entrepreneurship Archives

Every marketer needs the right tools in order to succeed in running marketing campaigns.

Here’s a list of every marketing tool you need updated for 2018.

100+ Must-Have Marketing Tools

This mega list of marketing tools is categorized.

Check out tools for automation, email, ads, SEO, SMM, research, analysis and a ton more.

Most of these tools are either free or affordable.

Each tool alone has the power to energize your marketing successes. Together, these tools could add up to your winning formula for making marketing unicorns.

1. Digital Analytics Tools

Google Analytics
Google Analytics Premium
Adobe Analytics

2. Facebook Messenger & Chatbot Tools

MobileMonkey

3. Social Media Publishing Tools

HootSuite
Buffer
SproutSocial
Viralheat
FalconSocial

4. Online Customer Service Tools

MobileMonkey
Zendesk
Help Scout
Get Satisfaction
Freshdesk
Groove

5. Social Media Listening Tools

SocialMention
Talkwalker Alerts
BuzzSumo
Social Crawlytics
Sysomos

6. Social Media Campaign Tools

Shortstack
Spredfast
Woobox
Pagemodo
Tabfoundry

7. Site Audience Comparison

SimilarWeb
Alexa
Google Analytics
Experian

8. SEO Keyword Analysis

Google AdWords Keyword Planner
Google Trends
SEMRush
Bing Ads
Übersuggest

9. SEO Rank Checking

Google Search Console
SEMRush
Searchmetrics
Moz
Ryte

10. SEO Site Crawling

Google Search Console
Ryte
Screaming Frog

11. SEO Backlink Analysis

Google Search Console
SEMRush
Ahrefs
Majestic
LinkResearchTools

12. AdWords Paid Search Analysis

WordStream
SEMRush
SpyFu
Optmyzr

13. Influencer Outreach and Management

Buzzsumo
BuzzStream
Traackr
Onalytica
Lithium

14. Data Management Platforms and Audience Targeting

Cxense
Criteo
Krux
Neustar
Oracle
Adobe Audience Manager

15. Page Engagement Tools

Clicktale
Crazy Egg
Tealeaf

16. Content Management Systems

Sitecore
Adobe Experience Manager
Acquia
Oracle WebCenter

17. Blogging Tools

WordPress
HubSpot
Movable Type
ExpressionEngine
Drupal

18. Content Curation and Authoring Tools

Evernote
IFTTT
Feedly
Scoop.it
Cronycle

19. Landing Page Creation and Testing Tools

Unbounce
LeadPages
Instapage
Optimizely

20. Digital Asset Management

Adobe Experience Manager
Wistia
Vimeo
Uberflip
Placeit

21. On-site Push Notifications

Hello Bar
BrightInfo
Sumo
Evergage
Bounce Exchange
SaleCycle

22. Personalization for Ecommerce

Evergage
Barilliance
Marketizator
SaleCycle
Monetate

23. Ecommerce Cart Recovery

Cloud.IQ
SaleCycle
Optilead
Fresh Relevance
Pure360

24. A/B and Multivariate Testing Tools

Convert
Visual Website Optimizer
Optimizely
Oracle Maxymiser
SiteSpect

25. Ecommerce Management

Magento
Woo Themes
Shopify
PrestaShop
Actinic

26. Product and Customer Review Tools

Trustpilot
Feefo
Yotpo
Bazaarvoice
Reevoo

27. Call Tracking

Infinity
Convirza
ResponseTap
CallTrackingMetrics
CallRail
Nextiva

28. Marketing Cloud, CRM and Campaign Management Tools

ThriveHive
HubSpot
Marketo
Hatchbuck
SalesForce
Oracle Marketing Cloud
Adobe Marketing Cloud

29. Email Service Providers and Marketing Automation Services

Aweber
iContact
MailChimp
Constant Contact
Get Response
Infusionsoft
Act-On

30. Email Marketing Optimization Tools

SurveyMonkey
Polldaddy
Typeform

Take your marketing strategies to the next level using the tools above.

Over to you; what marketing tools do you swear by?

What other tools that are not in this list have you found most helpful? Feel free to add your thoughts in the comments!

Be a Unicorn in a Sea of Donkeys

Get my very best Unicorn marketing & entrepreneurship growth hacks:

Sign up to have them sent to your email directly

2. Sign up for occasional Facebook Messenger Marketing news & tips via Facebook Messenger.

By Larry Kim

Larry Kim is the CEO of MobileMonkey — provider of the World’s Best Facebook Messenger Marketing Platform. He’s also the founder of WordStream.

You can connect with him on Facebook Messenger, Twitter, LinkedIn, Instagram.

Sourced from Medium

Love him or hate him, he seems to have a personality perfectly suited to the White House.

By MediaStreet Staff Writers

Researchers have analysed the tweets of Donald J. Trump. They compared his personality traits with other influential business leaders.

The Twitter messages of Donald J. Trump, the entrepreneurial businessman turned US president, show that he is creative, competitive and a rule-breaker. But no one is perfect (especially not Trump!). He also has neurotic tendencies. (But who doesn’t?)

Since joining the social media platform Twitter in 2009 to May 2017, Trump has issued more than 35,000 messages. This amounts to about twelve tweets a day. With 30 million followers, he is the second-most followed politician on Twitter after his predecessor, Barack Obama, who on average tweeted about four times a day.

The researchers, Martin Obschonka from QUT in Australia, and Christian Fisch from Trier University in Germany analysed how aspects of Trump’s personality are revealed in the language he used in 3200 tweets issued by October 2016 (before he became president). They used established software for assessment of language and text for psychological purposes.

Trump’s language use and online personality were also compared with that of 105 other influential and famous business managers (including Google’s Eric Schmidt, HP’s Meg Whitman, and Apple’s Tim Cook) and entrepreneurs (including Tesla’s Elon Musk, Dell’s Michael Dell, and Amazon’s Jeff Bezos) who are not on the political stage.

Their results indicate that Trump is indeed a distinct type of person who shows strong features of a so-called Schumpeterian personality that is said to be typical of successful entrepreneurs. This personality was described by Joseph Schumpeter in the 1930s as being very creative, change-orientated, competitive and rule-breaking. The analysis further indicates that Trump has neurotic tendencies, and experiences underlying low well-being.

“These traits are rather untypical for entrepreneurs,” explains Obschonka. But he adds that neuroticism isn’t necessarily all bad, for it can also stimulate competitiveness.

“Maybe this high neuroticism is a major motivator to succeed in Trump’s entrepreneurial projects in his business life, but also in his role as political leader,” speculates Fisch.

“If social distinction is a core principle of the entrepreneurial personality, then we clearly see this principle reflected in his unusual personality profile,” says Fisch. “Many experts agree that really successful entrepreneurs not only dare to be different – they are different.”

The researchers speculate that having entrepreneurial personality traits could be advantageous in leading and governing an entrepreneurial society as a top-down process. But they stress that leading a company is very different from leading a country and it is unclear whether political leaders with an extremely entrepreneurial personality can indeed act strictly entrepreneurially in their highly responsible role.

Time will tell if an entrepreneurial person can indeed make a country’s overall success more likely. And if so, everyone, everywhere in the world, needs to think about who we will vote for in the future.