By Tiffany Lewis
The marketing industry is quickly evolving, and marketing jobs are in increasing demand.
For example, industry experts expect marketing manager jobs to grow twice as fast as the average employment rate over the next decade.
Meanwhile, they expect market research analyst roles to grow nearly four times as fast in the same period.
So what are the in-demand marketing jobs? What does it take to land one of them? And what skills do you need to excel?
Read on to discover this and more…
Are you ready?
Let’s dive in!
What are Marketing Jobs?
Marketers convey a brand’s identity, mission, offerings, and what makes it unique.
When a business develops a fantastic product or provides an excellent service, marketers help spread the word and convince people to try it.
Marketing has many variables, often requiring a versatile team. This team may include all or any combination of the following roles:
- Writers and Editors
- Designers and Artists
- Strategists and Analysts
- Specialists and Managers
- Coordinators and Directors.
Also, marketing jobs may involve direct work in or collaboration with different company departments.
The Top 12 Marketing Jobs for 2023
The following list provides an overview of 12 high-demand marketing jobs, their qualifications, and links to more information.
1. Social Media Manager
National Salary Range: $44,091 to $54,661
A Social Media Manager governs all activity across various social media accounts. Responsibilities include:
- Developing, executing, and monitoring influencer marketing strategies
- Instituting procedures for engagement and learning social media user demographics and behaviour for social media marketing
- Creating announcements, news, and promotions
- Building an editorial calendar, managing post creation and publication, and ensuring a consistent brand voice across all channels
- Reviewing social media statistics, social media marketing statistics, and creating reports
- Overseeing customer support activity and engaging in social listening
- Supervising community moderators
- Collaborating with product, sales, and content marketing teams; influencer marketing and forming partnerships with affiliates
This job requires a bachelor’s in Marketing, Communications, or another related field.
It also requires 3-5 years of experience in social media, brand, or project management. Qualified applicants possess the following skills:
- Communication
- Organization
- Creativity
- Graphic design
- Team collaboration
- Interpersonal skills
- Adobe proficiency
- Basic Search Engine Optimization (SEO) knowledge
- Comfort with major social media platforms and their analytics tools
Learn More About Social Media Manager Jobs
- What’s a Social Media Manager? And How to Become One
- What is a Social Media Manager?
- Social Media Manager Jobs
2. Marketing Strategist
National Salary Range: $64,440 to $86,261
Marketing Strategists create, implement, and enhance long-term strategies. If one compared a brand’s overall marketing efforts to an orchestra, the Marketing Strategist would be the conductor.
Responsibilities include:
- Performing extensive industry research and data analysis
- Identifying trends and producing accurate forecasts
- Devising innovative ideas to build new strategies or improve existing ones
- Ensuring that marketing strategies tie company goals to customer needs
- Setting marketing goals and establishing timelines
- Managing marketing budgets
- Collaborating with teams in Marketing, Advertising, PR, and Sales
- Evaluating campaign performance
- Reviewing and addressing customer feedback
The Marketing Strategist role requires a bachelor’s in Marketing, Advertisement, Management, or another related field.
It also requires a minimum of two years of work experience and hiring managers look for a history of organizing successful campaigns. Qualified applicants possess the following skills:
- Tech-savviness
- Knowledge of SEO/SEM best practices and trends
- Strategic planning
- Time management
- Communication
- Presentation
- Analytical skills
- Research skills
- Innovative thinking
Learn More About Marketing Strategist Jobs
3. Marketing Manager
National Salary Range: $99,935 to $130,753
Marketing Managers and Marketing Strategists have similar responsibilities. But while strategists focus on long-term plans and the big picture, managers develop short-term plans for daily digital and traditional marketing goals.
Research, analytics, and strategy are the meatier part of the role.
Responsibilities include:
- Overseeing marketing campaign(s) for company or department
- Lead research, analytics, and strategic activities
- Implementing campaign goals
- Collecting and analysing data to evaluate campaigns
- Ensuring the company communicates correct messaging to attract and retain customers
- Representing marketing team to all cross functional groups
- Updating senior leadership on marketing activities and campaign results
Marketing Manager jobs usually require a bachelor’s degree and work experience in marketing, advertising, sales, or related fields.
Qualified applicants will also have the following skills:
- Interpersonal skills
- Problem-solving
- Creativity
- Multitasking
- Team-building
- Critical thinking
- Comfort with various social media platforms and their management tools
- Proficiency with different software and cloud-based programs (Adobe, Office365, Google Workspace, CRM, CMS, analytics tools, etc.)
Learn More About Marketing Manager Jobs
4. Online Marketing Specialist
National Salary Range: $54,702 to $67,852
Some marketing professionals use the terms “online marketing” and “digital marketing” interchangeably. Others insist they differ.
Yet, online marketing refers to web-based promotional mediums exclusively — websites, landing pages, social media marketing, blog content, email marketing, and SEO.
Responsibilities include:
- Developing and implementing an inbound marketing strategy
- Developing, implementing, and maintaining an online presence through websites, blogs, or social media platforms
- Developing content marketing campaigns by creating blogs, social media posts, and using promotional video marketing
- Monitoring web traffic, to determine campaign effectiveness
- Analysing data to improve existing campaigns or develop new ones
- Developing strategies for increasing brand recognition through online marketing activities
Qualified applicants have a bachelor’s degree, certifications, or internship/work experience.
They also have SEO knowledge, comfort with technology, and experience launching successful campaigns.
Additional skills include:
- Written and oral communication
- Time management
- Organization
- Graphic design
- Research and analytics skills
- Project management
- Strategic planning
- Ability to meet tight deadlines
Learn More About Online Marketing Specialist Jobs
5. Product Marketing Manager
National Salary Range: $122,553 to $157,243
Product Marketing Managers focus solely on one product or product line, identifying the best ways to market it. They oversee the product’s entire journey from launch to sale.
Responsibilities include:
- Collaborating with R&D, Product Design, Sales, Marketing, Finance, Legal, PR, and Customer Support teams
- Gaining extensive knowledge of their assigned product or product line
- Developing a thorough understanding of the buyer’s journey
- Identifying target markets using analytics and data
- Establishing the strategic messaging and positioning needed to create marketing and sales collateral
- Conducting market research
- Organizing and hosting exclusive customer events to launch new products, updates, and announcements
This job typically requires 3-5 years of related experience, a bachelor’s degree (master’s preferred), and the following skills:
- Written and verbal communication
- Organization
- Team collaboration
- Time management
- Critical thinking
- Strategy building
Learn More About Product Marketing Manager Jobs
- What is a Product Marketing Manager?
- Product Marketing Manager Jobs
- What Does a Product Marketing Manager Do? 2023 Career Guide
6. Property Management Marketing
National Salary Range: $64,117 to $81,950 for Real Estate Marketing Managers
Property management marketing is a form of niche marketing. Property Managers use online marketing to attract potential tenants in addition to core property management duties. Responsibilities include:
- Updating company website with images and information on new vacancies and improving visibility through SEO
- Placing pay-per-click (PPC) or Google ads for vacancies using Search Engine Marketing (SEM) and targeted keywords
- Posting images of rental properties and staged units, engaging people, and building a brand voice on social media like Facebook and Instagram.
- Preparing and managing budgets, setting rental rates, collecting rent, handling late payments, and operating expenses
- Interviewing tenants, running credit checks, terminating leases and initiating eviction proceedings
- Inspecting units, contracting, and supervising repairs and maintenance.
A degree in Marketing, Management, Communications, or Real Estate can boost your resume but isn’t required. Previous marketing or sales experience is also beneficial.
However, an employment background in Real Estate is essential. Any work in Real Estate, regardless of job title, requires licensure. Property management certification can give you a competitive edge.
Valuable skills include:
- Time management
- Organization
- Communication
- Familiarity with SEO, SEM, and social media marketing
- Familiarity with various digital real estate management and marketing tools
Learn More About Property Management Marketing Jobs
- Real Estate Marketing Jobs
- Property Management Job Listings
- Find Freelance Real Estate Jobs with Top Companies
7. Event Marketing Manager
National Salary Range: $50,000 to $108,000
Event Marketers plan and execute company-hosted events.
These fun, memorable experiences increase customer engagement and loyalty. They provide opportunities to engage with customers, introduce new offerings, and gather feedback.
Responsibilities include:
- Brainstorming, planning, budgeting, scheduling, and orchestrating events
- Coordinating with vendors, sponsors, and brand partners
- Scouting and reserving event locations
- Developing a solid knowledge of the customer base
- Collaborating with the digital marketing and PR teams to create and share promotional content
- Ensuring that every aspect of events conveys the company’s brand image
- Following industry and event trends
Typically, these roles require a bachelor’s in Marketing or a related field. Internships and assistant positions get your feet wet while teaching skills and standard planning procedures.
Valuable skills include:
- Communication
- Public speaking
- Project management
- Event planning
- Organization
- Problem-solving
- Time management
- Budget management
- Networking
- Negotiation
- Working well under pressure
- Ability to work under tight deadlines
Learn More About Event Marketing Manager Jobs
- Event Marketing Manager Jobs
- What Does an Events Marketing Manager Do?
- What Does an Event Marketing Manager Do?
8. Digital Marketing Strategist
National Salary Range: $64,440 to $86,261
Digital Marketing Strategists build, execute, and evaluate high-level strategies using digital mediums. They aim to boost brand and product awareness and drive sales using various media types.
Responsibilities include:
- Conducting market research to inform digital marketing strategy
- Developing and implementing SEO, social media, email, digital marketing campaigns, and digital advertising
- Following the latest digital and industry trends
- Collaborating with the heads of sales and content marketing to determine the best ways to reach the target market
- Monitoring campaigns and analysing performance metrics
This job often requires a bachelor’s in Marketing, Business, Advertising, or Communications. It also requires work experience, proof of previous success, and a solid understanding of digital marketing statistics, concepts and trends.
Certifications in related areas like SEO can give a competitive edge. Qualified applicants possess the following skills:
- Project management
- Time management
- Analytics
- Comfort with social media
- Proficiency with digital marketing tools and programs
- SEO/SEM knowledge
- Problem-solving
- Strategic planning
- Critical thinking
Learn More About Digital Marketing Strategist Jobs
9. Channel Marketing Manager
National Salary Range: $68,446 to $91,295
Channel Marketing Managers develop channel-specific marketing strategies for products or services. Responsibilities include:
- Evaluating the existing marketing campaign(s) and channel partnerships
- Discerning the best channels to use for promoting products
- Coordinating with department heads, upper-level management, and channel partners
- Determining the optimal use of the marketing budget to execute strategies
- Governing the creation and distribution of channel-specific marketing collaterals
- Establishing relationships with new channel partners
- Monitoring, tracking, and analysing campaign data
- Compiling data reports to help prove ROI and identify problem areas
Most positions require a bachelor’s in Marketing, Advertising, or a related field. An alternative to the degree would be a minimum of two years of marketing experience, preferably in campaign management.
Additional qualifications include:
- Communication skills
- Team collaboration
- Strategic planning skills
- Project management experience
- Problem-solving skills
- Proficiency with technology and an ability to adapt quickly to new technology
Learn More About Channel Marketing Manager Jobs
10. Email Marketer
National Salary Range: $45,989 to $59,391 for Associates, $58,241 to $82,403 for Specialists, and $74,804 to $97,991 for Managers
Email Marketers create and implement enticing email campaigns. Such marketing emails are among consumers’ most opened types of emails. They also:
- Track email KPIs and analyse data to adjust current campaigns and plan future ones
- Conduct A/B testing to identify high and low-performing components of email messages and formatting
- Build, maintain, grow, and update email lists
- Optimize campaigns to improve open rates and decrease the number of messages that remain unread or get sent to spam
- Monitor trends, news, and updates regarding email providers and consumer behaviour with email
Email marketer jobs don’t require a degree. However, advanced strategist or manager positions require work experience and a history of launching successful campaigns.
Beneficial skills include:
- Communication
- Attention to detail
- Analytics
- Graphic design
- HTML
- Familiarity with email platforms and how their filters work
- Familiarity with tracking tools
Learn More About Email Marketer Jobs
11. Merchandiser
National Salary Range: $55,707 to $76,450
Merchandisers work in-store, optimizing product organization and placement. Responsibilities include:
- Organizing merchandise to enhance customer experience and stay consistent with the brand’s aesthetic
- Creating attractive displays that highlight specific products for particular seasons or campaigns
- Evaluating products for quality, removing spoiled, damaged, or discontinued items
- Maintaining accurate inventory records
- Updating pricing information to reflect sales, deals, clearance, or other price changes
- Keeping the store clean
- Assisting customers as they shop
The Merchandiser role is more entry-level than others on this list, not requiring a degree or prior experience. It’s also a more physically demanding job, often requiring:
- Ability to lift a minimum of 30 lbs
- Ability to walk and stand for long periods
- Ability to handle repetitive motions and posture changes (bending, squatting, hoisting, kneeling, twisting, pushing, pulling, etc.)
Other beneficial skills include:
- Organizational skills
- Attention to detail
- Creativity
- Communication
- Customer service
- Problem-solving
Learn More About Merchandiser Jobs
12. Search Engine Marketing (SEM) Specialist
National Salary Range: $57,800 to $76,800
SEM Specialists are proficient in SEO and Pay-Per-Click (PPC) marketing. They gather, interpret, and apply analytical data to develop effective SEM strategies.
Responsibilities include:
- Determining how much of the marketing budget to apply to paid search and how much emphasis to place on gaining organic traffic
- Collecting and analysing search engine and site visit metrics
- Collaborating with content marketing and editorial teams to apply SEO to web content
- Conducting keyword research and competitor analysis
- Following the latest news, updates, and trends regarding search behaviour
- Keeping up with updates to search engine algorithms
Most SEM Specialists have a bachelor’s in Marketing, Business, Communications, or another related field. This role requires a degree and prior experience launching successful marketing campaigns.
Familiarity with SEO/SEM is also strongly preferred. Additional skills that companies look for in an SEM Specialist include:
- Communication
- Analytical skills
- Attention to detail
- Familiarity with top SEO/SEM tools and analytics tools
Learn More About SEM Specialist Jobs
Score One of these Top Marketing Jobs in 2023!
Hopefully, this list of marketing jobs helps you identify what you’re looking for in your next role.
Do your current interests, skills, and experience align with a marketing role that you want?
If so, hit the job boards, update your resume, and go after that role. Set a job alert so you can pounce as soon as new opportunities arise.
Are there any qualifications you’re missing or wish to strengthen? Look into related marketing programs, courses, or internships and work towards developing your skills.
Then enter the job search arena as a formidable candidate and snag that dream job!
By Tiffany Lewis
Tiffany Lewis is a SmartBlogger-certified Content Marketer and budding freelance writer. She writes about Faith, Family, Furbabies, and Wellness. Yes, the broken alliteration in that sentence bothers her. Find her on LinkedIn.
