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Graphic designers are a vital part of digital advertising, and the best companies for graphic designers use their valuable skills to increase their digital presence and create brand awareness. Creating visually appealing designs has proven to be an effective strategy in both online and traditional marketing in this advertising age.

If you are a professional graphic designer looking for a career change, you should consider applying to the highest-paying graphic designer companies. In this guide, we will discuss these companies in detail, disclose their salaries, and explore whether or not each company is worthwhile based on employee reviews.

What Is a Graphic Designer?

Graphic designers, or graphic artists, create and design digital materials. These could be images, digital marketing materials, print materials, book design, or web page layouts. They use design software and apply graphic design techniques to create decorative effects and design elements.

Graphic designers are highly independent and often work as freelancers. If a graphic designer works within a graphic design company, they are often part of a design team that works on projects for the biggest clients. Designers with advanced skills and work experience can earn supervisory positions or become art directors.

How to Get a Graphic Design Job

To be a graphic designer, you need to have the appropriate skills, qualifications, and creativity. There are five standard steps to becoming a professional graphic designer. Below is an explanation of each of these steps.

  1. Get a bachelor’s degree. A degree in graphic design or fine arts will provide the knowledge you need to become a professional graphic designer. Find a school accredited by the National Association of Schools of Art and Design to study digital design.
  2. Enrol in a boot camp. Even if you have a bachelor’s degree, you can improve your resume and credentials by enrolling in a boot camp and earning a certificate. You can enrol in advanced web design courses or learn specific design software.
  3. Enrol in short design courses. Basic art and design certificate courses are ideal for those with a high school degree who wish to become graphic designers. Some bachelor’s degree programs require students to take short courses before enrolment in their degree programs.
  4. Apply for an internship. Apply for an internship in graphic design agencies or other companies that give you a creative workload. Companies prefer to hire employees with internship experience because it means they have hands-on experience with design processes from concept to completion.
  5. Secure licenses and certifications. You can earn certifications from product software vendors. Having a license or specific software certification shows competence, giving you an advantage over other job applicants.

Top 10 Highest-Paying Graphic Design Companies

Company Salary for {Professions}
Microsoft $84,000
Airbnb $79,288
Adobe Systems, Inc. $70,262
IKEA $68,000
Cisco Systems, Inc. $64,428
Intel Corporation $63,052
Amazon $62,500
The Home Depot $59,981
Saatchi & Saatchi $58,715
Apple, Inc. $55,000

 

Microsoft

Founded in 1975, Microsoft is a technology company that produces consumer electronics and computer software. Microsoft is well-known for products such as Windows and Xbox, ranked as one of the top three global brands in terms of valuation

What Does Microsoft Pay Its Graphic Designers?

The average annual salary of graphic designers at Microsoft is $84,000. Art directors, creative directors, or other mid-career professionals earn closer to $107,000, with the addition of benefits and bonuses.

Microsoft Reviews

Based on reviews on Indeed, Microsoft has an overall review score of four out of five stars. The company’s highest-scoring categories include its compensation and benefits, as well as its culture. Job security and advancement, however, scored lower.

Airbnb

Founded in 2008, AirBnb, Inc. is headquartered in San Francisco, California It is an online platform that serves as a marketplace for travel information and booking services. Airbnb offers lodging, home-stay, and tourism services via websites and mobile applications with a global clientele.

What Does Airbnb Pay Its Graphic Designers?

The average annual salary of graphic designers in Airbnb is $79,288. The estimated annual salary range is between $60,000 and $102,000. Their benefits include group health care coverage and group life insurance. They also offer generous pension and welfare benefits.

Airbnb Reviews

Airbnb scores fairly well among employees with a four out of five-star overall rating. The company received its best reviews on its work-life balance and company culture.  However, Airbnb does not appear to be very highly regarded in terms of job advancement opportunities.

Adobe Systems, Inc.

Adobe Systems, Inc. is an American multinational company specializing in computer software and digital products for the creation and publication of content. They have a global team of graphic designers, program managers, researchers, and prototypers.

What Does Adobe Systems, Inc. Pay Its Graphic Designers?

Adobe hires graphic design specialists who receive an average annual salary of $70,262. The estimated pay range is between $52,000 to $97,000 annually, depending on the level of experience and work arrangements.

Adobe Systems, Inc. Reviews

Employee reviews describe Adobe Systems, Inc. as a great workplace with friendly colleagues and an inclusive environment. Although they sometimes have long work hours, they provide decent pay with benefits and opportunities for career advancement.

IKEA

IKEA is a multinational conglomerate that focuses on designing and selling home furnishings and kitchen appliances. There are 422 stores in 50 countries and have 225,000 IKEA employees worldwide.

What Does IKEA Pay Its Graphic Designers?

IKEA hires graphic designers who receive an average annual salary of $70,262. The estimated pay range is between $52,000 to $97,000 annually, depending on the level of experience and work arrangements.

IKEA Reviews

According to employee reviews, the IKEA work environment does not discriminate. The company culture promotes togetherness where employees work as a team. Although work can be stressful because it is mainly customer-cantered, it is a great place to learn new things every day.

Cisco Systems, Inc.

Cisco is a multinational corporation that develops and sells software, networking hardware, telecom equipment, and other high-tech products. The company hires designers to actively participate in the design process and help shape products and user experiences.

What Does Cisco Systems, Inc. Pay Its Graphic Designers?

Cisco Systems pays its graphic designers $64,428 as a median annual wage. The pay range is from $46,000 to $89,000, depending on the employee’s skills, job title, and range of experience. Employees at Cisco are given comprehensive health insurance, profit-sharing, and a defined contribution pension plan.

Cisco Systems, Inc. Reviews

Cisco employee reviews state that the company has a very healthy work culture. They provide numerous opportunities to develop technical skills. Employees typically work long hours in a fast-paced environment.

Intel Corporation

Intel is an American multinational corporation located in Silicon Valley, and is the world’s largest manufacturer of semiconductor chips. They have 121,100 employees serving customers worldwide. Intel is the leading supplier of microprocessors for computer system giants such as Acer, HP, Dell, and Lenovo.

What Does Intel Corporation Pay Its Graphic Designers?

The average annual salary of graphic designers at Intel is $63,052. The pay range is from $45,000 to $90,000, depending on the job type and range of experience. Senior positions are open, including senior level and layout designers, with an average salary of $138,149.

Intel Corporation Reviews

Employee reviews commend Intel for its generous employee benefits and excellent work culture. They foster personal growth and promote continuous learning by providing multiple training options. Some employees complain of politics within the organization and long work hours, but the company continues to regulate and improve critical internal issues.

Amazon

Amazon is an American multinational ecommerce company that also offers digital streaming, artificial intelligence, and cloud computing. In 2020, the company employed 1,289,000 full-time and part-time employees and had $386 billion in net revenues.

What Does Amazon Pay Its Graphic Designers?

Amazon pays its graphic designers $62,500 as a median annual wage. Employee benefits include health insurance, life insurance, and temporary and long-term disability insurance.

Amazon Reviews

Employees say that life at Amazon is fast-paced and competitive, but in a fun and challenging way that is not stressful. The workload is well-distributed among employees, creating a good work-life balance.

The Home Depot

The Home Depot Inc. is a home improvement retailer with headquarters in Cobb County, Georgia. It’s the biggest and most popular home improvement and building-material retailer in the US. Its vast operations require several design jobs including graphic, instructional, kitchen, and UX designers.

What Does The Home Depot Pay Its Graphic Designers?

The average annual salary of graphic designers at The Home Depot is $59,981. Its employee benefits include paid holidays, a 401k, profit-sharing, and a defined contribution pension plan.

The Home Depot Reviews

Employee reviews say that the work is challenging but rewarding. Despite the physical demands and long work hours, the company’s appreciation for hard work and monetary compensation is well worth it.

Saatchi & Saatchi

Founded by brothers Charles and Maurice Saatchi in 1970, Saatchi & Saatchi is a marketing agency and communications services company. Conducting its operations internationally, the company is one of the world’s most renowned advertising agencies. It offers electronic media, print design, search engine optimization, and corporate branding for advertising customers such as Toyota and Procter & Gamble.

What Does Saatchi & Saatchi Pay Its Graphic Designers?

The average annual salary of graphic designers at Saatchi & Saatchi is $58,715. The estimated annual salary range is between $45,000 and $76,000. They also hire junior graphic designers for $41,413 annually, while the art director position earns $62,324.

Saatchi & Saatchi Reviews

Based on employee reviews on Indeed, Saatchi and Saatchi has an overall review score of four out of five stars. Its highest scoring categories include company culture and compensation, while its lowest-scoring categories include job security and advancement.

Apple, Inc.

Founded in 1976, Apple Computer Company developed into Apple Inc., a globally celebrated company that is involved in product design, manufacturing, and marketing of personal computers, tablets, smartphones, and accessories. It also offers a range of services related to its physical products, such as app design.

What Does Apple, Inc. Pay Its Graphic Designers?

The average annual salary of graphic designers at Apple is $55,000. If a graphic designer improves their art direction skills and is promoted to an art director role, their annual salary can increase to $97,307, while the senior art director can receive as much as $137,304. It also hires layout artists, UX designers, and digital producers.

Apple, Inc. Reviews

Based on Apple employee reviews on Indeed, Apple has an overall review score of four out of five stars. The company scores the highest in culture, compensation, and benefits. However, it scores a bit lower in terms of work-life balance, job security, and advancement.

Why You Should Become a Graphic Designer in 2022

There are a lot of opportunities for graphic artists in 2022, and the job outlook for graphic designers is generally stable at three percent between 2020 and 2030. Whether you have a bachelor’s degree or not, you can improve your chances of getting hired by enrolling in a graphic design bootcamp.

Due to the tough competition in this profession, the median pay for graphic designers is only $53,380. This salary may not be as high as other IT-related jobs, but the income opportunities for graphic designers are promising.

Best Companies for Graphic Designers FAQ

What is the highest salary for graphic designers?

The highest salary of a graphic designer is $84,000. Those earning more than this are usually graphic designers promoted to higher positions, such as an art director role.

What industries hire graphic designers?

The top employer of graphic designers is the specialized design services industry, employing nearly 18 percent of graphic designers. The other top hiring industries include advertising, printing, publishing, and design consultancy.

How do graphic designers get rich?

Graphic designers get rich by holding a job in a high-paying creative agency with growth opportunities. Some choose to go the freelance route to offer visual design, packaging design, and product design services. On the other hand, some establish their own graphic design firm or graphic design studio.

Is it hard to get a job in graphic design?

Yes, it is hard to get a job in a graphic design studio or a graphic design company, mainly because of the competition. It is especially hard if you’re a beginner-level designer. Taking short courses and doing practice projects will help hone your skills to increase your chances of getting a job as a graphic designer.

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Sourced from Career Karma

Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.

Sourced from INKBOT DESIGN

Graphic designers, business owners, marketing experts – everyone is aware of the importance of branding for the success of each startup.

With all that focus on branding, it seems we are forgetting about something: brand positioning.

Many of us confuse positioning as an aspect of branding, but it is an entirely different concept that requires a unique approach.

Let’s clarify things once and for all.

What’s the difference between branding and positioning?

How do these two concepts work together?

Do you need both or can you get good results by focusing on one of them?

Here is the most straightforward explanation that helps you make a distinction between the two concepts:

Branding is all about creating positive user expectations.

When you engage in branding, you focus on the users.

Positioning is about making your brand the preferred option among all competitors.

When you engage in positioning, you focus on the way your offer competes with all other players in the industry.

What is Branding Exactly?

 

In its most straightforward definition, branding is a design process of establishing the personality of a product, service, or company.

When you start a company, or you launch a new product/service, you know how you want the audience to perceive it.

Then, you take various steps to influence the opinions of your target customers regarding this brand.

Your brand conveys what your company is, what you want it to be, and what people perceive it to be.

Effective branding helps you set a price your customers are willing to pay.

It convinces them that you are offering great value for their money.

The brand is distinguished by a few elements:

When you combine all these elements, and you come up with methods that help you promote the brand, you get your brand strategy.

Through this strategy, you will plan a specific branding campaign via various distribution channels.

Several steps lead you to a successful branding strategy:

  • Setting a purpose and making a promise that corresponds to that goal.
  • Establishing a promotion that’s consistent with the brand’s message.
  • Triggering strong emotions with the target customer.
  • Involving all employees in the brand’s promotion.
  • Altering the campaign concerning latest trends.
  • Staying aware of the competition.

Competition awareness, which is an integral part of branding, is precisely what brings this concept close to positioning.

Why Is Branding Important?

A consistent branding strategy will get your target audience to develop positive impressions about your product/service and company.

This will add value to whatever you are selling, so you will be able to charge more.

A strong brand will justify the price, just like Estée Lauder can easily sell facial creams at a higher rate than the one random company sets, even if this unpopular company uses similar ingredients.

Estée’s consistent and robust strategy built a powerful brand equity.

The customers are willing to pay the higher price.

 

Most of them do not even bother experimenting with other brands since they know they will get what they expect from this one.

The added value comes not only from perceived quality but through emotional attachment as well.

This luxury cosmetics brand, for example, associates its products with Hollywood stars and beautiful people.

It is not just the cream that sells the cream.

It is also its status.

If a branding strategy helps you get a higher status for your brand, it is clear why it is so essential for the development of your brand.

It would be crazy not to invest in it.

What Is Brand Positioning?

For the process of positioning to start, you need a product or service that you are going to place.

Through these efforts, you are going to manage the way your users perceive your brand.

You will imply that they cannot get that experience from competitive offers.

In some cases, the company can decide to start a new positioning campaign for an already existing brand.

In most cases, however, the positioning process comes before branding.

Reebok, for example, was already an established name when it started shifting its brand positioning strategy.

This company had a hard time to convince its target audience that it is a better choice than Nike and Adidas.

After the exclusive deal with CrossFit, Reebok’s positioning strategy was reinvented.

 

It started developing its niche market, with customers who would pick this brand before any other option on the market.

Effective positioning is about creating a unique emotional benefit that makes your brand different from the competition.

It involves several stages:

  • Creating a brand positioning statement.
  • Comparing the brand to the competition to identify its uniqueness.
  • Analyzing the competition.
  • Determining the current position.
  • Analyzing the position of competitors.
  • Developing a unique positioning strategy.
  • Implementing the plan and testing its effectiveness.

As you can see, this is a different process from the one you undertake for branding.

Instead of being focused solely on your users and their experience with the product, you are focused on the competition and finding ways to rank higher.

Why Is Positioning Important?

In its essence, positioning is much more than identifying and improving your position in the market.

It is also about seeing how your product or service is significant and encouraging to the niche market.

It is also about making your offer sustainable, so you can continuously deliver it and beat the competition across all points of contact with the customer.

With that, your offer will occupy a distinctive place and value in the mind of your target customer.

Let’s take Estée Lauder as an example again.

It is not just a brand.

It is a brand that its target audience prefers among all competitive offers.

It is evident that the creators of the positioning strategy have identified and determined points of comparison and contrast with other brands.

Then, they developed a compelling brand promise, and they gave us reasons to believe it.

That is why the target audience chooses this brand over competitive offers.

I recently came across a compelling new brand: Fedor.

It is a small family business focused on producing all-natural shaving products and soaps.

 

You will see an excellent positioning strategy all over its website and social media profiles.

We can see how these products compare to the competition and we know believable reasons why we should choose them.

Without such a strategy, this would be yet another small business from a country most of us have never heard of.

Thanks to the smart positioning, however, the brand is an international success.

Brand Positioning is not only important.

It is an absolute necessity!

When you start offering a product or a service, you have to claim your spot in the industry.

Otherwise, you will just get lost in the crowd.

How Are Branding and Positioning Related?

To make the difference easier to understand:

Branding focuses on a user’s reaction to using the product, and Positioning focuses on a specific benefit that sets the brand above the competition.

With this logic, you need an establish a strong brand before you start the positioning.

In reality, however, these processes are closely intertwined.

Great positioning will help you establish a stronger brand, and great branding will help you set up a position.

If you start with the positioning strategy, you will lure your market to the brand.

The question is: do you need both?

Yes.

With effective branding, your company will stay profitable because its users will be willing to pay the price you ask for.

Through the positioning process, you are implying that the user cannot get your brand’s experience from competitive offerings.

Let’s examine Reebok’s campaign again.

First of all, it repositioned itself.

Instead of competing with Nike, Adidas, and other brands in the way it did before, it found a unique market to position itself on – CrossFit.

Then, Reebok came out with a new logo, which reflects this change.

That is branding.

Reebok also started a new marketing campaign, based on consumer-focused events and influencer marketing.

That is positioning and branding combined.

Here’s an interesting fact for you: the positioning will occur whether or not you develop a proactive positioning campaign.

Every brand has its position in the market.

However, this position will not be impressive if you are not working on it.

If you take an intelligent and proactive approach, you can influence the way your target customers rank your brand among all that competition.

 

Now You Know the Difference. It is Time for Action!

 

Branding and positioning have few elements in common.

When creating a logo design, for example, the graphic designer has to convey both the position and the emotional appeal of the brand.

When creating a marketing campaign, you will get content that combines both these concepts.

An owner of a new business has to identify the brand image they want, as well as the position they want to hold in the marketplace.

If you first identify the factors that make your business different from the competition (in other words – you position it), it will be easier to build a strong brand on that foundation.

Learn more about Branding and Positioning

 

COMPETITIVE POSITIONING: Best Practices for Creating Brand Loyalty

by Richard D. Czerniawski & Michael W. Maloney

It takes good brands to succeed in today’s chaotic, fast-moving, competitive marketplace. Marketers are confronted with, and their organisations are contributing to, an age of sameness, where products and services are virtually indistinguishable. The result is that customers are commoditising categories and discriminating principally on price. Offering more and enhanced features is not enough to win customers and create loyalty. It is high time to move beyond product marketing to embrace branding and positioning. COMPETITIVE POSITIONING – BEST PRACTICES FOR CREATING BRAND LOYALTY empowers marketing managers by sharing proven principles, insights from leading marketing practitioners, practical tools, and real-world examples, all of which will help you to successfully build your brand a brand that will connect emotionally with the heart, and remain uppermost in your customer’s minds. Step by step, you will learn best practices that will enable you to develop a competitive positioning.

 

Author Bio: Over the years, William has worked for a variety of marketing companies. He specialises mostly in visual marketing and is often tasked with teaching new staff how to market visually in an online world that is dominated by social media and fake news on Facebook and CNN. William also gives lectures on visual marketing in an online world too.

Sourced from INKBOT DESIGN


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Inkbot Design is a Creative Branding Agency that is passionate about effective Graphic Design, Brand Identity, Logos and Web Design.

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