By Mark Cunning
89% of 15+ adults continue to tune into radio in Ireland every week
The latest JNLR audience figures emphatically confirm that Ireland’s love affair with radio continues to thrive, with more than 3.45 million adults consuming radio every single day. As the audio landscape evolves, Onic continues to connect with audiences forward through a powerful combination of urban based FM stations supported by expanding digital and DAB services.
JNLR 2026/1 confirms Onic’s strength across key urban markets with over 750,000 people tuning into their FM stations on a weekly basis. Coupled with our commercial partner stations, WLR FM in Waterford and Galway Bay FM, the Onic Urban package delivers an all-adult weekly audience of 936,000 adults, solidifying our position as a premier destination for brands and listeners alike.
In Dublin, FM104 delivers a Prime Time market share of 7.1%, reaching an audience of 261,000 each week. Q102 complements this footprint with a 4.7% Prime Time market share and a dedicated weekly audience of 166,000 Dubliners. In Cork, 96FM continues to deliver exceptional results with a growing Prime Time market share of 16.3%. C103 adds a highly engaged audience, securing a Prime Time share of 14.7%. In Limerick, Live 95 maintains a strong hold on city and county listening with an impressive Prime Time market share of 23.1%. Meanwhile, LMFM remains the undeniable voice of the north east, boasting a commanding 29.7% Prime Time market share.
Digital Evolution and DAB Expansion
Following the successful launch of the Onic Player and our dedicated DAB stations, Onic, last week announced the further expansion of its DAB offering. To meet the surging demand for digital audio consumption, Onic has expanded its DAB footprint nationwide with the launch of Onic 80s, Onic 90s, Onic Hits, Onic Country, and Onic Irish as part of the Fáilte DAB expanded trial. This expansion ensures Onic continues to offer unparalleled choice and diversity to the modern Irish listener.
Through the Onic Player App, we blend our award winning FM content and new DAB offerings with our ever expanding ecosystem of bespoke audio products including talkSPORT Ireland, Onic Original podcasts, and curated music streams.
Onic’s Group Content Director, Mark Cunning, said: “The latest JNLR figures underline the enduring power of our local brands and the connection we have with our listeners. With 750,000 listeners tuning in every week our core FM offering remains incredibly robust. When you combine this established daily habit with the exciting expansion of our DAB portfolio, and the content available through Onic Player, Onic is perfectly positioned to deliver for our audiences and commercial partners.”
Source – Ipsos B&A – JNLR-Sales House Report 2026-1 – October 25- March 26
ENDS
Onic is a forward-thinking broadcaster dedicated to providing high-quality, innovative, and diverse audio content to audiences across the country. Focused on digital transformation, Onic is shaping the future of radio and digital media in Ireland.
Onic brands in Ireland include Dublin’s FM104 and Q102, Cork’s 96fm and C103, Live 95 in Limerick, LMFM and U105 in Belfast. Its sales house also represents Galway Bay FM and WLR and is the home of the Onic Urban national package. Onic is part of News UK & Ireland which also includes News Broadcasting, home of talkSPORT, talkSPORT2, Talk, Times Radio and Virgin Radio in the UK and News Ireland, publisher of award-winning titles The Sunday Times, TheSundayTimes.ie, The Irish Sun and TheSun.ie, as well as HarperCollins.
For further information please contact Mark Cunning at [email protected] or on +353 87 2686277