Email List


By Trevor Sinclair

Looking for an email list scrubber? You’re in the right place!

Email marketers often agree that your list is your goldmine.

Now, here’s the part you don’t often hear: up to 25% of that goldmine could be fool’s gold!

“Bad emails? No big deal,” you might think.

But turn a blind eye to list hygiene; and these bad addresses send bounce rates soaring!

When that happens, your bottom line takes a hit (since you can’t land in the inbox).

That’s why I’m bringing you a review of six email list scrubbers that are worth your time and investment:

  • Emailable
  • Clearout
  • Hunter
  • ZeroBounce
  • Bounceless
  • Bouncer

Let’s dive in!

No time to waste?

Check out our favourite tool Emailable!

Emailable (Best Email Scrubber)

Email deliverability can make or break a campaign. As marketers, we’ve all felt the sting of meticulously crafted emails landing in the spam folder or worse, bouncing back entirely.

Emailable is an email list cleaner that eliminates irrelevant, spammy, and invalid emails from your database.

It offers:

  • Bulk email checking
  • Email list cleaning automation
  • Real-time email verification
  • A comprehensive deliverability tool suite

But here’s where Emailable really shines: its speed. In a world where every minute counts, Emailable gets it.

It’s fast, efficient, and doesn’t keep you waiting.

Many users report switching over because their old tools took hours or days to complete email verification. In my experience, scrubbing my data only takes a few seconds. For a large list, it will be slightly longer.

The simplicity of Emailable’s email cleaning process is noteworthy. It provides clear descriptions of each type of result, making it easy to act on.

Emailable is no slouch when it comes to security, either. Emailable safeguards data with GDPR compliance and 256-bit TLS encryption.

Also, the platform integrates with the email service provider, customer relationship manager, and marketing platforms you already use.

The pricing is competitive, and most importantly, it works even better than advertised.

You can be confident that your email marketing efforts are built on a solid foundation of reliable, verified email addresses.

Pros vs Cons 


  • Improves email delivery
  • Reduces bounce rates
  • Enhances campaign performance
  • Automated list cleaning
  • API for integrations


  • False positives possible


Credits Pay-as-you-go ($/email) Monthly ($/email)
5,000 $30 ($0.00600) $25.50 ($0.00510)
10,000 $50 ($0.00500) $42.50 ($0.00425)
25,000 $125 ($0.00500) $106.25 ($0.00425)
50,000 $225 ($0.00450) $191.25 ($0.00383)
100,000 $420 ($0.00420) $357 ($0.00357)
250,000 $725 ($0.00290) $617.50 ($0.00247)
500,000 $1300 ($0.00260) $1105 ($0.00221)
1,000,000 $1800 ($0.00180) $1530 ($0.00153)
2,500,000 $3375 ($0.00135) $2875 ($0.00115)

Clearout (#2 Email Scrubber)

Clearout offers a suite of tools designed to streamline and enhance email marketing efforts.

From verifying emails at the point of capture to maintaining data hygiene, Clearout excels.

What sets Clearout apart as an email scrubber is its accuracy. It not only removes invalid emails but also ensures that the emails that do make it through are high quality.

We can avoid spam traps, which keeps my open rates high (and overall ROI positive).

Clearout’s speed is another standout feature. Whether I’m verifying a handful of emails or a list of thousands, Clearout easily handles it.

This efficiency is crucial – no more waiting days for results.

Data security is a top priority, and Clearout doesn’t disappoint. Data is well-protected with 256-bit SSL encryption and adherence to GDPR, SOC 2 Type 2, and ISO norms.

The flexibility of Clearout’s integration capabilities is also a big plus. The rest API is adaptable and can integrate with any programming language.

Looking at other user reviews, it’s clear that my positive experience with Clearout is not unique. Users have praised its accuracy, affordability, and user-friendly interface.

This kind of feedback reinforces my confidence in the platform.

Pros vs Cons


  • Ensures email list accuracy.
  • Helps maintain sender reputation
  • Prevents accidental data loss
  • Great for large email lists
  • User-friendly interface



  • Setup can be challenging for certain systems.


Credits Pay As You Go ($/Email) Monthly Cost (Price per Email)
3,000 credits $21 ($0.007) $16.80 ($0.0056)
10,000 credits $58 ($0.0058) $46.40 ($0.00464)
100,000 credits $350 ($0.0035) $280 ($0.0028)
250,000 credits $625 ($0.0025) $500 ($0.002)
500,000 credits $850 ($0.0017) $680 ($0.00136)
1 million credits $1,100 ($0.0011) $880 ($0.00088)

Hunter.io, at its core, is a tool designed to streamline the process of cold outreach by finding and verifying professional email addresses. (By the way, here’s our full Hunter.io review)

Compared to tools like Emailable and ZeroBounce, which focus more on bulk email verification, Hunter.io focuses more on outbound lead generation.

Yes – bulk email verification is a part of that, so there is also some overlap.

Hunter.io’s features include:

  • Domain Search
  • Email Finder
  • Email Verifier
  • Email Campaigns

The process begins with the Domain Search feature. Instead of spending hours trawling through LinkedIn or company websites, I enter the domain name into Hunter.io.

In an instant, I have a list of professional email addresses from that domain.

Once I have these potential leads, the next step is to ensure the emails are valid. At this point, I’ll use the verifier, which ensures 95% accuracy.

However, where Hunter.io truly stands out is its Email Campaigns feature.

Unlike other tools that stop at email verification, Hunter.io takes it a step further by allowing me to compose, schedule, and track email campaigns directly from the platform.

In terms of use cases, Hunter.io excels in roles where outbound lead generation is key.

For example:

  • Salespeople targeting decision-makers
  • Bloggers performing backlink outreach

If you want to further explore solutions for this outbound use-case, you can check out our best Hunter.io alternatives.

Pros vs Cons


  • Reliable data for outreach.
  • Confirms the validity of emails.
  • Improves email deliverability.
  • Lead qualification
  • Transparency on data origin
  • Follow up automation


  • Some verified emails may be non-existent


Plan Monthly Cost Monthly Searches Monthly Verifications
Free $0/month 25 50
Starter $49/month 500 1,000
Growth $149/month 5,000 10,000
Business $499/month 50,000 100,000

Note: Annual pricing plans offer a 30% discount.


ZeroBounce is a comprehensive email validation service that offers:

  • Email list validation
  • Email list cleaning service
  • Additional data appending
  • Improved deliverability

The accuracy is impressive, with a 99% accuracy claim that holds up in practice.

This was evident in the case of MediaShares, where their bounce rate dropped from 12% almost to 0% after using ZeroBounce.

It’s GDPR, SOC 2 Type 2, and PCI compliant and uses military-grade data encryption to protect data.

ZeroBounce integrates with existing email marketing platforms and CRMs, enabling smooth data transfer. The real-time verification feature is also a bonus, validating emails as they are collected.

The Activity Data service is a unique feature that provides insights into subscriber engagement, allowing for improved email list performance.

The AI-driven email scoring system is another plus, predicting subscriber interaction with your emails.

ZeroBounce’s reputation is strong, with numerous positive customer reviews and testimonials. They also have a free trial for Niche Pursuits readers, allowing you to test the tool’s capabilities before purchasing.

Pros vs Cons


  • Fast email verification process
  • Reliable email verification results
  • Improves list hygiene
  • Identifies invalid email address, inactive subscribers, disposable emails
  • Excellent value


  • Some issues reported with API and credit balance


They offer both pay-as-you-go and monthly options. For smaller lists or infrequent use, I recommend the pay-as-you-go plan. The monthly pricing may offer better value for regular use.

Emails Pay-as-you-go ($/email) Monthly ($/email)
Up to 2,000 Free $0.0075
From 2,000 $0.008 $0.0075
From 5,000 $0.0078 $0.007
From 10,000 $0.0065 $0.0064
From 25,000 n/a n/a
From 50,000 n/a n/a
From 100,000 $0.0039 $0.0035
From 250,000 $0.003 $0.00255
From 1,000,000 $0.00225 $0.00191


Whether you’re verifying a list of email addresses or searching for new ones, Bounceless delivers results quickly without compromising on accuracy.

It offers:

  • Email verification
  • Email finder
  • Deliverability
  • Blacklist monitoring

Under the hood, Bounceless employs advanced techniques to ensure top-notch email management.

It intelligently cleans spam trap records, removing any potential risks. Duplicate email addresses are swiftly eliminated. Risk validation scans for and eliminates high-risk keywords and domains in email addresses.

To improve deliverability, Bounceless validates the Mail-Transfer-Agent (MTA) and ensures the syntax of email addresses is valid.

It also removes emails with invalid, inactive, or parked domains and identifies catch-all domains.

Not only is Bounceless powerful, but it’s also incredibly easy to use. Most users report completing their first email clean-up within just 20 minutes.

In the 57 email test that I ran, it performed slightly slower than Emailable.

And when it comes to bounce rates, Bounceless delivers impressive results. Users have experienced a remarkable 234% improvement.

The pay-as-you-go pricing model offers flexibility that’s hard to find.

Compared to tools like Hunter, Bounceless does offer more options. It’s also nice that you have flexibility to choose a package without being tied to a monthly subscription.

In addition to its technical prowess, Bounceless offers detailed reporting so you can always keep track of your email list’s health.

Pros vs Cons


  • User-friendly with affordable pricing
  • Provides insightful analytics
  • Highly accurate in validating emails
  • Rapid validation results


  • Customer support response can be delayed.


Credits Pay as you go Monthly ($/email)
5,000 $29 ($0.0058) $15 ($0.003)
10,000 $49 ($0.0049) $24 ($0.0024)
25,000 $99 ($0.00396) $49 ($0.00196)
50,000 $169 ($0.00338) $89 ($0.00178)
100,000 $299 ($0.00299) $169 ($0.00169)
300,000 $599 ($0.0019) $349 ($0.00116)
500,000 $799 ($0.00159) $449 ($0.0008)
1M $999 ($0.0099) $599 ($0.00059)
2.5M $1649 ($0.00065) $1199 ($0.0004796)
5M $2299 ($0.00045) $1799 ($0.0003598)

The monthly package includes an email finder, inbox placement, and blacklist monitoring.


Bouncer is an email list scrubber laser-focused on email verification and deliverability.

It’s a no-nonsense solution that gets the job done, and it does it well.

First, let’s talk about email verification. Bouncer identifies undeliverable emails before you send your campaign, ensuring you get far fewer bounced emails.

The API is another strong point. It’s robust, reliable, and easy to use.

Users have praised its straightforwardness and the quick response from the support team. The API offers both batch and real-time verification options, making it a versatile tool for any business.

Bouncer’s Toxicity Check feature is another standout. It’s an extra layer of protection, removing potentially harmful email addresses, such as breached ones, complainers, and potential spam traps.

The Deliverability Kit is a proactive feature that monitors your inbox placement and blacklists, alerting you when things go awry.

Bouncer’s ability to verify email addresses hosted by different email service providers, including deep catch-all Google Workspace and Office365 verification, is impressive.

It does this with few unknown results (0.3-3%), which is phenomenal.

In terms of speed, Bouncer can check over 200,000 emails per hour, and the results speak for themselves. Users have reported a significant drop in bounce rates, from 25% to a mere 1-1.5%.

It does all this with a fair pricing model.

The fact that Bouncer allows you to test your list’s quality completely free is a big plus. It will pull a sample from your list, check it, and will tell you if it needs cleaning. That way, you don’t burn unnecessary credits.

Pros vs Cons


  • Easy to use and connect to other tools
  • High accuracy email checker
  • Keeps email list clean at great price point
  • Exceptional support
  • Reduced spam complaints


  • Onboarding could be better


Credits Pay-as-You-Go Price ($/email) Monthly Price ($/email)
5,000 $29.00 ($0.0058) $29.00 ($0.0058)
10,000 $49.00 ($0.0049) $49.00 ($0.0049)
25,000 $99.00 ($0.0049) $99.00 ($0.0049)
50,000 $169.00 ($0.00338) $169.00 ($0.00338)
100,000 $299.00 ($0.00299) $299.00 ($0.00299)
300,000 $599.00 ($0.0019) $599.00 ($0.0019)
500,000 $799.00 ($0.0016) $799.00 ($0.0016)
1,000,000 $999.00 ($0.0099) $999.00 ($0.0099)
2,500,000 $1649.00 ($0.00065) $1649.00 ($0.00065)
5,000,000 $2299.00 ($0.00045) $2299.00 ($0.00045)

Email scrubber – Final Thoughts

Remember, maintaining a clean email list is just as important as growing it. A clean email list can improve your deliverability rate, reduce your bounce rate, and ultimately increase your ROI.

So, invest in a good email scrubber like Emailable. It’s one that will pay for itself in the long run.

P.S. List cleaning and maintaining sender reputation are necessities for landing in the inbox, but so are avoiding spam trigger words. So make sure to pay attention to those as you craft your emails!

By Trevor Sinclair

Trevor Sinclair is an entrepreneur and online business expert. He’s seen first-hand how the internet can empower people to create businesses and lifestyles they love. Now, he’s passionate about helping others do the same.

When he’s not working, you may find him hacking up a golf course or savouring the bold flavours of Thai cuisine.


By Liviu Tanase

Email lists degrade fast, and that affects your inbox reach. Here’s how to make sure your subscribers are real so you can get the most out of the emails you send.

By 2025, more than 4.5 billion people worldwide will have at least one email address. Email is a profitable marketing channel because it provides a direct and personal line of communication with prospects. But it only works if your emails land in the inbox and allow you to connect with your target audience.

Many obstacles will prevent an email from reaching the inbox, but the most common one is an outdated email list. And email lists tend to decay quickly. Within just one year, almost 23% of the average database becomes obsolete. The percentage may be higher for B2B companies, with people changing jobs more often in the past three years.

This rapid degradation of email data causes poor email deliverability, missed opportunities and a decrease in conversions. Let’s see some of the reasons why – and how you can always have a healthy email list.

How the quality of your list affects email deliverability

Reaching the inbox is closely tied to your sender reputation, also known as your sender score. Internet service providers assign this score to every sender so they can automatically determine whether your emails belong in the inbox or in the spam folder.

Everything you do as an email sender – from the content you send, to how often you send it and how much people engage with it – builds your sender reputation.

Your email list quality plays a vital role here. For instance, if you get many bounces (more than 2% per email) or too many spam reports (more than one for every 1,000 emails), your sender score takes a hit. That means your email deliverability is at risk as your behavior begins to resemble that of a spammer.

While data decays quickly, there are proactive steps you can take to always keep your email list fresh. Here are a few key habits you will benefit from.

Start by verifying your email list

With 22.71% of an email list going bad yearly, this is the best place to start. You want to run your database through an email validation service and see how many of your contacts are still safe to use. This may cause your list to decrease in size – but it will increase in effectiveness. Removing potential bounces and other obsolete emails repairs your sender score and gives you an email deliverability boost.

Prune out dormant subscribers

Nothing impacts the health of your list like invalid and fake addresses, but dormant subscribers can cause your campaigns to land in spam, too. They affect your engagement rates (opens, clicks, forwards), thus telling inbox providers that your content is irrelevant. Furthermore, some of these subscribers may not even be using those addresses anymore. So not only will they not click, but those emails may start bouncing as they get deactivated. The best way to avoid that is to remove disengaged subscribers every three to six months.

Handle complainers with care

Like bounces, spam complaints have a negative impact on your sender score. To Internet service providers, they’re a clear signal that your emails aren’t just irrelevant – they actually bother people. Spam complaints alone can be reason enough for your campaigns to start going to the junk folder.

To prevent that, make sure to remove complainers right away. Emailing those subscribers again will only make things worse. Additionally, you could use email verification to detect users who have a history of reporting many emails as spam. Taking them off your list allows you to mitigate the risk of spam complaints and protect your sender score.

Bonus tips to keep your list engaged and boost email deliverability

A healthy database is key to good email deliverability, but it’s not the only factor that contributes to your sender reputation. To keep your emails landing in the inbox, try to:

  • Send your subscribers the content they signed up for. Whether you promised great discounts or educational emails, keep your promise and strive to over-deliver.
  • Avoid long breaks from sending emails. You’ll see higher engagement when you’re present in people’s inboxes consistently.
  • Invite people to reply to your emails. Replies are the best kind of engagement – to inbox providers, they indicate a highly trustworthy sender.
  • Reassess your email service provider every year. Could there be a better one for you out there? Always go with a reputable company that ensures high deliverability.
  • Install real-time email verification software on your registration and sign-up forms. That way, you block bad data at the source and keep your email list fresh for longer.
  • Be flexible with your copy. Test your subject lines, tone and email length and notice the patterns that tend to get more clicks. The more people react to your content, the more trust you build with inbox providers.

Email lists degrade fast. To increase your deliverability, make sure to follow these tips and get the most out of the emails you send.

By Liviu Tanase

Entrepreneur Leadership Network Contributor. Founder & CEO of ZeroBounce

Liviu Tanase is a serial entrepreneur and telecommunication executive with extensive experience in the creation, growth and sale of novel technologies. He is currently the CEO of ZeroBounce, an email validation and deliverability platform.

Sourced from Entrepreneur


How do you make sure your messages stand out and get opened? Here are nine types of lead magnets that can help.

If you’re anything like most , your inbox is crammed full of messages from brands you love, brands you’re interested in and brands you’ve never heard of. There’s no way you can read (or even keep up with) all of them. So, how do you make sure your messages stand out and get opened?

One way is to offer a , also known as an opt-in incentive. A lead magnet is a piece of content that’s designed to capture a user’s attention and persuade them to sign up for your email list. There are many different types of lead magnets — from ebooks and white papers to and coupons — and they can be very effective in growing your email list. To help you get started, here’s a list of nine types of lead magnets that you can use to quickly grow your email list:

1. Free trial

Offering a free trial is a great way to get people to sign up for your email list. It’s an especially effective lead magnet for SaaS products, which can be difficult to understand and use without some guidance.

This removes the barrier of entry for potential customers and gives them a chance to try out your product before making a commitment. Of course, this has to be done right. Your free trial should be long enough to give people a chance to use your product and see its value, but not so long that they forget about it.

2. A fun quiz

From fashion to pop culture, quizzes are popular because they’re fun and relatively easy to take. They can also be very effective in growing your email list. For example, you could create a style quiz for a fashion brand or a celebrity trivia quiz for an entertainment .

Even B2B companies can use quizzes as a lead magnet. For example, a company that sells project management software could create a quiz to help users find the right software for their needs. With no-code quiz makers, you can easily create quizzes, polls and other types of content without any tech skills required.

3. Ebook

Ebooks are a popular lead magnet because they’re relatively easy to produce and can be very helpful to your . For example, if you sell products for new parents, you could create an ebook with tips on how to get your baby to sleep through the night. In comparison, a B2B software company might create an ebook with tips on how to reduce IT costs.

The key to creating a successful ebook lead magnet is to make sure it’s relevant and targeted to your audience. It should also be well-written and informative, with a clear call-to-action at the end.

A white paper is a type of lead magnet that’s more in-depth than an ebook. They’re usually around 2,000 to 5,000 words and cover a specific topic in detail. For example, a company that sells email marketing software might write a white paper on the best ways to improve email open rates.

4. Case study

A case study is a type of lead magnet that tells the story of how one of your customers used your product or service to achieve success. For example, if you sell customer relationship management (CRM) software, you could write a case study about how one of your customers used your software to increase sales by a certain percentage.

Case studies are an effective lead magnet because they provide social proof that your product or service works. They also help to build trust with potential customers by showing that you’re transparent about your successes (and learning experiences).

5. A contest or giveaway

People love free stuff, which is why contests and giveaways are such popular lead magnets, whether it’s a free product or even a gift card.

In order to make sure your contest or giveaway is successful, be sure to promote it across all of your marketing channels and put some thought into the prize. It should be something that’s relevant and valuable to your target audience.

6. A downloadable template

Downloadable templates are another popular type of lead magnet because they’re useful and easy to use. For example, a home decorating website could offer a downloadable room layout template that helps users plan the perfect furniture arrangement. Or a business consulting website could offer a downloadable proposal template that helps users create professional-looking proposals.

7. Coupons or discounts

Coupons and discounts are popular lead magnets because they offer a tangible benefit that’s hard to resist. For example, you could offer a 10% discount on your products or services, or you could offer a free shipping coupon for orders over $50.

To make sure your coupons and discounts are successful, be sure to promote them across all of your marketing channels and make them easy to find on your website. You should also consider putting an expiration date on them to create a sense of urgency.

8. Access to exclusive content

People love feeling like they’re part of an exclusive club, which is why offering access to exclusive content is such an effective lead magnet. Entire business models, like Clubhouse and (originally) Tinder, have been built on this concept.

For example, you could offer exclusive access to blog posts, video content or even physical products. Or you could offer a free membership to your email newsletter for a limited time.

9. A free consultation

A free consultation is a great lead magnet for service-based businesses — like consultants, lawyers and financial advisors. It’s an opportunity to show potential clients what you can do for them and build trust and rapport.

To make sure your free consultation is successful, be sure to promote it across all of your marketing channels, make it easy to schedule on your website. You should also consider offering a free initial consultation to new clients as a way to increase leads and conversions.

Related: 7 Things Your Opt-In Forms Need to Do to Gain Email Subscribers

If you want to make sure your messages stand out, using one or more of these nine types of lead magnets is a great strategy. Make sure your lead magnets are valuable, easy to use and promoted across all of your marketing channels.


Sourced from Entrepreneur

By Emily Heaslip

Social media giveaways can be a great way to boost engagement and increase brand awareness, but pay attention when designing your incentives.

Social media giveaways can serve many purposes. You can use a giveaway to boost engagement, increase your email list, add more followers and gain visibility for your brand through cross-promotion. When designing a social media giveaway, it’s important to know your goal and create incentives that will help you be successful. Otherwise, you’re just handing out free stuff.

Here are some best practices to keep in mind when hosting a giveaway on social media.

Set your goal from the beginning

There are many reasons why you might host a giveaway on social media. Your ultimate goal will help determine the format of the giveaway and the social media channel you’re going to use. Here are some examples:

  • Increase follower count.
  • Grow your email list.
  • Improve brand awareness.
  • Increase engagement.
  • Promote a new product.
  • Recruit brand ambassadors.

Giveaways can often satisfy more than one of these goals, but pick your primary purpose and build your campaign toward that outcome. Your goal will help you determine the prize, the mechanics of the campaign, and even the social media channel on which you host the giveaway.

Most of the rules for hosting a giveaway are relatively straightforward, but if you don’t follow the rules, it’s likely that the platform will delete your campaign.

Choose your channel wisely

With your goal in mind, decide which social media channel — or channels — you will use to host your giveaway. The channel you decide to use will also be determined by the format of your giveaway, where you have the most active audience, and each platform’s giveaway terms and conditions.

“If you want to increase your following, request entrants to follow your page or profile to enter. This is especially popular on Instagram,” wrote SproutSocial. “If you want to generate more leads and increase your email list, you can request that people sign up or enter their email before entering. These can be done on a landing page and linked from any platform, or you can create a Facebook tab specifically for your contest.”

Follow the platform rules

Keep in mind that Twitter, Instagram and Facebook all have different rules for running contests. Read those carefully before you get too far into planning. Most of the rules for hosting a giveaway are relatively straightforward, but if you don’t follow the rules, it’s likely that the platform will delete your campaign. You could also risk being banned or having future posts penalized by the algorithm.

Partner with other brands

Team up with a like-minded brand to cross-promote your giveaway and raise the stakes. For example, Klean Kanteen, a water bottle brand, worked with Biolite headlamps, Public bikes, and Forsake footwear to create a bike kit giveaway worth $1500. The brands benefitted from promoting the giveaway to each other’s followers, increasing their reach and engaging with new customers in the process.

Look for other merchants whose products and services complement yours. A bookstore might partner with a café, or an event photographer might partner with a caterer. Think about which brands might have similar audiences and put together an incentive that showcases the best of both brands.

Match the reward to the effort

The goal of your giveaway is to incentivize your audience to do something: share your story, join your email list, follow your account. The prize you’re offering needs to match the relative effort you want your followers to make on your behalf. Offering a free coffee if someone posts, comments, shares and likes your page is probably asking too much. Offering a chance to win a month of free coffee, however, might be more enticing.

Likewise, you’ll want to make sure that your giveaway is exciting and meets your customers’ needs. For example, if you are hoping to generate buzz around a product launch, the giveaway should probably be the product you are launching. The prize of your giveaway should be relevant to your brand. Otherwise, you risk attracting entrants who are not going to be customers.

Feature Image Credit: Getty Images/YakobchukOlena 

By Emily Heaslip

Sourced from CO

By Ad Age Collective Expert Panel.

Email marketing remains one of the most popular, consistent marketing platforms around. Entrepreneurs and businesses big and small depend on their email lists as a source for their leads. Yet many of these same businesses don’t update their email lists as often as they should. The problem that arises is that consumers on these lists don’t always stick to the same email addresses. After a time, the lists become outdated, and it’s impossible to be sure if your emails are actually reaching your audience.

In addition to maintaining an updated list, companies need to make sure their subscribers are people genuinely interested in their offers. Sending emails and newsletters to the wrong audience is a waste of time and money. Cleaning, pruning and enhancing an email list is therefore crucial for any modern business.

So how can an organization make sure its email list is both accurate and targets the right people? These seven experts from Ad Age Collective share their strategies for how to improve an email list and ensure it remains an effective form of marketing for your business.

1. Optimize your content to make it relevant.

My strategy is to optimize the digital content so that it is relevant to our target audience. Many consumers have a short amount of time, and they are less likely to open a marketing email if it seems to be blatant advertising or spam. Thus, every email should give the reader a reason to open it and to pass on word-of-mouth to other  interested viewers. – Duran Inci, Optimum7

2. Focus on ongoing verification and consent.

Conduct ongoing verification of your list and make sure you have consent. I don’t know how many times someone has tried to sell me a list with my own name on it and my college address. – Lana McGilvray, Purpose Worldwide

3. Segment your list based on common features.

You can improve the email list you already have by segmenting it. This means grouping people based on similar characteristics. You can do this according to demographics, interests, purchase history and other relevant details. When you have a segmented list you can send an even more targeted email campaign, which is certain to see higher open rates and conversions. – Syed Balkhi, WPBeginner

4. Use industry-specific gated content.

My advice is to use industry-specific gated content. Let’s be honest, we want ideal customers in our email list. By providing gated content that is relevant to industries that your business is targeting, you’ll naturally gather quality people for your email list. Adding further self-qualifying questions can also allow you to segment the list further into prospects to follow up with, depending on how they identify. – Patrick Ward, Rootstrap

5. Make sure you respect their privacy.

Privacy has become more and more of a concern for consumers, so don’t waste their time or yours. Make sure that your consumer has opted in to your messaging with their initial interest, and then follow up with messages that are relevant, such as discounts or similar content. – Jessica Hawthorne-Castro, Hawthorne Advertising

6. Include fun articles in your email marketing.

In the service business, we’ve had great success engaging prospects by having more fun articles and references within our email marketing. Being human is still a good trait to carry into your marketing strategy — imagine that, right? Anything from cooking or baking recipes, personal picks for color choices on decorations and before-and-after photos has made an impact on open rates. – Rob Palowitz, PALO Creative

7. Attach audience acquisition to your strategy.

Attach audience acquisition to your content marketing strategy! Whenever you produce a valuable piece of content for your audience, include a call to action for the reader to sign up for an email list or newsletter, or to be alerted of future blogs, podcasts, etc. Not only do you have interested parties opting into your content this way, but you’ll also know what interested them. – Holly Fearing, Filene Research Institute

By Ad Age Collective Expert Panel.

Sourced from AdAge

By Kiely Kuligowski

A quality email list is a vital part of email marketing and can determine the success of your campaign. Here’s how to build one.

Email marketing is an incredibly effective way to market your business, and your email list is arguably the most important component of your strategy. Your email list can have immeasurable impact on your marketing campaigns and a serious effect on your traffic and sales. If you’re looking to grow your email list, we have 25 tips to help your small business reach a wider audience.

What is an email list?

An email list, also referred to as a mailing list or subscribers list, is a collection of email addresses from visitors and customers who have consented to a business sending them communications, such as information, updates or discounts. Your list may grow and shrink as followers unsubscribe or new ones join over time.

Email marketing is a huge asset for a business. Nearly every customer has an email address, so there are billions of potential customers available for you to reach with just a few clicks. Additionally, email marketing is 40 times more effective in acquiring and retaining new customers than social media, and it has a significantly higher click-through rate than social media posts, which means more customers receive and read your content than they would if they came across your content on social media.

25 ways to grow your email list

There are many ways to grow your email list organically. Follow these 25 tips to grow your list the right way.

1. Create valuable content.

Your followers signed up to receive emails from you for a reason. Your job is to make it worth their while by providing interesting, engaging content. You will quickly lose subscribers if your content is boring or not applicable to your followers.

2. Know your audience.

Knowing your audience will help you create content they like. You can use email analytics or information you’ve collected on your own to inform your content. Look at things like demographics, customer behaviour and clicks to better understand your audience.

3. Make it easy for followers to share your emails.

Include buttons that link to your social media and “email a friend” links in each of your emails to make your content easily shareable. You don’t want your subscribers to have to work hard to send your content to another potential customer.

4. Segment your lists.

Once you understand who your audience is, you can segment them into groups – for example, by age, location or buyer behaviour – and send emails based on those groups, making your messages more targeted to each part of your audience for a more positive effect.

5. Send out an opt-in campaign.

If you have an old email list that doesn’t yield much engagement, you can send out an email with an opt-in message and a promise to remove any email addresses that don’t respond. While it might seem counterintuitive to remove contacts from your list, it can actually give you better results by ensuring you only send emails to people who want to receive them.

6. Include a link in employee signatures.

Including a link to a landing page where people can sign up for emails in all your employees’ email signatures is a quick and easy way to help build your email list.

7. Include gated offers on your website.

If you have valuable content to offer, like whitepapers or e-books, you can host it on your website with a pop-up that requires an email address and an opt-in to receive emails from you in order for the user to download it.

8. Require an email address to get a quote or access a resource.

Similarly, you can require a customer to provide their email address if they want to contact you for a quote or access a unique resource your business offers on your website.

9. Host a contest.

You could host a contest and require an email address for entry. Post about the contest on your social media pages to drum up interest and awareness, with a link directing viewers to where they can sign up on your website. [Read related article: How to Create a Giveaway Campaign That Boosts Sales]

10. Have a pop-up on your website.

“The single best method I’ve used to grow email lists rapidly is via website pop-ups,” said Kent Lewis, president and founder of Anvil Media. “Add a pop-up to your site to ask for an email address to send updates. The strategy still works, especially if you cookie the visitor and only hit them once, instead of every time they refresh or visit a new page. Make sure the incentive is clearly articulated and relevant to your brand to maximize conversions.”

11. Put a call-to-action button on your social media.

You can add a CTA to sign up for your email list on your social media pages to make it easy for interested customers to sign up to receive your emails. Here’s how HubSpot Academy integrates a CTA on its Facebook page:

12. Ask website visitors for their feedback.

Visitors enjoy providing feedback on a topic they’re interested in or that pertains to them, so you can provide a form on your website that asks them to leave their feedback on your business or website, and make their email address a required field.

13. Keep lead-capturing forms short.

When you ask customers to provide information, you don’t want to overwhelm them with lengthy forms that ask for a lot of information upfront. Stick to the basics, like their name and email address.

14. Utilize Facebook groups.

“Over the years, I’ve added thousands to my email list by using Facebook groups,” said Rick Orford, founder of The Financially Independent Millennial. “As part of the joining process, I ask for users’ email address in exchange for free information, such as a PDF. Facebook groups can be an invaluable way to increase engagement with your audience, while allowing you the opportunity to keep in touch with everyone by email.”

15. Make subscribing easy on your website.

A customer who wants to subscribe to your emails should not have to hunt around your website to find the subscribe button. Make it plain and easy to find in several different places on your website, such as your homepage, your “about” page and your “contact us” page.

16. Conduct A/B tests of your email content.

When you first start out with email marketing, you don’t know what content will perform best. To find out (or at least better predict), you can send out different versions of the same email – with different subject lines or images, for example – to sample groups to see which performs better with your audience. [Read related article: 16 Effective Methods to Make the Most Out of A/B Testing]

17. Set expectations.

“Set expectations so that a subscriber knows exactly what he/she is signing up for and how often he/she will receive email from you, and immediately send a welcome email upon sign-up that matches the expectations you just set,” said Katie Bonadies, content and social media strategist at Berxi.

18. Have a blog.

Blogs are a great way to boost your online presence. They can increase your ranking on search engines like Google and go a long way to establish brand credibility. You can also collect email addresses via blog subscriptions and deliver quality content right to their inboxes.

19. Allow customer reviews on your website.

Alongside a blog, a place for customers to leave reviews on your website can boost your image as a reputable business while giving you another opportunity to gather email addresses. Make an email address a required field for a user to leave a review.

20. Be consistent.

“Don’t expect to have a massive email list overnight,” said Shmuel Fogel, web designer and online marketer at Talmudico. “It takes time to build email lists, but they can be extremely effective in marketing to your customers. By maintaining in-store signage, website banners and campaigns to grow your email addresses year-round, you will ultimately build up a large list over time that continues to grow.”

21. Collect email addresses at a trade show or conference.

There is always the old-fashioned way to collect emails: in person. Have a sign-up sheet readily available for anyone who stops by your booth or table, and have a welcome email ready to go once you add the email addresses into your system.

22. Add QR codes to your promotional materials.

Another quick and easy way to collect email addresses and maximize your advertising materials is to add a QR code to your printed advertisements. This way, you can collect email addresses even from a poster or brochure.

23. Offer an incentive.

“The best way to grow an email list is to offer some incentive for being on it,” said Rex Freiberger, CEO of Gadget Review. “Sometimes, if customers really want to know about an upcoming product or possible promotions, this is enough. Usually they need enticement in the form of free content, trial services or large discounts.”

24. Include timed pop-up surveys on your site.

You can create surveys that come up only after a customer has spent a certain amount of time on your website. This works because the customer has demonstrated interest in your content and is much more likely to sign up to receive emails from you if you make it quick and easy.

25. Leverage your social media.

“You can set up Twitter and Facebook campaigns to boost your lead generation efforts,” said Anthony Mixides, managing director of The London Vape Company. “By giving links to your various offerings and resources on social media, you allow more users to find you, and this helps you tap into a newer sect of people. This is also a very useful technique for growing your target audience base.”

What to avoid when building an email list

Because solid email lists are so vital to the email marketing process, there is some specific etiquette to keep in mind, as well as missteps to avoid. Here are 10 things not to do when building your email list.

1. Buying email lists

This is the No. 1 mistake marketers and business owners make in building their email lists. Many think the best and quickest way to build a list is to buy one. While it’s true that this is the fastest method, it generally comes back to bite you, since there’s no way to guarantee that the purchased email addresses are real or associated with users who are interested in your content. As such, you could purchase a list with 1,000 addresses but discover that only a few engage with your content.

2. Adding email addresses without permission

This is another huge mistake many marketers make, and it could even get you in legal trouble. You should only send marketing emails to addresses who have given you permission in some form. These are the two main types of permission for email marketing:

  • Implied, which covers those with whom you have an existing business relationship – like current customers, donors or members of your website
  • Express, which is when someone gives you clear permission to send them emails, such as by entering their information in a subscription form

3. Asking for too much information

When you’re asking someone to provide personal information for your email campaign, you don’t want to ask for too much and risk coming off as a spammer. You want to make subscribing quick and easy, and make the customer feel at ease providing you with their contact information. Give the customer plenty of time to learn about your business and establish that you are a credible organization.

4. Offering a nonvaluable incentive

Offering an incentive is a common way to get people to sign up for a targeted email list, but it can backfire if the incentive isn’t actually valuable to the customer. For example, you don’t want to offer a coupon that expires the next day, or a discount that can only be applied at one store at a specific time. Make your incentive as valuable to and usable by as many of your customers as you can.

5. Using stolen email addresses

“There are bots that can search the web and aggregate a list of found emails,” said Steffa Mantilla, founder of Money Tamer. “If you add these emails to your list, you’ll likely get reported as spam, and your deliverability will go down drastically.”

6. Skipping the welcome email

When a new subscriber signs up, it’s important to send out a welcome email as soon as possible. This greeting makes the new subscriber feel valued, encouraging them to become a repeat customer. Your welcome email should have a clear subject line, engaging visuals and content, and a link to whatever incentive you promised when they signed up.

7. Using paid advertising too soon

“You don’t want to grow your email list with paid advertising until it’s proven,” according to Kelan and Brittany Kline, founders of The Savvy Couple. “You always want to focus on organic growth to find what actually works, then you can scale things up by running paid ads.”

8. Sending emails without a goal

A clear goal for your overall email marketing campaign as well as each email you send will go a long way in making your emails worth your subscribers’ while. You don’t want to send out emails for the sake of sending emails; this will be clearly felt by subscribers, who may be put off by content that isn’t valuable to them. You should know what you want to accomplish with your emails before you send them. Is it sharing news about your company? Sending a discount code? Informing your customers of a new product? Shape your email marketing content around that goal.

9. Being disingenuous

“I’d stay away from anything disingenuous to the reader,” said Jakub Rudnik, vice president of content at Shortlister. “Ultimately, any bait-and-switch tactics will lead to the sign-ups that you earned unsubscribing more often than not. People are protective of their inboxes, so tell them exactly what types of content they’ll get and how often they’ll get it. You’ll gain their trust far better that way.”

10. Sending too many (or not enough) emails

With email marketing, the best way to retain your customers is to be consistent in your sending habits and let subscribers know what to expect. If you send a burst of five emails every few months, or three emails every day, your subscribers could get annoyed and unsubscribe. Set and stick to a regular posting schedule. Many email marketing services have scheduling features to make this effortless, even allowing you to schedule emails months in advance.

Kiely is a staff writer based in New York City. She worked as a marketing copywriter after graduating with her bachelor’s in English from Miami University (OH) and now writes on small business, social media, and marketing. You can reach her on Twitter or by email.

Sourced from business.com