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Your phone can help stop the billions of malicious spam calls being placed

Phone scams caused a total loss of around $19.7 billion in 2020 alone, according to recent findings by analytics company The Harris Poll (via Statista). This number is expected to increase, but iPhone and Android phones can help stop malicious spam calls.

As spotted by ExpressVPN, call protection app service YouMail estimates that 22 billion annoying robocalls were placed in the United States so far in 2021. This averages out to 67 calls per person, and seeing how unsuspecting victims can be fooled into forking over private and financial information, spam calls are becoming an even bigger threat.

While there are multiple methods to prevent unknown callers from harassing you, including third-party apps on the App Store and Google Play Store, smartphones already have a way to protect your privacy by silencing any potentially malicious phone scams.

How to block spam calls on an iPhone

By simply blocking calls from unknown callers, Apple iPhone users can prevent any spam call threats.

Available on iOS 13 and later (on the iPhone 6S and later), the Silence Unknown Callers feature blocks phone numbers that haven’t contacted a user before and aren’t saved in a contacts list. To turn it on, go to the Settings app and navigate to “Phone”, then scroll down, tap “Silence Unknown Callers” and switch on the feature.

(Image credit: Apple)

These calls from unknown numbers will be silenced and sent to voicemail, and will appear in the recent calls list. However, Apple states a person who shared their phone number with a user in an email will be able to call. Watch out for phishing emails.

How to block spam calls on an Android phone

Android phones vary from one another, from the Samsung S21 Ultra to the Google Pixel 5a. But each one should have a similar method to block any unknown caller.

In the “Phone” app, tap on the three dots and navigate to Settings. From here, there should be a number of options to block unfamiliar incoming calls. For example, a Vivo smartphone brings up a “Block harassing calls” option after pressing the three dots, while the Samsung S21 offers “Call blocking” allowing users to switch on “Block anonymous calls.”

While these options on both iOS and Android aren’t new, the recent surge in robocalls and spam calls over the past year shows smartphone users should seek better protection. Speaking of phones, check out how to do 2FA right.

Feature Image credit: Dimitri Karastelev on Unsplash

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Sourced from laptop

By Chance Miller

With iOS 14.5 released to the public earlier this year, iPhone and iPad users now have the ability to easily opt out of cross-site and cross-app tracking and targeting. New data from analytics firm Branch indicates that just 25% of users are opting in to tracking, which is causing panic in the advertising industry.

As detailed in a new report from Bloomberg, the impact is being felt in particular by Facebook advertisers. Facebook is reportedly no longer able to provide certain metrics to advertisers to help them know whether their ads are working:

Facebook advertisers, in particular, have noticed an impact in the last month. Media buyers who run Facebook ad campaigns on behalf of clients said Facebook is no longer able to reliably see how many sales its clients are making, so it’s harder to figure out which Facebook ads are working. Losing this data also impacts Facebook’s ability to show a business’s products to potential new customers. It also makes it more difficult to “re-target” people with ads that show users items they have looked at online, but may not have purchased.

While Facebook declined to respond to Bloomberg’s report, data from Branch shows that roughly 75% of iPhone users are now running iOS 14.5 or later with App Tracking transparency and that just 25% of those users have tapped on “Allow” when they see the prompt.

Facebook says that it is working on new features to help make up for the data lost due to App Tracking Transparency, including “new advertising features that require less data to measure an ad’s success.” The company is also reportedly exploring ways to deliver ads based on data stored on the user’s device.

“Apple’s policy is hurting the ability of businesses to use their advertising budgets efficiently and effectively, and the limitations being created are driven by Apple’s restrictions for their own benefit,” the spokesman added, noting that Facebook has tried to prep advertisers with notices, blogs and webinars.  “We believe that personalized ads and user privacy can coexist.”

The full report at Bloomberg is well worth a read and provides more details from some of the advertisers affected by the changes.

By Chance Miller

Sourced from 9TO5Mac

By Luke Filipowicz,

Hide My Email will let you use a “dummy” email address without giving away your real email address.

Apple is getting even more serious about privacy, and with its new iCloud+ service, it will offer a new feature called Hide My Email.

Hide My Email lets you create dummy email accounts that automatically forward to an email account of your choosing, meaning you can email people using that dummy email so they don’t see your real email address. That means if you want to correspond with a business, subscribe to some service, or don’t want a particular person to know your real email address, you can hide it from them in iOS 15 and iPadOS 15.

How to create a new email address for Hide My Email

Once you have iCloud+, you’ll need to head into the iCloud settings in the Settings app.

  1. Launch Settings from your Home screen.
  2. Tap your Apple ID banner at the top of your screen.
  3. Tap iCloud.
  4. Tap Hide My Email.
  5. Tap Create new address.
  6. Tap Label your address to enter a label.
  7. Tap make a note and write a note if you want.
  8. Tap Next.
  9. Tap Done.

There you have it, a new dummy email address you can use when you send emails, so you don’t have to use your real address.

How to deactivate an email address for Hide My Email

You can deactivate an email address you’ve created at any time.

  1. Launch Settings from your Home screen.
  2. Tap your Apple ID banner at the top of your screen.
  3. Tap iCloud.
  4. Tap Hide My Email.
  5. Tap the email address you want to deactivate.
  6. Tap Deactivate email address.
  7. Tap Deactivate.

Now you won’t receive emails from that dummy account anymore, so make sure you don’t deactivate it if you’re still actively communicating with someone using that dummy account.

How to change your forwarding address for Hide My Email

If you ever want to change your forwarding address so you can start forwarding all your dummy email account to a different inbox, you can do so in the Hide My Mail settings.

  1. Launch Settings from your Home screen.
  2. Tap your Apple ID banner at the top of your screen.
  3. Tap iCloud.
  4. Tap Hide My Email.
  5. Tap Forward to.
  6. Tap the email you want to use.
  7. Tap Done.

Feature Image Credit: Bryan M. Wolfe/iMore

By Luke Filipowicz,

Sourced from iMore

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Which apps share the most personal data?

Ever wonder how much of your personal data your favorite iPhone apps use or give away? Thanks to a new study, you can quickly find out — and it may not be a surprise that Instagram and Facebook are among the “worst.”

Among the other “most invasive” apps (we’ll get back to that designation in a bit) are LinkedIn, GrubHub, Uber, Uber Eats, a Swedish shopping app called Klarna and a British train-ticket app called Trainline.

Among the “least” invasive were Microsoft Teams, Netflix, Signal, Telegram, Zoom and app-of-the-moment Clubhouse. None of them collected any data for marketing or advertising purposes for use by themselves or by third parties.

Swiss cloud-storage service pCloud generated these lists by checking out the App Privacy disclosures in the App Store, which Apple began to require in December 2020.

Specifically, pCloud counted how many times an app used personal data for in-house advertising or marketing, or for third-party advertising.

Apple lists the types of data disclosed by apps into 14 categories: Browsing History, Contact Info, Contacts, Diagnostics, Financial Info, Health and Fitness, Identifiers, Location, Purchases, Search History, Sensitive Info, Usage Data, User Content and Other Data.

The worst offenders

The Instagram app, said pCloud, shares 11 out of these 14 categories, or 79%, with third parties for purposes of selling ads. It uses 12 out of 14, or 86%, for its own advertising and marketing.

Instagram’s corporate stablemate Facebook matches that 86% score with its own app regarding in-house advertising and marketing, and comes in at No. 2 in the third-party sharing rankings with a 57% (8 out of 14) score.

(Image credit: pCloud)

The specific categories pCloud listed didn’t quite match up with what we can see in the U.S. version of the App Store — perhaps European privacy rules are creating different results on the other side of the Atlantic.

LinkedIn and Uber Eats shared third place among the apps that shared the most personal data with third parties, scoring 50% each. Just behind them were Trainline, YouTube and YouTube Music with 43% (6 out of 14) apiece.

(Image credit: pCloud)

Among apps that used the most personal data for their own marketing, third place went to Klarna and Grubhub, with 64% (9 out of 14) each; behind those were Uber and Uber Eats, with 57% each.

Even pCloud’s own iPhone app was not blameless. The service didn’t analyze it, but we looked it up in the App Store. The Pcloud app uses four categories of personal data — purchases, contact info, identifiers and usage data — for its own purposes.

That results in an invasiveness scores of 29% for in-house marketing and advertising, enough to place among Lyft, ESPN, Grindr and others. (The pCloud app shared no data with third parties.)

The pCloud blog post also contained a third ranking called “How much data each app is tracking overall.” Instagram and Facebook topped that as well, followed by Uber Eats, Trainline and eBay.

(Image credit: pCloud)

However, pCloud didn’t explain how it got the numbers for that chart, and we couldn’t figure out how. (Instagram scores 67%, less than the average of its other two scores.) We’ve asked pCloud about this, as well as how it determined which apps to analyze, and will update this story when we receive a reply.

How bad is this, and what can I do about it?

Now back to the designation of “invasive.” It’s hard to put clear definitions on privacy issues, because what seems invasive to one person might be completely fine to another person.

For example, I don’t really mind if third parties see what else I may have purchased on Instagram, but it does bother me that Instagram shared my financial information, contact info, contacts and search and browsing histories. You may feel differently.

You also have to bear in mind that these rankings are based entirely on what app developers have chosen to share with Apple. Apps that don’t fully disclose such information may be kicked out of the App Store, but that doesn’t mean they’re all being honest.

We already know that thousands of iPhone apps leak personal information from their back-end cloud servers. It’s a safe bet that many iPhone apps have privacy-leaking errors in their code that they’re not aware of.

Unfortunately, we’ll likely never know how many do because unlike Android, Apple doesn’t let you take apart and check any app’s code for errors or suspicious behavior.

The silver lining is that you can control much of what apps collect and share about you. When you first open an app, it will ask you for several permissions, which you can grant, deny, or grant only while the app is in use. (The third option is probably best.)

You can also go into your iPhone’s Settings app to fine-tune what an app collects about you, but the process isn’t as clear as it is when you first open an app.

Feature Image Credit: easy camera/Shutterstock

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Sourced from tom’s guide

By Mike Peterson

A new survey suggests that Apple iPhone brand loyalty increased as Android users became less loyal to their device makers and more willing to switch to another brand.

The survey, carried out by SellCell earlier in March 2021, involved more than 5,000 smartphone users who owned various models of the most popular handset brands. The results suggest that iPhone users are more loyal and less willing to switch to another brand than their Android-using counterparts.

Brand loyalty for Apple reached an all-time high of 92%, up from 90.5% in a SellCell survey the same time in 2019. During that same period, Samsung brand loyalty dipped from 85.7% to 74% in 2019. The SellCell results also indicate that iPhone users are about 18% “more loyal” to the Apple ecosystem than Samsung owners.

While only 8.1% of iPhone users said they planned to switch to another brand, about 26% of Samsung users indicated that they would jump ship with their next smartphone upgrade. Among those potential switchers, 53% said they’d buy an iPhone. Privacy is the primary reason for 31.5% of those switchers, the results indicate.

It isn’t just Samsung that lost loyalty in the survey results. Brand loyalty among Google Pixel, LG, and Motorola users all dipped. For the Google Pixel lineup, brand loyalty dropped 18.8% in two years.

A slim majority of respondents, 46.6%, also said that the iPhone 12 is the current best flagship smartphone range. That’s compared to 30.4% who said the Samsung Galaxy S21 was the best flagship series on the market.

When it came to survey participants explaining why they were sticking to the iPhone, 45% said they liked their current brand, 24% said they’re too tied into the ecosystem, and 16% said they didn’t have a reason to move.

Those who did say they would choose another brand cited better technology (38%) and a preference for the design of other manufacturers (26.4%) as the primary reasons for a switch.

When asked to choose their favorite model of current smartphones, 17% of respondents chose the iPhone 12 and 12.7% chose the iPhone 12 Pro Max. The Galaxy S21 came in third with 11.4%, while the iPhone 12 Pro ranked fourth with 10.6%. In fifth place was the Samsung Galaxy S21 Ultra with 10%.

SellCell conducted the study via online survey between March 3 and March 10, 2021. It involved more than 5,000 smartphone users aged 18 and up in the U.S., and included 2,000 iPhone users, 2,000 Samsung users, 400 Google Pixel users, and 600 Motorola or LG users.

By Mike Peterson

Sourced from ai

By Kelly Hodgkins

Starting with iOS 14, Apple requires developers to reveal all of the personal data an app can collect. These App Privacy labels may be shocking to users who will be made aware that their iPhone is being used to mine data for advertising and other purposes. Not surprisingly, Google is a principal offender.

When Apple unveiled its new App Privacy labels, Facebook took a swipe at Apple, accusing the company of squashing small companies and putting the free internet at risk. The social network even took full-page advertisements in print newspapers to attack Apple.

After Facebook released its updated Messenger app, Apple’s privacy labels revealed the reasons behind Facebook’s brutal attack.

The company’s Messenger app siphons off a ton of personal data, including search history, browsing history, usage data, and more.

It has four-times more privacy labels than WhatsApp and 30 times more than iMessage.

Now it is Google’s turn to come under the spotlight. After a short hiatus, the company finally updated its YouTube and Gmail applications.

Just like Facebook, the amount of information being collected by Google is staggering as noted by BGR. The tech giant mines personal data for third-party advertising, app functionality, analytics, and more.

The most troubling category is the “Other Data,” a catch-all for usages that Google is not ready to disclose.

YouTube gathers more personal information than Gmail, which isn’t surprising. Most of the revenue that YouTube generates comes from advertisements. The company then uses your data for targeted advertising.

Google isn’t providing your data directly to advertisers. Instead, it is organizing your data into categories and allowing advertisers to target specific categories.

Apple isn’t banning Google or even Facebook for mining your data. These new privacy labels are designed to inform you of how your data is being used. You then can decide for yourself if you want to use Google or Facebook, knowing what type of data you are allowing them to access.

By Kelly Hodgkins

Sourced from iDROPNEWS

By Jack Morse

Your iPhone has trouble keeping secrets. Thankfully, there’s something you can do about it.

What you do on the internet, what apps you download, and, often, where you go are all data points that can be linked to an iPhone’s so-called advertising identifier (Android phones have a similar Advertising ID). Combined with commercially available databases, this unique alphanumeric string can be enough for third parties to tie an iPhone’s actions back to the real name of its owner.

We were reminded of the real-world consequences of this Friday, when the New York Times published an article exposing the movements of individuals involved in the Jan. 6 riot at the U.S. Capitol. The newspaper obtained a data set that linked phone location data to advertising identifiers, which, combined with other available databases, allowed the paper to link that location data to real people.

Assuming they’re playing by Apple’s rules, app developers get access to a phone’s advertising identifier by simply requesting it from the phone. Think of an ad identifier like the more familiar web cookie which follows you around the internet, remembering what you do and exchanging information with websites along the way. Your phone has something like a cookie, too — that’s the ad identifier.

While you may not have much sympathy for those described in the Times article — who, after all, may have taken part in the attack on the Capitol — the point remains. Your phone’s advertising identifier is yet another digital breadcrumb leading straight back to you.

If you want privacy when, say, going to the doctor, church, an AA meeting, this should concern you. Many of the apps on your phone that have access to your ad identifier are tracking your location. While the apps may promise to store this data anonymously — linked only to your ad identifier — the Times article provides an example of just how easy to it to tie those identifiers (and all the data associated with them) back to real names.

“Several companies offer tools to allow anyone with data to match the IDs with other databases,” the paper explains. And those databases might contain your real name and address.

But there’s a way to fight back.

Apple offers users the option, albeit buried deep in an iPhone’s settings, to deny apps access to your advertising identifier. Turning off apps’ access to location data is also an important step, but there are other ways for apps to estimate your phone’s location — like connections to WiFi networks. You should also not give apps access to your location data unless they absolutely need it to function, like, for example, a map app.

To deny apps access to your phone’s advertising identifier:

  1. Go to “Settings”
  2. Tap “Privacy”
  3. Select “Tracking”
  4. Disable the option that says “Allow Apps to Request to Track”
Limit how you can be tracked on your iPhone.
Limit how you can be tracked on your iPhone.

Image: screenshot: iphone

That’s it.

Interestingly, the menu page doesn’t make it immediately clear that this action will have the intended effect. But it does. Clicking “Learn More” takes the curious to a long page of text which explains what’s going on behind the scenes.

SEE ALSO: How to blur your house on Google Street View (and why you should)

“When you decline to give permission for the app to track you, the app is prevented from accessing your device’s advertising identifier (previously controlled through the Limit Ad Tracking setting on your device).”

There, wasn’t that easy?

By Jack Morse

Sourced from Mashable India

By

With the launch of so-called iPhone 12 models inching closer, mobile carriers are in the process of preparing marketing materials for the devices, as evidenced by a placeholder email shared by reputable leaker Evan Blass today.

As widely rumoured, the email indicates that iPhone 12 models will support faster 5G cellular networks. The email also suggests that pre-orders will end on Tuesday, October 20, and while it does look like iPhone 12 models won’t be announced until next month, carriers are unlikely to be privy to any specific dates this far in advance.

Apple is expected to introduce four new smartphones, including the iPhone 12 in 5.4-inch and 6.1-inch sizes and the iPhone 12 Pro in 6.1-inch and 6.7-inch sizes. Rumors suggest that all of the devices will feature OLED displays, 5G support, and a new flat-edged design, while the Pro models are said to feature a LiDAR Scanner and a new dark blue colour option.

In the meantime, Apple has announced that it will be holding a virtual event on Tuesday, September 15 at 10 a.m. Pacific Time that will reportedly be focused on new Apple Watch models and perhaps the rumoured iPad Air 4 with slimmer bezels.

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Sourced from MacRumors

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IF you’ve ever panicked that an app might be watching through your iPhone’s camera, Apple has got you covered.

The latest iPhone update adds a new “warning dot” that alerts you whenever your microphone or camera is activated.

A green dot signifies that your camera is activeCredit: Apple

That means if any app is surreptitiously recording you, you’ll know about it.

It’s all part of the new iPhone update – find out how to download iOS 14 right now.

In iOS 14, a green dot will appear in the upper right corner of the screen when the cameras activated.

And it’s orange if the microphone was activated.

Look for this dot in the top corner to see if an app is using your camera or microphone
Look for this dot in the top corner to see if an app is using your camera or microphoneCredit: Apple

By swiping into your Control Centre, you’ll be able to see details about which app is using the microphone.

If you suspect something is up, you should check the app’s permissions in Settings.

You can deny specific apps access to your microphone or camera, for instance.

And if you’re really worried, you could just delete the app altogether.

“Privacy is a fundamental human right and at the core of everything we do,” Apple explained.

“That’s why with iOS 14, we’re giving you more control over the data you share and more transparency into how it’s used.

“An indicator appears at the top of your screen whenever an app is using your microphone or camera. And in Control Center, you can see if an app has used them recently.”

That’s not the only privacy change added in iOS 14.

For instance, you can now share a rough location with an app – rather than your exact details.

The new iOS 14 update adds fresh privacy features – and gives you a redesigned home screen
The new iOS 14 update adds fresh privacy features – and gives you a redesigned home screenCredit: Apple

That means an app could show you nearby stores, for instance, without knowing exactly where you live.

Fears that apps are snooping on you have been around for years.

Many Facebook users say they’ve spoken about something out loud, only for related adverts to appear on the app soon after.

These users claim they’ve never searched for this sort of content before, and the only possible explanation is snooping.

Users reckon Facebook is using your phone’s microphone to listen in on real-world conversations – to help target ads. But is it true?

Facebook has been very clear about the matter, and says it isn’t using microphone recordings to target ads better.

Why does it feel like Facebook is snooping on you?

Here’s what you need to know…

  • The magic of targeted advertising is that it should feel relevant to you – even if you can’t figure out why.
  • Facebook doesn’t need to spy on your real-life conversations, because you hand over so much information anyway.
  • Follow this link and you’ll be able to download everything Facebook knows about you. Most of you will quickly realise it’s a staggering amount of information.
  • Advertisers can use information gleaned from your activity all across the web, on multiple devices, even if you’re not logged into Facebook or other services.
  • They’ll likely know where you live, what you like, who your friends are, how much money you make, your political beliefs and much more.
  • So when you get ads for something you’ve talked about out loud, it’s almost certainly just advertisers being very good at predicting your interests.
  • It’s also possible that there’s an advertising campaign running, and you’ve seen an ad and not noticed. You’ve then spoken about it, never realising you’ve been advertised to, and only then notice future ads – which suddenly seem suspicious.
  • Let’s say you talked about a holiday to Scotland, and then all of a sudden you’re being advertised holidays to Scotland.
  • You may never have searched for anything to do with that before.
  • But Facebook could use info about your level of wealth, your past holiday interests, the time of year (ads for wintry Scottish retreats are common in the colder months), and your location.
  • What seems like snooping is actually just clever advertising.

“Facebook does not use your phone’s microphone to inform ads or to change what you see in News Feed,” a company spokesperson said.

“Some recent articles have suggested that we must be listening to people’s conversations in order to show them relevant ads. This is not true.

“We show ads based on people’s interests and other profile information – not what you’re talking out loud about.

“We only access your microphone if you have given our app permission and if you are actively using a specific feature that requires audio.

“This might include recording a video or using an optional feature we introduced two years ago to include music or other audio in your status updates.”

There's a new App Library in iOS 14 to help declutter your home screen
There’s a new App Library in iOS 14 to help declutter your home screenCredit: Apple

There’s never been any solid evidence – beyond hearsay and anecdotes – that Facebook is recording your real-life conversations.

However, it’s entirely possible that other rogue apps could listen in on what you’re doing.

So Apple’s new feature is the perfect defence for dodgy apps who play fast and loose with your privacy.

By

Sourced from The U.S. Sun

By

The latest rumors surrounding Apple’s new over-ear headphones give a whole new meaning to, well, meaning.

One of the stranger opinions about Apple products is that they’re all marketing.

For many years, soberly technical types insisted that Cupertino’s wares are actually inferior. It’s just that they’re brilliantly marketed.

That’s largely been balderdash, with a helping of nonsense.

The products themselves — iMac, iPhone, iPad — have been more powerful marketing tools than any ad could ever be.

You see them out in the world and they speak with a different tone, a different style.

Even today, look at AirPods and you know that the things themselves make more of a statement than any ad for them has. In fact, most AirPods ads have made the statement: “Oh, dear. The creative team’s out of ideas again.”

And now Apple is rumored to be releasing over-ear headphones. No, not the Beats varietal, but your actual Apple-branded over-ear rivals.

Some say they’ll be equipped with splendid technology that’ll allow you to wear them back to front. Yes, just like your baseball cap.

I, though, am more moved by their alleged name. Serial rumorist Jon Prosser insists they’ll be called AirPods Studio.

I sense your misgivings. AirPods, in your eyes and ears, are cute little things that hang discreetly. Like little pea-pods.

How can they possibly have anything in common with hulking great over-ear phones that scream: “Look at me! I’m just like LeBron James!”?

Ah, but you’re not looking closely enough at Apple’s deep, meaningful approach to product naming.

Yes, the word AirPods does make them sound like tiny cute things. But where does that leave HomePod? I happen to think HomePods are cute, but tiny they certainly aren’t. Unless you compare them to the size of your house, perhaps.

And then, somewhere in the past, there was the iPod. Now that was small, but it wasn’t entirely tiny. Though, in its day, humans marveled at how something of its size could house so many songs.

Perhaps, then, you’ll conclude that, in Apple’s Nomenclature Orchard, Pod just means Music. Loosely.

Well, perhaps. But then how do you explain the existence of Apple podcasts? Those tend to enjoy a little bit of music at the beginning and end, and a lot of talking in the middle. Why, I was on one only last week and talked far too much.

So, you see, this Pod word isn’t quite what you think. Apple is clearly using its deeper neuropsychological bent to simply find names that make you feel good, even if they don’t make a grote’s worth of rational sense.

That’s the beauty of marketing, you see. Look at it rationally and all you see is gossamer. But examine your feelings — in the company of your friendly psychologist, perhaps — and you’ll see just how much it’s affected you.

The feeling of AirPods Studio isn’t hard, then, to discern. Regular old AirPods look great — they really don’t — on the street or in Zoom meetings. Over-ear headphones just look cooler in studios, right? And who isn’t a music producer at heart these days?

The alleged AirPods Studio are said to be $349, so they have to look really cool — whichever way you look at them while you’re recording your new demo.

There, now do you get it? These naming rituals are deep, truly deep.

Or perhaps you’re already au fait with these things. Perhaps you were one of the first to grasp what the R in iPhone XR stood for, long before Apple’s EVP of worldwide marketing Phil Schiller made the great revelation: Nothing.

Feature Image Credit:Big Apple. Big headphones.

By

Sourced from ZDNet