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Organic LinkedIn Marketing: Proven Techniques for Marketers

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Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you?

To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast.

Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. She co-authored Think Video: Smart Video Marketing and Influencing.

You’ll learn what kind of content works best in the LinkedIn feed and how best to use LinkedIn Stories and Live video to engage the people in your network.

Listen to the Podcast Now

This article is sourced from the Social Media Marketing Podcast, a top marketing podcast. Listen or subscribe below.

Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSS

Scroll to the end of the article for links to important resources mentioned in this episode.

The reason LinkedIn is important to professionals, especially marketers, comes down to user intent. Michaela notes that while most people spend time on Facebook and Instagram to reconnect with friends and family or to escape, people come to LinkedIn to grow, connect, learn, and meet new people. As a result of the current pandemic and a rise in remote working, people are also turning to LinkedIn to stay in touch and engaged with their colleagues and teams.

When you pair that strong user intent with the platform’s growth over the past year, its place as a global, professional networking space is unquestionable. Almost 700 million people are on LinkedIn, and 45% of internet users who make more than $75,000 a year annually use LinkedIn.

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Sourced from Social Media Examiner

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5 digital marketing skills to learn in 2020

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Sourced from engadget.

Give yourself a leg up in 2020 with these e-learning packages covering marketing’s hottest skills.

You don’t need to work in the ad sales department at Facebook in order to understand the importance of digital marketing today. And, if you want to land any of the growing number of lucrative positions in this constantly-evolving field, you need to be up-to-date with the latest tools and platforms. That’s why we’ve rounded up five of the best and most popular digital marketing training packages around to give you a leg up and set you up for success in the field. Read on for details:

SEO

The Complete 2020 Google SEO & Growth Hacking Bundle

stack

MSRP: $1400 | Sale Price: $25 (98 percent off)

No matter what industry you’re in, it pays for your site to rank on Google’s front page. Learn how to drastically increase the traffic to any website with this 7-course bundle that offers 44 hours of training on Google marketing, Facebook advertising and much more.

LinkedIn Marketing

The Complete LinkedIn Marketing & Sales Bundle

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MSRP: $1600 | Sale Price: $34 (97 percent off)

LinkedIn is more than just a platform for professionals to network on. With the right know-how, you can supercharge your brand’s awareness and ultimately generate powerful leads. Through 8 courses and over 600 lessons, you’ll learn how to fine-tune your resume, build powerful profiles, network with top players in your field and more.

Facebook Marketing

The Facebook Marketing Master Class Bundle

stackMSRP: $1887 | Sale Price: $35 (98 percent off)

With a user base numbering over one billion, Facebook is a platform you can’t afford to ignore in your marketing efforts. Companies get this, which is why they pay top-dollar for experts who know how to connect with audiences on Facebook. With nine courses and over 570 lessons, this bundle will teach you how to promote your business or brand by creating powerful Facebook ads that will attract new customers and increase conversions on your landing pages.

Affiliate Marketing

The Complete Affiliate Marketer Bundle

stackMSRP: $1592 | Sale Price: $29 (98 percent off)

You don’t need to be part of a corporation to cash in on the marketing scene. Start earning a passive income at home by learning how to become an affiliate marketing master. This 19-hour guide will teach you everything you need to know through eight courses that show you both the fundamentals and more advanced elements of this booming field.

Instagram Marketing

The Instagram Marketing Mastery Bundle

stack

MSRP: $795 | Sale Price: $25 (96 percent off)

Instagram is another social media powerhouse with a booming user base. Break into the lucrative world of Instagram marketing with this mastery bundle that will teach you how to build best-selling content strategies while harnessing the latest affiliate marketing models.

Prices are subject to change.

Sourced from engadget

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