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8 Ways to Improve Your Online Presence in 2023

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A robust online presence is crucial to the success of your business.

Regardless of the kind of business you operate, there are many things you can gain from having a strong online presence. With a powerful online presence, you can boost brand awareness, increase leads and increase sales. So, as we are moving closer to 2023, every business must plan to take its online presence to the next level.

In this post, we will explain some important things every business should do to improve its online presence in 2023.

Build a user-friendly, attractive website

When creating an impressive online presence in 2023, the importance of having a website cannot be overemphasized. Your website can make it easier for people to know what you are capable of offering them. Additionally, it can tell people more about your work process, work hours, location, contact information and lots more.

But you shouldn’t just create any site. It must be user-friendly and visually appealing. This is because the expectations of consumers are high nowadays. As a result, they will not waste their time on a low-quality, hard-to-navigate website. So, you should hire the service of experienced website developers and designers to ensure your site meets the required standard.

Use SEO

Search engine optimization (SEO) is a digital marketing strategy for increasing your brand’s visibility in search results. As your website ranks higher in search results, more people will be able to come across your brand. Therefore, SEO can make a big difference in your online presence.

To optimize your site for SEO in 2023, you should invest in finding the most relevant keywords. Afterward, use the keywords appropriately and naturally in your headers, meta description, blog content, social media posts, etc.

Also, you shouldn’t forget the three most crucial aspects of SEO, which are:

When done correctly, SEO will help you to reach more potential customers, thus, boosting your online presence.

Take advantage of local directories

Although it may seem that local directories are only meant for local businesses, all businesses can gain from them. With the directories aid, many would-be customers can check out your business without going to your site. So, as you are trying to boost your business’s online presence, you need to create profiles on local directories such as Google.

Invest in online ads

While a business can grow online organically without ads, online ads can make the job easier and faster. Therefore, if you want to improve your business’s online presence, you need to invest in online ads. Facebook, Google, YouTube and other platforms now allow users to pay for ads. These ads will showcase your offers, ensuring that more people know about your business.

Online ads are helpful for businesses in different ways. Firstly, it can be tailored to suit your target audience. You can use age, interests, location, gender, behaviour and other parameters to determine who will see the ads. Secondly, the ads can be done in varying formats, such as images, texts, infographics and videos.

Focus on only the most important online platforms

You can explore numerous platforms when it comes to boosting the image of your business online. However, you must be careful, as being present on several platforms may not be advantageous to your business. Generally, you will have to spend lots of time online marketing your business through numerous platforms. This can be pretty distracting and even prevent you from offering quality services and products to existing customers.

As a result, you should only focus on the most vital platforms. If you can only maximize the use of your website, emails and three social media platforms, you should concentrate on them. You just need to select the best platforms that will assist you in getting the most from your online presence.

Post shareable and emotional content consistently

Another way to improve your online presence is to post content your audience can share with friends. By sharing your content, it will be able to reach more people, thus, boosting your online presence. Nevertheless, most users will only share content that resonates with them emotionally. So, creating emotional and shareable content from time to time on your website and social media pages is paramount.

Infuse emotional phrases and words into your headers, captions, blog posts, etc. Add exciting images, videos, stats and emojis to your content. Also, you can directly encourage the readers to share your post.

Use email marketing

Even though email marketing is one of the oldest means of digital marketing, it is still crucial today. Many internet users utilize emails and check their inbox messages regularly. According to Optinmonster.com, about 99% of email users open their emails at least once daily. So, if you can reach out to existing and would-be customers through emails, you will increase your online presence in 2023.

To optimize email marketing, you must build an email list and craft unique subject lines and content. Also, you must send emails regularly, but don’t spam your audiences.

Explore guest posting

As you continue to look for ways to improve the online presence of your business, you shouldn’t limit it to your platforms. For instance, guest posting can be a great way to let more people know about your business. Guest posting refers to the process of creating a blog post on another platform’s blog. You need to add a link to your website or blog in the blog post. When people engage with your post on the website, they may click the link and visit your website.

When choosing a platform for guest posting, ensure it is a platform with many audiences. Such a platform will allow you to reach more people.

After doing everything above, you should keep track of the progress of your effort with Google Analytics, SEMrush, Ahrefs, etc. Keep updating these things until you have accomplished the goal of improving your business’s online presence in 2023.

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Sourced from Entrepreneur

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5 Tips To Improve Your Online Content Strategy

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By John Hall

Content has been king for a long time, and that’s not likely to change. In today’s digital-first environment, business owners must be dynamic content creators along with being powerhouses in their fields.

If you’re wracking your brain when it comes to revamping your content strategy, don’t waste precious time lamenting. Instead, consider adding these five facets to your online content strategy to make your efforts valuable to your customers and your bottom line.

1. Create Content Your Readers Will Share Organically

No matter what business goals you hope to achieve with it, your content has to provide value. If your content aims to benefit you more than your audience, potential customers will see right through it, and you’ll obliterate any chance of earning their trust. So eschew self-promotion and focus your efforts on answering your visitors’ questions and addressing their pain points.

Offer solutions to common problems in a clear, engaging way. Research top-shared social media topics on sites like BuzzSumo to see what categories are performing well. Focus on popular topics that your organization can truly speak to, increasing your relevance, reach and expertise. Make sharing easy by providing social sharing links throughout your content.

2. Develop Content That Educates

Content ranks high when it’s relevant and useful. When users search for answers, they’re looking for content that helps them resolve an issue or learn something new. To draw traffic and earn business, make sure that your content delivers on its promise. Research similar high-ranking articles and reverse-engineer your content to be better than what’s out there today.

Avoid clickbait-style promises that fall short on their delivery. Instead, lean into real business problems and offer sage advice that educates readers on how they can overcome their challenges. When your content is helpful, it stands a better chance of being used as a reference by others.

3. Incorporate High-Ranking Content Components

Copy length matters. If you’re hoping to top the SERPs, you need to pay attention to your word count. Currently, content that runs to 2,500 words ranks highest on major search engines. But it’s not just about having a lot of verbiage. You need to tell your audience things they need and want to know in a form that’s easy to consume.

Creating content that is valuable, not just lengthy, is the point here. Keep users engaged by writing sentences of 20 words or fewer. Structure your piece to deliver high-impact content first, in the event your reader bows out after one screen. Yet provide the necessary level of useful detail, in an easily navigable way, to engage those who want to dig deeper. Your time-on-site metrics will soar — and hopefully your conversion rate will follow.

4. Use Guest Posting to Earn Third-Party Validation

Your company website isn’t the only place where you should publish content. You’re already creating valuable content on your blog, so distributing that knowledge via other sites and trusted media platforms is a no-brainer. You’ll attract and build an audience while establishing trust by providing high-quality information.

Reach out to relevant sites and blogs in your industry and create a relationship that provides value to both sides. Partnering with authoritative websites and other high-ranking content sources will lend credibility to your content. It’s all well and good to declare your own expertise, but getting a trusted outlet’s seal of approval will validate your claims.

Become familiar with the content submission guidelines at various sites to ensure you have the right fit. Then link to your content hub in guest posts you place on other sites. Cultivate relationships where needed to increase the likelihood of prime content placement and promotion.

5. Recycle Existing Content to Increase Your Reach

You’ve dedicated hours of research, writing and editing to create the perfect blog post. But is that the end of the road? If you’re a strategic content creator, it isn’t.

Popular creators like Gary Vaynerchuk have long preached the value of “content arbitrage.” Using this approach, you do the work once and revise it for every platform and format you can imagine. So refashion your content for other mediums to increase your impact. Once you’ve got your copy, use it to create videos, lists, social media posts, podcasts and more.

Your audience members may prefer certain methods of communication over others. By providing different formats optimized for each segment, you can improve your reach and your authority. Remember to leverage each content component, including video and social media captions, providing links wherever possible to improve page rank. Encourage your leaders to share your content through their channels and use it as a resource as they conduct business.

Treat Content Strategy as a Key Component of Your Business Strategy

Your business strategy and content strategy should work hand in hand. Make a practice of strategizing your content plans for each month by developing an editorial calendar. This calendar will guide your content production and distribution, which should align with relevant product launches and promotions. Using this approach, your team can create and distribute content that gets maximum results for your business.

Feature Image Credit: Getty

By John Hall

Follow me on Twitter or LinkedIn. Check out my website.

John Hall is the co-founder and president of Calendar, a scheduling and time management app. He’s also the strategic adviser for Relevance, a company that helps brands differentiate themselves and lead their industry online. You can book him as a keynote speaker here and you can check out his best-selling book “Top of Mind.” Sign up for Calendar here.

Sourced from Forbes

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