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By Jordan Palmer

Apple turned what should be minimal into something too complex

With the iPhone 14 Pro, we now finally have a feature that’s been on Android for years: an always-on display, or AOD. You can’t believe how excited I am for this small yet powerful feature. It’s one I miss constantly on my iPhone 13 Pro Max, and one I love when I look at the Pixel 6 Pro on my desk.

But as thrilled as I am that the iPhone 14 Pro rocks an AOD, I’m less enthused about the execution. To my eye, having seen barely more than what Apple showed off at the Apple event, the new AOD looks too complicated. It’s like Apple over-engineered the solution to a problem, something that isn’t all that uncommon.

I want to preface this by saying I’m a minimal person, though not a minimalist. I like things simple. I keep my technology as minimal as possible, with as few apps or programs as needed, minimal code, plain desktops, clean filesystems — you get the idea. So understand that before going forward.

iPhone 14 Pro always-on display: Welcome but too complicated

Like I said, I am excited for the always-on display when I get my hands on a purple iPhone 14 Pro. It’s a feature I talked about heavily last year before the iPhone 13 launch, and it’s one I’ve continued to mention leading up to this year’s announcement. I love having an AOD on the best Android phones, and I’m glad the iPhone finally has one.

iPhone 14 Pro Max

(Image credit: Future)

But looking at what Apple revealed, plus bits and pieces from people on the ground at the event, I am left dissatisfied. What I’ve seen looks like too much of a good thing. Let me explain.

The iPhone 14 Pro’s always-on display is essentially a dimmed version of the lock screen, complete with all the widgets and clock typefaces. That’s cool, but an AOD is supposed to (in my humble opinion) provide basic information at a glance. Time, notifications, possibly the weather and calendar events, and battery percentage. Those are the basics I want to see when I glance at the Pixel 6 Pro on my desk, and that’s what the phone provides in a minimal, monochrome format.

Looking at what Apple revealed, I am dissatisfied. It looks like too much of a good thing. It looks over-complicated.

Other Android phones offer a bit more in the AOD area, such as OnePlus letting you change the clock typeface or what can appear on the OnePlus 10 Pro’s AOD. But the core premise remains the same: simplicity. Apple appears to have gone overboard, making for a cluttered AOD. at least from what I’ve seen.

I don’t mind the new iOS 16 lock screen features — I quite like them, in fact — but that doesn’t mean I want a dimmed version of the lock screen as my AOD. I have the same problem with my Apple Watch 7’s AOD. It’s a dimmed, colorized version of my watchface, not a basic clock. Instead, I have to set a basic clock watchface to get the AOD I want.

It appears I’ll need to do the same with the iPhone 14 Pro, since the phone will spend more time with the display off than on the lock screen.

iPhone 14 Pro always-on display: Outlook

When I look at the images of the iPhone 14 Pro’s AOD, I am ambivalent, torn if you will. It’s a feature I’ve wanted since making the switch to iPhone early last year, but it doesn’t look like I expected. Is that just the rantings of a curmudgeon resistant to change? You could make that argument.

I will wait to form my full opinion until after I spend some time with the iPhone 14 Pro. Things in theory often work differently in practice, so it’s possible that I will like Apple’s implementation of an always-on display. Or it’s possible that my opinion will further sour.

I plan to keep an open mind about it, but right now, I think Apple overcomplicated the issue.

Feature Image Credit: Apple

By Jordan Palmer

Jordan is the Phones Editor for Tom’s Guide, covering all things phone-related. He’s written about phones for over five years and plans to continue for a long while to come. He loves nothing more than relaxing in his home with a book, game, or his latest personal writing project. Jordan likes finding new things to dive into, from books and games to new mechanical keyboard switches and fun keycap sets. Outside of work, you can find him poring over open-source software and his studies.

Sourced from tom’s guide

By Chance Miller

As we’ve covered a number of times already, expectations for the iPhone 14 line-up are pretty clear. Apple is likely to unveil four different iPhone 14 models across two screen sizes at 6.1-inches and 6.7-inches.

While Apple (usually) does a great job at keeping marketing names under wraps until a product is announced, it’s fun to speculate ahead of time. Something I’ve been pondering recently is whether the iPhone 14 line-up could mark the return of the “Plus” branding…

The iPhone 14 line-up is likely to consist of two 6.1-inch iPhone models, one of which will be branded as a “Pro” model and the other one being the “entry-level” model. This is unsurprising and is the exact strategy Apple used with the iPhone 12 and iPhone 13.

But where things are expected to differ is with the 6.7-inch iPhone models. At the high-end of the line-up will be the iPhone 14 Pro Max, again repeating the strategy used with the iPhone 12 and iPhone 13. For the first time, however, Apple is also expected to introduce an iPhone with a 6.7-inch display that is not branded as a “Pro” model.

What this means is that the iPhone 14 will be available in two different screen sizes across four different price points. Analyst Ming-Chi Kuo has suggested that the non-Pro version of the 6.7-inch iPhone 14 could be priced at around $900, making it the most affordable 6.7-inch iPhone ever released by Apple.

Loosely looking at current iPhone prices, that means the iPhone 14 line-up could look like this:

  • $799 iPhone 14
  • $899 iPhone 14 Max
  • $999 iPhone 14 Pro
  • $1099 iPhone 14 Pro Max

iPhone 14 Plus?

But my proposal and idea for Apple’s crack marketing team is this. Instead of using the “iPhone 14 Max” name, let’s bring back the “Plus” and call it the iPhone 14 Plus. How about this:

  • iPhone 14
  • iPhone 14 Plus
  • iPhone 14 Pro
  • iPhone 14 Pro Max

Having two versions of the iPhone 14 with “Max” tacked on the end could prove to be confusing for consumers. The “Plus” branding has also been very, very successful for Apple in the past. The iPhone 6 Plus, for instance, is one of the best selling iPhones of all-time.

The iPhone 14 line-up is actually looking like an extension of Apple’s iPhone 6 strategy of attempting to bring a large screen to as low of a price point as possible. If the iPhone 6 Plus success serves as any indication, the iPhone 14 Plus could be one of the most popular iPhone models in recent years.

Again, this is all just conjecture at this point and Apple does a great job at keeping iPhone branding under wraps until officially announcing the new devices. It’s also notoriously hard to predict Apple marketing names, and it could be that Apple does something unexpected this year. Drop the numbers all together? Go with the “iPhone 13S” instead? It’s anyone’s guess.

What are your thoughts on marketing names for this year’s iPhone 14 line-up? Give us your best guesses down in the comments.

Read more 9to5Mac coverage of the iPhone 14: 

By Chance Miller

Sourced from 9 TO 5 Mac