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4 Reasons Why You Need to Hire a Digital Marketing Agency to Level Up Your Brand Power

October 19, 2022 No Comments

If you are not an expert, outsourcing your marketing efforts to a digital marketing agency is a great solution. With remote work flourishing, outsourcing your digital marketing to a specialized agency with talent and resources in place is a great way to propel your business growth without having to grow your team first.

Finding the right people to help you grow your business might be a challenge. That is why I recommend looking outside of your company for talent. Outsourcing important tasks to experts might be the push your business needs to grow quickly. One of the key tasks you can outsource to experts is marketing.

You might feel hiring a marketing agency is a risk. It’s understandable to feel hesitant at first when first engaging with a team outside your organization. But certain risks are worth it when the benefits outweigh them.

1. Not hiring a digital marketing agency could be costing you more

The number one reason companies shy away from hiring a marketing agency is they think it’s expensive. Often a marketing agency can be a cost-effective strategy when you take into consideration a full-time employee’s salary, benefits, taxes and PTO time.

Hesitating in hiring experts might delay your company’s growth unnecessarily. A marketing agency can help your business grow quicker and start generating revenue faster. It will free you up to focus on working with your clients and running your business effectively.

2. You get to decide what marketing efforts you’d like to outsource to a marketing agency

A digital marketing agency would typically have a menu of services. The advantage of contracting a marketing agency is it would have resources you would need that would take much time and effort to build up in-house.

Instead of wasting your time gaining expertise in digital marketing, you can access an agency’s experience and resources. Since marketing is its bread and butter, the agency will have people and tools in place to start executing your vision as soon as possible.

Talk to the agency representatives so you can agree on what services and resources would be best for you to leverage, given the stage of your business development. For example, you might want to outsource specialized aspects of digital marketing such as SEO, media buying or email marketing campaigns.

Shop around for a digital marketing agency to see what each can do for you and negotiate the budget.

3. Help them help you reach your marketing goals

For a digital marketing agency team to be most helpful to you, they need to understand your vision. If they don’t get what you are about, your values, your brand image and your goals for marketing, their efforts won’t produce the results you are looking for.

Ensure the hired team has enough material to learn about your brand so they can design campaigns in your voice. Develop branding guidelines for them to follow, reflecting the look and feel of your brand. This way, no matter who joins their team, they all have the same understanding of your brand.

The agency will also need to understand your tech stack and the tools you use to collect and analyze your company’s performance. They will need access to your ways of reporting and your data. Establishing clear channels of access, sharing and communication will decrease friction, increasing efficiency and speed of execution of your vision on their end.

4. Collaborate and connect via project management tools

The project management tools, such as Trello, Slack, Asana, Monday or Clickup, don’t just serve as tools of efficiency. They also provide your team and your marketing agency with a unified place to work in, creating a sense of a teamwork environment.

Trello, for example, serves my team as a central hub for communication and collaboration. My team can communicate and work together efficiently through comments and tags on specific tasks, and everyone can track progress.

A sense of cohesion among the team, aided by the digital tools, will help create a sense of common purpose. This way, each member of your team and the team you are outsourcing to will be invested in helping you achieve your goals and committed to the bigger picture, not just their assigned tasks.

It’s rewarding and gratifying to have your whole team working in unison and collaborating with an outside agency smoothly.

Level up your brand power

Growth requires more people power. Sometimes, that power can be found in outside agencies. Hiring a digital marketing agency might feel uneasy at first. Once you make the first step, however, you will find that outsourcing allows you to free up your time to work on scaling your business.

By Jean Ginzburg

Sourced from Entrepreneur

Should You Hire a Digital Marketing Company?

February 2, 2022 No Comments

By Shishir Jajoo

A digital marketing agency can help you market your business online to attract new customers, increase sales and boost your brand’s reputation

Digital marketing is an essential component of any small business’ marketing strategy. If you’re doing it alone, or if you’re stuck doing it with a team that doesn’t know how to do it properly, then you run the risk of being left behind in today’s competitive market.

If your goal is to increase sales and traffic, it’s critical to hire a professional digital marketing company.

A digital marketing agency can help you market your business online to attract new customers, increase sales and boost your brand’s reputation. To do this, they need to know a lot about you, your business, and your competitors. They will also have specialist knowledge of search engine optimization (SEO), pay-per-click advertising (PPC), website design and other digital marketing techniques.

Choosing a digital marketing agency

Digital marketing is a process and requires a solid foundation to achieve the desired results consistently. Many companies claim instant success and solutions for businesses, but that’s not realistic. There’s no shortcut to building authority, trust and brand visibility.

First, let’s look at the smaller agencies. They are generally more in touch with the digital landscape. They have a smaller team, are more flexible and can be much more agile.

These aren’t necessarily bad things, but they mean that an agency like this will be much more invested in your project than a larger company. This means that they will take your success more personally, and you will receive more attention from them.

The flip side of this is that if things go wrong and you need to fire them, you won’t have to deal with huge amounts of red tape.

Larger agencies are the opposite in some ways. They often have pre-existing relationships with huge companies and brands. This means they can offer better rates than other agencies because someone else is paying for it (the larger company). This can mean that clients get better service from larger companies, particularly if several employees pitch in on one project or deal with one client.

Feature Image Credit: Rawpixel.com

By Shishir Jajoo

Sourced from Entrepreneur Europe

Expert Tips on Top Marketing Challenges Faced Globally

September 24, 2021 No Comments

By Jaimi Panchal

It is a time of challenge for every marketer. However, we all have common goals, but some of us are finding top talent or some deal with such problems in finding the best and suitable technology for their needs.

Whatever we looking for, now there is one area which we can improve to convert our online marketing agency to a revenue generator. But Many Social media experts state that the marketing industry is fast-paced and we can’t able easily identify the areas which we need to develop to get stronger and hefty growth today.

To find out the real criteria which need improvement, it is really important to pause for a moment and try to find out the real marketing challenges we are going to face current year.

In this article, we are going to discuss top Marketing Challenges Faced Globally by Digital Marketing agencies and expert tips to tackle these challenges.

Let’s get started.

Generating Leads and Traffic

As per the state of Marketing report of Hubspot, Generating traffic and leads is the topmost priority of marketers this year.

Also, the Head of Evangelism at Microsoft Advertising states that generating organic traffic and leads will be a big threat for marketers in 2021.

Due to the tremendous growth in search and content marketing in 2021, it is not the only problem of the current era but it likely won’t be tomorrow.

Furthermore, marketers find it difficult to produce demand for their content. Due to numerous platforms, it becomes nearly impossible to find the best areas to focus their efforts.

Expert tips:

To produce such content which plays a vital role to generate enough traffic and leads, every marketer should keep two things in their mind:

To produce perfect high-quality content gives value for money to people.
Try to provide such content that people really want.

For example, in 2021, majorities of people like to watch short videos to learn about any new product or service. It just cut out almost 70% of text-based articles, e-books, and infographic articles.

It simply means that if you are focusing on eBooks for any product-related content marketing you lost more consumers than you think because people prefer to watch videos rather than eBooks.

Securing Enough Budget

Would you be able to do a proper and winning marketing campaign without a proper budget?

There is a big NO!

Even if you have such an amazing revenue-generating idea, you must need the approval of your budget by a higher authority.

Especially in this global pandemic situation, most companies don’t prefer to add extra bucks to their marketing budget.

And it is hard for marketers to continue the path of success without minimal financial supports.

Therefore, it is hard as a rock to secure more budget for marketing. It becomes worsen for smaller or medium organizations that don’t prefer to working with flexible or flexible marketing spend.

Expert tips:

You must prove the Return of Investment by your marketing efforts if you want to get the big deal. The more you satisfy by ROI the higher chances to receive a higher budget.

As we all know that inbound marketing is a long game and if you want higher budgets you must be successful in inbound marketing.

Managing A Website

When it comes to website up-gradation, more than 60% of companies prefer to invest in it. It makes it harder and challenging for marketers to managing it. Many Search Engine Optimization services believe it is less threatening, but managing a website is a major challenge as others.

It is a time when the performance and speed of your website play a pivotal role in the website’s SEO ranking. It is the best option for marketers to draw visitors and complete their goals.

There are many difficult factors you need to focus like optimizing the content, writing, designing, and many others.

Expert Tips:

You can take the help of Hubspot’s free website grader that helps you to find out the different metrics like mobile-friendliness, security, performance, SEO for the website. It also suggests you some improvement tricks.

Targeting Content For Audience Across The World

In this competitive era, more than 65% of marketers prefer to market internationally. This means one-third of marketers plan their strategy to cover the international audience.

It creates hard competition to be effective at targeting. It just not only limited to figure out the marketing way for an international audience but also need to optimize and organize site differently for each country.

However, the major goal of any marketer is to identify the real buyer personas to determine the niche of marketing.

Expert Tips:

You need to change the way of produce offerings when you do marketing at any different or new region.

You also need to understand the customer requirement like different languages accordingly to the countries.

By being aware of seasonal references, monetary references, translators’ tools, etc, you can able to make content appealing to a global audience.

Train Your Team

Training becomes one of the major challenges for marketers as companies grow. There are so many changes that occur in scale and technologies.

It becomes more difficult to train them on different concepts and tools they will be using. It is also another level problem to train them to achieve their full potential

Expert Tips:

You need to be sure about each team member’s marketing strengths, levels of expertise, commitment towards works, and weakness to your company.

Once you identify all of these criteria you need to rate the priority of their expertise. You can also use simple assessment tools like Lean Labs to identify your team’s real potential.

You also suggest them some online marketing certification. Like Hubspot Academy, it just not only offers the certificates but also provides documentation, training programs that directly help you to understand the basics of marketing.

Wrap Up:

Regular analysis of your marketing strategy and performance is the only keys to identify the real marketing opportunity. It also suggests you some improving areas you need to focus on and make it more effective.