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For many people, one of the few good things about this pandemic has been the ability to work from home. The past year has shown both employees and employers that many jobs can be done effectively from home.

In fact, the desire to keep work from home has been so strong that it appears a significant majority of people would rather turn down a $30,000 salary increase than lose the ability to work from home.

A poll posted on Blind, an anonymous forum for employees, asks:

Would you rather make $30k more switching to a new job that requires you to work in office or would you rather keep your current salary but work anywhere after covid?

It’s far from a scientific survey, but with over 3,000 votes so far, 64.3% say they would rather keep working from home, while 35.7% would opt for the extra cash.

A representative for Blind further elaborated with some specifics, such as that 71% of Airbnb, 81% of Lyft, 89% of Twitter, and 100% of Zillow employees would rather keep working from home.

A simple poll like this obviously misses some nuances, such as how much money the employees are making in the first place, or how often employees would have to go back to work. Because the question asks about switching jobs rather than, say, getting a raise at your current job, the results may be further skewed.

Still, this is not the only poll to suggest employees largely want more ability to work from home.

A survey run by the Harvard Business School Online and research firm City Square Associates polled nearly 1,500 professionals between March 2020 and March 2021 and found that “81% either don’t want to go back to the office or would prefer a hybrid schedule going forward.”

More specifically, 61 percent would like to be able to work 2-3 days from home, while 27% hoped to work remotely full time.

Only 18% of respondents wanted to go back to the office full-time. Curiously, parents with kids at home and married people were more likely to want to go back to work full time than singles.

As someone who’s been working from home for years before the pandemic, it’s hard to imagine going back to the office. Time is money, and the time wasted commuting is something that’s hard to put a price tag on.

on Blind

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Sourced from TNW

Sourced from https://squareup.com

Given that the average person receives 121 emails a day, it may seem like an ineffective way for marketers to reach customers. But that’s not the case. According to a study by McKinsey, email still remains an extremely powerful way to acquire new customers —nearly 40 times more powerful than Facebook and Twitter combined.

And customers spend more as a result. The same McKinsey study found that the average order value of emails that prompt purchases is 17 percent higher than on social media.

But not all marketing emails are created equal. Some have a much higher probability of being opened than others. Factors that can affect whether a customer opens something or trashes it include the time of day you sent it, the subject line, and the type of message it is.

What type of marketing email is opened the most? Happy birthday email with a special offer. According to data from Square’s email marketing platform, automated birthday offers generate the highest engagement, with open rates and redemptions more than 2.5 times higher than the average across all types of email campaigns.

That makes sense if you think about it. Birthday email is highly targeted and more personally relevant to each customer who receives it. That makes them more likely to get noticed than, say, a massive blast about a sale.

In fact, personalized automated email — like welcome messages, birthday offers, and winback campaigns — far outperforms one-off campaigns to your entire customer list. On average, email open rates for automated offers with Square’s email marketing tool are 1.7 times higher than blast campaigns containing offers. They also have a 2.3 times higher redemption rate within seven days of the email send date.

That doesn’t mean that blast campaigns don’t have strategic value for marketers. People who sign up for an email list usually do so because they want to know about things like sales or news announcements. But for businesses looking to cut through the email noise on a consistent basis, “happy birthday!” is where it’s at.

If you’ve already signed up for Square Marketing, get started sending out a personalized birthday email here.

Sourced from https://squareup.com