Digital analytics process data from various sources to help businesses keep track of their products/services and performance online. Armed with reliable data, companies can improve their sales management through digital marketing analytics as a response to assess which part of their performance is successful and lacking.
With coordinated data comes opened doors for amplified insights and marketing efforts to boost the company’s sales. Digital analytics should include data and influence salespeople and marketers to take a step in magnifying their performance. Consequently, this calls for knowing which digital analytics tools are proficient to use.
#1 LeadLander
Landing on the top of the best digital analytics software is LeadLander. Businesses that utilize this software can identify specific prospect/customer traffic to their website. In other words, LeadLander’s digital marketing analytics creates a manageable pipeline for businesses to boost their sales.
LeadLander offers a product that serves as both a sales tool and a digital & marketing analytics tool.
With a data-driven marketing effort, companies that use LeadLander connect with opportunities that may have been missed otherwise. Essentially, LeadLander helps sales and marketing teams be in the right place at the right time.
What Is a Digital Analytics Software Like LeadLander?
LeadLander is a digital analytics software launched by an established group of lead generation, sales development, and website analytics experts. The software is rooted in the idea of delivering more leads to salespeople.
Specifically, LeadLander augments a business’ inbound and outbound sales through the lens of digital marketing analytics. Equipped with the digital analytics tool, companies get precise details about the visitors to their website.
The competitive advantage LeadLander has over other digital analytics software is that they go beyond traditional web analytics systems by offering precise details about website visitors. LeadLander not only allows you to monitor existing prospects but also identifies brand new opportunities that you are not yet engaged with. This information enables salespeople to focus on leads with the highest value.
LeadLander’s strategy is to keep things simple and to make navigation easy. A variety of customization options complement the value of meeting the needs of each user.
LeadLander provides unrivaled support. The team at LeadLander offers customer service beyond support to help businesses use the information strategically. With that, digital analytics software is not just for data-viewing but also for enhancing sales and marketing efforts.
What Benefits Does Digital Analytics Like LeadLander Include?
LeadLander upstages not only other digital analytics tools with deeper data and IP reconciliation but also the capability to be used as a digital marketing analytics tool.
The system provides metrics about most active website visitors, highest activity pages, geolocation data, and tracking for your advertising activity via networks like Google, LinkedIn, or Facebook. Integrations with outbound email campaigns, web forms, CRM, and other systems easily sync data from inbound and outbound sources.
This data gives their users valuable marketing metrics that can direct retargeting efforts to the highest value prospects and customers.
LeadLander’s platform delivers real-time email reports & alerts to help track whenever high-valued companies visit the website. Supporting data includes tracks of visitors’ entire journey across the website, including a list of all pages visited, timestamps for each page, and any search & referral data.
On top of that, LeadLander also creates a paragon of services with the following benefits:
- Identifies new leads
- Provides pipeline accuracy for reliable sales forecasting
- Validates interests from sales outreach and cold calls
- Syncs inbound leads with digital marketing campaigns
- Provides real-time notifications from new and returning spectators on websites
- Accesses a track of dynamic visitors history on the website, alongside click path activity
- Identifies a steady flow of warm leads to fill businesses’ sales funnel and marketing campaigns
With these benefits, LeadLander proved to be an ideal tool not just for salespeople looking to find new leads but also in measuring response to any of their outreach efforts. The platform also delivers key marketing metrics to help marketing teams guide their remarketing efforts.
Why LeadLander Is Among the Best Digital Analytics Tools
LeadLander’s strengths come from doing more than a simple IP lookup to identify anonymous visitors. They also source their own proprietary contact database that has been mapping IP data from additional sources over the past 15 years. This delivers the best data on anonymous website visitors even in today’s “Work From Home” and remote work environments. Paired with an easy-to-navigate interface (newly launched in January 2022), dedicated support, and a highly competitive price model, LeadLander delivers a best-in-class product offering to keep a steady flow of leads filling your sales funnel.
#2 Google Analytics
Google Analytics is Google’s own web analytics tool, essential for website and business’s digital performance. Everyone can use this tool long as they have their own Google account.
Getting started with the tool is easy. Most of the time, users can track key metrics in an instant. However, unlike other digital analytics tools, Google’s gets more complex over time. But getting used to it will reward users, especially businesses with more benefits.
Google Analytics tool gives more opportunities for optimization when websites bring relevant data. Users and businesses can also gain ideas on how to improve their business sales at large.
What Is a Digital Analytics Software Like Google Analytics?
Google Analytics, or GA, coordinates with other Google services, making it easy for marketers who use its services for marketing. In this way, GA can track the performance and hand it over to the Google Analytics account.
GA provides web data that would note the performance of a website. This, in return, will amplify the chance of return investment integrated into starting a business or a website.
The tools given by Google analytics is a fast-paced machine that will instantly track a website’s activity, including the factors that could lead to the recent performance of a particular site.
In addition, with data on hand, Google Analytics can help businesses improve their digital presence.
Feature Image Credit: @kmuza / Unsplash
By Thea Felicity
Sourced from TechTimes