Marketing Statistics Archives

By Elena Cucu

With TikTok marketing becoming the next big thing for companies that plan to increase their brand’s visibility through social media, one of the questions that arise is what are some best practices to follow to ensure the resources invested into creating content for this new network have positive results and ROI?

To aid social media managers in understanding to what extent a business can benefit from launching a TikTok account these days and help them make data-based decisions, the team from Socialinsider recently launched a TikTok performance study that revealed a couple of noteworthy and useful insights that we’ll cover moving forward.

1. The average TikTok posting frequency for TikTok in 2022 is 20 videos posted by an account per month, and still increasing

Once some of the most visionary brands that joined TikTok gained massive popularity and success within the platform – brands such as Duolingo or RedBull, for example – more and more businesses started to wonder what they could do to match that.

First of all, every company thinking about joining TikTok must know that on this platform, authenticity and creativity matter the most.

While every brand is obviously unique, and each brand must develop a vision and concept appropriate to its personality, there are, however, some tricks that can be incorporated for an optimized TikTok marketing strategy.

For example, when looking at the recommended number of videos to be published per month, in most successful TikTok accounts, the average number is 20.

With a posting frequency increasing year over year, as data has indicated, the fact that TikTok is a platform with a highly positive ROI has become undeniable.

2. When incorporating a mention, a TikTok video gets a higher view rate

Starting off like a creators’ network – just like Instagram back in the day – TikTok is a great platform on which brands can try leveraging influencer marketing.

Thanks to their more humanized approach and content, creators find connecting with the TikTok user base easier, making it the perfect reason for initiating collaborations.

And speaking of collaborations, for those brands that have joined the platform, data has also indicated this is a rather successful tactic for businesses that are investing in TikTok marketing.

With content viewership being the most important KPI in TikTok’s case, it’s important for brands investing in TikTok to remember that when mentioning someone, a video’s viewership reaches a higher value.

3. When picking the song for a TikTok video, it’s preferable to choose a trendy song instead of using an original sound

There’s no secret by now that a key element when creating a TikTok video is the music chosen. When deconstructing the most popular TikTok videos, one of the most noteworthy insights that pop up is that using popular songs increases the posts’ watch rate.

As a matter of fact, TikTok itself revealed the platform’s algorithm features videos on the “For You Page” based on a series of factors, such as – captions, hashtags, and sounds.

Normally, when offering people something they already showed an interest in – like the case of trending songs, the TikTok algorithm will reward the videos integrating those elements as that will make users stay longer on the platform and interact on it.

Needless to say, for being a platform that displays content based on topics of interest, the keywords and hashtags integrated into captions equally matter greatly.

As a final point to cover – here’s a tip for brands interested in investing in Tiktok marketing from Wave Wild – a TikTok expert:

“Start incorporating SEO into your TikTok marketing strategy — as it’s been found that more users are searching for specific content and are more likely to purchase when looking for solutions to a problem.“

By Elena Cucu

A joyful spreader of marketing-related news. Currently the data geek from Socialinsider. Lately out there making use of the power of storytelling when conducting insightful social media studies. Whether it’s writing about everything social or traveling the world dancing, everything I do is out of passion.

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Sourced from breadnbeyond.

The rise of digital marketing is predicted to get fiercer in the year of 2020. As we are researching, we found that there are more people who tuned in surfing the internet through their mobile, desktop and even tablet to find information that they need but don’t necessarily have the energy to read articles.

Using video-based marketing can be the solution that they need.

Our dedicated team have researched tons of contributing statistics concerning the growing market of video marketing and how video marketing, if done correctly can help your company to prosper.

So, Where’s the Report?

This infographic contains digestible bits of what our team have researched on, including startling facts on how businesses are currently shifting, realizing the potential of video marketing for direct, yet efficient campaigns.

Turns out video marketing is a growing commodity that now becomes the most sought after tool. It works effectively attracting public’s interests in more interactive and fun way.

Embed code for this infographic can be found at the bottom of this page.

Video Marketing Strategies and Statistics for 2020

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Based on the statistics shown above many platforms such as Facebook, Twitter, Webinar, Linkedin, Instagram and many others have been leveraging video-based marketing strategy to gain recognition.

Youtube for an instance, is one of the major performing video channel for marketers to publish their video. It’s dominating the market with their 87% market share.

How to Own Those Traffic You Need

Ideally, digital marketers should start thinking of making their own explainer videos for marketing purposes. The incoming year of 2020 will be challenging for businesses across fields to compete, if they are unable to catch up to their users demand.

And the demand calls for a more highly interactive way of communicating their products to their segmented market.

As more and more people are now flocking in through various online platforms looking for pieces of information. The statistic shows, people won’t commit reading long articles and instead they prefer animated version of it, be it GIF or videos.

We have made a list of video marketing tools that can help you get the traffic that you needed.

The Upcoming Trends in 2020

The trend suggests that businesses start interacting with existing users and potential ones by adding videos in their website to maintain their current users attention, and most importantly spiking their likelihood on being discovered by perspective users by 53%.

Why Making Your Own Video Marketing?

In the last three years, video-marketing efforts have been proved fruitful. With an increased traffic of more than 100%, people now consumed more content in video format. The good thing is, 82% of businesses have now realized this fact.

Where to Start?

Start early. Grab some quick wins with your video marketing strategy in 2020.

Refine your video marketing campaigns with explainer videos! At Breadnbeyond, we offer a wide range of animated explainer video packages that are tailored to boost your company’s sales in the next campaign. Click on the banner below!