Mediastreet
Tag

PR

Browsing
In News

Why Skipping This One PR Move Could Stall Your Startup’s Growth Before It Even Begins

No Comments

By Scott Bartnick, Edited by Maria Bailey 

Doing PR is critical for startups, yet many entrepreneurs are so busy developing their product that they forget to make a media plan.

Startups often spend months perfecting their product, but forget to tell the world it exists.

That’s a costly mistake.

A classic study in the Journal of the Academy of Marketing Science found that public relations is nearly three times more effective than advertising when it comes to launching new products. PR doesn’t just promote — it positions, builds credibility, and creates the kind of buzz money can’t buy.

But here’s the catch: you only get one shot at being “new.” If you miss the PR window during your launch, the opportunity doesn’t come back. That’s why timing and strategy are everything.

Why the media cares about your launch (but only once)

Journalists are wired to cover what’s new. New company. New product. New idea. But only while it’s new. Once your startup is live and quietly running in the background, it’s no longer a story — no matter how brilliant it is.

That makes the months leading up to your launch critical. PR isn’t something you add after you go live — it’s something you bake in beforehand.

Startups that treat PR as an afterthought don’t just lose media opportunities. They lose credibility, visibility and momentum right out of the gate.

A smarter launch: Build buzz before you go public

Think of PR as your soft opening. Reporters love early access. Just like music journalists get advance streams and book reviewers receive early copies, your product should be previewed by media insiders before the public sees it.

Offer select journalists early access. Create an experience that makes them feel included and excited, not just informed.

Ideally, set aside at least three to six months before launch to focus exclusively on PR. If that time’s not built into your plan, consider delaying the launch. Seriously. The lost attention from skipping PR often costs far more than a postponed release.

Step-by-step: Laying the foundation for a successful PR launch

Here’s how to start building your PR momentum now:

1. Identify the right journalists

Look for reporters who already cover your space. Study what they write about. Note which ones your target audience follows. Then gather their contact details — Twitter, LinkedIn, email — and track everything in a media list spreadsheet.

2. Build relationships before you pitch

Start engaging now. Comment on their articles. Share their stories. Send a quick message of appreciation. Do not pitch your company yet — the goal is simply to get on their radar in a genuine way.

3. Develop a clear PR strategy (not just a press release)

PR isn’t marketing. Your goal is to help journalists tell a story that matters to their readers. Ask yourself: What’s the angle here? Why would this audience care?

In addition to press releases, consider:

  • Hosting a pre-launch event or virtual demo
  • Sending out early access or product samples
  • Creating a media advisory (not just a press release)
  • Developing unique story pitches for different outlets

Start with broad business outlets. Then move to trade publications. Then niche verticals. This staggered strategy protects your team from being overwhelmed and keeps your brand in the spotlight longer.

Don’t have time? Outsource to experts who do

Yes, this takes real effort. But you don’t have to do it all yourself.

Some PR agencies now specialize in short-term launch campaigns — no expensive retainer required. These firms often have pre-existing media relationships and know exactly how to turn your launch into a headline.

This approach also avoids the cost and complexity of hiring full-time, in-house PR staff.

Even if your business is already live, bringing in trusted PR professionals can help you recover momentum. Journalists are far more likely to respond to a pitch from someone they already know.

You only launch once — make it count

You can always tweak your product or adjust your marketing. But you only get one shot at a first impression — and that’s what PR is built for.

Whether you run your own campaign or hire an expert team, don’t waste your “new” status. The right PR strategy at launch can earn the visibility, trust, and authority that advertising can’t match.

And it all starts before anyone knows your name.

By Scott Bartnick

Scott Bartnick is the CEO and co-founder of Otter PR, an Inc. 5000, Gator100 and Gold Stevie Award-winning agency. A recognized expert in public relations and business strategy, he helps brands grow through media exposure, reputation building and strategic planning.

Want to be an E

Edited by Maria Bailey

Sourced from Entrepreneur

Read More
By
In News

How To Prevent A PR Crisis: 20 Comms Leaders Share Their No. 1 Rule

No Comments

Sourced from Forbes

In the always-on world of social media, a single corporate misstep can quickly escalate into a full-blown public relations crisis. Preventing long-term brand damage, however, starts before issues ever arise. Companies that take a thoughtful, proactive approach to reputation management by building positive PR are going to be better equipped to maintain and restore trust and credibility among stakeholders when challenges do surface.

Here, 20 members of Forbes Communications Council each share their No. 1 rule for clearing potential pitfalls to avoid a PR crisis. Follow their advice below to lay the foundations of a solid crisis response, including clear communication, smart planning and strong internal practices.

1. Contextualize And Mitigate Issues

Let’s establish first that every crisis starts as an issue—and those are two distinct points in crisis management. My top rule is to make sure we have the media intelligence and monitoring data to flag and contextualize the issue, which then allows us to address and resolve it before we get to full crisis mode. We need to do everything to mitigate the issue before it swells. – Gerry Tschopp, Experian

2. Adapt And Act With Integrity

The ability to foresee every PR crisis is a fallacy. Your ability to adapt and act with integrity, not clairvoyance, is the ultimate safeguard of your brand’s future. The sensible and strategic way to assess and prepare is to foster a crisis-ready culture. Focus on foundational frameworks and proactive reputation building by risk type. This operational muscle, fuelled by transparency, empowers true readiness. – Destiny Chambers

3. Keep Lines Of Communication Open

We make sure that leadership and our community understand that talking to the PR team is not the same as talking to the public. In fact, talking to us all of the time is a great way to allow us to help shape the discussion, pitch and secure coverage. Policy should always drive PR, but pitfalls are important to point out throughout policy creation, so open lines of communication are key to success. – Sayar Lonial, NYU Tandon School of Engineering

4. Proactively Identify ‘Red Flag’ Issues

The key is to proactively identify potential issues from the perspective of all key stakeholders—internal and external. Anticipate how decisions or communications might be interpreted differently and flag “red flags” early on. When PR is embedded into core business functions, it becomes a strategic tool, not just a reactive one. It strengthens trust, protects brand reputation and ensures brand consistency – Mabel Adeteye, Wema Bank

5. Pressure-Test Messaging Before It Goes Public

Always pressure test messaging before it goes public. Do not assume your audience will interpret your message the way you intended. Pressure-testing internally across teams—such as legal, comms, DEI, product and even frontline employees—and externally with friendly customers helps identify potential misinterpretations and avoid language that could be perceived as misleading or problematic. – Ritu Kapoor, Observe.ai

6. Create An Absolutely Transparent Culture

They say that “loose lips sink ships.” If there is something that keeps CEOs up at night, it’s a reputational crisis. My No. 1 rule for preventing such a crisis is to be absolutely transparent in everything that you do. I always tell my team to “raise the red flag” at the first instance, because if you aren’t aware of it, then you won’t be able to manage it. PR crises could have serious consequences. – Fahad Qadir, Haleon

7. Prepare Internally First

B2B crisis comms starts with employees, not the media. Prepare with cross-functional training, clear updates and strong stakeholder ties. Don’t exploit rivals, but reinforce your strengths. Always be ready so no one is caught off guard. – Mike Neumeier, Arketi Group

8. Understand Your Organization

Preventing a crisis isn’t possible. However, by truly understanding your organization—your purpose, your values, your brand pillars and your people—you’ll have the foundation you need to walk through crises safely and calmly. From there, you can create a robust plan that allows you to mitigate an issue before it reaches crisis status, minimizing business disruption and maintaining brand trust. – John Jorgenson, Cambium Learning Group

9. Plan Before You Need To

My No. 1 rule for preventing a PR crisis is to plan before you need to. Companies that wait to react often lose control of the narrative. A strong crisis plan—clear roles, prepared messaging and defined channels—gives you speed and clarity when it matters most, protecting both your credibility and your brand. – Nicole Tidei, Pinkston

10. Proactively Track And Correct Unwanted Stories

Proactively track and correct unwanted stories. Be vigilant of what’s being written about your brand and prevent any potential PR crisis with strong online reputation management programs. Leveraging the proliferation of online media channels and highlighting positive stories to counter a negative one are the keys to course-correcting – Namita Tiwari, Namita Tiwari

11. Own It Early

Own it early. That’s the No. 1 rule. When things go wrong—and they will—swift and transparent accountability can prevent a full-blown PR crisis. Communicate directly, fix the issue and explain how you’ll prevent it next time. Crises test character. Brands that lead with honesty and action build lasting trust. – Sara Payne, Inprela Communications

12. Listen Early And Often

Listen early and listen often. The best way to prevent a PR crisis is to spot the signals before they spike, whether that’s by monitoring customer feedback, employee sentiment or digital chatter. Silence is rarely a good sign. – Yael Klass, Similarweb Ltd.

13. Build Trusted, Cross-Functional Relationships

My No. 1 rule is to build trusted, cross-functional relationships early on. It ensures the communications team is part of decision-making, not damage control—reducing risk, aligning messaging and enabling swift, credible responses that protect reputation and build long-term brand trust. – JoAnn Yamani, Future 500

14. Lead With Transparency To Build Credibility

Truth builds trust. Most PR crises don’t erupt because something bad happened; they erupt because a company was perceived as hiding something, spinning facts or reacting too late. When organizations lead with transparency, they earn credibility with stakeholders. This makes it easier to manage difficult news when it does arise because audiences believe the company is being honest and accountable. – Kurt Allen, Notre Dame de Namur University

15. Prioritize Internal Alignment Before External Action

Most PR crises start when teams move fast, without shared clarity on messaging, values or risk. When everyone’s on the same page, you spot issues early on and build trust that lasts beyond the moment. – Cody Gillund, Grounded Growth Studio

16. Listen Before You Speak

The No. 1 rule is to listen before you speak. Proactively monitor internal sentiment and external conversations. Most PR crises stem from ignoring early warning signs. When you’re tuned in, you can address issues with authenticity and agility, protecting trust before it erodes. – Kal Gajraj, Ph.D., CAN Community Health

17. Treat PR As A Strategic Function

My No. 1 rule is to treat PR as a strategic function, not just an execution arm. PR leaders must have a seat at the table with the C-suite to flag reputational risks before decisions are made. Without that safeguard, early warning signs can be missed, leading to avoidable crises that damage brand trust and business viability. – John Schneider, Betterworks

18. Be Human Before Being Polished

My No. 1 rule is to be human before being polished. If something feels off internally, it’ll land worse externally. I always gut-check messaging for tone, empathy and unintended implications before it goes out. It keeps the brand grounded and keeps small missteps from becoming big headlines. – Aditi Sinha, Point of View Label

19. Maintain Continuous, Proactive Stakeholder Engagement

My rule for preventing a PR crisis is proactive stakeholder engagement. Continuously communicating with employees, customers, investors and the media helps address concerns before they escalate. This ongoing dialogue builds trust and ensures stakeholders are informed and supportive, protecting the company’s reputation during tough times. – Lauren Parr, RepuGen

20. Build Systems For Recognition, Response, Resilience And Reporting

Crisis cannot be prevented given the speed that chaos moves today. The real work is building systems for recognition, response, resilience and reporting, not just messaging. Crisis puts brand equity, trust and revenue at risk. Acting on truth, even in the face of legal risk, is the only way to avoid the long-term financial and reputation cost of silence, delay and inaction. – Toby Wong, Toby Wong Consulting

Feature Image Credit: Getty

Sourced from Forbes

Read More
By
In News

16 Important Media Trends Impacting The PR Landscape In 2025

No Comments

By Expert Panel®

Public relations professionals are navigating a media landscape that continues to be transformed by the use of AI, shrinking newsrooms and shifting audience trust. Now, algorithms curate headlines while synthetic avatars and independent creators reshape storytelling. At the same time, brands are being challenged to earn attention in a saturated, fragmented space.

Below, members of Forbes Agency Council unpack 16 emerging trends that are redefining how PR leaders think, pitch and connect with their media counterparts. Check out their insights to learn how the PR space is changing and how practitioners are adjusting.

1. AI-Powered Sentiment Analysis

The growing integration of artificial intelligence into public relations is one developing trend in the 2025 media environment. By automating media monitoring, sentiment analysis and content creation—tasks that AI is transforming within the PR space—more effective and focused campaigns result. AI-powered technologies can analyse enormous volumes of data to offer real-time public sentiment analysis. – Christena Garduno, Media Culture

2. Shrinking Media Teams

Very sadly, media teams shrinking considerably is a big trend. Balanced against the impact of influencers, this means fewer journalists are covering more topics, opportunities that were editorial are now paid for and magazine houses are shutting down. The choices for PR pros in terms of places to pitch stories are limited. So we are having to think differently in terms of coming up with other, non-traditional ways to add value. – Jules Herd, Five in a Boat

3. Politics Shaping Pitch Angles

Editors are increasingly distracted by events in Washington. They know stories related to tariffs, inflation, immigration and other initiatives the administration is focusing on will attract eyeballs and are adjusting their story angles accordingly. As a result, our teams attempt to tie our clients’ activities to one or more of these trends. – Tim Johnson, UPRAISE Marketing + Public Relations, Inc.

4. UGC Avatars Proliferating

The rise of user-generated content avatars—synthetic personalities representing brands—is reshaping PR. As they proliferate, the challenge will be standing out. Success won’t come from realism alone, but from how well we inject each avatar with a brand’s unique voice, values and personality to build authentic and lasting connections with audiences. – Fernando Beltran, Identika LLC

5. Storytelling Elevating Metrics

Great storytelling will always be in style and is the quickest way to bring an idea to life and capture a journalist’s attention. Metrics and outcomes are important, but if you can bring them to life to explain how a product or service changed someone’s life, that’s even better. In health tech, for example, this could involve anyone from a doctor who is no longer burned out to a patient who better understands their care. – Jodi Amendola, Amendola Communications

6. SEO For AI-Driven Curation

Some of the biggest trends this year will no doubt be AI-generated content and AI-driven news curation. With the new feature on Google that summarizes the answer for your search, marketing professionals are now required to optimize their SEO for both Google Search and its AI algorithm to increase visibility. – Saul Marquez, Outcomes Rocket

7. Quality Over Quantity In The Ad Space

Something we’ve been hyper focused on, and a major trend in media, is eliminating fake users and low-quality inventory in online ads. This enhances media quality, protects brand integrity and maximizes ad impact. From a PR standpoint, it’s crucial, as online placement is as important as the message. Prioritizing high-quality, brand-safe spaces strengthens trust, credibility and meaningful engagement. – Kimberly Jones, Butler/Till

8. Independent News-Focused Creators

Independent news-focused creators are becoming serious competition for legacy media, often outpacing them in terms of speed, specificity and authenticity—and gaining large, highly engaged audiences because of it. As audiences gravitate to independent voices over institutions—and social feeds over search engines—brands will need to rethink media strategies to include this new type of influencer. – Starr Million Baker, INK Communications Co.

9. The Rise Of Misinformation And Disinformation

AI is a factor, yes. However, more notable—and for me, more critical to address, as it significantly affects public relations—is the rise of misinformation and disinformation, particularly that which is fuelled by AI-generated content and social media amplification. To manage how notably it erodes trust, our PR work needs to prioritize greater social ethics at the core, proactive transparency and real-time monitoring. – Taazima Kala, Hotwire

10. Branded Content Driving Loyalty

In 2025, branded content has emerged as a powerful marketing trend, seamlessly blending storytelling with brand messaging. By creating engaging, informative and entertaining content, PR professionals enhance consumer connections while fostering authenticity. This approach not only captivates audiences, but also drives brand loyalty, making it an essential strategy in today’s competitive landscape. – Nancy Marshall, Marshall Communications

11. Journalists Going Independent

Economic strain and continuous media layoffs are pushing journalists to start their own independent ventures. Podcasts and newsletters have become quite easy to get up and running these days and can be very successful, leading to a more fragmented media landscape. For us in PR, that means we need to forge more relationships with niche creators, not just traditional media outlets. – Ayelet Noff, SlicedBrand

12. Scepticism About Expertise

AI has disrupted nearly every industry, including media and PR. But the real shift in our space has been the simultaneous demand for and distrust of experts. Many news consumers are sceptical of experts whose knowledge doesn’t align with their beliefs, yet people have never been more desperate for the truth. In our niche, healthcare, this means developing subject matter experts who can share their knowledge in a disarming manner. – Chintan Shah, KNB Communications

13. PR Becoming More ‘Pay To Play’

PR is no longer just about relationships; it’s about ROI. “Pay to play” isn’t a shortcut; it’s a strategy. As organic reach dwindles and media continues to fragment, brands must shift from hoping to be discovered to engineering visibility. The future belongs to those who master the blend of earning trust where it matters, paying where it counts and amplifying with intent. – Amy Packard Berry, Sparkpr

14. AI-Enabled Newsrooms

AI newsrooms are transforming media in 2025. Editors use AI to filter pitches and automate tasks, changing our PR approach. We’re crafting data-rich pitches to pass through these filters. The upside: Editors have more time for in-depth stories, so we focus on delivering insights rather than basic announcements. This opens doors for meaningful coverage. – Meeky Hwang, Ndevr, Inc

15. Strengthening A Founder’s Personal Brand

PR is now moving toward strengthening the personal brand of a company’s CEO or founder. Gone are the days of writing a press release about a company and emailing it to a thousand news sites or placing it on the newswire. The media now want a deeper understanding of the person behind the brand. Everyone can strengthen their own personal PR, and this is what we help clients achieve through thought leadership. – Adrian Falk, Believe Advertising & PR

16. An Imbalance Between Earned And Paid Media

This trend is here and shaping the PR landscape: the imbalance between earned and paid editorial and its relationship with white and black parasite SEO. As some have written about, for years we have embraced a version of paid “editorial”—advertorials, for example, or sponsored content—the masking of which is getting better and better. Companies should challenge their PR firms that forgo striking the balance in favor of a 100% paid model. – Dean Trevelino, Trevelino/Keller

 Check out my website

Feature Image Credit: getty

By Expert Panel®

Sourced from Forbes

Read More
By
In News

How to Turn Your Event Into a Must-Attend Experience With PR

No Comments

By Scott Bartnick, Edited by Micah Zimmerman

A strong PR strategy creates buzz, attracts the right audience and ensures your event leaves a lasting impact.

Key Takeaways

Planning a successful event goes far beyond logistics and schedules. It’s about creating buzz, drawing the right audience and ensuring the event leaves a lasting impact. This is where public relations for events comes into play by strategically crafting and sharing your message to amplify your efforts and transform your event into a must-attend occasion.

Whether it’s a product launch, conference or community fundraiser, PR serves as the bridge between your vision and your audience. Through effective event management and content marketing, you can generate media attention, engage key stakeholders and elevate brand awareness.

Setting the stage: Public relations as a foundation

Every great event starts with a clear purpose, and public relations ensures that purpose resonates with your audience. From the outset, PR professionals help define the event’s core message and align it with your brand story by asking critical questions like “Who is the target audience?” and “What’s the goal — brand awareness, networking or sales?” The answers shape everything from promotional materials to event marketing strategies.

Integrating public relations for events early in the planning process sets a strong foundation for success. PR teams craft narratives that make your event compelling, ensuring it stands out in a crowded calendar. Strong event management combined with PR ensures that your efforts are cohesive and aligned with your organizational objectives.

Generating pre-event buzz

Press releases, media pitches and social media campaigns are essential for spreading the word and building excitement before the big event. When PR professionals craft targeted messaging tailored to journalists, influencers and stakeholders, they help secure valuable media attention that drives attendance and establishes credibility for your event.

Another key element of public relations for events is audience segmentation. For instance, an exclusive pre-event story shared with local media or a behind-the-scenes Instagram series can make your event feel special before it even begins. Such initiatives are powerful components of a broader event marketing strategy.

Engaging during the event

Public relations doesn’t stop once the doors open. A successful event relies on real-time media engagement and communication, including live social media updates, press interviews and managing media representatives attending the event.

From scripting speeches to coordinating interviews, public relations professionals ensure your brand message is consistent throughout the event and that every detail aligns with your goals. By highlighting key moments — such as a product reveal or a celebrity appearance — PR teams amplify your event’s impact so guests remember it long after they leave. Real-time content marketing during the event can also boost online visibility and keep digital audiences engaged.

Post-event follow-up: Keeping the buzz alive

The role of public relations for events extends well beyond the final applause. Post-event PR — including creating press kits with high-quality photos and videos from the event to share with media outlets, attendees and stakeholders — is crucial for maintaining momentum and leveraging the success of your event.

A well-crafted post-event press release can summarize highlights, showcase achievements and build anticipation for future events. PR teams also monitor coverage, track media attention and gather feedback to evaluate the event’s overall success.

Public relations helps turn a one-day event into a long-term asset for your brand. By keeping the conversation going through content marketing and event marketing, you extend the value of your event and strengthen your reputation.

Actionable tips for a successful PR event

Executing a successful PR event requires more than good intentions — it demands clear actions and thoughtful preparation. Whether you’re managing everything in-house or working with a PR agency, here are actionable steps to ensure your efforts pay off, both during and after the event:

  • Create a comprehensive event planning checklist: A thorough checklist helps organize every detail, from scheduling press briefings to finalizing speaker notes. This ensures that your PR strategies align with the event’s goals.
  • Secure media coverage early: Reach out to journalists and influencers beforehand to guarantee their attendance and interest. Building strong relationships before the event is crucial for generating meaningful media coverage.
  • Engage a reputable PR agency if needed: If the scope feels overwhelming, consider enlisting a PR agency like Revert PR to handle outreach, coordination and public relations event logistics. Their expertise can help ensure a seamless experience.
  • Develop targeted promotional materials: To promote the event effectively, use customized invites, press kits and digital assets. Tailor these materials to resonate with your target audience, as well as the media and event planners involved in the execution.
  • Incorporate real-time engagement strategies: During the event, use live social media updates, email newsletters, or video content to keep your audience engaged and maximize visibility. This makes your PR for events dynamic and interactive.
  • Monitor feedback for future PR events: Collect attendee feedback and analyse media mentions to refine your approach. Use this data as a guide to planning future PR events, ensuring each one builds on the success of the last.
  • Celebrate success while building anticipation: Use post-event content, such as a recap video or blog post, to celebrate achievements. Highlight how the event can help your brand while creating excitement for upcoming initiatives.

By following these steps, your PR event planning efforts can translate into a well-executed event that delivers on its promises. Incorporating these actionable tips into your guide to PR ensures not just a one-time success but a foundation for ongoing excellence in public relations events.

Effective event planning isn’t just about logistics; it’s about storytelling, strategy and connection. Public relations is the key to creating buzz and ensuring your event stands out. From building pre-event excitement to managing real-time media engagement and post-event follow-up, PR plays a central role in delivering impactful results.

When public relations is at the heart of your event management strategy, you don’t just host an event — you create an experience that people talk about, remember and look forward to attending again. By leveraging PR to build brand awareness, attract stakeholders and secure media attention, your event can achieve lasting success.

By Scott Bartnick, Edited by Micah Zimmerman

COO at Otter PR. Scott Bartnick has been nationally recognized for his business acumen. He is a nationally renowned author, ecommerce specialist and media expert. As co-founder of Otter PR, a multi-million dollar media agency, he works with top thought leaders and brands to break into mainstream media.

Sourced from Entrepreneur

Read More
By
In News

Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient

No Comments

BY IRINA PROSKURINA 

The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success.

Should PR serve the purpose of boosting sales along with other strategies? This question has long been a subject of discussion among business experts. While PR professionals traditionally focus on brand awareness, reputation and media exposure, business owners want to see these factors reflected in increased revenue.

PR is an invaluable tool that becomes an integral part of many business processes, from shaping consumer perceptions to influencing people’s purchasing decisions. Although PR emphasizes brand image and visibility first and foremost, its ripple effect extends to consumer behaviour, which ultimately translates into increased sales figures for businesses.

In this article, you’ll learn how PR can positively influence sales when implemented as a long-term strategy and get tips on maximizing this effect.

Perceive PR as part of the business ecosystem

PR is part of a larger chain reaction in your company. Product quality, marketing strategies and customer service all shape the image and value of a business, and PR can amplify their impact through media storytelling. In other words, don’t expect PR to create a strong brand narrative out of nothing. Build it into the fabric of your company’s culture, values, and actions. PR is most effective when it aligns with the authentic identity of your brand, highlighting and amplifying the inherent strengths that already exist within your business.

To leverage this ecosystem, you need to encourage your sales, marketing, and other specialists to use PR as an extra asset in their work.

Make sales reps and PR professionals work together

Incorporating PR into sales will boost the effect of the former by highlighting brand credibility. It leads to enhanced customer confidence and increased conversion rates.

Here’s what sales managers can do in conjunction with PR:

  • Provide potential customers with a media list that reflects the company’s recognition and reputation as an industry leader;
  • Use media publications to create branded presentations that align with the overarching brand narrative;
  • Browse publications for comments and identify potential leads among commenters, etc.

This collaboration works wonders. PR itself doesn’t have immediate ROI because it takes time to build a solid brand reputation and boost the SERP ratings of your web pages. However, sales managers can leverage PR’s groundwork right away in their strategies.

Marry PR to marketing

PR and marketing have essentially the same goal – to attract and retain customers and drive business growth. That’s why it’s only natural that the two should work in tandem.

While marketing can quickly and powerfully impact sales, PR is a long-term game. Luckily, marketing managers can tap into PR to make it instantly valuable and important for sales growth. For instance, marketers can:

  • Use PR insights for targeted ad and marketing campaigns. PR-generated data, such as media coverage analytics or customer feedback obtained through PR efforts, helps marketers refine and adjust their strategies. This information can help tailor marketing campaigns to cater to the audience’s preferences and trends observed in PR engagements.
  • Enhance influencer collaborations. PR experts know how to find celebrities and influencers to endorse your brand and expose it to their followers and fans. Marketers can work with PR to identify the best potential collaborators, initiate contact, and score a great deal to boost your product promotion, leading to more sales.

Choose the right media outlets to generate quality leads

Don’t go random when you want to secure publications about your business in media. Selecting the appropriate outlets is crucial for generating high-quality leads through PR strategies. Choose the media that resonates with your niche and target audience — this way, your message will reach the right demographics.

For instance, if your product caters to tech-savvy consumers, collaborations with tech review websites or guest features in relevant industry online magazines can yield valuable leads. These leads can then be further nurtured through engaging content tailored to the specific audience’s interests and pain points. Tech-savvy consumers often seek in-depth information and insights, so providing them with detailed guides or informative articles that bring real value. The leads will associate this value with your brand and be more likely to turn into paying customers.

Engage in industry events to communicate with your target audience directly

PR is not just about media engagement. Active participation in industry events provides a direct line of communication between a business and the target audience. This creates fruitful opportunities for lead generation and reputation building.

Have a PR specialist you work with track relevant industry events and pick those that will best align with your brand’s goals and target audience. It may be trade shows, conferences, or exhibitions that allow brands to engage with potential customers face-to-face, showcasing products or services in a personalized manner.

For instance, hosting a booth at a beauty expo enables cosmetic companies to offer live demonstrations and active engagement with attendees. This exposure translates into potential leads and increased sales prospects.

Last but not least: Don’t chase (just) numbers

Remember: PR is not directly responsible for sales. It deals with building relationships, enhancing brand perception, and shaping public opinion. While sales metrics are important, PR primarily focuses on fostering trust, credibility, and goodwill among stakeholders.

The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success. Prioritizing meaningful connections and a positive brand image over solely chasing numerical metrics allows PR efforts to lay a solid foundation for future growth.

If you want to track the specific metrics pertinent to PR campaigns and their impact, pay attention to:

  • Media impressions. Measure audience reach through media coverage
  • Sentiment analysis. Assess public perception (positive, negative, neutral)
  • Website traffic. Monitor increased visits due to PR efforts
  • Lead generation. Measure leads attributed to the campaign

If all these metrics demonstrate positive trends, you can be sure that PR is working in your favour and contributing to sales growth, even if this correlation is not immediately obvious.

BY IRINA PROSKURINA 

Read More
By
In News

How to Time Your PR Initiative Successfully

No Comments

By

Timing is of course everything in PR and marketing.  I witnessed a beautiful example of this recently coming out of Denmark.  Queen Margrethe II reigned for 52 years, abdicating just a couple of weeks ago in January, 2024.  She has been succeeded by her son King Frederik X, and if anyone ever needed advice on how to follow a queen of 52 years, it’s Frederik, who has to fill some very regal slippers indeed.

Fun fact:  both Queen Margrethe II and Queen Elizabeth II of England are great-great granddaughters of Queen Victoria of England, who lived from 1837 to 1901 and reigned for just under 64 years.  (Queen Elizabeth II still has everyone beat, reigning for an amazing 70 years before turning the country over to Charles III.) It’s an impressive family.

Back to the advice for the new King.  Trine Nebel, longtime political commentator and Assistant Professor and Management Rhetorician, Professional College Absalon in Denmark, and I have often exchanged views on each other’s political worlds over the years and become friends during those heated discussions.  So, I was not surprised when she published an op-ed piece in the Danish consortium of newspapers which covers most of that country on the subject of the succession.

In the piece, she offers 10 ideas for the new King to ponder based on the leadership principles that her college, Absalon, teaches its students as part of the leadership training course that all leaders in the government must take in order to retain their positions over time.  It’s a clever, fun way to give the King some advice, talk up the school, and spread the word on good leadership practices at the same time.

Because her timing was perfect, the op-ed piece received widespread notice throughout Denmark, and the school earned a nice moment in the spotlight.  Trine is already well-known in Denmark and has appeared on Danish television and in the press over the years, so she is a trusted source for journalists and commentators to reference, quote, and comment on themselves.

In short, her piece has all the necessary attributes to go viral in her world.  It’s timely, it addresses a hot topic, she is already a trusted commentator, and the clear structure of the op-ed makes it easily digestible and implicitly gives the reader a way to think about the new King’s role that is relevant and fun.

Here’s her advice in summary form.  I link above to the translated version of the piece, but please understand that Google translate doesn’t do justice to the sparkle and wit of her prose.

Learn from your people – they will mirror your successes and failures and your policies’ ups and downs as well.

Lead with empathy and create a strong professional community.

Your kingdom is a chessboard, where each piece has strengths and weaknesses. Make your moves accordingly.

Nurture your people.

The king is like the conductor of an orchestra – create the right harmony.

Think strategically, two moves ahead. As Trine notes, “we’re not quite done with the chess metaphor!”

Practice honest and open communication.

Be ready to change and adapt.

Don’t forget succession planning – help your son, the prince, develop in his role. A pawn can become a king. . . .

Make sustainability core to your reign. Think about the long term.                          

Good advice for any leader, no?  Wouldn’t it be wonderful if our next president could take some of these lessons to heart in our divided country?

By

Sourced from PUBLIC WORDS

Read More
By
In News

5 Things Journalists Wish You Knew About Getting Press Coverage for Your Company

No Comments

By Kelsey Kloss

Strengthen your PR efforts — and optimize your marketing budget — by learning what reporters are looking for.

Enter any editorial office, broadcast station or PR agency, and you may hear chagrins from both sides of the newsroom table: “Why won’t this journalist just get back to me?” or “Why does this PR contact keep pitching me stories we would never cover?”

There are vast misunderstandings between these two industries. Knowing what they are will help you get media coverage for your company — and enjoy the incredible benefits of PR.

Whether your company is managing its own PR efforts or working with a firm, here are five things journalists wish you knew about getting press coverage.

1. Usually, we’re looking for expert sources (not products and services to feature)

The top concern for PR pros is getting journalists to respond, according to The State of PR 2023 from Muck Rack.

It’s frustrating when your company’s carefully crafted pitches go ignored, but keep this in mind: A journalist’s job is to cater to their audience, not companies. Usually, that means educating their audience with valuable information. Pitch yourself as an industry expert first and foremost, not your products or services.

Although many articles benefit readers by showcasing certain products or services, these are often selected from a list of affiliate companies so the media company earns a slice of the sales.

Plus, journalists’ inboxes are flooded with pitches around products and services. It’s much more challenging for them to find credible experts before their deadline.

If you’re quoted as an industry expert, your company will be highlighted in the article and you’ll have the bonus of immediately establishing trust with a new audience. After a few of these inclusions, features focused entirely on your company will be easier to secure.

2. Your credentials matter more than your social media following

Sure, journalists may take a quick glance at your social accounts to see what type of content you’re posting. And yes, it might be a bonus if you have a large, engaged following.

However, there’s a misconception that social media following is the most important part of securing media coverage. The truth is, journalists care more about your credentials than how many followers you have. While social media might help journalists discover you, they’re looking for someone who can truly educate their audience.

Carefully consider how you establish credibility when introducing yourself as an expert source to the media. You can do this with:

  • Qualifications (Ph.D., MD, CCWS, etc.)
  • Associations (professor at a university, a rheumatologist at a hospital, etc.)
  • Titles you’ve been given (owner of an award-winning salon, 40 under 40 recipient, etc.)
  • Achievements (serial entrepreneur who’s sold several successful businesses, etc.)
  • Press experience (trusted by The New York Times, Washington Post and beyond, etc.)

3. We probably won’t cover the same topic twice in a short period of time

Newsrooms and broadcast stations always look for a fresh story to keep their audience engaged. Still, a sample of a common pitch editors and producers receive: “I saw you recently covered the best glassware for dinner parties. Would you like to consider my company for upcoming coverage on glassware for dinner parties?”

Instead, pitch a fresh take on the topic: “I saw your story on glassware for dinner parties — it was a great read! If you ever need quick turnaround quotes on how to clean glassware after parties, the best glassware pairings for a soirée or any other related topics, I’d be happy to help. Our company specializes in elevating parties with beautiful dinnerware.”

On that note, if you’re monitoring journalist queries through a service like HelpAReporter.com (where journalists submit queries for expert sources), but you find you missed the deadline for a given story, it may still be worth simply reaching out to that journalist separately.

Let them know that you’re an expert in the beat they cover, provide your credentials and share that you’re available for future stories.

4. Short, succinct quotes make you our hero

You may think more is better when it comes to providing context on a particular topic, but journalists are looking for sources who can get to the bullet points of a subject immediately. Long, winding narratives mean more time transcribing and pinpointing which quotes to feature.

Prepare ahead of your interview so you come to it with the main points already. Think about what will make punchy, memorable quotes — then speak to the journalist slowly and clearly (this is helpful, whether they’re recording your conversation or transcribing in real-time).

These strategies will increase your chances of being contacted again for future stories.

5. If you’re not selected as a source, don’t take it personally

In addition to credentials their editor may specifically request, journalists consider these factors when selecting a source.

  • Niche: We recently saw a journalist query for an auto insurance expert familiar with GAP insurance in California. With the need to constantly pitch fresh new stories and target particular keywords, editorial content is getting increasingly specific.
  • Other sources: Journalists will consider how you contribute to the mix of sources. They’ll look for a variety of expertise to approach the story from different angles.
  • Number of sources: Most pieces of content only need about two to three sources.

The best thing your company or PR team can do is build genuine relationships with journalists, in which you offer your support to them through expertise. This will help them finish their story on time and increase your chances of being a regularly featured expert source.

When you secure this media coverage, the benefits are vast. PR is a long-term strategy that can create a halo effect for your company, establishing you and your brand as an expert. This creates new opportunities for brand awareness, partnerships and increased revenue.

By Kelsey Kloss

CEO of Kloss Creatives

Kelsey Kloss is the CEO of Kloss Creatives, a PR and marketing firm rooted in the principles of journalism. Previously, she was an editor for brands such as Good Housekeeping, ELLE Decor, Reader’s Digest, and more. She has also shaped marketing strategy for Scholastic and AT&T.

Sourced from Entrepreneur

Read More
By
In News

After the year’s biggest PR storm, here’s what brands can learn from Bud Light

No Comments

By Andrew McLean

Chances are, your brand hasn’t had as difficult a year as Bud Light. After finding itself at the centre of a pointed culture war, here’s what Bulletproof’s strategy chief thinks the brand’s peers can learn.

One of the year’s most surprising developments has been seeing a beer (one described in a user review as “mildly flavoured water with a few bubbles”) thrown into the centre of culture wars and political turmoil.

Yes, this is a Bud Light piece.

Around any major piece of PR, the question always comes up: “What’s going to be the damage/benefit to my brand?” Well, how long’s a piece of string?

Having had my fair share of ‘brand health at death’s door’ briefs over the years (not my fault, I assure you), I feel vaguely qualified to delve into this subject. Let’s figure out the extent of the problem and what Bud Light should do next.

WWED: what would Einstein do?

“If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions”. So goes the famously misattributed ‘Einstein quote’. Apocryphal yes, but the intention is right: we need to first understand the severity of the issue, before we get to solutions.

A lot has been written about the damage to Bud Light, with estimations of sales dropping by c.25% over certain weeks, and claims that it has lost its top spot in the US beer market to Modelo.

It’s worth thinking about the context the brand found itself in before the storm. VP of marketing Alissa Heinerscheid recently explained her mandate when joining the brand: “This brand is in decline. It’s been in decline for a really long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.”

It’s true; Bud Light’s market share had gone from around 18 to 12% over the last decade. Although it was the market leader, its category position was in turmoil. But how was that translating to a proxy for future growth: brand consideration?

Brand consideration: lovers and haters

According to YouGov data, Brand consideration among Americans who are Bud Light regulars was close to flat over the last year, but began to decline (around 6%) at the start of 2023, aligned to sliding market share.

Surprisingly, there’s nothing in brand consideration to give the impression that Bud Light was mid-scandal; consideration rose in points over the last couple of months. It seems that there remains a loyal core.

The data for people who didn’t buy Bud Light anyway is only marginally worse. Given it’s the market leader (still) in America, there aren’t a lot of haters; the change since the start of the year is, in real terms, only about a 13% decline (from 1.33 to 1.13).

But “people who didn’t buy Bud Light anyway will consider Bud Light a tiny bit less” won’t sell too many newspapers or stoke the fires of a boycott. For any brand, there are ‘loyals’ and there will be people who simply dislike it. But most users are the moving masses: those who flit about the category, whose patronage rests on a whim. Remember: according to Byron Sharp’s How Brands Grow, c.50% of Coca-Cola customers buy just one or two cans a year.

The moving masses

Looking at Bud Light brand consideration for total US beer drinkers, overall, should elicit a ‘holy shit’. From a YouGov consideration figure of 25% at the start of the year to, now, around 15%: a decline of around 40%.

Brand consideration has nearly halved in a couple of months.

The brand is suffering the consequences with buyers who may not necessarily share the views of the boycotters but who most definitely overhear the vitriol, and are being put off.

How brands grow (back)

The people who pick up a couple of cans every now and again are the ones who decide brand growth because they (not your loyalists or haters) represent the majority. Therein lies the importance of branding: having a concrete answer to what you stand for that extends beyond your loyalists and doesn’t consider your haters.

So the next time you’re thinking of unintentionally inserting your brand into a political fracturing without a strategy to dictate your response: don’t do it.

…Or at least, if you’re going to do it, do it with a plan. Don’t try to placate; don’t try and ‘mehhh’ your way out. Don’t spare a thought about the haters or boycotters, they were nothing to your brand anyway; batten down those hatches, weather the storm, hide the fine china and communicate at scale to those moving masses. Hold your ground and tackle the big problem, like the monumental market share decline you’ve had over the last decade. You were heading for a brand catastrophe eventually, but one just found you.

Feature Image Credit: Brian Yurasits via Unsplash

By Andrew McLean

Sourced from The Drum

Read More
By
In News

3 Powerful PR Tools Small Businesses Can Use to Soar to New Heights

No Comments

By Sonu Yadav

Discover the key tactics and best practices for leveraging social media, content marketing and paid media in your PR endeavours to catapult your small business to new levels of success.

Social media, content marketing and paid media are powerful tools that can drive the success of public relations (PR) efforts. With a plethora of creative options available, such as compelling content on social channels and targeted advertising campaigns, small businesses can now reach more people than ever before with tailored messaging that resonates with their audience.

Social media platforms enable companies to effectively target key audiences, such as investors or partners, while engaging content attracts new consumers who might be interested in the company’s products or services.

Additionally, investing in well-placed advertising showcases a brand’s overall credibility, essential for successful relationships within any industry. Ultimately, implementing this cohesive approach results in increased brand awareness and fosters sustainable growth over time by nurturing strong online and offline connections through continuous engagement efforts across multiple platforms.

By implementing a cohesive PR strategy that integrates these platforms, small business owners can enhance their visibility, build trust with customers and foster sustainable growth through continuous engagement efforts. Let’s explore how to do it the best way.

Leverage different channels for PR success

To effectively leverage different channels for PR success, small businesses should implement a balanced strategy combining organic and paid media. Focus on sharing engaging, value-driven content to build genuine connections with your target audience across multiple platforms like Facebook, LinkedIn or Instagram. Collaborate with influencers and encourage user-generated content showcasing your products or services in authentic settings.

However, don’t rely solely on organic reach; invest strategically in paid advertising campaigns such as sponsored posts or targeted ads to amplify the visibility of key messages among broader audiences based on their interests or online behaviour patterns. Additionally, you can now also harness the power of AI-powered solutions to enhance your PR efforts.

Social media

A strong social media presence is essential to achieve PR success. Engaging with your target audience on platforms like Facebook, Twitter, Instagram or LinkedIn enhances brand visibility and fosters lasting relationships with customers and potential clients. To begin crafting an effective strategy, consider establishing clear objectives based on your business goals, for instance, generating leads or driving website traffic.

Spend time studying successful accounts within your industry and competitors’ activities. Note the type of content that resonates most among users and adopt similar tactics when you create posts tailored specifically for each platform’s preferences.

Be mindful of how frequently you share updates — consistency matters as much as quality. Keep track of key performance indicators such as engagement rate or number of new followers acquired over a certain period.

Content marketing

Utilize diverse content marketing strategies to attract and engage your target audience.

For example, repurpose a single piece of well-researched content into various formats, such as podcasts or webinars, to reach more potential customers across different platforms while providing valuable information. Convert data-driven research into visually appealing infographics to enable the audience to quickly grasp key insights. Offer customized white papers tailored to specific buyer profiles to demonstrate an in-depth knowledge of industry pain points and increase credibility among prospects.

Maintain an active presence on reputable forums to foster trust between businesses and thought leaders. Contribute authentic expertise to build credibility for driving continued growth and brand recognition nationwide without relying excessively on traditional advertising efforts alone.

Don’t forget to leverage AI-powered content creation tools to enhance your PR efforts. These tools employ advanced natural language processing and machine learning algorithms to generate high-quality content.

Paid media

Expand your reach with various paid media channels to maximize the effectiveness of your PR campaigns. Consider integrating several options into your advertising strategy to reach more potential customers. Invest in search engine ads, like Google Ads, to ensure higher visibility among users researching products and services similar to yours.

Video platforms like YouTube can also be powerful marketing tools if employed strategically, as many consumers discover new brands via engaging video content. Don’t overlook traditional print advertisements either, as they can have a long-lasting impact on local markets or niche industries where newspapers and magazines remain relevant sources of information.

Explore different paid media outlets suited to your target demographic’s preferences to ensure seamless communication between businesses seeking exposure and individuals eager to learn about them. Finding an appropriate balance is key when leveraging various channels for PR success while staying mindful that consumer trust in earned or owned media typically outweighs reliance on purely sponsored adverts alone.

Creating a cohesive PR strategy

When crafting a cohesive PR strategy, small businesses must consider the integration of social media, content marketing and paid media campaigns. A vital aspect is monitoring key performance indicators to ensure their efforts deliver tangible results. To achieve this seamlessly, you should utilize tools that help analyse audience engagement across each platform alongside click-through and conversion rates.

You should regularly review these metrics to adjust strategies for optimal impact on business growth objectives. Furthermore, you should encourage collaboration and clear communication within your team by assigning distinct roles and responsibilities concerning digital marketing initiatives, ultimately leading to success in public relations endeavours with an integrated approach combining all facets of modern promotion techniques.

Agility is the key to success in marketing and PR. Different channels should be leveraged for maximum efficiency, as each would lead to different results depending on audience reachability and the cost involved. It’s important to understand how paid marketing (using ads), owned media (own content) and earned media (influencers/media) work together for a successful PR campaign and get the desired result within a limited time frame.

By Sonu Yadav

Sonu Yadav is a certified digital marketing manager with SEO Vendor. He has over eight years of experience in the field of digital marketing and has helped numerous businesses grow online. He is passionate about helping businesses succeed and enjoys seeing the results of his work.

Sourced from Entrepreneur

Read More
By
In News

14 Coach-Approved Methods For Improving PR As A Start-up

No Comments

Sourced from Forbes

For start-ups, public relations is an essential component of building brand awareness and attracting customers. However, developing a successful PR strategy can be challenging, especially for new and emerging businesses.

Some of the best ways for start-ups to improve their PR efforts include developing a carefully crafted digital footprint, sharing a compelling story and working with the right partners and specialists to achieve their goals. Below, 14 Forbes Coaches Council members explore these strategies and more for start-ups that want to enhance their visibility and build trust with customers through a solid approach to PR.

1. Be A Storyteller

Share your own story—address the challenges you have overcome, how they helped you get where you are today and the problems your start-up is helping to solve. When I was starting out, I shared a short story as a guest contributor, which helped me secure my first coaching contract and clients. – Adriana Kosovska, Zero To Dream Job

2. Carefully Craft Your Digital Footprint

A digital footprint with consistent messaging and leadership visibility is a must for every organization, especially start-ups. Connecting the company’s vision and mission with exceptional storytelling of solutions offered, such as sustainability and social impact, is an excellent start to crafting PR and enhancing a start-up’s visibility by leading with value. – Izabela Lundberg, Legacy Leaders Institute

3. Use Your Core Values To Shape Your Presence

Define your core values, create a culture you desire, embody that culture and then begin to build a presence. Visibility is key. I began building a presence through podcast interviews, creating my own podcast and being a part of professional communities. Building relationships with the right people while engaging thoughtfully with influencers on social media is also effective. – Dr. Sharon H. Porter, Vision & Purpose LifeStyle Magazine and Media

4. Share Success Stories To Gain Earned Media

A start-up can share its success stories to gain earned media. By sharing my company’s work with the Minnesota Business Coalition for Racial Equity, we’ve attracted more clients who are interested in taking action on social issues. One of the benefits of PR is in attracting mission-aligned work. Potential clients and employees find brands that align with their values. – Meredith Leigh Moore, Leverette Weekes

5. Partner With Those Whose Mission Aligns With Yours

Finding a great charity, cause and/or marketing campaign partner to support your reach and influence can prove to be incredibly beneficial. When aligning with the right partner—one whose mission, values or purpose is synergistic with yours—you can work on a win-win strategy to support each other’s causes and elevate your company’s mission and reach. – Joshua Miller, Joshua Miller Executive Coaching

6. Ensure PR Campaigns Incorporate Brand Values

What I saw to be effective in a particular PR campaign was building resonance with the brand values of that particular start-up organization. It was anchored in the brand’s purpose, vision and value and the promise thereof when a customer engaged the company. In this case, the espoused value was sustainability-related, and the campaign connected with the intended audience. – Thomas Lim, Technicorum Holdings

7. Humanize And Personalize Your Brand

When starting up, it’s important to recognize that customers won’t identify with your brand unless you personalize and humanize it. I have found that it is important for the founder to be very visible across all the brand’s digital properties, showcasing their story, mission and values to connect with their audience in an authentic voice. – Ana Reed, Newmanity

8. Focus On The CEO’s Vision And Expertise

The CEO should be the focal point in your PR. Develop and evolve your digital footprint strategy to help build your brand visibility and unique value proposition. Reinforce with content that aligns with the vision, purpose and values of who you are, what you are communicating and how you are helping. Through various media, showcase the expertise you have that resonates with your ideal customer. – Dennis Foo, Pu Xin ASPIRA Advisory Limited – Shanghai | Hong Kong

9. Enlist The Help Of A PR Specialist

Work with a PR specialist who hears and understands your proposition, can effectively represent you to your target segment, has reach, and works toward your desired outcome. It proved invaluable to me to work with someone capable; they offered ideas that I could question, and I selected which to move ahead on. It cut down time, was cost-effective and, ultimately, delivered the outcome I hoped to achieve. – Arthi Rabikrisson, Prerna Advisory

10. Gain An Understanding Of Your Audiences

Develop personae for your audiences and tailor your messaging to them. For example, as a start-up, you’ll be expected to be all over social media, using the latest and greatest channels for PR; on the other hand, your customers may be old-school and respond to traditional PR. Smart companies leverage both and use them strategically. – Emily Grandinetta, Grandinetta Group, LLC

11. Leverage HARO

Use the free site HARO (Help A Reporter Out) to connect with journalists looking for sources. There are over 100 requests a day from journalists who need an expert. I’ve used this site for years and have been featured in Shape magazine, Associated Press stories and hundreds of blogs. It is the fastest and easiest way to gain PR exposure that I’ve ever found. – Krista Neher, Boot Camp Digital

12. Establish The Right Relationships

To improve PR, a start-up should focus on establishing relationships with journalists and influencers in the industry. I have succeeded by engaging in mutual collaborations and doing interviews to showcase our product. It has increased brand recognition and visibility by leveraging existing audiences. Additionally, it has improved our website traffic, as more users are drawn to us due to media buzz. – Peter Boolkah, The Transition Guy

13. Speak Directly To Your Audience

When the founder (or founders) speaks directly to the consumer, it adds real value to the start-up’s PR. It’s highly beneficial, especially during the early stages. I used this strategy in the past when I was building my own service start-up—it helped us attract, keep and further develop a more diverse audience while understanding them more deeply than before. – Alla Adam, Alla Adam Coaching

14. Support Your Local Community

Start-ups can improve their PR by providing free services to local non-profit organizations. If you do enough good in this world, it will come back to you twofold. I’ve done it and I continue to do it, and it has been very beneficial to my brand. – Jay Garcia, Jay Garcia Group

Sourced from Forbes

Read More
By
Load More