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If you want to run a successful business, you need the right motivation. Remembering your reason for starting a business may help. Some go into business for enjoyment, others for financial freedom. There is no wrong answer. But members of the online small business community can help you make the most of yours with these tips.

Reconnect with Your Why

Every entrepreneur has a reason for going into business. But everyone’s is a bit different. Reconnecting to this purpose may help you stay motivated through the difficult stretches. This Future of Business and Tech post features an interview with Melinda Emerson on this subject.

Make Ends Meet While Living on a Tight Budget

Supporting your family is one of the best motivators for running a business. But the early years may still be lean. To support both your business and your life, follow the tips in this Work At Home Woman post by Courtney Stich.

Find Your Non-Negotiables

Lots of business owners put up with less than ideal interactions from clients and/or team members. But firm boundaries are important as well. In this Strella Social Media post, Rachel Strella discusses how to outline and communicate your non-negotiables.

Create a Successful Knowledge-Sharing Culture

Running a small business provides plenty of learning opportunities. If you have a team, there may be even more chances for you all to learn from one another. But you need to facilitate a culture that supports this. Learn more in this Small Biz Daily post by Chris Buttenham.

Follow These Digital Marketing Tips to Grow Your New Business

When you’re just starting out, all the different marketing options may seem overwhelming. But keeping your end goals in mind can help. Bernard M. Miller explores some digital marketing options in this Moss Media post. And the BizSugar community discussed the ideas here.

Chart Your Customer Journey

Serving customers is an excellent motivation for running a business. But to do this successfully, you need to understand their behaviour. Charting the customer journey may help. Dorian Travers shares one way to do so in this GrowMap post.

Foster a Positive Work Environment

Lots of entrepreneurs start their own ventures so they can actually enjoy the work they do. As you hire, fostering a positive work environment can help both you and your team with this goal. Read about how to do this in this Noobpreneur post by Ivan Widjaya.

Choose Between Blogging and Content Marketing

Blogging and content marketing both allow you to share your passions with readers and customers. But there are differences between these two concepts. Understanding each one can help you pick what’s best for your specific goals. Mike Allton of Blogging Brute elaborates here.

Learn About Content Curation

If you do utilize content marketing for your business, get familiar with curation. This strategy becomes much easier when you have a specific vision in mind for your brand. Claudia Bird shares more in this Blogging Wizard post. And BizSugar members elaborated here.

Create a Brand Strategy for Your Goals

Once you understand the motivation and purpose of your business, you need to create a brand to match. This Crowdspring post by Ross Kimbarovsky features a simple guide to help business owners create a brand strategy.

If you’d like to suggest your favourite small business content to be considered for an upcoming community roundup, please send your news tips to: [email protected].

Feature Image Credit: Depositphotos

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Sometimes you might feel in a funk. It happens to the best of us.

We may love what we do for work and motivation is high, but sometimes we just lose that drive and we may start to question what we do for work. Not only is motivation important in life in general, but it’s important for business.

In this article, I’ll dive into some reasons why your motivation may be decreasing and some tips to reverse it.

Working full-time for a consulting company as well as a photographer, I’ve experienced dips in motivation and I want to share my experiences.

Let’s dive in.

Photo by Xan Griffin on Unsplash

What decreases motivation?

Let’s first touch on some things that can lead to a decrease in motivation to your business.

1. No goal

The first thing that can lead to a decrease in motivation is not having or knowing what you want your goal to be.

Oftentimes, it’s hard to know where we are going if we don’t even know where we want to end up. We might just be aimlessly taking gigs and working on our business without knowing our goals for the month, for the quarter, for the year or even five years down the road!

Now, I can’t tell you what your goal should be, because everyone has different goals. Some have personal goals, financial goals, social goals, etc. That’s up to you to reflect internally on what you want to do with your business.

The important part is that you know what that thing is so you can wake up everyday knowing where it is you want to end up.

2. Aiming low

On the note of not having a goal, the second thing that can lead to a decrease in motivation is not aiming high enough with your goals.

If you set a goal that is too low, you may not be excited for it. In the consulting world, we often tell our clients to set stretch goals and you will be surprised how many times this “stretch” goal often ends up being hit.

Once we set something in our head, we will take the necessary steps and actions to try and reach that goal. So why not set a high goal in the beginning?

3. Not trying new things for the business

The third thing that I have seen lead to a decrease in motivation for my business, is not trying new things.

When running your own business, you can have a lot of plates spinning because you are the sales person, the marketer, the finance person, the CEO, etc. You are all the departments and all the departments are you.

It’s important that when running your business, you try a lot of new things and stick with the things that work and discard the ones that don’t.

For example, you may have heard of SEO for photography or running Google ads but haven’t gotten around to it.

Well, by learning these new things and seeing if they work for your business, it brings an excitement to the table and will help keep things fresh.

For me personally, I’m exploring explainer videos for my business as a new video marketing tool channel, and I’m starting to use Pinterest for pinning photos that I’ve removed the background on.

4. Not being consistent

Motivation comes and goes. It’s a part of life.

Don’t wait for motivation because you might go weeks without motivation. What’s important to have is consistency. Because on the days you are really unmotivated, you will still want to be consistent.

What’s helped me is to plan out my weekly schedule on Sundays. This way when Monday hits, I hit the ground running.

Learn to be consistent and you can conquer anything.

Motivation comes and goes

In conclusion, these are the four biggest tips I have for you if you find yourself losing motivation in your business. Especially if you just find your self stuck at home like I still am for the most part.

Just remember, that motivation can come and go and that it’s a natural part of life. When you are feeling unmotivated, just know that you aren’t alone.

Stay consistent, stay grateful, and you will see great success. Good luck!

Feature Image Credit:  Tegan Mierle on Unsplash

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Nate Joaquin Torres is a portrait photographer based in Los Angeles, California. Outside of photography, Nate specializes in SEO, content marketing, and social media marketing. He has a passion for minimalist photography with a film feel. Nate is also the founder of Imaginated.com, DEEP IN THE MIX, and Blue Hour Candle. Feel free to connect with him on Instagram or subscribe to his email newsletter. www.imaginated.com/

Sourced from photofocus