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What Are Native Ads & How They Are Helpful To Get Perfect Outreach?

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Native ads are ads that are less obvious than traditional banner or display ads

Native ads are ads that are less obvious than traditional banner or display ads. The content of native ads is embedded into the messaging of the media that it accompanies.

These ads are paid just like traditional ones but are more effective in getting excellent ROI.

This is because people have grown to prefer traditional ones less. After all, they are pushy and interrupts users.

Native advertising is a great way to expose audiences to

There are Three Major Kinds of Native Ads.

  • In-Feed Ads
  • Content Recommendation
  • Native Content

In-Feed Ads

These ads are found on Social Media platforms. Publishers customize the ads to match the look and feel of user-generated content so that when people scroll, they will seem like something naturally occurring on the feed,

Content Recommendation

Content recommendation ads work like this. You pay for your content to be recommended first at the bottom or end of related content.

It is helpful for users in that it suggests content that might be of interest to them.

Native Content

Branded or native content is ad content that has no format and can take various shapes and styles. One example is Power Rangers – it is a show that uses branded characters to subtly but effectively advertise merch, including primary toys.

Here are 7 Excellent Examples of Native Ads.

Anyone can do native ads in different ways that work. Here are seven excellent examples of branded platforms and efficient spaces for running native ads.

Example No. 1: Spotify

Spotify is not only an excellent music app but is a promising opportunity for musicians to find their audience via recommended content. An artist can easily fall onto random playlists that contain songs that are similar to theirs.

Example No. 2: Facebook Ads

When a company “boosts” one of their Facebook posts, it shows up as a native ad on feeds of people who the algorithm decides are interested in such and related topics. For these ads to be effective, they have to be of value and resembling user-generated posts.

Hence, content is one of the most vital parts of creating native ads. Without good content writing, your efforts will be lost.

Example No. 3: Grammarly

Grammarly’s ads look more like writing tips and tutorials than paid ads. They show you how to write in different manners and educate a bit of CRO and SEO copy which interests copywriters.

While most writers today use Grammarly and will need minimal advertising and more convincing, the value they get from the native ads only fortifies brand retention and loyalty.

Example No. 4: Disney and Other Similar Franchises

All Disney movies and shows are branded content designed for you to be loyal to the brand and continue buying their merch and watching more. For example, the Avengers franchise not only sells out tickets and events, but toys are a significant part of their revenue.

On Disney Junior alone, you get hundreds of characters featured to buy as toys on shelves internationally.

The general idea is that people naturally buy into the brand.

Example No. 5: Amazon

Amazon is another excellent space for recommended content. When you search for a keyword or open a product page, you are given recommendations at the bottom.

This seems, but does, help you assess your options and weigh your decisions before buying. At the same time, a paying brand will have the opportunity to expose its product to you in a seamless manner.

Example No. 6: Netflix

Some shows and movies have producers paying Netflix to put them at the top of the recommendation list where appropriate. These paid advertisements play after a move or at the end of a series of a similar genre.

In today’s Netflix culture, where people usually couldn’t decide for themselves, it is widely accepted that most people will just let the recommendation play next.

Example No. 7: This Article

Of course, we want you to know excellent examples of seamless product placement with native ads. However, we want you to know that we are aware that you are aware of what this article may lead to.

Managing ads on multiple platforms is not simple to do. When you have multiple accounts and campaigns, you are susceptible to losing track of others, sometimes vital ones.

We are Brax.io, a native ad tool that allows you to manage your campaigns on multiple platforms. You use us to track your ads in numerous networks properly, show you the metrics, and give you insights without any hassle.

Brax.io is a native advertising platform for bulk management, unified reporting and rule-based goal optimisation across sources. Brax streamlines content syndication across Yahoo Gemini, Outbrain, Taboola, Revcontent and others.

Brax.io A centralised platform to scale content marketing allowing advertisers to focus on the creative process with instant insight into data.

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Sourced from INFLUENCIVE

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Native Video study on open web highlights consumer shift

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By Dale Lovell

he power of video advertising may be well documented, but as consumer behaviour changes amid familiarity with video browsing on mobile devices, marketers who think the rules of engagement for digital video have already been written – and that there is a one size fits all approach – should think again.

The rise and effectiveness of native video on social media has been well researched to date. Engagement rates, reach, frequency and return on investment studies all show positive associations. But until now, there have been few studies showing the rise and performance of native video formats across the open web, specifically on premium publisher environments, where in-feed native video formats are becoming increasingly common.

We recently sought to fill that void through an analysis of more than 30 million in-feed video views run across our platform from January to April 2018. While we expected to be able to report findings on native video on the open web that were in line with the positive findings in social media, we didn’t expect that our findings would challenge the very notion of ‘what works’ in native video. But that’s precisely what happened.

Conventional wisdom in the video space, based on social data, has indicated that less is more when it comes to native video advertising, with many espousing that anything longer than 6 seconds in native video is simply too long. However, our findings would seem to contradict the perceived wisdom that mobile users have limited attention spans and are only interested in short video content.

According to our findings, smartphone users are more likely to spend time engaging with long-form video ads compared to 6-second ads when executed correctly. In fact, 72% of mobile users who have watched 6 seconds will continue to watch and engage with video up to 22 seconds. When native video reaches 15 to 22 seconds in length across premium publisher environments, mobile and tablet users that have watched this far are significantly more engaged than desktop users.

The evolution of our ‘mobile minds’

Perhaps it shouldn’t be all that surprising that people’s attention spans for native video seem to be growing longer. While the findings in our report represent the first of their kind in native video, there have been several studies undertaken around the attention of mobile phone users when it comes to reading. Over time, conclusions have shifted.

One study in 2010 found that reading on a mobile device was impaired when content was presented on a mobile-size screen versus a larger computer screen. But a similar study, undertaken six years later in 2016, showed different results. This study, conducted by the Nielsen Norman Group, concluded that there were no practical differences in the comprehension scores of participants, whether they were reading on a mobile device or a computer. In fact, the study found comprehension on mobile was about 3% higher than on a computer for content that was just over 400 words in length, and at an easier level to read.

Why the difference in results? It’s very possible that, over the period between 2010 and 2016 — the exact period during which smartphones became ubiquitous — we’ve all become more accustomed to reading on smaller screens. It’s reasonable to assume that the challenges the average person had reading on a small screen back in 2010 no longer apply now that people have adjusted to life on those smaller screens.

In a similar manner, it would appear that user behavior is changing around video consumption on mobile devices as well.

Well-held assumptions that less-is-more for video length and the broader worries about a crisis in user attention spans very well may prove to have been misplaced.

Creating compelling video content

As attention spans for native video lengthen, marketers would do well to reassess their best practices as it relates to creating content for mobile consumption. In particular, native video creators should think carefully about improving video performance during the key drop-off periods on a specific device.

For videos that will be consumed on mobile or tablet, videos should be edited to pack a punch in the first 6 seconds, in order to draw in users. The latest data suggests that the optimal length for native video content on mobile and tablet should be between 15 and 22 seconds. After 22 seconds, user interest does wane. If videos have to be longer, marketers should ensure that there are more-exciting sequences and enticing calls to action around 22 seconds, in order to maintain viewer interest up to 30 seconds.

If nothing else, these recent findings demonstrate that marketers must remain fluid in their understanding of how users engage with content on their devices. Behaviour is shifting, and yesterday’s best practices won’t necessarily apply tomorrow.

By Dale Lovell

Dale Lovell is co-founder of Adyoulike

Sourced from THE DRUM

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