By Tobin Lehman In the B2B space, we can sometimes get lost looking for the newest shiny objects and forget about the basics of digital marketing. Don’t let that happen to email. There’s a reason it’s tried and true – it still holds the highest ROI. It’s time to go back to the basics. The Basics…

By Christina Crawley. Email is as important as ever. While it’s not part of the latest generation of shiny digital marketing tools, it is still very much one of the most effective. Ahead of any social media handle, the email inbox remains the most coveted digital possession, being checked and refreshed at all hours of…

By  Judith Michel  Email is one of the most effective marketing tools. If you know how to use it right you can gain more customers and boost your open-, click- and conversion rates. We know sometimes it sounds easier than it actually is, so we tracked down the seven deadly email marketing sins that might…

By Ryan Stewart  We pitch over 5,000 reporters, journalists and bloggers each month for clients. Our data shows personalized emails have a 3x response and success rate. “Personalization” isn’t just getting a name. It’s finding the right person in the organization and matching it with the right email. I’m going to give you the process we…

By Jess Nelson. Email is ubiquitous, and younger generations are just as hooked on the marketing channel, according to a study released this week by SendGrid. The Denver-based email company, which also filed for an IPO this week, partnered with Egg Strategy to poll 1,200 consumers under the age of 50 on their messaging use.…

By Laurie Fullerton Never underestimate the power of email – a cornerstone for both traditional marketing and consumer-facing market strategies that has seen an 83% growth in B2B and B2C markets since 2015. According to new research released by Salesforce, who polled 3,500 global marketing leaders, at either a manger level or higher position for…

By Ray Schultz Email ranks in the top three tactics used by marketers to drive brand experience, according to a study released today by Freeman and SSI. Of over 1,000 marketers surveyed worldwide, 58% use Web sites, 57% social media and 51% email marketing. But they’re not utilizing “game-changing” technologies like interactive touchscreen technology (cited…

By Website Builder.org Email marketing has been around for a while, and for those who do not know, it is worth pointing out that it represents the practice of sending commercial messages to a group of people via email. It represents a smart marketing strategy that can help build brand awareness, trust and loyalty, while…

By Rose Leadem Here are some tips to help you boost your email marketing efforts. From creating copy to the best time to hit send, email marketing is not an easy task, but there are certain things you can do to help make your campaign successful. Related: 3 Email Marketing Tactics You Need Most If you really want…