Facebook is a “responsible company because it tries to do the right thing most of the time even if that gets in the way of it making profits.” The rest were unsure.

By a 7-1 ratio people surveyed said that Facebook has had a negative influence on political discourse. Sixty-one percent said that “Facebook has damaged American politics and made it more negative by enabling manipulation and falsehoods that polarize people.”

The survey was conducted as new revelations surfaced that the company connected to the 2016 Trump campaign, Cambridge Analytica, inappropriately harvested personal information on millions of Facebook users.

The sharp rise in negative feelings is a significant departure from Facebook’s standing prior to the 2016 election, when the rise of so-called Fake News and polarizing content led to calls for the company to take greater responsibility for the content on the popular social media site – or face government regulation.

By a 2-1 margin, people surveyed said it’s Facebook’s responsibility to remove or warn about posts that contain false or misleading information. And 59 percent reported that the company is not doing enough to address the issues of false and inflammatory information that appear on its site.

“Facebook is at a crossroads because of its inability – nearly a year-and-a-half after the election – to get a handle on its divisive effects on society,” said Tom Galvin, Executive Director of Digital Citizens, who commissioned the survey. “From spreading fake and manipulative information to becoming a ‘Dark Web-like’ place for illicit commerce, Facebook seems to losing the trust of the American public. Regulation will not be far behind for social media companies if things don’t change.”

This declining trust reflects a growing concern about the impact Facebook and other social media sites have on young teens.  In the survey, more than two in five people surveyed said that the minimum age to have a Facebook account should be at least 18 years old.

“Digital platforms have to rise to the occasion and assure internet users that their personal information will be safe, that the content will be legal, safe and not contrived to manipulate. In short, they have to demonstrate they will be the positive influence on our society that they espouse to be,” said Galvin.

 

Do you supply services to the Irish Media Industry? Have you listed your company in our Media Directory? It’s free! Everyone’s favourite price! Click here to do it now.

 

 

Read More
By
In News

Uh-Oh. How Do We Mobile-Advertise to Gen-Z When They Don’t Like Their Phones That Much?

No Comments

Gen Z use their phones a lot, but are relieved when they are taken away. So how do marketers reach this age group if they have a love/hate relationship with their smartphones?

By MediaStreet Staff Writers

Members of Generation Z are relieved when placed in a situation where they are unable to access their smartphones for several weeks. This is according to a new study conducted by Screen Education, a non-profit organisation that addresses smartphone addiction.

The study involved participants aged from 12 to 16, who spent 2-4 weeks at Camp Livingston during the summer of 2017.  Because Camp Livingston does not permit its campers to bring smartphones with them, they are an ideal group for conducting research about refraining from smartphone use.

According to Michael Mercier, President of Screen Education, “Many children said they have become overwhelmed by their smartphones. They no longer can keep up with all their notifications, and they are burdened by the ‘drama’ they encounter through social media via their smartphones. Consequently, they were relieved to be separated from their smartphones because it eliminated that stress.”

This relief was reflected in a survey conducted with the campers after they had returned home.  The campers were asked the extent to which they experienced feelings of gladness and frustration from being without their phones. “A large number − 92% − experienced gladness, while only 41% felt any frustration. We had expected the opposite,” said Mercier.

When asked what their experience would have been like if they had been allowed to bring their phones to camp, campers revealed just how severe smartphone addiction is among their age group. “They almost unanimously admitted they would have spent the entire time on their phones,” recounts Max Yamson, Executive Director of Camp Livingston. “They said they would not have formed deep relationships with the staff and fellow campers, would not have connected with their surroundings and nature on the same level, and would not have engaged as much in recreational activities.”

According to Yamson, “The study shows that the campers were glad to have left their phones behind so that they could experience a deeper level of engagement.”

“The research also revealed a stunning insight,” said Mercier. “Many campers discussed the experience of face-to-face communication as though it were a novel one. They exhibited a sense of discovery at learning that face-to-face communication is far superior to screen communication when it comes to building friendships and getting to know other people.”

Yamson added, “One camper said that in four short weeks she got to know her friends at camp better than she knows some of her friends at home – because she mostly communicates with her friends at home through screens.”

Other key findings include:

  • 92% said it was beneficial to have gone without their phones while at camp
  • 83% considered having gone without their phones for several weeks to be an important life experience
  • 35% were successful at curbing their smartphone use after leaving camp
  • 17% tried to influence a friend to spend less time on their phone after leaving camp

The researchers plan to follow this study up with additional research during the summer of 2018.

 

Marketers trying to catch the attention of this demographic may need to think carefully about how they approach mobile advertising for this generation of digital natives. It’s another day in the life of modern media.

 

Do you supply services to the Irish Media Industry? Have you listed your company in our Media Directory? It’s free! Everyone’s favourite price! Click here to do it now.

 

Read More
By
In News

A New App Can Create Facebook Ads Without the Cost

No Comments

This handy app can help you create ads with impact but with very little effort.

By MediaStreet Staff Writers

An app called Plotaverse helps marketers to create great ads without the dreaded and costly content creation process. Quickly bypassing established app giants, the young startup’s iOS app made the list of Facebook’s top 10 mobile apps.

The photo app’s animation features allow businesses of any calibre to create impactful ads fast and on a budget. More or less, you can choose from many artistically appealling gifs and put your message over them. The artwork on the site is truly eye-catching.

But how did Plotaverse’s 8 months old mobile app manage to disrupt visual advertising, going up against 8 billion video views a day on Facebook alone?

Images animated with Plotaverse, formerly known as Plotagraph, are the key to its success. The app ads movement to any single still photo. This creates ads that stand out in saturated media feeds.

 

Brands like Coca Cola, Wella, Chevrolet and Red Bull were seen boosting their brand with captivating Plotagraphs. There is no need for video, multiple photos or video editing skills to turn a photograph into a Plotagraph. Users of any skill level can quickly animate and post uniquely moving images to their business and social page.

On Instagram and Facebook, Plotagraphs have proven to attract up to 5 times the amount of views and engagement than surrounding images.

Every day, 4.5 million business pages on Facebook are trying to cut through 1.32 billion daily active users according to WordStream. As expected, Adobe’s titan apps, Photoshop Express and Spark Post head Facebook’s list of Photo Enhancing apps. But the tiny startup’s photo animation app has unexpectedly spearheaded the looping content industry.

To check it out, click here

 

Do you supply services to the Irish Media Industry? Have you listed your company in our Media Directory? It’s free! Everyone’s favourite price! Click here to do it now.

 

 

 

Read More
By
Load More