Be careful with the size of your smile. By MediaStreet Staff Writers A new study that includes a University of Kansas researcher has found that the level of smile intensity in marketing photos influences how consumers perceive the marketer’s competence and warmth, which can lead to different results depending on the context. “We found that…

By Brent Csutoras I think it goes without saying that just about everyone in the digital marketing space is looking to become an influencer in one way or another. Whether you want to improve your authority amongst potential clients, find yourself speaking at a conference, or even publish your own book, you first need to…

By Sharon Conwell. When you’re writing to advertise your service or product, simply having good content isn’t enough to make sales. Describing your lovely business will not be sufficient to drive sales or traffic, however there are some insider secrets that can radically improve the marketing potential of your content. 1.      Don’t Post And Move…