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How to enable dark mode in Google Search for desktop

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By Harish Jonnalagadda

fter what feels like an eternity, Google is bringing dark mode to Google Search for the desktop. The update is now rolling out globally, and like most server-side changes, you don’t have to do anything to receive it — you should automatically see the toggle to enable dark mode in the Search settings.

So if you’ve been waiting for a while to switch to dark mode in Google Search for desktop, here’s how you can do so right now.

How to enable dark mode in Google Search for desktop

  1. Go to Google Search and perform a query. I searched for Google.
  2. Navigate to the Settings icon (the gear icon on the right).

  1. You should see a toggle at the bottom of the settings to enable dark mode. Toggle Dark theme to enable dark mode in Google Search for desktop.

That’s all there is to it. If you want granular control or want Google Search to update its colour scheme based on your system theme, you can do so. Go to the Settings icon, select Search settings, and go to the Appearance tab that’s located on the left. In this section, you’ll see three options:

  • Device default: Matches the colour scheme of your device
  • Dark: Light text on a dark background
  • Light: Dark text on a light background

Select one of the options and hit Save to save these settings for your Google account. Doing so will save the preferences across devices.

With dark mode enabled, Google Search switches to a dark background with white text and blue accents for the links and buttons. There’s significantly less strain on your eyes, and it makes a huge difference in day-to-day use.

I’ve been using the Dark Reader extension in Chrome for a few years to get dark mode in Google Search for the desktop. Google rolled out dark mode a long time ago on the best Android phones, and while it took its time bringing the feature to desktop users, it is great to see that it is finally here.

Google says the feature will roll out over the coming weeks, so if you don’t see the option just yet, hang tight; it shouldn’t be too long before you can start using dark mode on Google Search for the desktop. With Google Search now getting the feature, it shouldn’t be too long before we see dark mode make its way to Drive, Maps, and other Google services on the desktop.

Feature Image Credit: Harish Jonnalagadda / Android Central

By Harish Jonnalagadda

Sourced from androidcentral

 

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Facebook Mobile Ads Generate 72% Higher Returns Than Desktop

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Sourced from Retail TouchPoints

Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide a 72% higher return on ad spend (ROAS), according to data from Rakuten Marketing.

On average, Facebook mobile ads generate:

  • 63% higher click-through rates than desktop;

  • 33% lower conversion rates than desktop; and

  • A 70% lower cost-per-click rate than desktop.

So while consumers are more likely to click on a Facebook ad on mobile but are less likely to convert, the much cheaper cost-per-click rate means retailers can optimize their marketing and advertising strategies within the social network and prioritize mobile investments.

Bob Buch, SVP of Social at Rakuten Marketing, noted that while the ROAS results initially surprised him due to the latency of the mobile experience compared to the desktop, cheaper mobile advertising costs combined with 1.03 billion daily mobile Facebook users gave plenty of reason for mobile’s prosperity.

“It’s basic supply and demand…seemingly everyone uses Facebook on their mobile phone,” Buch said in an interview with Retail TouchPoints. “The people that are accessing Facebook on desktop are becoming a rarer breed, even though there’s still a lot of them.”

Advertising on Facebook mobile costs less than the desktop option, he added. “If you are spending less to reach those people [via mobile] and to get those clicks, then even if the conversion rate is lower, the overall return on ad spend is going to be higher,” said Buch.

Social Ads Bring In 192% More Revenue Than Expected

The survey also revealed discrepancies between Facebook conversion tracking and web analytics tools, which are costing advertisers insights into as much as 192% more attributable revenue and the higher ROAS for mobile.

While the discrepancies between Facebook conversion tracking and web analytics platform are significant for mobile, they are minimal for desktop, at only 3% on average. While one might think that the inherent challenges associated with cross-device measurement accounts for the disproportionately high discrepancy on mobile, this is not the case.

So why should retailers believe Facebook’s tracking data? For one, Facebook conversion tracking captures all interactions after the shopper clicks through the advertisement, but many standard web analytics tools typically only capture the last interaction the user had before clicking through.

Additionally, web analytics platforms that rely on tracking cookies cannot accurately measure cross-device conversions, since shoppers can block them on desktop and mobile. If shoppers block cookies online, it becomes nearly impossible to measure conversions and attributable revenue for cross-device campaigns.

Sourced from Retail TouchPoints

 

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