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Clients and Agencies #FeelTheBuzz at Buzz Launch Night

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Last week, publisher Reach hosted its first brand launch event post-pandemic to celebrate newly acquired Buzz.ie.

Over 110 people from 14 ad agencies along with several loyal readers packed into The Sugar Club in Dublin for an exclusive evening of entertainment including music, comedy and special guests interviews.

The event doubled up as a celebratory brand showcase to mark the publisher’s recent rebrand who have given the popular news and lifestyle site a makeover with a brand refresh and new editorial team.

The night itself was hosted and presented by the site’s new Editor, Mike Sheridan.

Reach officially acquired Buzz.ie in November 2020 during the pandemic and it’s only now that it has been safe to have a large-scale event to celebrate.

Mike Sheridan, formerly the editor of Joe and Entertainment.ie, has been leading the site as Editor as he aims to make the site more of an explanatory outlet, doing short explainers instead of reactionary news.

Presenter of the event and Editor of Buzz.ie, Mike Sheridan said: “We’re very proud of the work we’ve been doing over the last few months with Buzz, so to be able to celebrate that work in person with fans and friends of the site was special. Thanks to Sarah Mclnerney and Philly McMahon for being such amazing interviews on the night and to our comedy and musical acts for the entertainment.”

Buzz falls under Hugh Crowther’s business unit at Reach Solutions and has already attracted some exciting campaigns from Irish brands suggesting a bright future for the new arrival in the local media landscape.

Commenting on the success of the event, Group Sales Director, Padraig Sugrue added: “We were excited to add Buzz to our portfolio six months ago and Mike and the team have really succeeded in delivering an elite home for everything Irish men need to know about.

We’ve been delighted to partner with big brands such as Coors and Nivea recently and we have a lot of other exciting projects in the pipeline for 2022. We’d like to thank all our clients and agency partners who came out to support us tonight after not being able to meet them for such a long time.”

View a gallery of pictures from the night here: https://reachsolutionsireland.com/blog/buzz-launch-night

Mike Sheridan, Editor of Buzz.ie & Sarah McInerney, RTE Prime Time and Radio 1 presenter discussing all things current affairs

Öykü Özgür & Ian from Facebook attending the Buzz launch event at The Sugar Club

Feature Image Credit: Mike Sheridan, Editor of Buzz.ie addressing the crowd at Buzz launch event

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Reach restructures commercial division and launches ‘The Morning Market’

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Publisher Reach, which now counts the Irish Daily Star within its stable of newsbrands alongside the Irish Daily Mirror, is to establish a single buying point for both daily newspapers.

The joint print offering will be known as ‘The Morning Market’ and will provide the strongest audience solution in the Irish popular market as it will offer advertisers a combined reach of 222,000 readers going by latest TGI figures.

The new offering will come under Reach Publishing, a new division within Reach’s commercial team which will be headed up by Catriona Byrne (pictured), whilst Hugh Crowther (also pictured) will deliver all digital marketing solutions as Head of Reach Partnerships.

Commenting on the reorganisation of the commercial team, Padraig Sugrue Group Sales Director at Reach said: “We are delighted to inherit such an iconic brand in the Irish Star and to welcome their talented team to Reach.

“The acquisition has strengthened our print business considerably and the launch of ‘Reach Publishing’ was a natural step to protecting and nurturing this business over the years ahead.

“Our ‘Morning Market’ solution combines the reach of both our Irish Daily Star and Irish Daily Mirror titles to offer more value for clients and more efficiency for our agency partners. We have seen great demand for our ‘Morning Market’ product already with some of Ireland’s leading brands benefiting from our increased scale.

“I would like to take this opportunity to formally welcome Catriona and her team on board and we believe her experience and strong connections will take Reach Publishing from strength to strength.”

Reach’s current Head of Agency Hugh Crowther will take charge of the Reach Partnerships team, which according to Padraig has seen “exponential growth in recent years.”

Padraig added: “Hugh and his team have been instrumental in this success and our new structure will enable them to focus their efforts in this key growth area of the business.”

Reach became the new owner of Irish Daily Star in November last year when it purchased the then joint venture partner Independent News and Media’s remaining 50% shareholding.

Feature Image Credit: Pictured are Catriona Byrne who will head up Reach Publishing and Hugh Crowther, Reach Partnerships.

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