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By David Lieberman

David Lieberman is a specialist in the field of human behaviour and interpersonal relationships. He is a renowned psychotherapist and author of eleven books. He has trained personnel in the U.S. military, the FBI, the CIA, and the NSA, and his instructional video is mandatory for psychological operations graduates. He teaches government negotiators, mental health professionals, and Fortune 100 executives.

Below, David shares 5 key insights from his new book, Mindreader: The New Science of Deciphering What People Really Think, What They Really Want, and Who They Really Are. Listen to the audio version—read by David himself—in the Next Big Idea App.

Mindreader: The New Science of Deciphering What People Really Think, What They Really Want, and Who They Really Are By David Lieberman

1. What they really think.

Paying close attention to both what people say and how they say it—language pattern and sentence structure—reveals what’s actually going on inside their heads. There are seven or eight different markers to consider.

One such marker is pronoun usage. From a psycholinguistic standpoint, pronouns can reveal whether someone is trying to separate themself from their words. In much the same way that an unsophisticated liar might look away because they are feeling guilt and eye contact increases intimacy, a person making an untrue statement often subconsciously distances from their own words. The personal pronouns (e.g., I, me, mine, and my) indicate that a person is committed to and confident about their statement. Omitting personal pronouns may signal someone’s reluctance to accept ownership of their words.

Let’s take the example of giving a compliment. A woman who believes what she’s saying is more likely to use a personal pronoun. For instance, “I really liked your presentation.” However, a person offering insincere flattery might say, “Nice presentation,” or “Looks like you did a lot of research.” In the second case, she has removed herself from the equation. Those in law enforcement are well acquainted with this principle and recognize when people are filing a false report about their car being stolen because they typically refer to it as “the car” or “that car” and not “my car” or “our car.” Of course, you can’t gauge honesty by a single sentence, and pronoun usage is only one of a dozen of different markers available to us.

2. Interpersonal insights.

Those in law enforcement know that victims of violent crimes, such as abduction or assault, rarely use the word we. Instead, they’ll relate the events in a way that separates them from the aggressor, referring to the attacker as “he” or “she” and themselves as “I.” Rather than saying, “We got into the car,” they are inclined to phrase it as, “He put me in the car.” Recounting a story that is peppered with we, us, and our may indicate psychological closeness and implies an association, a relationship, and perhaps even cooperation.

We can observe benign applications of this in everyday life. At the end of a date, Jack and Jill walk out of a restaurant, and Jill inquires, “Where did we park the car?” An innocent question, but using we, instead of you, indicates that she has begun to identify with Jack and sees them as a couple. Asking “Where is your car parked?” hardly implies disinterest, but turning your into our does expose a subtext of interest.

“The pronoun we is typically reserved for positive associations.”

Whenever I speak to couples, I’m always on the lookout when the word we is conspicuously absent from conversation. Research finds that married couples who use cooperative language (e.g., we, our, and us), more often than individualized language (e.g., I, me, and you) have lower divorce rates and report greater marital satisfaction. Studies also demonstrate a powerful correlation between such pronoun use and how couples respond to disagreements and crises, predicting whether they will team up and cooperate or become polarized and divided. The use of you-words (e.g., you, your, and yourself) may suggest unexpressed frustration or outright aggression. A person who says, “You need to figure this out,” conveys enmity and a me-versus-you mindset. However, “We need to figure this out,” indicates us-versus-the-problem, a presumption of shared responsibility and cooperation.

Again, a single, casual reference does not mean anything (and any of these statements might signal anger or frustration in the moment, not about the marriage itself), but a consistent pattern of syntax reveals everything.

The implications of syntax extend to the corporate arena. Research finds that firms where workers typically refer to their workplace as “the company” or “that company,” rather than “my company” or “our company,” and to co-workers mostly as “they” rather than “my co-workers,” are likely to have low morale and a high rate of turnover. Similarly, in sports a fair-weather fan can be spotted through language: When the fan’s team wins, they characteristically declare, “We won.” But when the team loses, it becomes, “They lost.” The pronoun we is typically reserved for positive associations.

3. The art of reading the bluff.

Sun Tzu, in The Art of War, neatly distils the bluff: “If able, appear unable; if active, appear inactive; if near, appear far; if far, appear near.”

When a person is bluffing, they are managing others’ impressions to convey the “right” effect and serve a personal agenda. Conversely, the authentic person is not interested in how they come across because they are unconcerned with their image. A deceptive counterpart focuses solely on others’ impressions and puts a great deal of effort into presenting a certain image. The latter person almost always goes too far.

A bluff occurs when someone is really against something but pretends to be for it—or vice versa. The person is trying to create a false impression to disguise their true intentions. Therein lies the key: People who bluff habitually overcompensate, so you can uncover a bluff instantly by noticing how someone tries to appear. Let’s take an example from the world of poker.

A card player bets heavily and raises the pot. Does he have the cards or simply guts? When a person is bluffing in a poker hand, he wants to show he is not timid. He might put his money in quickly. But if he does have a good hand, he may deliberate a bit, showing that he is not really sure about his hand. Poker professionals know that a bluffing person will give the impression of having a strong hand, while a person with a strong hand will imply that their hand is weak.

“People who bluff habitually overcompensate, so you can uncover a bluff instantly by noticing how someone tries to appear.”

When people feign confidence they manipulate how self-assured they appear because we equate confidence with calm. For instance, law enforcement professionals know that a suspect may yawn as if to show he is relaxed or even bored. If the person is sitting, they may slouch or stretch, covering more territory as if to demonstrate a feeling of ease. Or the suspect may busily pick lint off his slacks, trying to show he is preoccupied with something trivial and is clearly not worried about the charges. The only problem (for the guilty person) is that a wrongly accused person will be indignant and won’t try promoting the right image. Remember, people who bluff habitually overcompensate.

4. The personal narrative.

Imagine that a man woke up one morning insisting he was a zombie. His wife tried shaking him into reality, to no avail. She reached out to his mother, who also tried to snap him out of this delusion. Not knowing what else to do, they finally took him to a psychiatrist but the guy insisted to the doctor, as he had to both his wife and mother, that he does not have a problem. The psychiatrist said, “But I hear that you think that you’re a zombie.” The man said, “Doc I know I’m a zombie.” The psychiatrist asked if zombies bleed and the man said they don’t. So, the psychiatrist pricked the man’s finger and it bled. The man stared in amazement at his finger, blood trickling down, and looked up to say, “Well what do you know, zombies do bleed.”

The moral of the story is that people see themselves, others, and their world the way that they need to, in order to reconcile with their personal narrative—to make sense of themselves, their choices, and their lives.

The greater our ego, the more vulnerable we feel, and the greater our drive to predict and control our world. We then interpret the world to fit our narrative, rather than adjusting our worldview to fit reality. Essentially, we colour the world so that we are untainted.

Take notice of how people see themselves and their world—what attracts their attention and what they avoid; what they condemn and what they defend—to know their story of “I.” Or put differently, the what (they focus on and see) tells you the why (they focus on it), and the why tells you the who (they really are).

Building a psychological assessment begins with asking, Why do they need to see that which they are looking for in the first place?

5. Mirror, mirror on the wall.

Ralph Waldo Emerson wrote: “People do not seem to realize that their opinion of the world is also a confession of character.” This is a piercing insight into human nature. A person looks at the world as a reflection of themselves. If they see the world as corrupt, they feel on some level that they are corrupt. If they see honest working people, that is frequently how they see themselves. That’s why con artists are the first to accuse others of cheating.

“How someone treats you is a reflection of their own emotional health and says everything about them and nothing about you.”

The old saying, “What Susie says about Sally says more of Susie than of Sally,” has a strong psychological basis. Research finds that when you ask someone to rate the personality of another person—a close colleague, an acquaintance, or a friend—their response provides direct insight into their personality traits and emotional health. Indeed, findings show “a huge suite of negative personality traits are associated with viewing others negatively.” Specifically, the level of negativity the rater uses in describing the other person and “the simple tendency to see people negatively indicates a greater likelihood of depression and various personality disorders,” including narcissism and antisocial behaviour. Similarly, seeing others in a positive light correlates with how happy, kind-hearted, and emotionally stable a person is.

The less emotionally healthy a person is, the more they denigrate the world to accommodate their own insecurities. Hence, how someone treats you is a reflection of their own emotional health and says everything about them and nothing about you. We give love. We give respect. If someone doesn’t love themselves, what do you expect them to give back? The emotionally healthy person is true to themselves, non-judgmental, and accepting of others.

Knowledge is not power. Knowledge is a tool. How it is wielded makes all of the difference. Real power is the responsible application of knowledge. Knowing what people really think and feel saves time, money, energy, and heartache. But it also positions you to better understand, help, and heal those who are in pain. The techniques in my book are to be used responsibly, to enlighten, empower, and inspire. They are designed to educate so that you can become more effective in your life and interactions and more optimistic about your abilities and possibilities.

To listen to the audio version read by author David Lieberman, download the Next Big Idea App today:  

Listen to key insights in the next big idea app

 

By David Lieberman

Sourced from nextbigideaclub.com

By Ryan Wuerch

When people think of rewards programs, they often think of points, such as frequent-flyer miles, or punching in a phone number at a pharmacy or grocery chain. Those experiences can feel a bit empty because there is no instant gratification; it’s as if there were value there but you’re not sure exactly when it will pay off.

With that said, those rewards programs work. They motivate consumers to achieve a benefit from spending their money with a brand. There’s a psychological pull that most consumers do not — and sometimes cannot — resist.

From leading a cash back rewards company, I’ve seen first-hand the impact such incentives can have on customer loyalty. We just surveyed 19,000 of our users about their shopping behaviour, and 82% said they prioritize special promotions, discounts or cash back when choosing where they’ll shop. That’s a powerful loyalty stat.

Rewards Reactions

People react to rewards in various ways. According to global consultancy McKinsey’s research, these reactions entail context, habit, friendly influence, incentives, emotions, congruence, salience and other factors. It’s a sure-fire way to engage someone’s emotions, and in turn, gain or lose their loyalty.

When it comes to spending, neural studies have shown that consumers have unpleasant emotions when contemplating the monetary cost of making purchases. As a matter of impulse, people simply do not want to part ways with the cash they’ve worked hard to earn.

Making customers feel positive about their purchase is crucial to not only the customer experience but also brand loyalty. It’s why 79% of consumers look for deals in loyalty rewards programs before buying an item.

Reshaping ‘Value’

More generally, the psychology of rewards and this pandemic should have companies rethinking “value” and how it pertains to their marketing budgets. In previous years, “value” meant consumers attaining something meaningful for what they give to a business. In the current public health crisis, consumer needs have shifted dramatically, and “value” should now play out with brands and financial institutions helping customers achieve their budgetary goals.

Even when things return to normal, brands and financial institutions will need to think much differently about how they provide value to customers. Marketers should consider factors like easing consumer stress, communicating availability, offering more options for convenience and putting money back into consumers’ wallets when they need it most. Appealing to consumer sensibility during Covid-19 has never been so impactful, and, more than any other reward, it’s cash back that ensures a strong finish to the customer experience. For financial institutions, it’s identifying ways to add value that don’t demand their customers to jump through hoops for the benefit.

The New Reward King: Cash  

With consumer budget worries in mind, rewards are on the rise as more brands turn to “surprise and delight” experiences with cold hard cash at the forefront. Financial institutions, neobanks and digital payment platforms are flocking to embed engaging cash back rewards into their user experiences. Whether it be attached to a specific card product or generally available to their customers, cash now speaks volumes when it comes to creating value and remaining top of wallet.

For example, financial membership platform MoneyLion knew these things to be true as early as two years ago when it started giving customers $1 cash back each day for opening the financial membership brand’s mobile app. And in February, Level, a challenger bank app, began giving customers 1% cash back on debit card purchases, which its customers have surely been appreciating since then due to pandemic-driven economic anxiety. Such brands understand that their customers not only have always been hard-wired toward cash back and rewards, but they are especially now during these hard economic times.

Rewards such as cash back also drive sales. For instance, more brands see increased revenue via rewards (36%) compared to discounts (28%). More specifically, my company Dosh — in a research partnership with The Centre for Generational Kinetics — found that brands that offer millennial and Gen Z consumers at least 5% instant cash back will see even greater sales impact now and in the months ahead.

Cash back’s momentum is clear. And with miles racking up and nowhere to go, consumers are questioning their miles cards. Credit card companies are starting to recognize this reality with 80% of card members redeeming cash back rewards during the pandemic.

What Fintechs Need To Know

The best way for fintechs, neobanks and other financial services companies to implement cash back into their offering is to make the customer experience as frictionless as possible. Don’t make the CX more than one step. When customers sign up for your loyalty/rewards program, the savings that follow should be automatic: Cash back should be built-in, not opt-in. Once customers experience the ease and delight of automatic cash back notifications, yours will be their payment method of choice.

Every financial services company wants to be top-of-wallet and have their customers highly engaged. Providing a vast array of merchants that provide 5% to 10% cash back automatically to a customer is already proving that customers will use that payment instrument more times than others. The fintech winners will be those that provide the right offer, to the right person at the right time, and find the right way to celebrate savings with their cardholders.

What’s Next For Rewards 

Even before this pandemic, my company’s survey found that 82% of Americans will shop more frequently with retailers that send cash back notifications. And McKinsey has revealed in a study that immediate gratification, like cash back, results in positive customer experience and creates brand loyalty. Once again, rewards are all about psychology, and cash back entails the greatest positivity in shopping and the best outcome for both consumers, brands and financial services companies alike.

The psychology of rewards is powerful. Brands have the opportunity to make such rewards even more memorable for customers, when the rewards look more like something they need and can use immediately, like cash back.

Feature Image Credit: GETTY

By Ryan Wuerch

Ryan Wuerch is CEO & Founder at Dosh. Read Ryan Wuerch’s full executive profile here.

Sourced from Forbes

By STEPHEN J. BRONNER

When you feel like you’ve hit your stride at work, achieving a state of pure focus and creativity, that’s flow. The term was coined by psychologist Mihaly Csikszentmihalyi, who described it as “a state in which people are so involved in an activity that nothing else seems to matter.”

Sounds ideal for accomplishing big things at work, right? Read on for how 10 entrepreneurs achieve a state of flow.

10. REMOVE DISTRACTIONS

“The most important factor that I control for in order to ‘get lost’ in my work is to remove distractions,” said Tony Mariotti, owner and realtor at Great Vancouver Homes. “That might mean turning off my computer and sketching an outline for an upcoming blog post with old-fashioned paper and pen. Often, I have to be separated from my computer, phone, or any other device that will deliver interruptions like texts, emails, or calls. The second controlled factor, which is a little harder to pull off, is to clear my schedule for the first two hours of my workday. That’s not often possible, but getting into a state of flow is a little easier in the morning when my head is still relatively free of distractions.”

9. PLAN EACH PROJECT

“I achieve a state of flow at work by making myself a visual roadmap of each step that I need to take to get from point A to point B before starting a project,” said David Morneau, CEO of inBeat Agency. “While having a mental roadmap helps, I prefer to have it visible by printing it and keeping it in front of me while I am working. It keeps me aware of what is next, and I stay focused and engaged. I have daily feedback sessions with myself or with one of my mentors to know how well I am doing and how far I am from my goal.”

8. REPEAT CERTAIN ACTIONS

“Repetition is the key to achieving a state of flow,” said Adem Selita, CEO at The Debt Relief Company. “I achieve this via positive reinforcement supplemented by repetitive cognitive behaviors. Whenever I am scheduled to speak with a significant client or potential partner, I press my chest twice (similar to how Tony Robbins does), and my mind is naturally conditioned to experience a change in state due to this. After years of this simple repetition, my brain helps me shift my state and achieve a state of high energy and accelerated output.”

7. DO SOMETHING THAT INVITES FLOW

“Let curiosity be the ticket to flow when it comes to work,” said Linda Clark, CEO and founder of Linda Clark Consulting LLC. “Do what takes you into flow, and then transition to work. I may hoop for a few minutes, and then tackle a project that needs creativity. You might run or meditate. Flow is more sustainable with breaks, but don’t take that too far into fracturing your attention span. Come up for air, grab a snack, and go back into the moment. When you’re in flow, or working to get there, create a space for that with minimal interruptions. Close your office door. Go somewhere new, even if it is your patio.”

“FIND WHAT YOU’RE GOOD AT — OR WILLING TO GET BETTER AT — AND MAKE IT A CORNERSTONE OF YOUR WORK.”

6. TIME YOURSELF IN A CREATIVE WAY

“I use a modified version of the Pomodoro Technique (25 minutes on, five minutes off) to help me get into a good work flow,” said Dan Gower, owner of Buddy Gardner Advertising. “Breaks help keep me energized for longer, plus the knowledge that I’ll have to take a break in 25 minutes forces me into a groove right away. I use albums to time myself, as one side of most vinyl records is about 25 minutes. When it’s time to flip the record or put a new one on, I take my break and remember what time I’m supposed to go back to work.”

5. PLAN FOR FLOW

“Before attempting a flow session, you should block out enough time on your schedule,” said Micah McGuire, founder and program strategist at The Mind Redesign. “Most experts recommend somewhere between 90 to 120 minutes. This will allow enough time for you to reach flow state (which can take up to 45 minutes) and remain there without the stress of an impending deadline. Then, set a highly specific goal of what you’ll work on during the flow session before starting. You should define the boundaries of your flow session work and what counts as completion. Finally, check the challenge level of your goal to ensure you’ll stay in the flow channel (illustrated in Mihaly Csikszentmihalyi’s “flow” diagram). You want the challenge to push your skills by roughly four percent. This may be a concrete goal (such as increasing your target word count on a blog post draft) or a more abstract goal (like brainstorming until you feel you’re mentally challenged).”

4. KNOW WHAT ACTIVITIES AREN’T FLOW COMPATIBLE

“There are a lot of tasks that are ‘flow resistant,’” said Matthew Burke, editorial director at The Complete Guide to Archery. “It could be answering calls from angry customers, dealing with difficult co-workers, or anything that you truly dislike. There are some tasks where it’s not worth finding flow, so hammer down these tasks, get them done, and then get back to the activities that let you focus. Mastery is an important element of flow. Find what you’re good at — or willing to get better at — and make it a cornerstone of your work.”

3. FIND THE RIGHT MUSIC

“What’s worked for me is to put on noise-canceling headphones and listen to ambient music or techno depending on what I’m trying to achieve,” said Ron Stefanski, founder of OneHourProfessor.com. “In the mornings, while I have coffee and try to get through most of my work, electronic music at 140+ BPM is what gets me in flow state. In this state, I can multitask and cut through my more mundane and time-consuming tasks with more efficiency. In the afternoons, when I’m writing, I prefer more ambient and chilled-out music to get me in the mood to write. With no vocals, my mind can drift through my thoughts as I write and think in perfect synchronicity. Music is the rhythm of life, and using it correctly can definitely help you achieve flow state once you’ve trained your mind.”

2. ACCOMPLISH SMALL THINGS FIRST

“To get into a state of flow, start with a ‘quick win list’ — a list of tasks that can be done in five to 15 minutes,” said Trevor Lohrbeer, founder of Day Optimizer. “Checking off these wins will spike your dopamine, helping you increase your focus and motivation. To set yourself up for success, before you end your day or when you are wrapping up a specific type of task, take five minutes to create a quick win list for your next work session. This will help you quickly get back into a state of flow next time.”

1. ACTIVATE ALPHA BRAIN WAVES

“There are quick steps to activate your alpha brain waves and hit that optimal state of flow where focus is interrupted and time flies,” said Tessa Hull, success and optimization coach at No Right Way Ltd. “Green tea holds L-theanine, which has been shown to significantly increase activities in the alpha frequency band without causing drowsiness, and 30 minutes of exercise has also been shown to help. If you could get meditation, a quick workout, and a cup of tea into your morning routine, you’re on the right track to achieve flow state more effectively.”

By STEPHEN J. BRONNER

Sourced from Inverse

By  Freddy Muriuki    

Have you ever wondered how some marketing experts seem to have the magic bullet to drive many sales while you can barely get a single prospect to click any of your buttons?

They naturally appear to have the knack for convincing prospects to buy what they are selling and at whatever price.

It’s like they have a solution for every need the customer has, which causes people to flock to their businesses, whether offline or online.

How do these successful marketers do it, and what can you learn from it? Well, it’s nothing profound; extraordinary marketers have learned how to incorporate psychology into their marketing campaigns.

They know exactly how to get into the mind of their target customer. As a result, they create content and offer solutions their customers can’t resist.

Yap, psychology has a great role to play in marketing. And according to Maryville University, there’s a growing demand for workers with a background in psychology in fields such as market research ($62,560 per annum), surveying ($54,470) and human resources ($59,180) among other career choices.

In today’s post, I highlight a couple of ways you can use psychology to drive your marketing efforts forward. Read on to learn how you can appeal to the emotional and psychological needs of your prospects, and leave them craving for your products.

Relate To Your Prospect

As human beings, we love forming packs or groups. We also tend to view and treat kindred spirits more favorably, a phenomenon known as in-group favouritism.

In marketing, you can use this phenomenon in your favor. It all begins with segmenting your audience in smaller and more focused groups. After that, create relevant content and appeals that are specific to each group.

It is one of the reasons testimonials are a popular part of marketing material. They show the prospect other users like them found a solution in your products and services.

On top of that, have you noticed how marketers are fond of displaying social proof at any given opportunity? Also known as social herding, showing social proof makes the prospect feel like they are part of your community.

Users are more likely to engage with your brand and products if they see others (who are like them) doing it. Take dancing for instance. At the beginning of the dance, everybody is hesitant to take to the floor. But as soon as the first few people start dancing, everybody else wants to join.

It is psychology in action, and you can leverage this technique in your marketing campaigns by trying your best to relate with a prospect at a personal level.

See how almost every mobile app has an “Invite Friends” button? Many web apps and social media sites thrive on this “join your friends” mentality.

It goes something like, “if your friends are doing it, then it must be good.” So, you figure out that “if my friends are buying this product, then it must be good.”

Foot-in-the-Door Technique

Psychological studies show that people are more willing to agree to larger requests, if they previously agreed to a smaller request.If you’re in doubt, you can try this psychological trick on your friends. Say you want to borrow $500 bucks from your friend, asking for $500 bucks in whole outrightly will face some resistance.

But by borrowing $100 bucks first, and then after a couple of days asking for $400 bucks, you’ll realize better results. Try it and come back with results, guaranteed.

This is common especially with email marketers. It’s easier for a user to provide an email address as opposed to buying your products.

Now, instead of throwing products at the prospect’s face and hope something will stick, the smart marketer starts small by asking for the email address.

Afterwards, you can send targeted emails to the user to provide context. Later on, you can introduce the user to your sales funnel.

If a prospect takes time to subscribe, they are more likely to engage with your brand and products later on.

The opposite of this technique is often known as the door-in-the-face technique. Instead of starting small, you start with a large and outlandish request that the user, obviously, turns down.

After that, you make a smaller request that the user “magically” accepts. But this is not a magic show, it is psychology at work. So, start big or small but make your second offer the exact opposite.

Appeal to Emotions

Along with getting personal comes appealing to emotions. If you can trigger the right kind of emotions in your prospects, you can get them to do whatever you desire.

At every stage of your marketing campaign, seek to appeal to your customers’ emotions. So, instead of listing your product’s features, outline the benefits the prospects will enjoy from the said product.

If you had no idea, highlighting the benefits of your product appeals to emotions as opposed to listing the features. By all means, the “features section” is important, but add a “benefits section” as well.

Make the benefits prominent across your marketing collateral. This shows the user you understand their needs, and have just the solutions they need.

And since we are talking about emotions, another psychological trick to use in marketing involves introducing fear, uncertainty and despair. Oh yes, evoking these kinds of emotions in your prospects is legitimate, and a popular tool that many politicians use to great success.

You can show your prospect how opting for an alternative product will cause mayhem in their life. By any means, you want the user to take your product as the best option.

Fear is a powerful emotion and if you can harness it to turn your prospects against the competition, you’re golden.

Appealing to emotions can, in fact, help you to reposition your competition in your prospect’s mind.

Use Amazing Multimedia Content

Using multimedia content helps you to appeal to the customer’s senses. Whether you like it or not, people will judge your business depending on the quality of the marketing materials you use.In practice, get in the habit of using plenty of high-quality visuals on your website, blog posts, email, social media, ads and brochures among others.

Don’t bore your prospects to death with a ton of text! Combine images, videos and infographics among other multimedia content to jazz things up.

If you use audio content, strive to create a catchy story or jingle that prospects associate with your business. Many brands do this, and a good example is McDonalds.

The McDonalds’ “ba da ba ba ba” jingle was originally sang by Justin Timberlake, but it has grown more popular than Timberlake’s actual songs.

Don’t hold back and never skimp on your content. Go all out and create multimedia content that appeals to your customer’s senses. Your content (whether online or offline) must have that wow factor or your marketing campaign is doomed.

Reward Your Customers

There is a reason the opposite of generosity is stinginess, and nobody gyrates or gravitate to the latter. Generosity is a virtue, and stinginess is a vice you should let go off. Remember, there is a big difference between being frugal and stingy, but I digress.Rewarding your customers needn’t be challenging or expensive. For instance, you can create cheap gifts for your customers. You know, I’m talking about something like an order of t-shirts and key-holders for your customers. Or cookies, mint and anything else you can think about.

All because, let us admit is, we all love free stuff. This psychological need is the reason giveaways are incredibly powerful as marketing tools.

If you had no idea, you can use a single giveaway to grow your social media presence, boost engagement on your site, increase email subscriptions and drive relevant traffic to your products among other things.

Use generosity in your favor by rewarding your customers at all stages of the conversion funnel. For instance, mobile games are fond of this technique.By rewarding users at the end of each mission, mobile developers boost engagement and brand growth. You can reward your users for completing a particular action on your site.

Conclusion

Psychology and marketing go hand in hand in the offline or online worlds. By getting into the mind of your target audience, you can craft content and solutions they can’t pass up.

Going forward, strive to incorporate psychology into your marketing campaigns, from market research and product creation to promotion and beyond.

We hope this post points you in the right direction as far as using psychology in your marketing goes. Still, this is not an exhaustive list, which means we gratefully welcome your contribution because there is more to learn.

Which are your favorite psychological techniques in marketing? Let us know in the comments.

By  Freddy Muriuki    

Sourced from Business 2 Community