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Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you?
To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast.
Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. She co-authored Think Video: Smart Video Marketing and Influencing.
You’ll learn what kind of content works best in the LinkedIn feed and how best to use LinkedIn Stories and Live video to engage the people in your network.
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The reason LinkedIn is important to professionals, especially marketers, comes down to user intent. Michaela notes that while most people spend time on Facebook and Instagram to reconnect with friends and family or to escape, people come to LinkedIn to grow, connect, learn, and meet new people. As a result of the current pandemic and a rise in remote working, people are also turning to LinkedIn to stay in touch and engaged with their colleagues and teams.
When you pair that strong user intent with the platform’s growth over the past year, its place as a global, professional networking space is unquestionable. Almost 700 million people are on LinkedIn, and 45% of internet users who make more than $75,000 a year annually use LinkedIn.
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Sourced from Social Media Examiner