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By Gargi Ghosal

If you’re looking to learn or brush up on your SEO skills, here are the six best websites you can use.

With everything now online, content marketing has become critical. Just having great content is no longer enough if you can’t back it up with robust SEO strategies when you publish something.

For instance, even social media marketing relies heavily on the right use of SEO. That’s because when SEO best practices are followed, the quality and quantity of traffic received by a website or a webpage increase tremendously.

If you’re interested in becoming an SEO specialist, there’s no better time than now. Here are the best websites to help you learn and master your SEO game.

1. Google Analytics Academy

Google is the most popular search engine today. Therefore, it makes sense to learn how to optimize searches for Google and do so at Google’s own Analytics Academy. Here, you can improve your SEO and analytics skills using free online courses provided by Google.

You can get started by learning all about Google’s measurement tools to unlock deeper insights. These tools will come in handy while creating smarter ad campaigns. In addition to being an authority on SEO, Google Analytics Academy’s Analytics IQ Exam is an industry-recognized qualification.

To prepare for this certification exam, you must complete the Google Analytics for Beginners and Advanced Google Analytics courses. Moreover, you can access its mini-courses on YouTube, and fall back on the blog for additional reading material, best practices, and industry trends.

2. HubSpot Academy

With HubSpot being an international leader in the domains of marketing and sales, HubSpot Academy is a good place to learn everything you need to know about SEO. Here, you’ll get to choose from comprehensive certifications, methodology training programs, and quick, practical courses that are 100 percent free and online.

What’s more, you’ll get unlimited access to these courses, so you can look them up anytime. Perfect for marketers, content creators, and anyone who’s willing to ace their SEO game, HubSpot Academy’s certification courses cover website optimization, link building, keyword research, and all other related topics.

You can always view the Course Curriculum before choosing a course. Besides, every course has video lectures, quizzes, exercises, and lesson plans, thus ensuring an interactive learning experience.

3. LinkedIn Learning

With free access to over 16,000+ courses led by industry experts, LinkedIn Learning helps you take your skills to the next level. You can access LinkedIn Learning’s expansive education material on SEO in the form of standalone online courses, or pre-defined learning paths.

While the courses cover specific topics, the learning paths give you a complete and structured learning experience on becoming an SEO expert or a master of Digital Marketing. From essential SEO techniques to marketing tools, the learning paths on SEO cover everything you require to achieve maximum visibility on search engines.

You can even access exercise files to apply your new SEO skills and on completion of each course, you’d stand the chance of earning a certificate or badge.

Leveraging the fundamentals of SEO is a skill, and LinkedIn Learning helps you master that skill. You can learn how to conduct keyword research, build internal and external links, plan a long-term strategy, implement foundational optimization strategies and techniques, and do much more.

4. Wordtracker Academy

Wordtracker Academy is best known for its keyword tool that boosts search engine rankings while helping online marketers discover profitable new market niches. Trusted by SEO professionals, Wordtracker gives you an edge and helps you generate more targeted traffic.

However, that’s not all Wordtracker is known for. Wordtracker Academy has specialist guides on seven categories, namely, keyword research, SEO, website, marketing, Google, social media marketing, and content.

With Wordtracker Academy, you can get started with fundamental analytics such as site optimization and page optimization, or learn advanced techniques to improve your online presence.

No matter where your interest lies, you need no prior experience to get started, and Wordtracker’s 28 specialist guides can help you upgrade your SEO skills in no time.

5. Moz

Being a dedicated SEO platform known for its SEO marketing software and the largest community of SEO experts, Moz Academy’s courses are popular and trusted globally. It has a wide range of training courses available, and you can find them in the Course Catalog.

To search for a suitable course, you can start by choosing your level of difficulty, preferred SEO topic, and type of course. Moz Academy has three types of courses for you to choose from.

While a Series covers multiple courses and is similar to a learning path elsewhere, Certifications are learning paths with valid certifications. If that wasn’t enough, the site has another type where you can level up in 90 minutes or less.

Moreover, the Moz Blog is a useful resource on search engine optimization, its best practices, and the latest trends. It helps you keep up with the ever-evolving trends of the SEO industry so that you’re always ahead of the curve.

6. Semrush

Trusted by the world’s leading brands, Semrush is known for its award-winning toolkits and SEO suite that helps industry professionals check website traffic, improve rankings, and perfect their digital marketing game. That’s not all.

What makes Semrush special is its incredibly useful resources on SEO. From downloadable guides and Ebooks to educational webinars and case-based podcasts, Semrush has all you need to improve your SEO skills and broaden your scope. Besides, Semrush’s Academy lets you acquire vital skills with top-notch experts from the field.

Watch the lessons, explore additional reading material, get practical tips, and take quizzes to complete a course and get certified. The best part is all these resources, courses, and certification exams are completely free as long as you’re a registered Semrush user.

Up Your SEO Game at Your Own Pace

The best thing about all these sites is you can learn SEO and improve your digital marketing skills at your own pace. Most of the courses on these sites are 100 percent free and can be accessed whenever, wherever. Moreover, you don’t need to have any prior experience to start your journey and become an SEO specialist.

While courses, video lectures, and certifications train specific skillsets and bring you acclaim in your field, the blogs, podcasts, and webinars keep you up to date with the latest industry trends and SEO best practices.

By Gargi Ghosal

Sourced from MUO

 

By Kim Komando

Ever get that eerie feeling somebody’s watching you? I hate to break the bad news, but there are endless tech companies, advertisers, snoops, and enterprising hackers out there trying to get their hands on as much of your info as possible.

If you want to get your privacy back, your first step is to shut down all the intrusive GPS trackers and hidden maps you can. Tap or click for eight buried settings you need to change now.

Now it’s time to see what’s out there. Sure, you can do a quick Google search for your name, but it won’t turn up everything floating around. Tap or click for step-by-step directions to digging up all the dirt others can see when they look you up online.

It’s nearly impossible to delete yourself from the web totally, but you can wipe out quite a bit if you know where to start.

1. Facebook

The term “data collection” and Facebook go hand in hand. We’ve known the social media giant follows you across the web for years, and it hasn’t exactly been careful with all our private information. Just this year, a breach exposed info on over 530 million users.

If you want to lock down your profile, you need to navigate a handful of menus to catch everything. Tap or click here for 10 security and privacy settings you should change.

If you don’t want to bother with all that, you can delete your profile. Here’s how to do it on a computer:

• Click the down arrow icon in the upper right corner.

• Click Settings & Privacy > Settings then click Your Facebook Information in the left column.

• Choose Deactivation and Deletion.

• Select the option to Delete Account.

• Then click Continue to Account Deletion.

You’ll be asked if you want to deactivate your account or download your information. If you want to deactivate, your information will remain available for the taking. To delete:

• Choose Delete Account.

• Enter your password, click Continue and then click Delete Account.

Once you’ve deleted your account, you have 30 days to log back in and restore the account if you change your mind. Keep in mind you will lose access to Facebook Messenger as well.

2. Instagram

This Facebook-owned social media platform is all about photos, and you better believe yours are being analysed if you have a public account. Even if yours is private, it’s hard to keep track of exactly who can see what you post unless you closely monitor your friend list.

You won’t find the option to delete right there in the regular menu. Here’s how to wipe out this account:

Tap or click here to reach the Delete Your Account page.

• Select an option from the drop-down menu for Why are you deleting your account? and type in your password.

• Select Delete (your username).

Instagram will delete your profile and account details one month from the day you hit that delete button. You won’t be visible on Instagram at that time, and you can log back in before that date if you change your mind.

3. Twitter

If you’re erasing your online presence, don’t forget about Twitter. Maybe you haven’t shared quite as much there, but it’s still a piece of the puzzle.

Deleting your Twitter account is easy. Log in on your computer and follow these steps:

• Click on Settings and privacy from the menu. You’ll find this by clicking More in the right-hand menu when you’re logged in.

• Select Your Account > Deactivate your account.

• Enter your password when prompted and confirm you want to continue by clicking the Deactivate account button.

Just like Facebook, Twitter waits 30 days before fully deleting your account. During this time, your personal information is hidden from the public. If you log in, your account will return in full.

As Twitter warns, even some deleted tweets may still show up in online searches.

4. Amazon

Amazon sells it all, at great prices. Still, you probably don’t want others to see comments and ratings you have left on products purchased on the site, your biographical information, and other site interactions.

Your public profile doesn’t include purchases or browsing history, but there’s still a lot to be gleaned from it. Here’s how to change that:

• Sign in to your Amazon account. Click Account and Lists.

• Under Ordering and shopping preferences, click Your Amazon profile.

• Click the orange box marked Edit your public profile.

• Here, you’ll see Edit public profile and Edit privacy settings.

Click through the various options to review. You can adjust the about me section, shopping lists, wish lists, any pets you added, and more. Check your community activity section, too.

5. Google

I bet you think, “Yeah, Google knows quite a bit about me.” But do you really know just how much? Tap or click here for a simple way to see all the data points about you the search giant has cataloged. You’ll be shocked.

By Kim Komando

Sourced from USA Today Tech

Sourced from Entrepreneur Store

How to use the internet to make more money.

More than 70 million Americans have a side hustle these days. That’s 45% of the workforce! Now, as said workforce is more remote than ever, it’s even easier for people to start side hustles while they’re working from home. The Internet is rife with money-making opportunities for people who have the drive and savvy to identify them.

Want to earn some extra cash? It’s time to check out Online Income 101.

This 13-course bundle covers some of today’s best side hustles, from freelancing and affiliate marketing to selling on Amazon and more. The courses are led by Alex Genadinik, a business coach with expertise in SEO, marketing, and Amazon. He’s a three-time bestselling Amazon author, the creator of top entrepreneur mobile apps with more than two million downloads, and the host of a popular business and marketing channel on YouTube with more than two million views. Genadinik has made a career out of the Internet, and he’ll show you how you can too.

Here, you’ll cover a wide variety of money-making opportunities on the web. You’ll get an introduction to Fiverr, the top freelancing network on the Internet, and learn how to make a splash in influencer marketing. You’ll ascertain how to negotiate to get the best rates for yourself, too. There are courses on building an ecommerce business on Amazon (and growing it using SEO) and even a course on becoming an online instructor. Finally, the bundle takes a deep dive into affiliate marketing, teaching you how to earn passive income by recruiting affiliates, growing a network, and much more.

Want to make more money? The Internet is waiting. Right now, you can get Online Income 101 for just $59.99.

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Feature Image Credit: Ivan Samkov

Sourced from Entrepreneur Store

By

“A human is worth more if they’re addicted, polarized, outraged, misinformed and narcissistic because that’s better for producing an effect in human attention.”  This strong statement from Tristan Harris describes the era of attention capitalism and it catapulted the day for one of Bloomberg’s largest tech events. At “Sooner Than You Think” (STYT), technologists, policymakers, educators and journalists gathered to talk about the impact of technology on our society and the balance between innovation and obligation in the industry.

I found myself mixed with concern, anger and optimism as we explored the crossroads and paved a path forward. Read on to see the  three critical themes I took home with me.

I’ll believe it when I see it.

Maybe we shouldn’t? Creating fakes isn’t a new concept – many of us have used Photoshop to add a mustache to a friend’s face or make it look we’re in a picture with our favorite TV characters. But now we have the technology to create fake audio and video that’s incredibly believable and imperceptible to the human eyes and ears. We also have the ability  to distribute this fabricated content to the global masses or to a micro-target audience with the help of algorithms. The reality is that this deep fake-making technology is amoral, its use can be benign like making comedic satire or it can be weaponized by placing women’s faces in pornography or by creating messages of hate.

Check out this deep fake Jordan Peele made by using AI on a video of Barack Obama.

In this video, Jordan Peele calls on us to be more vigilant about what we trust on the internet. Shamir Alibhai mentioned at STYT that not only is it easier to create deepfakes, but eventually the deepfake creation technology will outcompete deepfake detection technology. It only takes about 15 minutes of human work to make a deepfake by leveraging cloud computing to do the rest. You can literally download this and make one today, and I just googled that.

Alibhai emphasized the urgent need in creating a system to authenticate critical content and videos that have an evidentiary character, such as film captured by a bystander, security footage or a camera on a police officer’s car. We shouldn’t let technology and our inability to detect fakes with our naked eye get in the way of due process.

Scary thought: Just imagine someone deepfaking a benign video of you speaking and making you appear to say something racist, and then it goes viral on twitter? Could you be fired or sued?  How do you prove that it’s fake?

Check out these other fakes that have taken over the internet.

Free speech vs. paid speech

Three men and two women sit on a gray stage in black chairs. They appear to be discussing something as a large screen behind them shows their headshots and titles, along with the words "Protecting Our Democracy: Counting down to 2020"

Fake news that proliferates, aggravates, incites action and polarizes us has been the topic of discussion for the last few years. Shamir defined fake news as “deceptive blogs with a veneer of newsworthiness being shared online.” According to an MIT study, fake news spreads six times faster than true information on Twitter.

At SYTY, Brittany Kaiser (pictured above in the second chair from the right) who used to run business development at Cambridge Analytica (CA) took the stage and spoke about how they leveraged the tremendous amount of Facebook user data to identify and target the “persuadables”, those who haven’t made up their mind yet and could be persuaded to decide in a specific direction. For the 2016 election, CA bombarded these “persuadable” users with over 5 million pieces of customized content to create a desired perception of the world that CA wanted them to have. You can watch The Great Hack or read Vox’s op-ed to learn more.

The panel pointed out that while Facebook shut down over 2 billion fake user accounts in three months this year, they still won’t fact check political ads or posts by candidates, even if it violates the site’s hate speech rules. This decision came from Facebook’s desire to be neutral during the election, but this may further proliferate misinformation and malevolence being spread by those that can afford to create and promote fake news.

This stance upset the staff at Facebook, leading them to write an open letter to Mark Zuckerberg demanding a more active stance on misinformation. They suggested solutions “where they submit campaign ads to fact-checking, limit microtargeting, cap spending, observe silence periods or at least warn users.”

What can we do about the state of misinformation?

Two men and one woman sit on a gray stage in black chairs. The screen behind them shows their headshots and the words "The Role of Government in our Data Privacy"

The speakers shared some advice for us to consider as we grapple with the current state and look towards the future with optimism, here’s what they said:

Don’t give up

Actress Kerry Washington shared that it’s important to be aware and active during the election off-seasons, so we can make sure that we’re selecting the right leaders to represent our community. Speakers also suggested readers should be mindful of what to follow and who to trust.

Make products with privacy in mind

DuckDuckGo, Density, and FourSquare shared how they’re leading profitable companies without commoditizing user data and only tracking what’s necessary. Jeff Gleuck of FourSquare emphasized how they even have a blacklist of locations they do not share to protect groups from harm, like locations of Planned Parenthoods and LGBT spaces. Also, give your users a “terms and conditions” they can read and understand. Yes, please!

The Chief Information Officer of Equifax relayed that you should store data assuming that you’ll have a data breach, so ask yourself “How can we store less valuable information?”

The government needs a new framework

Former FCC commissioner, Mignon L Clyburn (pictured above on the far right) points out that the reason the government hasn’t been able to regulate big tech is that “we’ve got a 19th-century framework for 21st-century problems”. She also points out that as long as we’re all working in our own silos, we won’t make progress. Instead, lawmakers, regulators, ethicists and technologists need to actually hear each other, get past their own industry cultures and work together.

Tom Bossert, who served as the homeland security advisor to two presidents, emphasized that this new framework of rules and standards needs to account for the current and evolving state of technology and a process of accountability and responsibility.

Take a stance. 

Many panelists suggested that leaders need to take a stance on where they stand and use it to inform their organizational decisions.

Well, Jack Dorsey, CEO of Twitter took a stance on misinformation this Wednesday. He tweeted that he’s banning ads from candidates on Twitter globally:

Twitter also won’t accept payments to promote tweets or other ads that take a position on policy issues, such as immigration, health care, national security, and climate change.

The worldwide web turned 30 years old this year and it’s still learning and evolving, and us with it. The creators built it to efficiently share information from computer to computer, from person to person. They probably never imagined a day where the internet would need passwords, rules and protections. So by design, it was open, vulnerable, and a big unknown.

Similarly, we may be making new technology today with unforeseeable repercussions. So it’s critical that we’re having these conversations about truth, trust, and responsibility while demanding ethical standards and challenging business models anchored around selling user data and creating digital addictions.

By

As the Director of Innovation at the Ad Council, Ariba is charged with creating digital products that make a measurable impact, scaling design thinking practices and exploring future-forward technology for the organization. With over 10 years of experience in user-focused product design and leading workshops for entrepreneurs in global cities, Ariba leverages her life experience as an immigrant, startup mindset, and scientific approach to create digital products for social good and empower an innovative culture. In her spare time, she teaches underprivileged high school students UX design, advocates for inclusive design, goes on mountain-climbing adventures (Mt. Kilimanjaro is her favorite), and knits more scarves than she’ll ever need.

Sourced from AdLibbing

By

Did you know the internet was invented 30 years ago? Want to know the timeline of events that have occurred since the internet began?

Smart Insights share their guide to the growth of world wide web in this infographic.

Here’s a summary of the key people and companies included:

  • Tim Berners-Lee
  • Yahoo
  • Amazon
  • Google
  • Microsoft
  • eBay
  • Social media

Check out the infographic for more detail.

 

By

Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.

Sourced from Red Website Design

By Alison Griswold

Online advertising will soon just be “advertising.”

Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new forecast from analytics firm Zenith. That’s up from 47% this year and 44% in 2018.

Growth in online ad spend is coming fastest in online video and social media, something that probably isn’t surprising to anyone who’s waded through ads on YouTube or Instagram lately. Each of these categories is growing at nearly 20% a year. There’s a lot of money to made in the influencer economy.

Ad services are an increasing focus for Amazon, which is challenging internet giants Alphabet and Facebook in the space. Growth has slowed in paid search, Alphabet’s bread and butter and a more established category that made up 37% of internet ad spend in 2018.

Advertising is a massive industry that could reach $639 billion in spending globally this year, Zenith estimates, up 4.6% from the previous year. Almost half of that growth is coming from the US, followed by China, the UK, and India.

By Alison Griswold

Sourced from Quartz

By

Are we all addicted to the Internet? Maybe. The latest Digital 2019 report, from Hootsuite and We Are Social, shows we’re spending on average 6 hours and 42 minutes online each day. Half of that is spent on mobile devices.

That figure sounds like a lot, but it’s absolutely astronomical when spread across an entire year. It equates to more than 100 days of online time every year for every Internet user. That’s more than 27 percent of every year.

2019’s figure shows a modest decrease from the previous year, which showed 6 hours and 49 minutes of usage. That said, the report says we shouldn’t look too much into this.

According to the Digital 2019 paper, the drop in time spent online isn’t because people are re-establishing their boundaries with the Internet, but rather because there’s a new generation of Internet users who are still figuring things out.

Curiously though, when the figures are broken down by country, there’s an interesting trend that shows the most enthusiastic Internet users being located primarily in developing and middle-income countries.

Internet users in the Philippines, for example, spend 10:02 hours online each day, with Brazil trailing behind at 9:20 hours. In comparison, Japanese users are connected for just 03:45 hours, while French people spend just 04:38 hours online.

And while these findings could be interpreted to show a welcome uptick in internet connectivity, they also serve to highlight the fundamentally addictive nature of the Internet. This, I’m afraid, is worse than we realise.

A 2018 survey of adolescents in China showed an internet addiction prevalence of 26.5 percent. For many, the stark figures showing nearly seven hours of every day being spent online will only serve to underline this epidemic.

The Digital 2019 Report is available to read from today. With nearly 9,000 words of insight on the current Internet and social media landscape, it’s absolutely worth diving in to. You can read it here.

By

Sourced from TNW

By Mariella Moon,

The enterprise version will continue to live on, though.

Google made the decision to shut down its social network last year after the revelation of a security vulnerability. It even moved up the website’s final day after the existence of a data bug exposing 52.5 million users’ info came to light. Now, the tech giant has revealed that Google+ will no longer exist after April 2nd, 2019, and it has even detailed the steps it’s taking leading to that day.

While we have a couple more months before April 2nd, you’ll no longer be able to create new profiles, pages, communities and events starting on February 4th. The company will also sunset the ability to use Google+ for comments on Blogger on the same day, though other sites will have until March 7th. In the next few weeks, Google+ Sign In buttons will stop working and will be replaced by Google Sign in buttons in some cases. However, Mountain View will wait until the shutdown day itself to close all consumer accounts and pages, as well as to delete all Google+ comments users made over the past years.

Since some communities may have accumulated tons of interesting and important data, the company will give moderators the chance to download posts, including their including author, body and photos, sometime in early March. It sounds like there’s zero chance for Google to change its mind, so you can say goodbye to the consumer version of the social network. Google+ for G Suite customers will live on, though, and will even get a new look and new features soon.

Feature Image Credit: Beck Diefenbach / Reuters

By Mariella Moon

Sourced from engadget

NEW YORK (AP) — The growth of the internet and social media has changed the way small businesses market themselves — the variety of online marketing channels allows businesses, whether they serve consumers or other companies, to focus on a broad or narrow population.

But many owners find that low-tech marketing methods can work for them. For example, a new retailer or restaurant might send discount coupons through the mail to homes in their area. Some owners who consult or provide services like accounting may find that networking and word-of-mouth are their best bets for finding clients. Often, it can take trial and error to find the right approach.

Before owners pick a marketing channel or channels, they need to answer some key questions for themselves, says Ramon Ray, a small business consultant who often speaks publicly about marketing. Who is your target market? Are you clear about how your service or product will help them?

Here are some tips from small business owners about selecting a marketing method:

— Owners should consider which marketing method is the best way to get information to prospective customers to help build a relationship, Ray says. For example, an accountant could offer in social media posts to send tax tips in return for a potential customer’s email.

“I’m not trying to sell to the customer first,” Ray says. “I want to get their attention.”

— Social media can be ideal for start-ups. Carolyn Bothwell, whose marketing consulting business is just about a year old, social media has been low-cost and effective. “Over 80 percent of my inquiries come in directly from Instagram,” she says. Many of her clients are also young companies and social media channels including LinkedIn and Facebook have worked for them.

— Different social media channels will yield different results. Germain Chastel, CEO of technology consultant NewtonX, says Twitter helps the company be more visible — it shows up at the top of Google searches. LinkedIn is the social media channel most of the company’s clients use, so it’s a natural to try to reach them there.

“You just need to be on the channels that can lend real value,” Chastel says.

— Face-to-face contacts can be just as valuable as online marketing. Robyn Lanci, owner of Owl PR, a marketing firm, has “found the best methods for marketing my business are networking groups and pure, organic conversation.”

Follow Joyce Rosenberg at www.twitter.com/JoyceMRosenberg . Her work can be found here: https://apnews.com

Sourced from AP News

By Chris Twogood

Ironically, while the Internet pervades our lives and sends a continual stream of information into an expanding digital, cloud-based, and data-driven world, the ability to make sense of this data is far from pervasive. In a previous post, I discussed how a recent global survey showed that 81% of senior business leaders want data analytics to be more widespread in their organizations, suggesting that it’s time for pervasive data intelligence to be the new enterprise standard.

Today, nearly every person’s role in a company involves drawing conclusions from data. Time and again, we’ve seen that when organizations make data scalable, frictionless, and available 24/7 to their employees, people across all functions and levels are better able to accomplish their daily work and generate positive business outcomes. And as businesses increasingly invest in augmented intelligence — which aims to tap the potential of humans and technology working together — ensuring a frictionless relationship between your people and your data is more important than ever.

Consider the impact of pervasive data intelligence on the data scientist, whose analysis is too often limited to data subsets due to time and technical constraints. Imagine the impact on the business if she could easily test her analytics in real time on 100 percent of the company’s data. And for the analyst streamlining business and IT processes, a flexible analytic environment supports the needs of various users and allows warehouse data to be combined with social media, IoT and SMS insights. This pervasive data intelligence system can grow with the business, reduce time to value and cost, and incorporate advanced technologies.

As businesses increasingly invest in augmented intelligence, ensuring a frictionless relationship between your people and your data is more important than ever.

The C-suite also benefits from the real-time, holistic view of the business that pervasive data intelligence provides. For example, the Chief Marketing Officer can leverage pervasive data intelligence to make planning decisions, test marketing strategies, measure deviance and ensure consistent customer experience across multiple channels. He can also better understand industry trends and competitors’ behavior to find ways to optimize campaigns, gain a competitive advantage, and provide effective and compelling value to customers.

As the manufacturer of over 600,000 installed medical equipment products, Siemens Healthcare has experienced the benefits of pervasive data intelligence firsthand. Siemens Healthineers use our cloud-based predictive platform Teradata Vantage to maintain and optimize 240,000 patient touchpoints an hour. Vantage translates these data points into intelligence through an automated process that Siemens Healthcare can scale throughout the global organization. Because this intelligence is delivered seamlessly and in real time, Siemens Healthcare can predict and prevent product maintenance and operational issues. This is vital when your products are responsible for over 70 percent of critical clinical decisions around the world.

“We want to have the right answer before our customers have even the question,” says Stefan Meiler, Head of Data Governance & Analytical Services at Siemens Healthcare.

Today organizations are making big bets that automation, artificial and augmented intelligence, and machine learning will give them a competitive edge. But without committing to “data science for all,” the enterprise will not reap the benefits from their human and technological investments. Ensuring pervasive data intelligence — where employees can seamlessly access relevant, real-time data at scale — will unleash innovation and allow technology to compound human expertise.

By Chris Twogood

Chris Twogood is Senior Vice President Global Marketing for Teradata Corporation. He is responsible for Teradata Brand, Influencer Relations, Content Marketing, Corporate Communications, Global Events, Demand Generation, Account Based Marketing and Digital for Teradata including Web and Social. Chris has thirty years of experience. Chris has extensive experience in the computer industry specializing in Data Warehousing, Decision Support, Customer Management and Analytics

View all posts by Senior Vice President, Marketing

Sourced from Teradata