HubSpot is one of the best CRM software on the market. Here are some ways you can use it in your marketing career.
HubSpot has been known for being the best customer relationship management platform on the market for businesses of all sizes, but what specifically can the company offer your marketing career?
If you aspire to work in the marketing field or want to start your projects, you’ll want to invest time into a good program to manage customer databases for companies you work for, as well as for your use. Here are some HubSpot features that will help your career get off to a great start.
1. Customer Relationship Management
HubSpot has one of the top CRM platforms above all others, so whether you end up growing a team during your career or choose to work solo, you can guarantee all of your important records will be managed effectively!
Add members of your team to the platform to boost productivity —such as calls or meetings— important information on contacts, companies, deals, and more. Know more about your audience by tracking their patterns, which will overall transform into a collaborative and supportive online workspace!
2. Social Media Management
Not only can you use HubSpot to craft amazing emails, but their social media marketing tools as well. HubSpot can be especially useful to you if you intend on managing your own social media brand! Increase your brand awareness to the public, obtain leads —and hopefully conversions—build relationships with your social media audience, and delve into competitor research.
Instead of spending a fortune on independent programs, you can use the HubSpot social media software to connect your accounts, schedule a bulk collection of posts ahead of time, design images with Canva build into HubSpot, customize the publishing schedule, build social media campaigns with their premium templates, publishing platform, analytics, and more.
3. WordPress Integration
If you’re at that point in your career where you’d like to build a solid website but have no idea how to optimize it, HubSpot has a great tool for it. Integrate WordPress into your HubSpot account, then you can have access to all of their amazing features.
After setting everything up, you can add call-to-action buttons to your site to encourage clicks, create custom forms for potential clients to fill out, set up an email automation feature when people agree to subscribe to emails, and effectively manage your website analytics! Know exactly how many people are accessing your page, and all the nitty-gritty details along with it.
4. Search Engine Optimization
Learning the basics of SEO usually becomes a normality at some point in your marketing career, but with the HubSpot SEO Marketing Software, this can make the process way more simple. It offers advice on what you can do to rank your content higher, assistance with content strategy, accurate reports on your Google ranking, and support at every corner with your blogs, landing pages, emails, and more.
If you’re looking for a system that has the entire package, you need to implement this into your marketing strategy. Furthermore, if you’re still worried due to being an SEO novice, check out the best websites to learn SEO!
5. Sales Tool
Are you working on building a business alongside your career, but do not know sales? HubSpot can show you how. Marketing is important, but so is managing your sales with a platform that can manage them.
The HubSpot Sales Hub Enterprise allows you to take part in sales engagement tools, monitor internal business permissions, manage payments, have access to sales data, analytics, and the overall activity and progress of a business. With these tools at hand, all of your sales information can be stored and managed with ease.
6. Email Marketing Tools
HubSpot has a range of tools in their Marketing Hub. These can be used to build an email list, store and manage contact data such as location or phone numbers, create innovative email campaigns, design forms people can use to sign up to emails, and so much more.
Choose from custom templates, build categorized lists, upload your current clients, and more. In using this feature, you can slowly build up a list of loyal customers that you can manage with a few clicks of the button! If you’re looking to learn the basics of email campaigns, here’s how to leverage email marketing with this boot camp course.
7. Reliable Analytics
With numbers, they need to be accurate, and HubSpot offers precise analytics that can be a big help in your marketing journey. If you decide to send out an email, there are statistics you can always refer back to tweak your strategy.
Check out the number of clicks, the percentage of people who opened your email, the number of emails that didn’t send, and even whether your customers opened your email on Firefox. With solid statistics to keep track of, HubSpot will be your best asset when it comes to those digits.
8. Customized Database
How good are your organizational skills? This is one of the most important things when climbing up the marketing ladder, and HubSpot has everything you need if you struggle to keep track.
With the database system, you can add in contacts manually or using an Excel spreadsheet, create numerous records, email or call contacts, see communication history, and even integrate Gmail or Outlook to make sure you’re sending to the right people! Don’t stress about that one company that hasn’t received a newsletter yet, you can easily filter their details at the click of a button,
9. High-Quality Customer Service
When starting your marketing career, you need a trustworthy support network! Not only does HubSpot have proven marketing features that work, but their customer service is one you can always rely on.
Easily contact the support team by clicking the chat box via their website, type in your problem, and you’ll receive a friendly support specialist in a matter of minutes. HubSpot is fast, reliable, and goes as far as recording videos on Loom to give you a hands-on demonstration to help you. The effort put into customer satisfaction is phenomenal, and knowing you have a support network will decrease your career anxiety.
Exceed in Your Marketing Career
Working in the field as a solo marketing entrepreneur or employee means you need the right programs to push you forward. HubSpot is professional, easy to use, and will ultimately be the key to your success in the world of business.
All aspects of marketing will benefit from the program, whether it’s content marketing, mobile marketing, direct to consumer, social media marketing, or email marketing. Your stakes are higher with a reputable platform on your side every step of the way.
By Saffron Clacy
Saffron has been freelancing for over five years, specializing in the copywriting and creative writing industry. She is based in Melbourne, Australia. More From Saffron Clacy
Sourced from MUO
Consider what marketing skills and experience you have are most marketable, and feature them prominently in job titles and personal descriptions. Try to be specific: general terms like “Marketing” aren’t very helpful. Look at your current job description (or a description for a job you really want) for words that jump out.