If you want to establish a voice and get paid for it as a business leader, it’s as easy as taking a few steps.
There are a million and one business ideas that any aspiring founder can pursue. However, I believe blogging is one of the best options due to the ease of getting started, low start-up cost, and ability to scale.
When I started my blog, all it took was getting my domain and hosting set up and then choosing a CMS provider so that I could begin creating content. Running my blog over the past two years has been an exciting journey. I’ve learned a lot about the digital marketing space and what drives traffic to a website. One important lesson I learned is that no one will visit your website for the first few months of its existence. If you’re experiencing something similar, don’t falter. Create a consistent production schedule, see if you can get some writers to help out for free, and try to guest post on other blogs to boost your credibility.
I also learned that when you start, make sure you’re not starting too broad. For example, if you want to start a blog around plants, start with, say, a blog around dandelions. The more specific you get, the easier it is to rank for the terms you want and the less pressure you will feel to cover multiple topics.
Beyond these beginners’ lessons, here’s what I’ve learned about how you can monetize a blog. You can use display advertising, affiliate sales, or sell a product or service.
1. Display Advertising
Display advertising, which can be set up through Google Ad Sense, is the quickest and easiest way to start monetizing your blog. The issue with this approach is that it is also the least profitable approach. Your revenue per thousand visitors will be anywhere between $0.30 to $2.
As your blog grows, you can start partnering with more exclusive advertising networks like Mediavine, which requires monthly traffic of at least 50,000 people, or Ad Thrive, which requires monthly traffic of at least 100,000 people. Depending on your niche, these networks will pay you anywhere from $10 to $40 per 1,000 visitors.
2. Affiliate Sales
The second method, affiliate sales, is when you get a commission every time you sell another company’s product. This is the approach recommended to most people getting into blogging, as you don’t need to go through the hurdles of creating a product yourself. Also, you don’t need nearly as much traffic as you would need from display advertising to make a living.
The downfall of this approach is that you don’t control the product or service that you’re offering. At any point, the company you are promoting could discontinue its product or cut its commissions.
3. Sell a Product or Service
The final way you could monetize your blog is by selling a product or service. This is the most lucrative approach but comes with the most risk. When starting your blog, you’re not going to have any traffic. So not only do you have to go through the time and monetary commitment of building a product or service, you also need to do all the necessary steps to grow your traffic.
The most common approach you’ll see is starting with affiliate marketing. Then, once you have consistent cash coming in, build your product or service in the same space and direct your visitors to your offer rather than to your affiliate offer.
It’s been almost 26 years since the first display ad flashed across a screen. If the topic seems overdone to you, then you’re mistaken. Display advertising is an old kin of online marketing, but it’s not at all like it used to be.
In a post-cookie world, display advertising must be fast changing to keep up with innovations and creative resurgence. Ask marketers who know their game, and they will tell you that display advertising is here to stay and flourish.
Display Ads vs Native Ads
This has been an ongoing debate for a long time. Many marketers believe that native ads are an end to display advertising. Others believe that the old banner ad is a better way to garner attention.
Native ads — as the name suggests — are native to a publisher’s environment. Unlike, display advertising which stands out, the ad content for native ads tends to blend in with its surrounding content.
Native ads are non-intrusive and therefore effective when you want to educate your customers. But, when the objective is to build brand awareness or to retarget customers display ads win the game hands-down
Display Advertising: Then & Now
The first display ad appeared on the internet on October 24, 1994. This is what the ad looked like:
This ad was a promotion for AT&T internet. One look at this display ad and it’s clear that things have progressed for this channel of online marketing in the last 26 years.
Time and again, you’ve probably witnessed many people write off display ads as part of their marketing strategy. Especially since the online marketers best friend – third party cookies — bid us a goodbye. The AdTech world thought that was the final nail in the coffin for display and native advertising.
What is the future of this channel of advertising? Is it dead? Google’s Display Network is the largest in the world, with 90% reach across all internet users. In fact, if you target well, your ads could appear across 2 million+ websites and 650,000+ mobile apps. That’s a lot of exposure!
Of course, this comes with its own challenges or should we call them opportunities?
Ad Blockers: Are They the Real Enemies?
Not according to Hubspot! A report by Hubspot claims that most people block display ads because they are annoying or intrusive. So it’s actually not the ad blockers, but bad ads that are the real enemies.
Do Low Click Through Rates Mean an End to Display Advertising?
The question has changed in recent times. Once upon a time, display advertising boosted CTR as high as 44%. But in recent years, the objective of this mode has changed. Now, it’s considered a brand tool, which is why a better measure of effectiveness would be impressions and reach. So if generating brand awareness — communicating your brand messaging — is your objective then use the right metrics to measure it.
Why Should You Include Display Advertising In Your Marketing Mix?
Many would vouch for the effectiveness of display ads for creating brand awareness and, subsequently, getting clicks and conversions from people who might not be aware of your brand. The secret sauce is knowing the right users and targeting them at the right time and on the right website.
In the post-third party cookie world, many marketers are proving their metal by experimenting with contextual advertising and people-based targeting. Moreover, with the rise in consumption of mobile and video based content, display advertising helps make the most of newly evolving programmatic environments.
Learn How Display Advertising Works
If you want to know more about this powerful marketing tool works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google Ads, then check out our Digital Marketing Nanodegree program.
The program comes with an in-depth module on display ads and a hands-on project in which you will evaluate a display advertising campaign on the basis of the targeting strategy, creative used, and the results of the campaign. Plus, you’ll provide recommendations on how to improve the campaign.
Ritika is the Brand Communications Manager at Udacity and is passionate about bringing inspirational student stories to light. When not talking to the amazing Udacity students, she can be found reading an article or watching a video on the internet. Other posts by Ritika Pradhan
Many successful marketing strategies are built on banner advertising – but why? Find out the secret to banner ads, and how they work, in our dedicated guide.
Display advertising is everywhere you look. Splashed across social media, bordering that blog you like sat atop the headlines on the Sky News website – it’s the paid, digital marketing tactic used by most businesses, without you even knowing it.
That said, we’re so used to seeing adverts that we habitually flick the anti-ad switch in our brain. In fact, approximately 200 million internet users have installed ad blocking software for this very reason.
The modern marketer is now faced with a new kind of challenge: make a display ad campaign that both stands out from the crowd, and sticks in the mind – which, considering the competition, is easier said than done.
Read on to learn what display advertising actually is, how it works, and for examples of display ads designed for a variety of online platforms.
A visual form of advertising that incorporates both text and graphics, display advertising appears on specifically designated areas of a website or social media platform in the form of a banner ad.
The internet’s answer to billboard advertising, display adverts (otherwise known as banner ads) are designed to increase the click-through rate to a landing page. This is done by cleverly combining striking imagery, attention-grabbing copy, animation, and even video content – using more than just words to create a stand-out, snapshot ad.
Display advertising is most commonly used to increase brand awareness, and to re-engage with customers who have previously paid your site a visit. It can also be used, to generate new customers by leading them to a landing page via a click-through path. The point of a display ad is to engage the potential buyer, and develop their interest in your product or service before going in with the hard sell.
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If you’re thinking of making a display ad yourself, be sure to consider the format. JPEG, JPG, PNG, and GIF images are all accepted by any network, but not all networks accept HTML5. Animated banners come with their own technical specifications, while image banners only need to be under 150kb in size – and of course, be compliant with regulations set by the ASA.
Top-performing display ad sizes include:
Ad size (measured in pixels):
Description:
300×250
The medium rectangle ad – at it’s best when embedded within text, or at the bottom of an article.
336×280
The large rectangle ad – also performs well when embedded within a block of text.7
728×90
The leaderboard ad – does well when placed at the top of content and is a popular choice on forum sites.
300×600
The half page ad – more space means more content, but it also means more money. Highly appealing visually, and highly clickable.
320×100
The mobile banner ad – can be used as an alternative to the medium/large rectangle ad, and provide twice the height of the standard mobile leaderboard size.
Types of display advertising
Display advertising can be separated into three broad categories:
1. Retargeting
Delivers highly relevant ads to your audience based on specific user behaviour and interactions.
For example, creating specific adverts targeting users who have reached your pricing page, but do not complete their order is an example of retargeted display advertising. This works by using the data generated from their visit to your site to then direct adverts containing similar, or same-category products. This can be done automatically using dynamic remarketing display adverts, which are popular on e-commerce sites.
Dynamic remarketing works by pooling information from the data feed regarding the product or service that the customer has been viewing. This information is then used to automatically create a customer-specific banner ad based on a premade template.
To do this yourself:
Link your Google Ads (formerly Google AdWords) account with your Google Analytics account.
You’ll then need to add a small bit of code (provided by AdWords) across all pages of your site
Next, create remarketing lists. These are specific website visitors to be targeted on account of their previous interactions with your website, ie: those who have seen a particular category collection.
Finally, within AdWords, make a remarketing campaign with different ads targeting different customers based on their interest in the product or service.
All done! Now, when your customers visit your website then leave again, they’ll still have visibility of your brand via online marketing. This recurrent visibility will help to build trust with your audience, as brand familiarity increases brand trust.
2. Acquisition
This type of campaign focuses on driving direct sales and acquiring new customers, doing so via in-market audiences, affinity audiences, and interest targeting.
In-market audiences are those looking to make an immediate purchase. Google will be able to know who these people are based on search history.
For example, someone reading mattress reviews, searching for local bed shops, and looking at different supplier sites is probably on the hunt for a new mattress (and maybe some funky new pyjamas too).
Affinity audiences are a little harder to pin down. This term might refer to those who aren’t in ‘research mode’, but might – in light of their online profile – still be in the mood to buy. These people are categorised as ‘long term interest’ prospects by Google.
The affinity marketing audiences in Google Ads are split into the following ‘long term interest’ categories:
Banking
Beauty
Food and dining
Home and garden
Lifestyle and hobbies
Media and entertainment
News and politics
Shoppers (bargain)
Shoppers (value)
Shoppers (luxury)
Sports and fitness
Technology
Travel
Vehicles and transport
Once the affinity audience member has been categorised, streamlined display adverts will appear on the sites they visit that support display adverts.
To illustrate: someone who avidly reads the interior design blogs they subscribe to, and regularly listens to a ‘how to decorate’ podcast, would be categorised into the ‘home and garden’ affinity marketing group (available in Google Ads).
3. Brand Awareness
Focussing on reach rather than conversion, an awareness campaign requires careful planning. In order to be effective, it will also need to run for quite a long time, which is costly in both time and resource.
The aim of the awareness game is to reach as many people as possible whilst sticking to your budget. Likes and shares will help to further your reach, but securing these in the first place can be tricky. Some businesses will even pay for more visibility and followers, but this can be obvious to the reader, so we recommend sticking to organic, SEO-driven methods.
Whilst a brand awareness campaign won’t have the same clear ROI as one that focuses on acquisitions, it will have possibly unseen benefits in the long run. Brand familiarity can do wonders for your business, as the more the customers see the brand, the more they’re likely to they are to trust it.
How do display ads work?
Using the same basic principles as print advertising, display ads are designed to inform, engage, notify, and increase awareness. They work by generating traffic to your website from an external source.
The point of a display ad is to encourage the customer to click on it. Simple. To increase the chances of being clicked, display advertising targets people with specific internet habits that are linked to the product or service being advertised.
Rather than just appearing in the customer’s search results, , display ads differ from normal ads in that they appear on different websites in a variety of forms. They can be static or animated, contain text, an image or both, and can appear on social media platforms in the form of Facebook banners, Snapchat geofilters, or Instagram sponsored ads.
Banner ads also appear on regular websites in the reserved advertisement space, ie at the top, bottom, or down the sides of a page.
Display ads work by targeting customers who have already expressed an interest in your product or service, which is detectable through their previous site visits or browser habits. This increases the ad’s chance of being clicked, and your chances of getting a conversion.
Don’t worry, though – it’s not all left to Google guesswork. You can have a say when it comes to the placement of your Google ads, and can opt for either automatic or managed placements.
Automatic Placements
Google will determine the placement of your ads based on the sites it deems relevant to your business.
Managed Placements
You can decide on the placement of your ads based on customer search trends and business relevancy.
Of course, the way to gain complete control over who sees your advert is to buy advertising space on a specific website. That way, you’ll already know the tone of the site and the type of audience likely to see the advert.
Display advertising examples
To properly describe what different display ads might look like would take quite some time. So, as pictures speak a thousand words, we’ve put together some display ad examples to show what display advertising really means.
Example one:
LinkedIn banner ad – This is an example of brand awareness display advertising that is specifically designed for LinkedIn, and made to get the brand name ‘out there’. The reference to ‘work’ in the slogan makes it clear that the ad is designed for LinkedIn – the pun is intriguing, but there’s no hard sell here. An ad like this would feature in LinkedIn’s paid advertising space.
Note: LinkedIn banner ads are: 1400×245 px.
Example two:
A medium-rectangle ad, designed to be an acquisition display advert on a search-appropriate website, such as an interior design blog. This captures the user intent – interior design – and subtly displays an advert that is in-line with that intent. This display advert would appear in a paid ad slot.
Example three:
Large-rectangle ad – designed as a retargeting display advert to be used on any site the targeted prospect is likely to use, ie: social media. The discount offer and code are larger than the brand name, as prior brand familiarity is assumed.
The same background image as other display adverts is used for consistency. However, the slogans have been replaced with an enticing offer, which encourages the customer to click through to the website and use the promotional code.
All three of the above display ads are marketing the same company, using the same principle, but targeting different customers at various stages of the user journey.
The time and placement of the adverts is determined by the audience’s search habits. If they’ve never searched for ‘beds to buy’ on Google, they’re likely to see example one (the brand awareness ad); if they have Googled ‘beds to buy’ but never visited the Start-up Bed Co’s site, then Google will assume they’re interested in buying a bed, and will show them example two (the acquisition ad); and, if they’ve previously visited the Start-up Bed Co’s site but didn’t purchase a new bed, then Google will show them example three (the retargeting ad) to lure them back with an exciting offer they can’t refuse.
Overall
Display advertising is a type of paid marketing that grants access to a variety of online platforms, and targets customers and prospects according to their search intent.
An efficient and effective method of digital marketing, display advertising gets your business’ name out there and keeps it in the mind of the buyer. Using social media ad space, as well as related websites and organic searches, display advertising is everywhere – and now you’ve read this article, you probably won’t be able to stop spotting display ads in your day-to-day online activity.
For properly targeted social media campaigns, a social media management system can streamline your approach – maximising efficiency and your profits. Keen to find out more? Pop to the top of the page, and we’ll put you in touch with reputable suppliers.
Display Advertising is simply advertising on websites. It can contain various forms like contextual or graphic. Banners, images, video, rich media ads and so forth are common varieties of display ad.
The goal of display advertising is to outreach the visibility for your consumer product, increase conversions, and improve Return on Investment (ROI), and prospective traffic to your website. At its best, this banner ad sources occupy the impressions of your desired customer and facilitate the highest brand awareness.
Users all over the web spends 5% of their time researching topics of their interest and the rest 95% goes for reading or viewing contents, sharing and engaging in community treatment. This is where the display advertising network marketing comes into play.
Display ads are visual contents or banner ads displayed to a user while they are surfing the web. Display ads content includes almost all visual contents, i.e., image, banner, rich media ads, video etc that we experience in publishing online business websites.
What is Display Advertising
“Display advertising refers to advertising that incorporates text,
logos and pictures or images positioned on a website or search engine.
It is different than Google’s text, or classified advertising, in that
it not only includes the brand’s message, but the business’s overall
brand”
The concept of display advertising originates for centuries in different forms such as large billboards alongside the roads, newspaper, banners, billboards and all sorts of advertising we’re familiar with.
Over the time, up until nowadays, the forms of display advertising have been converted to flyers, ad banner, brochures, leaderboards, footboards etc. on the web platform. The revolution has allowed the advertisers to a great extent the expectance of ROI to their targeted customer group and ad placement.
Some of the major advantages of display advertising are:
You can create all types of ads – text, image, interactive and video ads,
Place those ads on online business websites that are relevant to what you’re selling
Show those ads to the masses who are likely to be most concerned
Make out and track your budget, campaigns and outcomes as you proceed
Display Ad Formats
Display Ad formats for Google Display Ad Campaign
At that place are infinite combinations of formats, sizes, and styles, letting you to blend it up. Any web document such as articles, blogs, reviews and whitepapers tends to be the ultimate destination for display ad formats. Top three display ad forms to mention are:
Rich Media ads
Rich media advertising is one of the courses of advanced web content that might consist of video streaming, or downloaded applets that moves or animates as the viewer moves their cursor. Its hover intended.
Interstitial
Interstitial ad contents are broad-screen pops up that arrives at the host’s application side within the interval of the next expected page. For example, a programming language learning app; once the user completes a certain level and waits for the immediate one.
Overlay
This is similar to interstitial though the impact is different. Overlay ads are transparent and pops out (consists an inbound link) at the fundamental of a picture (while pouring), i.e, any sponsored video on YouTube consists overlay type.
Display Advertising – Reach and Audience
Pros and Cons
Display ads are an age old technique that had continuously given million of online business websites reached by major display advertising networks. The search engine can match your ads up to websites and apps based on keywords or your own targeting preferences.
Display advertising is considered a direct and effective measure to track Key Performance Indicators (KPI) such as campaigns, customer reach, Click Through Rate (CTR), Bounce Rate (BCR), Conversion Rate (CVR) and finally Return on Investment (ROI). These factors are elaborated in the remainder part of this article.
Search vs The Display Advertising Networks
There’s a distinct difference between the terms of Search and any display ads. Search Engines target users who search for something on search pages. In contrast, think of the display network as a more passive kind of advertising. Display ads campaigns that we experience today i,e, while perusing the TechCrunch Post or skimming your favorite online business blogs, you may have noticed banners or small boxes promoting a product or service, above or aside of the articles you were reading – those are display ads.
Display Advertising Network Sources
Network sources for any Display Advertising categorized based on their customer reach ability, flexibility, performance analytical tools such KPI etc.
Google Display Network (GDN)
When we refer the terms display advertising network, that turns towards a single channel what we know as Google Display Network. This is the world’s largest display networking service provider. A recent report on GDN states that, it serves over 2 billion impressions a month, nearly 6 million a day. That’s an enormous volume, indeed.
Google Display Network delivers 4x the UK industry CTR
The Google Display Network includes three most mentionable ad service provider as:
Google Adsense Publisher Sites,
Double Click Ad exchange,
Google Sites.
Google Adsense Publisher sites
According to Google, the Display Network reaches over 90% of worldwide internet users expanding across 2 million online business sites! Means, it serves over 204 million visitors each month.
DoubleClick Ad Exchange
This ad-serving company includes hundreds of premium publishers. Ad servers such DFA (DoubleClick for Advertisers) or DBM (DoubleClick Bid Manager) is employed by large, mid-sized companies or ad agencies. Unlike Adwords, DFA does not supply an inventory of ad slots. Customers as advertisers must negotiate pricing and placement in between themselves.
Taking the pattern of an organic update, these “advertisements” are tailored to a specific audience using advanced targeting criteria to ensure they’re relevant to your stakes and needs.
LinkedIn’s ad service promises a bot-restricted, fraud-monitored environment for their advertisers.
BingAds
BingAds is second to Google in traffic volume. The downside to BingAds is: they have fewer publishers when compared to Google, making it harder to scale your campaigns. Still, BingAds is a great addition when you’ve already received your Google campaigns up and heading for the hills.
Native Ad Networks
Native Ad Networks (Outbrain, Taboola, etc) are the latest and greatest ad networks considering the current market trend. They attend to the “Recommended” and “Around the Web” ads you see on large publishers like the Huffington Post, Business Insider and Forbes. Advertisements served by Native Ad Networks look like recommended content and intelligence narratives. This means the landing pages and creative advertisers use tend to be in a different format. Mostly, large online business sites having millions of visitors use Native Ad Networks to drive traffic to other websites and earn thereby.
Display Advertising Network Tips
Defining Your Metrics
It’s crucial to clearly define what metrics you’re looking to measure in order to achieve your goals. The advice is simple, though. The best intention to reach to the most perfect match customers will be properly served once the advertiser sets a well-planned and perfectly targeted ad placement and visitors pool. Unless and otherwise, the resulting impression might mislead and there’s a possibility that the advertiser gets distracted.
Segmentize Appropriately
Market segmentation is very important. Display advertising to the current customers or visitors, market segmentation will be applicable for different audience profile with different criteria. It’s a very powerful tool because it allows custom personalization as much as possible and pinpoints specific pool of audience with relevant advertise.
Target your market based on two categories:
Contextual Targeting
Target your audience based on the web content they consume, based on their previous behavior or topics that interests them the most. This may include everything from demographics to their past behavior.
Keyword targeting
Display Advertising Networks show ads on a relevant webpage depending on the keywords prominently on the article. The keywords that your target audience search mostly.
Ad Placement
Managed placements allows you choose among numerous online business sites that you plan to cover with display ads, which is why it’s a safe bet when branching out into the display. Search Engine will focus and advertise on the online business websites that you specify them. Say assume, if you’re planning to arrange a webinar on “Photo collage creation using PhotoshopCS6”; you’d probably choose video content sharing sites like Vimeo or LiveVid that offers such webinar session on LIVE. That’s Ad Placement Targeting.
Topics Targeting
There are numerous topics that you’ll fall into the ocean, leaving no clue where to focus. No worries, search engines like Google has already done the research for you. Google specifies some 1700 topics and sub-topics that specifically cover the Google sites.
Audience targeting
You can target your audience based on Demographics such audience age, location, language and similar criteria. Secondly, targeting can also be operated based on browsing data—cookies, motivation, gaming etc. Also known ‘Interested Categories.
Remarketing
The third potential targeting can be based on Remarketing. Essentially, we’re talking about those great volumes of the audience or traffic already visited your website but didn’t convince. Your ultimate focus indulges them to make a purchase decision; once this ultimate milestone remains below par, you have to revise your plan and dive for Remarketing. You need to whirl them to attempt an action.
How Remarketing Works!
All experts unanimously agree that Remarketing is the spot to go when it adds up to the display advertising network. Remarketing is essential when you cookie your past site visitors to succeed them around with advertisements on various sites they are surfing. The visitors you’re planning Remarketing; have already expressed a genuine interest in your business and offer your product.
Remarketing gets your trusted visitors keep engaged, replicating the comment ‘completing the whole circle of engagement.’ The majority of those reading this post has likely been successfully remarketed to.
Provide Exclusive Offers
When we talk about Remarketing, we mean repeated visitors. Providing exclusive offer tends to be a very effective strategy to accomplish it. This may include free coupon, premium membership with additional access, concession offering for a specific time period, regular feedback points to unlock extra features and so on.
Create Ads with Attention
Your ads are the only thing to create the first impression on visitors that makes the rapid judgment on whether to trust this site or not. Taking in an advert in every format is vital due to the fact that, some sites might just support one format. This may eventually affect their purchase decision and drive them to your store or lead to a successful conversion.
Guided by Budgeting
Putting up a new display campaign is all about budgets. For instance, if you have already managed a neat list of supervised placements, allocate more of your budget towards that campaign, and separate the different locations into their own ad groups. You can feed more money into the advertising groups that control the placement, providing the best Return On Investment.
Display Campaign is Equally Important as Your Search
To run a successful search campaign, monitoring and continuous improvements to your Ad display campaign is imperative to grab your most trusted visitors’ interest. You probably spend time each week evaluating your account, scraping through search query data, adjusting core keyword bids, setting new negatives, revise and restructure ad display campaigns, tuning under-performing ads, you name it. This should make no difference in the display advertising.
Placing an Ad Display Campaign at Google Display Network
Here’s a general guideline for setting up an ad display campaign on Google Display Network. The step-by-step procedures to comply:
Create a New Campaign
There are some pre-requisites to follow for setting a new campaign. Foremost, an advertiser needs to decide “What is the product or service set to promote.” Secondly, we can only call it ad placement. Deciding ‘where to place the ad to appear?’ and lastly, need to estimate the bidding quote and budgeting for the cause.
Sign in to your AdWords account at adwords.google.com.
From the Campaigns tab, click the ‘New Campaign’ button.
Do not check the Google ‘Search Box‘. Within your campaign settings- scroll to the Networks devices, and extensions section. click ‘Let Me Choose’ under Networks, and make sure that the ‘Display Network Box’ is checked and the ‘Search Network’ and ‘Partners Box’ is unchecked
If you want your ads placed automatically on partner pages related to your products, choose Relevant pages across the entire network. Or you can specify target sites yourself
Select the bidding option you prefer, then, set your campaign budget to a level you’re comfortable with.
Click Save and continue. You can travel backward and modify your settings at any time.
Here an advertiser will add an ad form such as image, text, rich media advertisements, video content. There will be an ad group tab on the GoogleAdwords.com account setup.
This is a really effective segmentation where you can get to different target audiences as Google AdWords analyzes and make a trend on its own which audience should fall under which group and niche. Different websites and niche matches up with different content types.
Target and Bid
In this section, there’s a tab named as “bidding and budget.” Set a default amount to maximize your click per ad. Advertiser will put this amount manually depending on their pre-planned budget and get the most of it. The ‘budget per day’ section also depends on it.
Create Image Ads
The last thing you need to setup a successful display campaign is relevant high resolution image. If someone is at a stake to edit or create these graphics; top search engines like Google provides with some interface that allows creating simple images with the help of some built-in templates. Of course, there’s some pre-defined size specified for ad forms (check out figure 1.1).
Do not ignore the power of high resolution images for your display ad campaign
You need to have a landing page in place, before creating the campaign. This would be your lead capture page. Make sure that, there is a ‘message match’ between the creative and the landing page, otherwise the desired conversion rate may deteriorate.
Measuring the Performance of the Ad Display Campaign
If your organization intends to activate an Ad Display Campaign for advertising, it is important to understand the Key Performance Indicators (KPI) that you will encounter throughout your engagement process such as Reach, Conversion Rates(CVR), Bounce Rates, Clickthrough Rates(CTR), and lastly, Return on Investment, crucial to create and track your investment portfolio of Display Marketing for your online business activities.
Reach
Reach for online business advertisements are defined by the number of people who can potentially view your online business advertisement.
A recent case study operated by Julian Bakery, a california-based company,
observed a 35% increase in conversions and a 330% increase in impressions
on the Google Display Network.
This Key Perfomance Indicators detects the volume of visits that your Dsiplay Ad Campaign managed to reach within operation period.
ClickThrough Rate (CTR)
ClickThroughRate is considered to be another criteria to measure the success of a display ad campaign. Simply, it’s the volume of visitors clicked on a certain link or the number of page views for a certain period.
Bounce Rate (BCR)
Bounce rate is the percentage of visitors who navigate away or drop out from a website. When a user bounces on a page advertised by a display advertisement, it indicates that the user was intrigued enough to click on the advertisement, but when they visited your site, the visitor’s expectation wasn’t met. A sites Bounce Rate can be influenced by a number of factors i.e, visitors may decide to move away from a site right from your landing getting irritated by illusive web design or service that seems not trustworthy to them.
Alternatively, there arrives another possibility when visitors leaves out from a site because their expectation of arrival wasn’t met.
Conversion rate (CVR)
It’s the ratio of visitor for any page that reached to the advertisers desired target position and made an attempt. This can be: getting registered to premium membership, add-to-cart, make a payment or customers subscribed for a newsletter.
Return on Investment (ROI)
When brands embark on display marketing, there is always a cost involved together with a goal to be reached. Return on investment is the yield or the value received in return for something spent.
Accelerate Display Advertising Performance
Look out for Top Publishers
Google Display Network is a huge source on search ads; and it offers millions of websites where you can promote products and services. Find out from Google’s Display Network’s best performers.
The SEMrush Top 30 Report shows the best performing advertisers’ sites and their text and media ads, as easily as the landing pages they’ve promoted and how many ad placements they’ve applied.
Spot New publishers
While putting up, display advertising (banner advertising) campaigns, Google’s Display Network offers different ad targeting options, including placement targeting, you can skip this step or use it to acquire control over where your display ads’ impressions located.
Google Display Marketing Mistakes to Avoid
Avoid Multi-layer method
Multi-layering or Over-layering might create a deterioration in your customer reach, negative impression. It may distract the advertiser to track which of their display campaign methods worth their investment. With so many choices to select from, some advertisers decide to layer methods on top of each other – for example ad placements, fine tuned keywords, interested topics, or other factors, etc. – with misconception that this will reduce unqualified impressions and clicks.
Display advertising helps you achieve your marketing goals
What is the role of a display ad in marketing
You’d definitely want to be found your site when people search for specific keywords. The object must not be limited to but includes those users who might not be interested to buy a product right now but they accommodate your potential customer persona.
With millions of online business websites, news pages, blogs,
and Google websites like Gmail and YouTube,
the Google Display Network reaches
90% of Internet users worldwide.
These specialized features for targeting, keywords weight density, demographics, and Remarketing; you can encourage customers to notice your brand, consider your offerings, and take action.
The future of Display Advertising
“Interpublic’s media operations are working to automate all transactions
within the next three years. They are expanding programmatic buying into the TV arena.
Programmatic buying will be a subset of the automation movement,
but there is a need to bring the tactic to buying national and local, radio, display and most media.”
– Todd Gordon, Magna Executive Vice President
Display advertisements can be a main ingredient in a marketer’s paid advertising efforts. Developing click-worthy images help re-direct a visitor or potential customer to a landing page with relevant content about the brand or company. These ads not only can increase brand awareness, but they can engage or re-engage customers to your ad campaign and filter them into your funnel to explore the perfect match.
Conclusion
I don’t really conclude here. But, the Display Advertising Network tips provided in this article will surely lead you a head-start. This might not be the most high returning strategy that people have been looking for, yet, now is the time to put it on a roll. Patience– is what’s the key to get the best possible outcome over time. Display Advertising as one of the tools of paid advertising has surely emerged as a ‘best and effective way’ to get a steady stream of customers.
