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The Top 10 Must-Read Newsletters for Digital Marketers

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If you’re looking to stay on top of the latest trends in digital marketing, these newsletters will help you do that. Here are some of the best ones.

As a digital marketer, you face the dilemma of needing to stay on top of the latest industry trends and innovations, but also not having the time to dive into rabbit holes researching every trend.

Marketing newsletters are a handy solution to this problem. They bring marketing information straight to your inbox in an easily digestible format, saving you time and energy. However, since several such newsletters are in circulation, how do you know which one to choose? To help you pick, we’ve rounded up 10 of the best digital marketing newsletters you should subscribe to immediately.

1. Convince and Convert ON

Screen of webpage from Convince&Convert

Convince and Convert describes its newsletter as “marketing’s most relevant email.” Its 90,000-plus subscribers are proof enough to back up this claim. New issues are released every two weeks, each containing trends and insights hand-selected by the Convince & Convert team to help you stay on top of the marketing industry.

The newsletter primarily focuses on content marketing, social media, email, amplification, word-of-mouth marketing, customer service/experience, and analytics. It also contains advice from a Convince and Convert expert on what trends to watch, as well as fun surprises in each issue.

2. The Daily Carnage

Screenshot of webpage of Daily Carnage

Don’t be thrown off by its questionable name. The Daily Carnage is one of the industry’s most relevant and beloved marketing newsletters. It is the brainchild of the folks at Carney—a digital marketing, design, and development agency. Subscribing will ensure that you are always the sharpest marketer in the room.

Every day, you’ll receive a hand-picked list of content useful for all the best digital marketing careers that will help you learn about your field in a fun and relevant way. You can also rely on the Daily Carnage for motivation, affirmation, and inspiration to start your day strong.

3. Buffer–Social Media for Business Newsletter

Screenshot of Buffer webpage

Buffer is a popular social media management app that helps marketers build their brands and grow their businesses on social media. They also have a newsletter with more than 45,000 subscribers, which is still growing.

Through this newsletter, the Buffer team shares blog posts, tips, trends, experiments, and news that will help you succeed in social media marketing. You can also get inspiration for your next idea from stories of businesses that are leveraging social media to grow their presence.

4. Marketing Dive

Screen of Marketing Dive webpage

Marketing Dive covers various topics, including marketing technology, advertising, social media, video marketing, and analytics. It also takes things a step further by providing in-depth journalistic insight into the day’s marketing headlines, news, and trends.

By devoting just 10 minutes in the morning and evening to Marketing Dive, you can stay on top of all the developments in the marketing industry. There are three subscription options for marketing dive: Daily Dive, which publishes daily; Mobile Weekly, which publishes every Thursday; and Agencies Weekly, which releases on Mondays.

5. Sketchalytics

Screenshot of Sketchalytics webpage

If you’re more of a visual rather than verbal learner, then Sketchalytics is the perfect marketing newsletter for you. Instead of reading lengthy articles, you’ll receive a marketing micro-lesson in the form of a sketch each week. By pairing the sketch with the brief explanation accompanying it, you can learn and be entertained simultaneously.

There is no sales pitch, fluff, or unnecessary content. Each issue is just pure marketing lessons on new topics presented in a fun and easy-to-understand format.

6. Search Engine Land Daily Brief

Screenshot of Search Engine Land webpage

In the ever-changing landscape of search marketing, there’s no better newsletter than Search Engine Land’s Daily Brief. The newsletter is published every weekday and gives you daily recaps of the latest news, analysis, and insights on search marketing topics.

Its conversational format and up-to-date content have already captured the interest of thousands of marketers, and many testify that it has helped them grow as digital marketers and gain confidence in their skills.

7. Think With Google

Screenshot of Think with google webpage

Digital innovation is changing how we do marketing, transforming it into a data-based industry. Think With Google helps you adapt by putting Google research and data behind your thinking.

This fortnightly newsletter is your free resource for consumer insights, marketing strategies, and useful tools. You’ll find within it data and trends, forward-looking perspectives, and behind-the-scenes looks at successful marketing campaigns to guide your own marketing efforts.

8. Neil Patel

Screenshot Neil Patel and a bio of him

Neil Patel is one of the most recognizable names in digital marketing. He’s founded multimillion-dollar companies such as CrazyEgg and Kissmetrics, runs his own agency (NP Digital), and has been featured in top magazines like Forbes, Inc., and Entrepreneur.

In his many years exploring digital marketing, he’s developed unique insights and proven marketing tactics unknown to your competition. He shares this as well as tips for becoming a successful content writer, creating better-paid campaigns, SEO, and social media, in his newsletter.

9. Product Hunt Daily Digest

Screenshot of Product Hunt webpage

Sometimes, marketing success boils down to finding the right tool, and Product Hunt can help with that. It is a curation of the best new products across several industries, including email, social media, and influencer marketing. You can use it to find the best chrome extensions for digital marketing or unreleased apps with promising new features.

Additionally, by following your favourite topics and subscribing to its newsletter, you can receive mail alerts on all the newest and best digital marketing product arrivals before anyone else.

10. Really Good Emails

Screenshot of Really Good emails webpage

Email marketing is still one of the most potent advertising channels, and Really Good Emails ensures you do it right. It is a showcase of over 10,000 hand-picked email designs and resources to help you understand the ins and outs of product email and customer email cycles.

You can browse its categories, designs, and resources when you need tips for making beautiful email newsletters. When you subscribe to its newsletter, you can get all of this inspiration straight to your inbox every week.

Which Marketing Newsletter Is Best for You?

There is no one-size-fits-all marketing newsletter. Each one has a unique selling point and caters to a specific need. Instead, try out several newsletters and stick with the ones that are most useful to you. You’ll discover, as you cycle through these newsletters, that you are always in the loop on industry happenings without needing to sacrifice too much of your time.

Who knows, eventually, you may become a marketing expert and start publishing your newsletters. If that’s the case, look for tips to ensure your newsletter succeeds and makes the list of must-read newsletters.

By Joshua Adegoke

Joshua Adegoke is a talented writer with a year of professional writing, editing, and optimizing internet content experience. As a tech enthusiast, Joshua is passionate about the dynamism technology is bringing to the future of work.

Sourced from MUO

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The 8 Best Careers for Extroverts

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If you’re an extrovert, you probably love being around people and interacting with others. Here are some careers which are best suited for extroverts.

Your personality trait plays a significant role in your career choice. Being extroverted or introverted determines, to a large extent, the job that suits you and how well you will thrive in it. If you are often described as energetic, charismatic, outgoing, and a social butterfly, you are most likely an extrovert.

Extroverts have amazing qualities that, if channelled in the right direction, can help them attain excellence. However, the issue lies in identifying a career that suits you in the job industry. We have put together eight high-paying careers that are great fits for extroverts. Let’s discuss them below.

1. Social Media Influencer

Social media apps on a smartphone

Social media influencer is one of the next big careers in the entertainment industry. As a social butterfly and one who loves being in the spotlight, you can build large, organic followership. This could consist of different audiences on several social media platforms like Facebook, Instagram, and TikTok.

You can also use your natural charisma to influence your audiences’ buying power and build trust. Of course, this attracts brands to utilize your social engagements and promote their products and services that appeal to your audience. Furthermore, the average annual pay for a social media influencer is $41,047 per year, according to ZipRecruiter.

Nonetheless, you can still set your own fees and terms of engagement by yourself. In addition, you can simultaneously leverage more than one niche, such as fashion, travel, education, and lifestyle. However, if you are diving into the lifestyle industry, which requires you to use your life as content, take note of things you should never share on social media for content’s sake.

2. Customer Support Specialist

A person in black blazers with a microphone headset.

A customer support specialist is a direct link between a company and its customers. This position requires social and people skills, which makes it suitable for extroverts. In the face of conflict, you can use your interpersonal skills, like quick decision-making and problem-solving, to resolve issues before they escalate.

You can work as front desk personnel, call centre agent, or concierge. Meanwhile, the average salary for a customer support specialist is $47,400 per year, according to Payscale.

3. Public Relations Manager

A man in a gray suit holding a microphone

Extroverts are naturally more given to public relations than their introverted counterparts. They can steer discussions physically and virtually. And being a PR personnel might be the best choice for you. A public relations manager is responsible for internal and external communications, public affairs, and all forms of media coverage in a company.

In other words, your primary responsibility is to improve a brand’s image and oversee campaigns for products/services. You can be part of an organization’s workforce (profit or non-profit) or an independent PR specialist. According to Payscale, public relations managers earn an average of $72,604 annually.

4. Sales or Marketing Manager

Being a sales or marketing manager is one of the best careers for extroverts because it involves a lot of socializing and networking. As a sales manager, your major role is to oversee the sales team in a company, organize training, and ensure your team meets the sales quota for a period.

You will also continuously have to engage in small talk and use your natural enthusiastic charm to propel people to purchase a product or service. Meanwhile, you can major in business-to-business sales (B2B), business-to-consumer sales (B2C), direct, SaaS, or affiliate sales. Besides, you can expect to earn up to $63,359 annually, according to Payscale.

5. Counsellor or Coach

A person talking to a counselor.

Typically, an extrovert is compassionate, a great communicator, and loves being involved in other people’s lives. This makes counselling a suitable career path for one. Counsellors help people achieve positive changes in different aspects of their life, such as careers, relationships, and academics.

While you still need to acquire specific counselling techniques and certifications, your natural extrovert traits already give you solid grounds to flourish in the industry. You can render your services independently or work with a psychotherapy company. Meanwhile, the average annual salary for a licensed professional counsellor is $50,298—according to Payscale.

6. Human Resource Manager

Human resource managers act as a liaison between employees and employers. They often oversee the hiring of new employees, alongside staff training and management. In addition, they help organizations develop their work culture and benefits, payroll, and handle workplace disputes.

These responsibilities and more require high-level people skills to enable you to connect with diverse personalities on different levels, making it a great fit for extroverts. According to Payscale, human resource managers earn up to $74,000 annually.

However, your pay can be above or below, depending on your skills and certifications. You can work as a freelance human resource consultant or limit your services to one company.

7. Event Planner

A woman in a brown suit jacket standing and looking at a laptop on a table.

Event planning involves creating and developing small and large-scale personal or corporate events, such as weddings, conferences, concerts, and festivals. Having the innate ability to manage interactions with a variety of people—including clients, vendors, and the event workforce—gives you an edge in pulling off successful events.

You can also leverage different mobile apps for event management to streamline your responsibilities. Moreover, you can be a contractor and set your own rates or work for an interior decoration firm. According to Payscale, the average annual salary for event planners is $51,596. The demand for event planners is on the rise. So whichever path you choose, you can be confident of earning well.

8. UX Designer

A man scribbling on white paper.

UX designing is a people-oriented career that involves developing and managing a digital product’s user experience. Most times, the role requires you to work directly with the marketing team in an organization to understand customer needs and demands and integrate the brand message into the product.

Besides, it’s a versatile profession, not limited to one industry. In other words, you can work in the health, finance, education, or blockchain industry. You can also work as a freelancer or a full-time on-site employee. According to Payscale, the average salary for a UX designer is $76,341 per year.

Know Your Personality Type Before Choosing Your Career

Choosing your target industry and career path can be challenging. Therefore, we suggest you first analyze your personality and identify your interests, strengths, and weaknesses to help you make rational decisions about your career. You can see a psychologist or use apps to learn about your personality type to erase every iota of uncertainty.

By Joshua Adegoke

Sourced from MUO

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How to Build a Career-Boosting Online Presence

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By Maxwell Timothy

Have you been job hunting? Check out these tips that can help you build a job-ready online presence.

If you’re serious about building a successful career in tech, your online persona is one of your most valuable assets. Key decision-makers, potential employers, and business partners that matter to you are all online. Which better place to sell yourself than where they can see you right away?

A well-crafted online presence will provide recruiters and relevant professionals within your industry with a glimpse of your skills and personality. It builds your brand, promotes you, and makes you much more attractive to the people that matter in your career.

Here’s how to build an online presence that can supercharge your tech career.

1. Set Up a Personal/Portfolio Website

You don’t have to own a tech business before setting up a website for yourself. If you’ve lived with such misconceptions, it’s time to rethink. A personal website is an indispensable asset for tech professionals who want visibility for their skills and tech career.

It’s one of your most significant assets for self-promotion. With a personal website, you can outline your skills and vision, prove your experience by showcasing work you’ve done in the past, and share projects you’re currently working on with the public.

Whenever people search for solutions to a problem your tech skills can solve, a personal website can serve as a channel to connect them to you. That’s not all; setting up a portfolio website for yourself ensures:

  • You look professional.
  • Increased credibility and authority within your tech niche.
  • Clients and recruiters will be able to find you, rather than you trying to find them.
  • A chance to show off your soft skills and personality.

With a few hundred dollars, you can hire someone to build a website for you. Or, you can do it by yourself. Thanks to free and easy-to-use website builders, you can set up a professional portfolio website through simple drag and drop operations—no coding required. Wix is an excellent website builder for building a portfolio website. Weebly is another popular option.

A personal website for a tech career should ideally include:

  • Your skills: help visitors understand what exactly you can do for them
  • A photo of you: clients and recruiters would prefer to see the face behind the words you share.
  • Current projects: Show clients that you’re still active and passionate about your technology field.
  • Videos and images: capture your potential employer’s attention much faster. It can also send clearer messages.
  • Testimonials, downloadable resume, contact information (email and phone number), social media handles, educational qualification, and relevant industry certifications.

2. Create a Personal Brand

personal branding

You’re not the only professional within your tech field. You’ll need a personal identity that separates you from the others to stand out. Your brand will help you stand out. Your brand is the first thing people think of when they talk about you in a professional setting.

To create your brand, you’ll need to:

  • Pick a niche: you can’t tie your identity to everything. To stand out in tech, you’ll need to pick a niche and stick to it. Get clear on what you want in your career and build your online presence around it. When people associate you with a niche, you amass trust and authority within that niche. If you mention the name “Neil Patel” to bloggers, the first thing that comes to their minds is Search Engine Optimization (SEO). That’s because Patel has built his personal brand around SEO. This has helped him amass so much authority and trust that most of what he says is taken as an unquestionable fact.
  • Be laser-focused on your key message, and be sure to make a lot of noise about it. Once people start thinking of you as the “SEO guy” or maybe the “iOS guy,” you’ll know your identity is beginning to stick.
  • Increase your online presence: a strong personal brand does not end with your portfolio website and a Facebook page. You need to be where the action is. Join forums and social networks that have your ideal audience. Twitter, LinkedIn, YouTube, Instagram, and even Reddit, and Quora can help supercharge your visibility in tech.
  • Stay active online: constantly interact with relevant Reddit groups, answer questions about your tech niche on Quora, post regularly about your projects on LinkedIn, and share your knowledge in YouTube videos. The more relevant audience you reach, the more awareness you create about your brand.
  • Ensure to use the same name on all your social media accounts. This is very important. This makes it easier for people to find you across different social networks, while also reinforcing your identity and niche authority.
  • Start networking: networking gets you the visibility you need to grow your professional identity. Attend tech meetups, virtual conferences, and seminars. Interact with relevant industry professionals and spread the word.

3. Power-Up Your Social Media

Illustration of social media profiles and their managament

Social media is where most of the heavy lifting for your personal identity happens in today’s digital world. It provides potential clients and employers with an up-close view of your personal and professional persona. This is why you need to be intentional about your social media presence.

Facebook, Twitter, Instagram, YouTube, and LinkedIn are all important. However, if you have time for only two, it should preferably be LinkedIn and Facebook. If you are building a career in tech but don’t have a LinkedIn account, stop reading right away and create an account now. You’ll find LinkedIn to be a rich resource for job seekers.

According to Kinsta, 87% of recruiters use LinkedIn. In other words, 87% of people that might matter to your career are on LinkedIn. Being active on the platform brings you closer to them.

Similarly, with more than a billion people on Facebook, the social network represents a goldmine for visibility.

Below are some tips to optimize your social media for career enhancement and visibility:

  • Clean up your social media. Go through your timeline and delete post items—articles, pictures and videos—that might hurt your personal identity.
  • Follow as many relevant accounts as possible, and keep non-relevant ones to below 30%. Remember, what you do with social media is influenced to a great extent by the accounts you follow.
  • Jump on trending issues within your tech niche and share your thoughts and ideas.
  • Learn to use hashtags. They can help you keep track of trends and contribute to relevant topics.
  • Keep your followers engaged. Reply to messages and comments as soon as you can. Create polls, host mini-contests, and do giveaways if possible.
  • Initiate conversations about your tech niche and share relevant resources with your friends and followers. Giving out books, sharing important tips and how-to guides is a good way to start.
  • Avoid politically or religiously heated topics, and stay away from insults.
  • Not all social media are the same. Go online and search for courses on how to use specific social networks. Learn what works and what doesn’t.

4. Create Targeted Contents

Create targeted contents to grow on social media

The internet is powered by content. To get the visibility you crave, you’ll need to provide contents that appeal to your target audience. Therefore, it would be best to be intentional and targeted with your content strategy.

The best way to put yourself out there with your content strategy is to think about your audience before yourself. You need to make yourself a useful part of your community by being on the helping end. Share insights, ideas, and help. Research what your audience needs and serve them. However, whatever content you share must align with your end game.

  • Do you want a job in the food industry as a techie? You could design and share food-related icon sets and infographics.
  • Want opportunities in tech education? You could be noticed by running a tutorial blog.
  • Want to break into the fintech industry? You could write and share fintech articles or create free resources like cheat sheets for your followers.

The key is to be targeted in your approach to content creation. Even if your audience is limited, they’ll undoubtedly be those that matter to your career and goals.

Be Consistent and Create Value

Whatever your career direction may be, there is one sure way to get visibility online: build a brand, be consistent and provide value.

Create and share valuable content, and your audience will naturally spread the word. As long as you stay consistent, people, that matter will eventually reach out to connect with you.

By Maxwell Timothy

Sourced from MUO

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