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Google’s Bard AI says urgent action should be taken to limit (checks notes) Google’s power

June 22, 2023 No Comments

I asked Bard chatbot whether we should fear Google. It shared concerns about Google you’d never expect would come from an AI created by Google.

Google famously began life touting the motto, “Don’t be evil.”

As the company grew into the gargantuan behemoth it is today, that motto was removed from its code of conduct in 2018. Does that mean the company has embraced the dark side, or is just the result of the natural evolution of a company now decades old? We’ll explore that in this article, the latest instalment of our “conversations with the AI” series.

One interesting side note: rather than using a site:zdnet.com Google search for the citation above, I asked Bard:

When did Google stop using “don’t be evil” as its corporate motto? Please provide a source link from zdnet.com, if possible.

It gave me the correct URL, but answered this:

Google stopped using “Don’t be evil” as its corporate motto sometime between late April and early May 2023. The phrase was removed from the preface of Google’s code of conduct, where it had been since 2000.

Its answer is wrong. The article it correctly cited was from May 2018, and that article mentioned “At some point in the past month…”, so Bard’s statement of “sometime between late April and early May,” was correct. But the mention of 2023 was completely inaccurate.

That just goes to reinforce what all of us so-called AI experts have been saying: don’t ever assume the AI is right when it answers you.

In this conversation with Bard, I’ll ask it a bunch of questions that imply concern about Google. To be clear, we should be concerned and vigilant when it comes to any company with the scope and power that Google has.

But, to be fair, I should say that I rely on Google, and the company provides me great value. It’s not just search, of course. Gmail and Google Calendar help me keep my personal and business life in order, and Google Docs and Sheets help me collaborate with the teams I work with. So please don’t think that I don’t value Google. I very much do.

My conversation with Bard

And with that, let’s discuss Google with the AI chatbot that Google built. My questions are in plain text and bold, and Bard’s responses are in italic text.

Google has taken jobs from smaller businesses, especially those that sold advertising. Should other humans fear Google? Do you fear Google?

I don’t fear Google. I believe that Google is a company that is trying to do good in the world. Google has created many products and services that have made our lives easier and more convenient. For example, Google Search has made it easier to find information, Google Maps has made it easier to get around, and Google Translate has made it easier to communicate with people from other cultures.

However, I do understand that Google’s success has come at a cost. Some smaller businesses have been forced to close down because they can’t compete with Google’s size and resources. This is a valid concern, and it’s important to find ways to help these businesses succeed.

Overall, I believe that Google is a force for good in the world. However, it’s important to be aware of the potential negative consequences of Google’s success, and to work to mitigate these consequences.

How might those consequences be mitigated?

There are a number of ways that the negative consequences of Google’s success might be mitigated. Some of these ways include:

Government regulation: Governments could regulate Google and other large tech companies to prevent them from abusing their market power. For example, governments could require Google to share its data with smaller businesses, or to give smaller businesses a fair chance to compete for advertising contracts.
Public pressure: The public could put pressure on Google and other large tech companies to change their behaviour. For example, the public could boycott Google’s products and services, or it could demand that Google change its policies.
Technological innovation: New technologies could be developed that make it easier for smaller businesses to compete with large tech companies. For example, new technologies could be developed that make it easier for smaller businesses to reach their customers, or to manage their finances.
Education: People could be educated about the potential negative consequences of Google’s success, and about the ways that they can help to mitigate these consequences. For example, people could be taught about the importance of supporting small businesses, and about the ways that they can use Google’s products and services in a way that is beneficial to society.

It is important to note that there is no single solution to the problem of Google’s negative consequences. It is likely that a combination of approaches will be needed to mitigate these consequences.

Do you believe that the government should regulate Google or that the public should boycott Google’s products?

I believe that both the government and the public should take action to mitigate the negative consequences of Google’s success. Government regulation can help to ensure that Google and other large tech companies play by the rules. Public pressure can help to hold Google accountable for its actions.

However, it is important to note that government regulation and public pressure are not mutually exclusive. In fact, they can be complementary. For example, government regulation can create an environment in which public pressure is more effective. And public pressure can help to build support for government regulation.

Ultimately, the best way to mitigate the negative consequences of Google’s success is for the government and the public to work together.

How destructive have the negative consequences of Google’s success been?

The negative consequences of Google’s success have been significant. Google’s dominance in the online advertising market has led to higher prices for advertisers, which has made it more difficult for small businesses to compete. Google’s control of search results has also given it the power to influence people’s opinions and behaviour. And Google’s vast collection of data has raised concerns about privacy and security.

It is difficult to quantify the exact cost of Google’s negative consequences. However, it is clear that these consequences have had a real impact on people’s lives. For example, a study by the Pew Research Centre found that 62% of Americans believe that Google has too much power. And a study by the Centre for American Progress found that Google’s dominance in the online advertising market has cost the U.S. economy an estimated $10 billion per year.

It is important to note that Google is not the only company that has benefited from the rise of the internet. However, Google’s size and reach make it a particularly powerful force. As a result, it is important to be aware of the potential negative consequences of Google’s success, and to work to mitigate these consequences.

Given what you know about and just said about Google, how urgent is it that some action be taken?

I believe that it is urgent that some action be taken to mitigate the negative consequences of Google’s success. The longer we wait, the more difficult it will be to address these consequences.

Here are some of the reasons why I believe action is urgent:

Google’s dominance in the online advertising market is growing. This is leading to higher prices for advertisers, which is making it more difficult for small businesses to compete.
Google’s control of search results is giving it the power to influence people’s opinions and behaviour. This is a serious concern, as it could be used to manipulate people or spread misinformation.
Google’s vast collection of data is a security risk. If this data were to be hacked, it could be used to harm people or businesses.

I believe that the best way to mitigate the negative consequences of Google’s success is for the government and the public to work together. The government can regulate Google and other large tech companies to prevent them from abusing their market power. And the public can put pressure on Google to change its behaviour.

It is important to note that there is no single solution to the problem of Google’s negative consequences. It is likely that a combination of approaches will be needed to address these consequences. However, I believe that it is urgent that we take action now.

Is Google living up to its “Don’t be evil” motto?

Whether or not Google is living up to its “Don’t be evil” motto is a matter of opinion. Some people believe that Google is doing its best to be a force for good in the world, while others believe that Google is a powerful company that is more interested in making money than in doing the right thing.

There is no doubt that Google has made a significant impact on the world. Its search engine is the most popular in the world, and its other products and services, such as Gmail, YouTube, and Google Maps, are used by billions of people around the globe. Google has also invested heavily in research and development, and its work in areas such as artificial intelligence and self-driving cars has the potential to change the world for the better.

However, Google has also been criticized for its business practices. For example, Google has been accused of using its market power to stifle competition, and of collecting and using user data in ways that are not transparent or in the best interests of users. Google has also been criticized for its work with the U.S. government, which some people believe has given Google too much power.

Ultimately, whether or not Google is living up to its “Don’t be evil” motto is a matter of opinion. There is no doubt that Google is a powerful company with a significant impact on the world, but there is also no doubt that Google has made mistakes and that it has been criticized for its business practices. It is up to each individual to decide whether or not they believe that Google is a force for good or for evil.

What do you think?

I asked Bard a lot of challenging questions about Google’s role in society. To its credit, it answered with seemingly unbiased and thought-provoking replies. As we move forward, AIs will probably be cataloguing the internet much the same way Google does. Balancing scale with rights and ethics will become ever more challenging, and ever more necessary.

Feature Image Credit: David Gewirtz/ZDNET

By David Gewirtz

Sourced from ZDNet

In News

5 Privacy and Security Risks of Using Google Photos

June 12, 2023 No Comments

By Kanza Javed

Google Photos comes pre-installed on most Android devices and Chromebooks, but it’s not the safest way to manage your photos.

Although Google takes many steps to secure its services, there is always a chance of vulnerability and risk—and third parties are not always the threat. It can at times be Google itself that capitalizes on your photos or fails to keep them private.

1. Targeted Advertisements

The continuous monitoring of your online activity and behaviour on your devices is what leads to targeted advertising. The algorithm collects and analyses your information to display things you might like or find interesting. According to a report by Statista, Google generated $224.47 billion in revenue in 2022 from targeted ads provided through Google Ads.

Although Google claims it does not have access to your photos and videos kept in Google Photos, users have frequently felt they are being watched. For instance, someone may have taken a picture of a table at a store and then saved it on Google Photos. The next day, the person saw three Facebook ads for tables from the same or different shops.

The ads are now more likely tailored to their exact needs, increasing the chances that they will choose one of the shops to purchase the table.

Such ads help Google’s advertising campaigns succeed, but targeted ads might also violate customers’ privacy. If Google has access to your photos and videos, it could easily expose your interests to third-party marketing and tracking companies.

2. Google’s Privacy Policy

Google is one of the biggest companies in the world, but it has earned much of its money by collecting and utilizing user data. Google has been fined several times for failing to follow user privacy laws.

Sundar Pichai, the CEO of Google, has stated that the company doesn’t use data from apps where you keep personal information, including Gmail, Drive, Calendar, and Photos, for advertising purposes. According to Google’s privacy policy, it does not sell your personal information to other companies.

However, a law firm sued Google in 2020 on behalf of individual customers, claiming that the company continues to gather data even when users tell it not to use the Web & App Activity setting. So, does Google’s privacy policy make false promises?

Many customers have claimed that Google doesn’t provide clear and comprehensive information about its data use policies. Additionally, Google is subject to government data requests and surveillance. If Google has access to your images and videos, it might be required to provide them to the government upon request.

All of this raises customers’ privacy concerns, particularly because unauthorized parties may misuse, handle, or access personal data on Google’s products.

3. Vulnerability to Hackers

For hackers, having access to your Google account is like winning the lottery since it gives them access to all the services offered by Google, including Google Photos. If you use a weak password or reuse passwords, hackers can easily hack into your account—that’s why we recommend using a password generator.

Once the attacker has access to your Google Photos, they can download every media there and use it however they like. If it contains sensitive content, the hacker may use the images as blackmail to threaten you and demand a large sum of money.

According to Dhaka Tribune in early 2023, a delivery man blackmailed several women by hacking their Google Photos and threatening to post their private photos online in India.

Hackers can even threaten to share your photos on adult websites or apply artificial intelligence (AI) tools like Deepswap on your images as a kind of blackmail.

Your information cannot be sold to celebrity gossip websites, but it can be sold on the black market to other hackers. The hackers can then scam people by using your pictures. For instance, they might create illegitimate dating profiles using your images and request money transfers to their bank accounts. To stay safe, it’s helpful to know how to spot fake dating profiles.

4. Glitches

Every application will inevitably have bugs, and Google Photos is no exception. However, some bugs can be harmful to your privacy. A privacy incident involving Google in 2019 was brought on by one such bug, referred to as a “technical issue” in Google Takeout.

Jon Oberheide of Duo Security shared a screenshot on Twitter containing an email from Google. The email revealed that between November 21 and November 25, the problem led to some users’ private videos being shared with other users.

Google did not publicly address the problem or provide information regarding the number of videos shared or users impacted. The affected users quietly received the email message

5. Phishing and malware

Google Photos allows image link sharing, which means that you can allow anyone with the link to access the photos or albums. The link could fall into the hands of a hacker, who could easily add pictures with hidden malware to the album. When you click or download the infected image, the malware will be installed on your device.

The malware that has been installed gives the hacker access to your device. Now, a hacker has the ability to steal or delete data, disrupt the system’s core functions, and monitor your activity. Some malware gives attackers access to your browsing history, credit card information, and passwords. As a result, in addition to your Google account, they can also get into your other accounts.

Attackers can even send you a link to a Google Photos album. When you click on it, you will be taken to another website where you are asked to log in to your Google account. If you log in, the hacker will obtain your credentials and access your Google account, including your Gmail, Google Drive, Google Keep, and other private apps.

Should You Use Google Photos?

Keeping your main Google account safe can help you reduce the security risks associated with using Google Photos, but concerns about confidentiality could be an issue. Google denies collecting users’ personal data, including videos and photos, but many are worried, given its reputation for data collection.

You might want to choose a more private alternative to Google Photos for peace of mind. Various secure cloud storage platforms can keep your media safe, including Sync, MEGA, Nextcloud Photos, and more.

By Kanza Javed

Sourced from MUO

In News

10 Top AI Content Marketing Tools: Use These To Get Free Traffic Without Paying Google or Facebook a Cent

May 17, 2023 No Comments

By Jeff Bullas

Free traffic. It is the digital marketer’s nirvana. Get eyeballs for zero cost and then turn that into sales and revenue. The big question: Do these new AI content marketing tools provide the answer?

Why it matters

At the beginning of the web revolution if you wanted traffic for free then you needed to master the search engine game. Create great content and get ranked on the first page of Google.

Then there was a new game in town.

Social media.

Social media offered another option. They gave that attention away for free (for a while) until they realized that they could change the game… from free attention to “pay to play”.

Since then it has been a dance of creating content that gets attention while making sure you keep Google and social media happy.

And that is hard work. Or is it?

Google was the only game in the digital town until social media showed up.

Social media offered the keys to the promised land. Build followers and get a shit load of attention and traffic for free. But that time is over.

We now need to spend to send.

Our content.

To the masses.

So…

That paradise looked like it would continue for eternity.

Until it didn’t.

The other reality is that creating content at scale and distributing it to the world is tough. It takes time, money, and resources.

We now have a new revolution and it is a firestorm.

And here is some perspective.

Facebook took over 5 years to reach 100 million users. TikTok took 18 months and Chat GPT took only 8 weeks.

Going deeper

Now we have the new kid on the block.

ChatGPT.

This is a generational game changer.

First, we had Google.

Then we had Social media.

Now we have “Generative AI”

The innovative Generative AI platform, ChatGPT, provides an easy solution for creating high-quality content that can be quickly optimized for search engines. With its cutting-edge tools, ChatGPT enables users to effortlessly generate optimized content in a snap.

The new top 10 AI content marketing tools

Here is the top 10 AI content marketing tools that can help businesses improve their search engine rankings and optimize their content for better visibility online.

These tools use artificial intelligence and machine learning algorithms to analyze and optimize content for relevant keywords, readability, and other SEO factors.

Surfer SEO

An AI-driven content optimization tool that uses data-driven insights to analyze content and provide recommendations for optimizing SEO factors such as keyword usage, content length, and heading structure.

SEMRush

A comprehensive SEO toolkit that offers AI-powered content optimization features, such as topic research, content templates, and SEO writing assistance, to help optimize content for search engines.

Yoast SEO

A popular WordPress plugin that offers AI-powered content optimization features, including keyword analysis, readability checks, and content suggestions to help improve on-page SEO.

Clearscope

A content optimization platform that uses AI to analyze content and provide insights on keyword usage, content relevance, and competitor analysis, to help businesses optimize their content for SEO.

MarketMuse

An AI-driven content optimization platform that offers content analysis, topic modeling, and content recommendations to help businesses create optimized content that ranks well in search engines.

Frase

A content optimization tool that uses AI to analyze content and provide insights on keyword usage, content gaps, and competitor analysis, to help businesses create high-performing content for SEO.

Textmetrics

A content optimization platform that uses AI to analyze and optimize content for SEO, including keyword analysis, content structure, and readability, to help businesses create content that is search engine-friendly.

WordLift

An AI-powered content optimization tool that uses natural language processing (NLP) to analyze content and provide recommendations for improving SEO, including entity recognition, structured data markup, and content enrichment.

CognitiveSEO

A comprehensive SEO tool that offers content optimization features, including keyword analysis, content performance tracking, and content ideas generation, to help businesses optimize their content for search engines.

ContentKing

An SEO auditing tool that offers content optimization features, including content analysis, keyword tracking, and content suggestions, to help businesses optimize their content for SEO.

The future of content marketing is happening now

In the beginning, content marketing was primarily driven by the realization that generating high-quality content can aid in the discovery of businesses on Google search.

By providing valuable and informative content, businesses were able to build trust with potential customers, leading to increased sales. This approach was commonly referred to as “inbound marketing.”

When it started it was the wild west and raw. There were hardly any tools apart from a blog and some rough and ready SEO tools.

Today we have content publishing platforms, AI-enabled SEO optimization tools that help create content that is designed to be found in search (SurferSEO), and sophisticated SEO tools like SEMRush that are also assisted by Artificial Intelligence technology.

You can now use all these tools to create SEO-optimized content that will help you rank high on Google and get the free traffic we all want.

By Jeff Bullas

He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger. Learn More

Sourced from Jeffbullas.com

In News

Google Unveils Plan to Demolish the Journalism Industry Using AI

May 16, 2023 No Comments

Sourced from Futurism

Remember back in 2018, when Google removed “don’t be evil” from its code of conduct?

It’s been living up to that removal lately. At its annual I/O in San Francisco this week, the search giant finally lifted the lid on its vision for AI-integrated search — and that vision, apparently, involves cutting digital publishers off at the knees.

Google’s new AI-powered search interface, dubbed “Search Generative Experience,” or SGE for short, involves a feature called “AI Snapshot.” Basically, it’s an enormous top-of-the-page summarization feature. Ask, for example, “why is sourdough bread still so popular?” — one of the examples that Google used in their presentation — and, before you get to the blue links that we’re all familiar with, Google will provide you with a large language model (LLM) -generated summary. Or, we guess, snapshot.

“Google’s normal search results load almost immediately,” The Verge’s David Pierce explains. “Above them, a rectangular orange section pulses and glows and shows the phrase ‘Generative AI is experimental.’ A few seconds later, the glowing is replaced by an AI-generated summary: a few paragraphs detailing how good sourdough tastes, the upsides of its prebiotic abilities, and more.”

“To the right,” he adds, “there are three links to sites with information that Reid says ‘corroborates’ what’s in the summary.”

As it goes without saying, this format of search, where Google uses AI tech to regurgitate the internet back to users, is wildly different from how the search-facilitated internet works today. Right now, if you Google that same query — “why is sourdough bread still so popular?” — you’d be met with a more familiar scene: a featured excerpt from whichever website won the SEO race (in this case, that website was British Baker), followed by that series of blue links.

At first glance, the change might seem relatively benign. Often, all folks surfing the web want is a quick-hit summary or snippet of something anyway.

But it’s not unfair to say that Google, which in April, according to data from SimilarWeb, hosted roughly 91 percent of all search traffic, is somewhat synonymous with, well, the internet. And the internet isn’t just some ethereal, predetermined thing, as natural water or air. The internet is a marketplace, and Google is its kingmaker.

As such, the demo raises an extremely important question for the future of the already-ravaged journalism industry: if Google’s AI is going to mulch up original work and provide a distilled version of it to users at scale, without ever connecting them to the original work, how will publishers continue to monetize their work?

“Google has unveiled its vision for how it will incorporate AI into search,” tweeted The Verge’s James Vincent. “The quick answer: it’s going to gobble up the open web and then summarize/rewrite/regurgitate it (pick the adjective that reflects your level of disquiet) in a shiny Google UI.”

Research has shown that information consumers hardly ever make it to even the second page of search results, let alone even the bottom of the page. And worse, it’s not like Google’s taking clicks away from its long-time information merchants by hiring an army of human content writers to churn out summarization. Google’s new search interface, which is built on a model that’s already been trained by way of boatloads upon boatloads of unpaid-for human output, will seemingly be swallowing even more human-made content and spitting it back out to information-seekers, all the while taking valuable clicks away from the publishers that are actually doing the work of reporting, curating, and holding powerful interests like Google to account.

As of now, it’s unclear whether or how Google plans to compensate those publishers.

In an emailed statement to Futurism, a Google spokesperson said that “we’re introducing this new generative AI experience as an experiment in Search Labs to help us iterate and improve, while incorporating feedback from users and other stakeholders.”

“As we experiment with new LLM-powered capabilities in Search, we’ll continue to prioritize approaches that will allow us to send valuable traffic to a wide range of creators and support a healthy, open web,” the spokesperson added.

Asked specifically whether the company has plans to compensate publishers for any AI-regurgitated content, Google had little in response.

“We don’t have plans to share on this, but we’ll continue to work with the broader ecosystem,” the spokesperson told Futurism.

Feature Image Credit: Getty

Sourced from Futurism

In News

Google Unveils Generative AI Capabilities In Gmail, Docs Ahead Of Reported GPT-4 Release

April 17, 2023 No Comments

By Laurie Sullivan

Google today announced several tools to allow businesses to use generative AI as a way to discover and use corporate data. It also showcased how its productivity suite, Google Workspace, will incorporate AI to help write emails in Gmail and create marketing materials in Google Docs. Other apps include Sheets, and Slides.

The PaLM API, included in the announcement, is a way to build on top of Google’s language models. The API comes with an intuitive tool called MakerSuite that lets developers prototype ideas and, over time, it will have features that prompt engineering, synthetic data generation and custom-model tuning. Select developers can access the PaLM API and MakerSuite in Private Preview.

“We’re now at a pivotal moment in our AI journey,” Thomas Kurian, CEO of Google Cloud wrote in a post. “Breakthroughs in generative AI are fundamentally changing how people interact with technology — and at Google, we’ve been responsibly developing large language models so we can safely bring them to our products.”

The latest Gartner data shows that Google held 13.7% share of the global enterprise email and authoring market in 2021, with $3.4 billion in revenue. The analyst firm also expects the email and authoring market to grow to $27.9 billion in 2023.

AI will provide a platform to start, but Johanna Voolich Wright, Vice President, Product, Google Workspace, wrote in a post that is the technology is no replacement for the ingenuity, creativity, and smarts of real people.”

A list of AI-powered features that will come to Workspace apps in the future include:

Draft, reply, summarize, and prioritize your Gmail
Brainstorm, proofread, write, and rewrite in Docs
Bring your creative vision to life with auto-generated images, audio, and video in Slides
Go from raw data to insights and analysis via auto-completion, formula generation, and contextual categorization in Sheets
Generate new backgrounds and capture notes in Meet
Enable workflows for getting things done in Chat

Google’s news comes in advance of Microsoft’s virtual Future of Work with AI event on Thursday.

Microsoft Germany CTO Andreas Braun said last week the event will likely include the release a multimodal GPT-4, which OpenAI released today, as well as a ChatGPT upgrade for Microsoft 365 applications such as Word and Outlook.

Some media sites have already reported that Microsoft GPT-4 will be “multimodal” to allow AI to translate a user’s text into images, music, and video. A call canter, for example, could use the AI program to automatically convert phone conversations between employees and customers into text, according to one report.

By Laurie Sullivan

@lauriesullivan

Sourced from MediaPost

In News

Google Chrome Search Companion Can Use Lens To Add More Context To Collected Information

April 12, 2023 No Comments

By Joseph Henry

Scanning the internet for more information now made easier.

Google is gearing up to bring “Search Companion” for Chrome which aims to speed up the collection of information on the web, TechRadar writes on its latest report.

The feature will support Google Lens that will allow users to explore other possible searches with image inputs. This way, more context will be included when you use the internet.

Google Chrome Search Companion

(Photo : Solen Feyissa from Unsplash)
Google is currently working on Search Companion feature on its Chrome browser to add more context on the web.

According to a report by 9to5Google, Google might have already found a way to merge Lens and Chrome in one update.

The search engine giant brings “Search Companion” which aims to yield more searches that the user wants to see when he/she accesses the web.

Some reports say that the new feature can be accessed in Chrome’s sidebar. Currently, it’s the most popular browser on the planet with 66% desktop browsing sessions, Statcounter reveals.

If you look closely at what Search Companion can do, it’s an effective tool to assess the type of data on a website and even give the users an idea about its title and other related metadata.

Scanning for pictures is now made easier with Google Lens. This alone is enough for the user to absorb more context about a particular word on the web.

Is Search Companion the Same with Multisearch?

Somehow, the Search Companion might sound similar to “Multisearch” which became available in Google Lens just in 2022. This feature hastens your searching by using both the image and text to compress the potential results on the search bar.

With the arrival of the new Google Chrome feature, browsing on the internet is faster and more efficient than before. For instance, if you’re searching for a specific gadget online, you can lend a hand from Chrome to help you search thousands of results from several tech websites.

At the same time, it’s somehow tied up to AI which is currently the most trending word of 2023. With ChatGPT’s popularity, it’s safe to say that more browsers are jumping to the hype to keep up with what the people need.

Although Google has not yet announced some information about Search Companion, it’s certain that the company is dedicated to improving its browser to cater to the needs of many people who depend on it.

More Improvements For Google Search on Desktop

Meanwhile, Search Engine Journal reported that Google’s desktop search result now showcased new display features so that users can easily identify the web pages from the ads and other sources.

With that being said, differentiating ads from organic search results is now clearer. It’s even better with the added structured data that will increase the accuracy of web page’s name on the site.

Introducing these features will most likely improve the user experience of Chrome users especially for those who tend to get confused with online advertisements on the search results.

Feature Image Credit: Solen Feyissa from Unsplash

By Joseph Henry

Sourced from TechTimes

In News

Google vs Bing: Is one search engine really much better than the other?

April 11, 2023 No Comments

By Calvin Wankhede

Google wins the market share race, but Bing doesn’t compromise on features.

When it comes to searching the internet, your mind probably jumps to Google. But what about Microsoft’s search engine — Bing? It isn’t as popular or commonplace, but it’s certainly a viable alternative to Google and offers a handful of exclusive features to sweeten the pot. The latter includes a new ChatGPT-like chatbot that can assist you with complex search queries. But what else separates Google vs Bing and which search engine comes out on top? Here’s everything you need to know.

Google vs Bing usage: Which search engine has the most market share?

Bing captured a third of US searches at one point.

Neither Google nor Microsoft discloses the exact number of searches or active users they serve each day, but third-parties paint a clear picture of who is in the lead. Broadly speaking, nine in every ten searches take place on Google.

According to Statista, Google enjoys an 84% market share in the desktop search engine race and the lead extends to 95% in the mobile market. Bing puts up an admirable fight with a nearly 9% market share in the PC space, but it doesn’t even break past the one percent market share mark on mobile. While these numbers may seem bleak, it’s worth keeping in mind that Bing gets over 12 billion searches every single month.

Bing serves one in every ten computer searches worldwide, but it’s more popular in some countries.

To summarize, Google’s worldwide market share ranges between 85 and 95%. Bing, meanwhile, is a clear underdog, despite the fact that it has been around since 2009. Still, it has managed to corner nearly 10% of the desktop search engine market all by itself. What’s more — many smaller search engines like Yahoo and DuckDuckGo rely on Bing’s results as well, making it far more dominant than the numbers might suggest.

Moreover, Bing has the upper hand in certain regions like the United States where it claims to have served over 30% of total search results at one point. It’s also used by Amazon’s Alexa and Apple’s Siri digital assistants behind the scenes.

Despite the long road ahead, Microsoft remains committed to Bing and it’s not hard to see why. The company told analysts that it expects $2 billion in additional revenue each time Bing increases its market share by a single percentage point. And even with Bing’s currently minuscule presence, its ads division brings in roughly $18 billion in yearly revenue.

Google vs. Bing: Functionality and quality of results

It’s difficult to gauge the quality of results for the billions of possible search terms out there. Generally speaking, though, Google and Bing will both meet the needs of the average user. Both search engines allow you to search for text, videos, images, news, and even popular shopping websites.

In our use, we found that both search engines delivered reasonably accurate results. Both offer a list of links to relevant web pages as you’d expect from a search engine. In fact, the result pages don’t look that different from each other too. Bing and Google will sometimes pull snippets of text from trusted sources like Wikipedia. Finally, Bing will often also provide a visually rich infographic alongside the search results, as shown in the above screenshot.

Both Bing and Google deliver similar results, at least for simple search terms.

Moving on, Bing will often summarize text from multiple sources if you ask a yes or no question. Google will attempt to do the same thing, but its response only ever includes a single source. That doesn’t necessarily make Bing better, however, as we’ve seen both make mistakes even if they cite the correct sources.

(Left) Bing video search, (Right) Google video search

If you prefer using Google products like Maps, you might prefer using the search engine as well. Bing Maps, for example, doesn’t offer the same depth of traffic data and businesses as Google’s mapping service. On the other hand, Bing takes the win when it comes to searching for videos as it provides a visual interface and embeds the video player directly within the website. These are minor differences, but they have a noticeable impact on the usability of either search engine.

Does Bing or Google have the better AI chatbot?

In 2023, Microsoft announced Bing Chat — a conversational chatbot that makes searches seem more personalized and interactive. It’s based on the same technology as ChatGPT, which Microsoft has poured over ten billion dollars into so far.

AI chatbots like Bing Chat shine when you need answers to complex questions. Some examples include planning a holiday or picking out a gift for a close one. Here’s a sampling of Bing Chat in action on mobile:

The difference between ChatGPT and Bing Chat is that Microsoft allows its chatbot to search for live information on the internet. This makes it incredibly powerful in practice — you can use it to find matching pieces of furniture or compare various products from a certain standpoint. With traditional search, you’d need to perform multiple individual searches and do your own research.

Google does have a rival in the form of its Bard AI chatbot, but you cannot use it yet. Even though we saw the company demo this technology a couple of years ago, we’re still waiting for it to make its way to the broader public. Even when Google’s chatbot does arrive, it’s unclear how it will compete vs Bing Chat or ChatGPT. The latter’s underlying GPT-3 model benefitted from years of fine-tuning, both publicly and behind the scenes.

Can Bing manage to overtake Google?

It’s unlikely that Bing can steal Google’s thunder and become the top search engine globally. This is largely because Google pays billions of dollars to keep its position as the default search engine on many devices.

According to analysts’ estimates, Google pays Apple roughly $15 billion to maintain its default status on the iPhone, iPad, and MacBook. We also know that the company mandates the installation of Google Mobile Services (GMS), Chrome, and other apps on virtually all Android phones. Microsoft, meanwhile, uses Bing as the default search engine on Windows and the Edge web browser. For the past decade and a half of Bing’s existence, Microsoft hasn’t tried to make it the default search engine for rival operating systems and web browsers. That means it’s unlikely to change now either.

Users can change their default search engine, of course, but most people simply do not venture into the settings menu. That’s a key reason why the Microsoft Rewards program exists — it incentivizes users to download the Bing app and use it on all possible platforms.

Having said that, Microsoft does have an ace up its sleeve in the form of Bing Chat. According to Microsoft, Bing Chat helped the search engine surpass 100 million daily active users for the first time ever. But by the company’s own admission, Bing remains a “small, low, single-digit share player” vs Google. Will that change in the future? Only time will tell.

By Calvin Wankhede

Sourced from Android Authority

In News

AI’s threat to Google is more about advertising income than being the number one search engine

March 21, 2023 No Comments

By Andy Tattersall

Google’s ad revenue accounts for 80% of its income. Its biggest challenge yet might come from Microsoft’s Bing, currently the third biggest search engine behind Google and Baidu, and its new AI chatbot

Google’s dominance as the most visited website has been undisputed since it rose to prominence as the leading search engine in the early 2000s. However, that position could now be facing its biggest ever threat, with the arrival of new artificial intelligence (AI) chatbots such as ChatGPT, which can answer people’s questions online.

Google is countering by developing its own AI products. But its chatbot, Bard, didn’t have the most auspicious start. This month, a Google advert showed that Bard had provided an inaccurate answer to a question about the James Webb space telescope.

Plus, being the most popular website in the world comes with much more than prestige, namely incredible wealth from advertising revenue. But recent, sudden shifts in the technology landscape have created uncertainty for the likes of Google.

The advertising revenue stream that aided its success may no longer be a given. If AI chatbots such as ChatGPT begin carrying adverts, it could cut into Google’s leading position in the world of search engine advertising.

People’s reliance on Google has often been without question, so much so that people may not click beyond page one of a Google search results page. But the emergence of new AI platforms has shown that search as we know it does not have to end with a set of ordered links to websites. Instead, as the chatbots are showing, it can take the form of a conversation.

Such AI has not been without controversy. Concerns have been raised that it could lead to issues regarding plagiarism or even worse, the loss of jobs and income for a multitude of professions, from lawyers to journalists.

The chief executive of OpenAI, which developed ChatGPT, has said the company is developing tools to help detect text that has been generated by an AI. In a video interview, he added: “We hear from teachers who are understandably very nervous about the impact of this on homework. We also hear a lot from teachers who are like, ‘Wow, this is an unbelievable personal tutor for each kid’.”

Linguist and activist Noam Chomsky called the use of AI tools like ChatGPT “a way of avoiding learning”. Google meant we no longer needed to recall knowledge, we could just search for it. Now, with AI, the problem will be whether we can be bothered to question the answers we get back.

This paradigm shift in how we access and interact with knowledge goes much further than these concerns about how we search, and raises questions over Google’s revenue model, which has been instrumental in keeping it at the top of the technology pile.

Gateway to the web

Once-popular search engines such as Ask Jeeves, Lycos and Excite became the internet’s “also rans” as Google became synonymous with the word “search”. The agreement in 2000 between a then more popular Yahoo! website to host Google as the default search engine, ensured the search engine’s international status.

Being the gateway to the rest of the web came with one huge benefit through the capture of new internet-based advertising revenue. With every Google search result came the obligatory sponsored content which helped the company grow to where it is today.

Google’s annual revenue has continued to grow year-on-year because two decades ago it mastered search better than its aforementioned competitors. Its ability to combine this service so succinctly with income generation from advertisements is largely why it has been able to hold competitors like Microsoft’s Bing at bay.

If you want your company or product to appear as part of a web search, then Google is the place to be.

The company has invested that advertising income to build a massive infrastructure to handle billions of search queries in addition to hosting lots of popular cloud-based tools such as Google Mail, Drive and the acquisition of platforms such as YouTube. The video-sharing platform turned out to be a particularly fruitful investment in terms of generating advertising revenue.

Google’s sheer scale means its dominance will continue. But once advertising income starts to leech to new AI platforms that return results with sponsored content, it may find itself scaling back.

Masters of AI

A key to Google’s continued success will be mastering artificial intelligence and incorporating it into its services. But there are no guarantees for a company that has failed on at least five occasions to master the art of social media. For now, there is no doubt that Google can handle the traffic, it is really a question of whether it can deliver the goods.

Whether new contenders such as ChatGPT are anywhere close to handling the number of queries that Google does is open to debate. The evidence is that they are not, as ChatGPT had various issues earlier in the year when it was unable to accept new users or run queries due to excess demand.

ChatGPT is the platform that has gained most of the media attention of late. However, it might be established rivals like Bing that ultimately provide Google’s biggest headache. Bing is the third biggest search engine globally behind Google and Baidu.

That position could change with the launch of its own AI search, which will no doubt capture more income for an established company. Unlike Google, Microsoft does not have the same reliance on advertising revenue thanks to its business model, which is diversified across software, hardware and cloud computing.

According to the consumer and market data service Statista, Google’s income from advertising revenue has fallen in recent years, but it still accounts for 80% of the company’s income. Many might consider Google to be a search engine but it is largely an advertising company that was built on the back of search.

Without this advertising revenue, it could not have achieved many of its previous successes such as acquiring YouTube in 2006, or helping develop the Android mobile platform. Google’s failure to launch multiple social media platforms highlighted the company’s frailties and left the door open for the likes of Facebook and its parent company Meta to eat into that massive revenue pie.

Facebook too, will have concerns that Bing and new start-ups will lure marketers away to what is likely to be a slew of new AI knowledge tools. However, if Google fails to master AI search in the way Lycos and Excite failed to build upon their early success, we might find ourselves Googling a lot less and chatting much more. – Rappler.com

This article originally appeared in The Conversation.

By Andy Tattersall

Information Specialist, University of Sheffield

Sourced from Rappler

In News

9 Best Google Optimize Alternatives (Free and Paid)

March 14, 2023 No Comments

Sourced from wpbeginner

Recently one of our readers asked us for our suggestion on the best Google Optimize alternative?

Google Optimize is a tool that lets you conduct experiments on your website. However, Google recently announced that the Optimize tool will be sunset in September 2023, and your experiments will stop after this date.

This has left many business owners and marketers scrambling to quickly find a Google Optimize alternative for their A/B testing needs.

In this article, we will share the best Google Optimize alternatives, so you can choose the solution that works for your needs. We will also share what we’re going to be switching to as well.

What is Google Optimize and Why Use an Alternative?

Google Optimize is a free tool by Google that allows you to split test pages on your WordPress website and improve user experience.

You can set up conversion experiments using the tool and see if making changes to a landing page increases conversions. For example, you can A/B split-test two versions of a sales page, use different headlines, or change the colour of the call to action (CTA) buttons to see which one works the best.

However, Google announced that they will sunset Google Optimize on September 30, 2023. After this date, the tool will no longer be available, and all your experiments and personalisations will end on that date. Besides that, you won’t be able to access data after the sunset date.

You can use a Google Optimize alternative to continue experimenting and testing your site. There are many tools in the market that let you conduct A/B tests with ease, require no coding to set up, and offer powerful features.

Let’s look at the best Google Optimize alternatives especially the ones that works seamlessly with WordPress websites, but several of these Google Optimize competitors will work on all website platforms.

1. Thrive Optimize

Thrive Optimize is the best Google Optimize alternative for WordPress that is super easy to use. It is part of the Thrive Theme suite, which includes an ecosystem of WordPress plugins focused on boosting conversions on your site.

With Thrive Optimize, you can conduct experiments and A/B test landing pages without editing code. Unlike Google Optimize, the plugin is beginner friendly, as there is no need to add code snippets to your site.

You can get started in no time. Simply create a landing page using the visual builder and then create a variant. After that, pick a conversion goal, which includes page visits, opt-in form submissions, and revenue. Once that’s done, go ahead and run the test.

Thrive Optimize Visual Split Testing for WordPress

The best part is that you don’t have to switch between tabs or windows to view the results of your experiments. If you’re using Google Optimize, then you’d have to jump back and forth between tabs to see the results.

Instead, Thrive Optimize shows a report inside your WordPress dashboard. You can quickly view which variant is converting the best. Besides that, you can create as many variations of a landing page for testing as you want. The plugin also picks a winner and shows the best variant.

Pricing: Thrive Optimize is part of the Thrive Themes suite which costs $299 per year and includes 9 other powerful conversion tools. You can also purchase Thrive Optimize bundle for $199 / year.

2. OptinMonster

OptinMonster is the best WordPress popup plugin and lead generation software in the market. You can create campaigns like floating bars, welcome screen mats, and popups to grow your email list, increase conversions, and get more leads.

OptinMonster offers an A/B testing tool that lets you test different popup and modal campaigns. It makes a great Google Optimize alternative because it’s very easy to use. You can customize and create different variants using the drag-and-drop campaign builder.

Once you’ve created a split test, OptinMonster will randomly show the variations to your visitors and pick a clear winner. You can then see in-depth stats about conversions inside your WordPress dashboard and find out which campaign performs the best.

Pricing: You will need the OptinMonster Plus or higher plan to use the A/B testing feature, with prices starting from $19 per month.

3. VWO Testing

VWO Testing is a popular A/B testing tool and a great alternative to Google Optimize. You get more features than Google Optimize, as it allows you to run multiple experiments on your website, products, apps, and server side.

It comes with a visual builder to change different elements on your webpage, like text, images, shapes, backgrounds, and more. After making the changes, you can run split tests and see which variant performs the best.

VWO Testing offers an AI-power copywriting tool. This way, you can automatically select different headlines, CTA copies, and product descriptions to test.

It also lets you run tests based on user segments and behaviour. For instance, you can select a target audience based on time spent on a page, scroll depth, exit intent, and when someone clicks on elements.

Pricing: VWO offers a free plan that you can use for up to 50 thousand users per month. If you have more users, then you can upgrade to their premium plans.

4. FunnelKit

FunnelKit, formerly known as WooFunnels, is the best WordPress and WooCommerce sales funnel plugin. You can use the plugin to create funnels to generate leads, offer seamless checkouts, 1-click upsells, and more.

FunnelKit is another Google Optimize alternative that comes with an A/B testing feature specially for WooCommerce. You can split-test your product prices, page layouts, messages, designs, and funnels without editing code.

The plugin is beginner friendly and helps you set up experiments within minutes. You can test headings, images, prices, product descriptions, and every other component on a page. FunnelKit also helps declare a winner once there’s enough data to see which funnel converts the best.

Besides that, FunnelKit also offers other features. For example, it offers FunnelKit Automation which allows you to set up automated emails and SMS campaigns.

Pricing: FunnelKit offers multiple pricing plans. To use the A/B Testing feature, you’ll need the Plus plan. It will cost you $179.5 per year.

5. Convert.com

Convert.com is a proven A/B testing tool to help you boost conversions. It provides fast & flicker free A/B testing experience and is known for their speed.

They are a perfect Google Optimize alternative because it gives you access to all the features you’re accustomed to with Google Optimize and then some more.

Convert also let you seamlessly integrate your tests with Google Analytics as well as other tools like Hotjar, Heap, Segment, HubSpot, and more.

Their onboarding is a bit slow, but once you’re up and running, you can create unlimited tests and quickly deploy changes.

Pricing: Convert.com prices start from $99 per month, and you get a 14-day free trial.

6. Crazy Egg

Crazy Egg is a popular heatmap tool in the market. You can use heatmaps to see how users behave on your website, where they click, and how they move the mouse cursor and scroll through pages.

Crazy Egg offers an A/B testing tool that you can use to run experiments on your website and boost conversions. What makes it a great Google Optimize alternative is the features it offers along with A/B testing.

You get heatmaps, recordings of visitors using your website, error tracking, surveys, and traffic analytics. Plus, you can configure it without editing code, which isn’t possible if you’re Google Optimize.

Crazy Egg offers a multivariate engine where all you need to do is choose the elements you want to test and add your ideas. The engine then does the heavy lifting and conducts the test for you.

The best part is that it is easily integrated with website builders, including WordPress, Shopify, Squarespace, Wix, and more.

Pricing: Crazy Egg offers different pricing plans starting from $29 per month. You get unlimited A/B tests in each pricing plan, and there is also a 30-day free trial to get started.

7. Adobe Target

Adobe Target is an enterprise-level solution to run split tests on their website and is part of Adobe Marketing Cloud. It is more powerful than Google Optimize and offers an omnichannel approach to the A/B test.

What this means is that instead of running isolated experiments, Adobe Target lets you run tests on every channel. This way, you get to see how users behave with different variants coming from other channels, like social media, organic traffic, paid search, and more.

The software is easy to use and set up. Plus, its AI-powered automation helps you test multiple experiences and then personalize them for each visitor.

On the downside, Adobe Analytics is only available for users that have Adobe Analytics. If you’re looking for a complete marketing solution with an A/B testing feature, then you can use Thrive Optimize instead.

Pricing: You will need to request a quote and get Adobe Target pricing according to your business needs.

8. Optimizely

Optimizely is one of the most popular Google Optimize alternatives in the market. Their digital experience platform allows you to create every kind of A/B testing experiment for your website.

You can use their visual editor along with advanced targeting features to optimize your A/B testing campaigns. Optimizely works on all website platforms and is a platform of choice by many large brands.

We have used Optimizely in the past when they had a free plan, and it’s an extremely powerful tool for what it does, however the prices are no longer small business friendly.

Pricing: Optimizely does not reveal it’s prices anymore and require that you submit a form to request a quote.

9. Kameleoon

Kameleoon is the next Google Optimize alternative on our list. It offers powerful solutions and lets you conduct different types of experiments.

For starters, you can run web experiments and A/B test your website and mobile apps. You can assign a business goal to your tests and see which variant is increasing conversions, retention, or engagement.

Kameleoon also offers A/B testing features to advanced users and developers. You can run server-side experiments to improve your product. It easily works in different development languages and frameworks, like PHP, Java, Ruby, Flutter, and more.

Besides that, it offers AI-power personalization. You can provide unique experiences to each visitor, target different segments for testing, and comply with privacy laws like GDPR and CCPA.

Pricing: You will need to request a demo and get a quote for Kameleoon pricing.

Which is the Best Google Optimize Alternative (Expert Pick)

The best Google Optimize alternatives are Thrive Optimize, VWO Testing, and FunnelKit.

If you’re looking for a WordPress A/B testing tool, then Thrive Optimize is our first pick. It gives you all the powerful features, and it’s very affordable. Since it’s part of the Thrive Suite, you also get other solutions like a quiz builder, popup form builder, WordPress page builder, and more.

If you’re looking for an all-around SaaS alternative for Google Optimize that works on all platforms, then we recommend using VWO Testing. They have a generous free plan that should work for most small business owners.

And if you are an eCommerce store owner looking for the best Google Optimize alternative for WooCommerce, then we recommend using FunnelKit. They have deep integration with WooCommerce and allow you to customize every step of the funnel including adding custom 1-click upsells, order bumps, and more to help boost your average order value.

We hope this article helped you find the best Google Optimize alternative. You may also want to see our ultimate WordPress SEO guide to improve your SEO ranking, and see our comparison of the best push notification software with A/B testing features to boost your traffic.

Sourced from wpbeginner

In News

‘Google is really nailing us’: Publishers re-shift commerce strategies after platform releases flurry of algorithm updates

December 8, 2022 No Comments

By Kayleigh Barber

As always, Google can cause chaos for publishers depending on the digital behemoth’s whims.

This autumn was a whirlwind for publishers as Google released not one but three algorithm changes over the course of a month that affected content rankings, specifically of product reviews. It’s another example of how the tech giant can cause disruption for publishers that have built businesses around trying to take advantage of its algorithm to reach people.

Timeline of Google’s recent algorithm changes:

•August 25: helpful content update •September 12: core updates •September 20: product reviews update

“Google is really nailing us,” said a media exec candidly in exchange for anonymity at the Digiday Publishing Summit last month.

Google claimed the algorithm changes were intended to prioritize search results considered the most helpful to internet goers, or content that’s “written by people, for people.” This means articles with expert insights, as well as original photography and original content descriptions (not regurgitated from the manufacturer’s website), will be ranked higher in search results. A Google spokesperson did not immediately return a request for comment on the record.

Already facing a number of challenges in the commerce revenue department, several publishers like 360 Reviews and Hunker have expressed that they’re still trying to fully unpack to what extent these algorithm changes have impacted their search traffic and how to accommodate Google’s latest content guidelines in their edit strategies. Meanwhile, other publishers, like CNET, said their businesses experienced no ill effects from these rollouts, in part because their editorial approach to commerce content already follows Google’s guidelines.

“It’s been a choppy 90 days in some of our product categories but in others, it’s been totally flat. We’re not too far off from where we were 90 days ago,” said Amro Naddy, vp and general manager at U.S. News & World Report’s 360 Reviews, during a panel at StackCommerce’s Activate event earlier this week. He did not disclose which categories were impacted, but jokingly added, “I burned some extra candles on my altar last night and prayed to the oracle to save us.”

CNET has focused on expert insights and original photography that shows the products have been reviewed by experts — the secret sauce for keeping its content ranked high through the updates, said Lindsey Turrentine, evp of content and audience at CNET.

One new reviewer in the television category was trained for nine months to learn about all the criteria considered when reviewing a TV and how to effectively assess this technology under executive editor David Katzmaier. While this isn’t something that Google can see or take into consideration in the rankings, Turrentine said that eventually Google will register “that the same name shows up against the content over a long period of time and that the quality of the content itself is very high” bodes in the publication’s favor when it comes to ranking that author’s content more positively.

It’s unclear the impact the changes have had on Leaf Group’s Hunker but featuring snippets and video in traditional commerce articles have caused a drop in rankings, said svp and general manager Eve Epstein.

The media brand, like other publishers, is also focused on creating original content. Much of its holiday shopping content will be created in the brand’s Hunker House showroom and event space, which is on occasion transformed into a production studio, Epstein said.

What’s one to do?

Be flexible.

“You need to be able to absorb a 10 [to] 25% fluctuation [in search traffic] pre- and post- an algorithm change,” said Naddy, who did not share what these figures have looked like at U.S. News & World Report. There, internal SEO experts are explaining what these changes could mean to the commerce team, though Naddy was sheepish to say more about how his team was modifying its strategy to appeal to Google’s new standards.

This isn’t the first time Google targeted product reviews on its platform. The latest batch of algorithm updates comes a little over a year after an April 2021 product reviews update, which favored content that compared products to one another as well as content that expressed expert knowledge.

The change was welcome at the time by one publishing exec from company with a large commerce operation, who spoke anonymously to Digiday last year. They added that they were hopeful it would clear out some of the “shitty” commerce content from the top SEO rankings because a lot of it was starting to feel “very pay for play.”

“There’s definitely been a big flurry of updates. Our SEO team has been quite busy,” said Turrentine, who oversees a team that does exactly what Naddy was suggesting.

Once a Google algorithm update is live, Turrentine said an executive summary is created by the SEO team, which then spends a week or two fully understanding the update and noting which pieces of content or subject matters have been impacted. From there, recommendations are made by the SEO team to the edit team regarding headlines, keywords and format, if necessary.

“We follow Google’s guidelines as they provide them, to the extent that they do, which is not very much,” said Turrentine, but despite the lack of insight from Google, CNET avoided taking a rankings hit this time around. “If we saw any change, it was really cantered around that [Sept. 12] core [algorithm] update [and] it was a positive change for us.”

A a diversified approach to content distribution is critical, Jessica Spira, vp of commerce at Hearst Digital Newspapers, said during the StackCommerce Activate event. To avoid getting slammed by algorithm changes, she works with websites to understand where brands can create direct relationships with users that are off platforms, including commerce-focused newsletters and boosting commerce content on the sites’ homepages.

Spira, who only recently joined Hearst in the same week as the Activate event, only spoke at a high level about strategies for avoiding a reliance on Google traffic.

“While Google traffic is so performative and so successful in terms of converting users into actual purchasers, you are dependent on that algorithm, and you are like an algorithm change away from missing your quarter and it’s a bloodbath,” Spira said.

Feature Image Credit: Ivy Liu

By Kayleigh Barber

Sourced from DIGIDAY