Launching a website for your business can be a mountainous undertaking. There are so many factors to consider to build a website that will serve your business, from content to SEO and, of course, making sure it all works together.
After you’ve done all that work, the last thing you want is to have to go back and fix what didn’t get done right the first time. So I have compiled a list of things you should absolutely take care of before your website goes live to save yourself headaches in the future.
1. Choose the right content management system. Will your website be more content oriented or e-commerce oriented? Will you build it yourself or leverage an agency? What traffic and volume are you expecting in the first year? Your answers will determine which CMS is best suited for your website framework. Choosing the right CMS in the beginning will save you endless frustration and even a complete rebuild of your website later.
The difference between a content-oriented and an e-commerce-oriented CMS is as stark as buying a dump truck versus a race car: They’re just made to do different things. A content-oriented CMS makes it easy to add and manage content, while an e-commerce-oriented CMS makes it easy to add new products, make sales and track inventory. Decide the ultimate purpose of your website before you start building, and you’ll set yourself up for ease of use later.
2. Activate Google Analytics 4. Google Analytics 4 is the latest version of Google Analytics. It is taking the place of the current Universal Analytics, which will sunset in July 2023. Any data collected by Universal Analytics will not transfer into GA4, so if you’re launching a new website, go ahead and install GA4. This way, you start gathering user data as soon as your website goes live, and you won’t have to deal with making the switch later.
3. Optimize for search engines. SEO is what drives users to your website when they’re searching on the web. But that doesn’t happen by accident. Implementing a solid SEO strategy from the beginning will help Google understand what you offer and send users to your website when they search for a certain word or phrase.
If you’ve got the budget for it, hiring an SEO expert to optimize your website can save you an immense amount of time and deliver faster results. But if hiring an expert isn’t in your budget, you can learn to do SEO yourself with proper study. There are lots of online courses that can help.
4. Make sure everything is properly organized from the beginning. In the rush to get your website live, you may be tempted to get something up as fast as possible and tweak it later, but this is a strategy for future pain. So many things about websites are very difficult to fix later, and you’ll save time and stress by doing it right rather than doing it twice.
Some things you’ll want to pay special attention to because they are difficult to fix later include:
Naming your images correctly for SEO and ADA compliance. Correctly named images are key to both SEO and ADA compliance. It is a time-consuming headache to go back through your site and rename every image after your site has launched. Instead, name your image files correctly when you save them, and input the correct alt text as soon as you add them to your website.
Input meta descriptions and titles correctly the first time. These are not necessarily visible on the front end, so it’s easy to forget until you’re served with an ADA compliance lawsuit.
Create organized SKU numbers. Don’t wait until you have 1,000 products to realize you need SKUs that identify release date, colour, manufacturer and other identifying information you will need later for tracking, inventory and management. Create a naming convention that helps you identify and sort items from your very first product.
5. Make sure your website is ADA compliant. Did you know that your website is required to be ADA compliant just like a brick-and-mortar business? Making sure your website is ADA compliant from the start is a good way to avoid learning an expensive lesson when you’re served with an ADA compliance lawsuit.
The ADA’s web content accessibility guidelines require your website to contain features that allow people with visual, mobility and neurological impairments to use it at an optimal level. These features can include:
Keyboard navigation for those with mobility issues who may have trouble moving a mouse
Appropriate text contrast so visually impaired people can easily read your website content
Descriptive alt text on images so a screen reader can describe images to a visually impaired user
A Little Extra Work Now Will Save You Stress Later
It’s easy to think that you’ll have more time or money to work on your website later. The problem is, “later” never seems to come. When you set your website up right the first time, you can avoid a future of frustration and set yourself up for website success right out of the gate.
Founder and CEO of FAV Solution, Adrien Levinger is an eCommerce expert with more than a decade of experience scaling brands online. Read Adrien Levinger’s full executive profile here.
By following these tips, you can skyrocket your site’s traffic and improve your business’s bottom line.
Contents:
Use Bucket Brigades
Focus on Search Intent
Include Related LSI Keywords
Leverage Topical Authority
Create Rich Media
Use the AMSR Formula
Optimize Meta Tags
Gather Industry Data
Answer the Audience’s Questions
Avoid Mistakes and Misspellings
Use Bucket Brigades
Bucket brigades are short sentences that grab the reader’s attention and encourage them to continue reading.
The bucket brigades usually consist of two or three words, such as “but wait,” “check this out,” or “here’s the bottom line.”
Also, questions like “have you wondered why?” can be used as bucket brigades.
By strategically placing these types of phrases throughout your SEO copywriting, you can keep your readers engaged and improve the time they spend on your pages.
Focus on Search Intent
When building new content, it is important to consider search intent. This means understanding what the user is looking for and how they want the information presented.
There are three different search intents:
Informational
Navigational
Transactional
Before starting writing, it is essential to find out which type of search intent the user has and structure the content accordingly.
For example, if someone searches for a product review, they’re probably looking for pros and cons as well as a detailed analysis of the product.
By understanding the user’s intent, you can tailor your copy to match what they’re searching for.
Include Related Keywords
Including related and long-tail keywords in your copywriting will help search engines better understand the context of your content.
Using related keywords also helps Google determine if a page is relevant to a given query.
For example, if someone searches for SEO tips, using related words such as “Search Engine Optimization” or “Google ranking” will signal that the page is relevant.
You can find these keywords by using tools like Google Keyword Planner or Ubersuggest.
Leverage Topical Authority
Topical authority refers to the relevance of a website in relation to a particular topic. SEO copywriting can be used to increase topical authority and improve rankings.
When creating content that is focused on a specific subject, you are more likely to rank better if you try to cover everything about that topic.
For example, if you write about medical subjects, you should show your expertise by creating content that will answer every user’s questions related to medical issues.
Create Rich Media
Using rich media such as images, videos, and infographics can help engage readers and improve the time they spend on your site.
The addition of multimedia elements helps search engines discover the purpose of the page and its relevance to certain queries.
Try using original media, such as custom images and videos, to make your copy stand out from the competition.
There are tons of free image creation tools online to help you create custom visuals with ease, such as Canva and Adobe Spark.
Using the AMSR Formula
The Attention-Motive-Solution-Result (AMSR) formula helps copywriters create compelling content that is optimized for search engines.
It consists of four steps:
Attention: Grab the reader’s attention with an engaging headline or opening sentence
Motive: Explain why they should care
Solution: Provide them with a solution to their problem
Result: Show them the result of using your product or service
Optimize Meta Tags
Meta tags provide search engines with information about a web page, including its title, description, and keywords.
By optimizing meta tags, you can ensure that your content appears in search results for relevant queries, thus improving SEO rankings.
To increase the chance users click on your title in SERPs, use these tips:
Keep your titles concise – a maximum of 65 characters
Include the focus keyword
Make it descriptive and enticing
Write something catchy
Gather Industry Data
Adding industry data such as statistics and metrics to your copies can help users better understand your content.
This can also improve rankings by signalling to search engines that the page is relevant to certain topics or queries.
You can use surveys such as JotForm or Google Forms to collect industry data and incorporate it into SEO copywriting.
Answer the Audience’s Questions
Providing answers to the audience’s questions through copywriting is another way to improve rankings.
You can find these questions by using tools such as AnswerThePublic or Ubersuggest.
Or focusing on the “People Also Ask” section in Google SERPs.
By writing compelling and informative content, you can provide readers with the valuable information they are looking for.
Avoid Mistakes and Misspellings
Poorly written copies, including typos and misspellings, can harm your rankings as it signals a lack of quality control.
To ensure SEO success, always double-check your work for mistakes before publishing it online.
Use free tools such as Grammarly or SEO Spellchecker to identify errors and correct them quickly.
Final Words
With these ten copywriting tips, you can skyrocket your Google rankings and improve your marketing results.
By optimizing content for search intent, using related keywords, creating rich media, leveraging topical authority, and gathering industry data, you’ll be able to drive more organic traffic to your website.
So what are you waiting for?
Start copywriting today, and get ready to see your rankings soar.
Top-quality SEO writing is the lifeblood of the internet and the heartbeat of all successful websites.
Whether you’re a blogger, an e-shop owner, or you operate a brick-and-mortar business with an online component, quality SEO content is the key to search engine success.
But what’s SEO writing? Why is it essential for online performance? And how do you write well enough for SEO that Google will rank your content well?
For anyone new to the world of online content writing, these questions can be a significant obstacle, obscuring the path to clicks, conversions, and revenue for your website.
Thankfully, we’re here to help you break the barriers and learn the intricate art of SEO content creation.
Below, we’ll cover over a dozen top-tier SEO writing tips that every beginning SEO content writer should use for their online content.
Let’s jump in!
What is SEO Writing?
Before you can understand what SEO writing is, you need to understand SEO itself.
SEO, or Search Engine Optimization, is the specialized process of ensuring your website’s content meets the standards of a search engine’s algorithm.
Displays a level of expertise, authoritativeness, and trustworthiness
Effectively addresses people’s search queries
So, SEO writing, or “writing for SEO,” is the creation and optimization of written content to please search engines enough that they’ll rank your work well in results pages.
But why does SEO matter so much for search engines?
Why is it Critical for Quality Content Creation?
Online success depends on how many readers you can attract to your content.
However, the number of people you can attract depends on which page of the search results you rank on and how high your ranking is on the page.
For example, did you know nearly 30% of all clicks go to the #1 ranking site on the first page of Google’s search results? That’s almost a third of all traffic for a search query!
Because high Google rankings are so critical to online success, millions of blogs and websites compete for the top spots on Google’s first page.
As an online creator, producing top-quality SEO writing is the only way you’ll have a chance at ranking.
Whether you’re a casual fan of SEO copywriting or a freelancer providing clients with an SEO content writing service, it’s essential to understand the basics of SEO writing if you want to conquer online.
SEO Writing Basics: Key Terms to Note
Before we delve into the tips that beginners should know, there are several important terms to note…
Keywords
Specific phrases and words people look for in search engines and what you build your SEO content around.
Long-tail Keywords
A phrase or string of keywords that are more specific than normal keywords.
Organic Keyword Difficulty
A (1–100) score of how hard it is to rank for a keyword.
Search Queries
Words or phrases people look up in search engines.
Search Volume
The total number of times people search for a specific term in a month.
Search Engine Results Pages (SERPs)
The pages containing search results within search engines, like Google.
SERP Position
The ranking of a page within the SERPs.
Ranking Factors
Components search engines use to decide page rankings.
Backlinks
A hyperlink that directs web traffic to an external page.
Anchor Text
Phrases or words containing a hyperlink.
Organic Traffic
The number of visitors coming to a site from SERPs.
Conversion Rate
The percentage of people who complete an action (like clicking a link) divided by the number of people who visit a page.
Click-Through Rate (CTR)
The percentage of clicks on a page in the SERPs relative to the number of times searchers saw the page in the SERPs.
Meta Description
A short summary of a webpage displayed in SERPs.
Structured Data (Schema)
The formatting of elements like keywords, metadata, and HTML on a page to aid search engine crawling and indexing.
Page/Domain Authority
A (1–100) score indicating the authority of a page or site.
Pageviews
The number of times a specific page is viewed.
Dwell Time
The amount of time a person stays on a page.
Bounce Rate
The percentage of people who leave a site after viewing one page.
Liliana Benzel is a Smart Blogger Certified content marketer, SEO strategist, and editor with a passion for writing blog posts that rank on Google. She’s helped several writing agencies develop engaging content and is always looking for the next big challenge. You can connect with her on LinkedIn or explore some of her work on her Freelance Writer Profile.
These strategies will help you win and position yourself and your company in the best way this year.
A marketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product line and how these objectives will be achieved in the time available.” Keep in mind that you need to consider the following three pillars in your marketing strategy plan before execution:
Core audience demographics
Pricing and marketing budget
Business goals
The following seven marketing strategies are vital for connecting with your target audience, achieving your marketing goals by promoting products and services, increasing brand awareness and engaging with your target audience through various channels.
1. Email marketing
Email marketing is an old concept that will be very relevant in 2023. Having lists of targeted audiences with a differentiated email structure for each can provide you with a great and “cheap” way to showcase the developments in your company and sell your products.
Here are three examples that you can implement in your email marketing. The first one is to increase your email interactivity. People are used to social media and the engagement they can give when reading or viewing content. Add videos, sliders, games and carousels of images that people can swipe.
The second one is the use of storytelling in your email copy. People are looking to connect to a brand’s values, and one of the best ways to do that is to tell your brand’s story. Tell them your origin story, show your personality, the company’s culture and team. Use videos, quotes and memes to build a relationship with your subscribers.
The last one is personalization. Personalization in the email body can improve your open rate by 13% and can increase the clickthrough rate by 28% while reducing the bounce rate by 18%.
Email is still thriving as you control how you approach your audience based on your marketing objectives without the need to comply with rules imposed by the platform you use.
2. Social media marketing
Social media marketing is here to stay, and we need to find the right platform for us to create content, connect with our audience and show our expertise or products. This will be dictated by your target demographics and where they spend the most time at.
It is also important to note that Business-to-Business (B2B) and Business-to-Consumer (B2C) companies will have specific platforms that can be used for their business model. For example, LinkedIn for B2B and TikTok for B2C. Remember that your audience can move to a different platform down the line.
One thing that you can integrate into your social media marketing strategy is to think of ways to incorporate user-generated content. This can be in the form of reviews, unboxing, tutorials, and product reviews. According to Stackla, 88% of consumers specify authenticity and relatability as crucial decision drivers to complete in-app purchases and increase their brand engagement.
The most important thing is to use your authentic voice and showcase the people in your company and their expertise, values and personalities.
3. Public relations (PR)
Another old-fashioned concept that still has a place in your marketing toolbox, especially in 2023. PR is relevant and can help you increase awareness around a milestone you’ve achieved or a product/ initiative you are launching. Media mentions will also help you with the SEO of your website/ brand name and how you rank in searches as you get authoritative websites mentioning your company.
According to Statista, the PR industry is expected to be worth $129 billion by 2025 or an increase of 68% from 2020, worth $88 billion.
4. SEO
Search engine optimization (SEO) is a must-do strategy in 2023. SEO aims to increase the searchability of your brand name and specific keywords relating to your offers while helping you grow traffic and sales.
Organic SEO can help you rank your content for specific keywords. I recommend learning how to do the basics of SEO in your content and focusing initially on long-tail keywords, as it will be easier for you to rank.
The main pillar in your SEO strategy should be creating high-quality content and targeting your customers’ needs and questions engagingly while targeting keyword phrases. Create evergreen content that will help customers understand your company and products better.
SEO can be integrated with paid ads so your articles can show on top of the search results.
5. Influencer marketing
Collaboration with influencers can help you scale your business in a short period by increasing your brand awareness and reputation. The key here is to research and get numerous quotes from different influencers so you can decide on the best deal.
I’d say that it’s not always beneficial to go for the biggest names in a particular niche, as your business might not be prepared for that growth. A better strategy will be to find smaller accounts with a more engaged audience so both parties can grow simultaneously and be more sustainable.
One growing trend in influencer marketing is live stream shopping, which means that potential customers can buy products through a live video. Influencers can showcase products, give opinions and answer questions from their followers about the product they are presenting. Instagram introduced Live Shopping in September 2022, which allows users to purchase products from Instagram Live directly, so expect this to be prioritized on the platform in 2023.
6. Virtual events
Virtual events are here to stay, especially after the last couple of years when travel was almost non-existent. Showing your expertise and value through online events can help you increase your brand awareness and reach. The list of attendees can be reused and segmented in your email communication, which will benefit your company in the long run.
Another strategy is to attract experts in the industry you are operating in and create an event where they talk about various subjects related to your company. The event videos can also be reused on social media in long and short-form videos.
7. Video marketing
The most important strategy in the last few years is video marketing. Closely related to hosting virtual events, video marketing can help you present your company from various perspectives.
People from your company can have topics they are working on and record video presentations for the world to see. Behind-the-scenes and company events can showcase the human side of your team, and the sky is the limit regarding creative ways to create video content.
Authenticity here is key as your willingness to open up in front of the camera so people can connect with who you are and what your company stands for.
Short vertical video content will be one of the biggest trends in video marketing in 2023. According to Zippia, 85% of U.S. adults own a smartphone as of 2022, and on average, Americans spend 5 hours and 24 minutes on their mobile devices daily. As vertical video content can take more real estate on a device and people are using TikTok, Instagram Reels and YouTube Shorts, you need to focus your time and creativity to investigate that type of video content.
The world is moving towards personal branding, and video is one, if not the best, way to open up to your audience.
Win with marketing in 2023
To summarise, test and see what works for you and your company. Do not focus and do all the strategies mentioned here simultaneously — experiment with what resonates with you as a personality and your business niche. Adapt and develop the best marketing mix for your desired outcome that will help you win in 2023.
Entrepreneur Leadership Network Contributor. CEO and Founder at Aezir. Kaloyan is an entrepreneur with global experience. Past successes include 1m+ app downloads, six figures from Amazon FBA, and managing a million-dollar crypto project. Currently, he advises Swiss biotech and runs a London marketing agency. His motivation is helping people pursue their dreams.
Search engine optimization (SEO) enterprise tools perform a host of functions. These tools can be invaluable in your marketing slack, from keyword research to site error detection.
But which among the platforms available in the market suits your organization’s unique digital marketing needs?
Answering this question as part of a large organization is important. You need a platform that considers your company’s size to help you launch and implement a well-coordinated SEO campaign.
So, if you’re facing the same problem in your organization, this post is for you!
It lists the enterprise SEO tools that can help you create a well-developed SEO plan from the ground up, no matter how big your company is.
Semrush
Semrush is one of the most recognizable names in the SEO industry, and it’s easy to see why.
Its vast array of highly versatile enterprise SEO features will help solidify your digital marketing strategy. But don’t take our word for it. PCMag ranked it as “excellent.” And actual users on TrustRadius, have given it a cumulative score of 9 out of 10.
Features
With the Semrush enterprise SEO platform, you get immediate access to 55+ nifty tools that have been carefully designed to accomplish various tasks, such as:
Keyword research – It helps you find the best and most relevant keywords. Next, filter them according to search volume, difficulty, and others. You can also see which keywords your competitors are ranking for.
On-page SEO – Run a website audit to spot issues so you can fix them immediately. It also tells you how to improve the SEO score of your site pages to improve their rankings.
Competitor analysis – Find out how much organic traffic your competitors are getting. Also, monitor how the competition leverage paid search and social media to their advantage. Then use the gathered data to help you make better marketing decisions.
Content marketing – Brainstorm content topics and create optimized content for each. Then manage your content strategy by filling out your editorial calendar with these topics.
Local SEO – Automatically distribute your business data to reputable local online directories. And optimize your Google Maps listings for local search.
Pricing
Subscription to Semrush starts at $119.95/month. The enterprise SEO Business plan, priced at $449.95/month, is available to large enterprises and agencies. It includes 40 projects, 50,000 results per report, and 50,000 keywords to track.
Frase is an AI-powered enterprise-grade SEO platform allowing content creators to create briefs and optimize content quickly and easily.
This enterprise SEO software also helps content teams create SEO-focused content in half the time. This is because its AI content features expedite the research, writing, and optimization process for you.
Features
Frase helps teams amplify the effectiveness of their enterprise SEO efforts with these features:
Question research – Frase removes the need to spend hours researching questions on Reddit, Quora, forums, search engines, and other resources. You type in a keyword, and Frase returns a list of questions within seconds.
AI-generated content briefs – Unwilling to spend copious amounts of time creating briefs? Don’t know how to create a content brief? No problem! Frase can automatically create a content brief based on your search queries in seconds.
Templates – Frase offers various templates to help expedite the writing process. These include Content Brief, Best Post, Listicle, Alternatives, and more.
Answer engine – Frase Answers is a chatbot that helps deliver content to site visitors asking questions on your website. It crawls and analyzes all your site’s content and shares them as answers to their questions.
Pricing
Frase has three pricing tiers. All three include an AI writing plan that can generate up to 20,000 characters per month:
Solo – $14.99/month, one user seat with the ability to write and optimize four articles.
Basic – $44.99.month, one user seat with the ability to write and optimize 30 articles.
Team – $114.99/month, three user seats with the ability to write and optimize unlimited articles. Each extra user seat is an additional $25/month.
You can also get the Pro add-on for $35/month to unlock more features, such as:
MarketMuse is an enterprise SEO platform that boosts website ranking in search engines through data-driven content optimized for your target audience. It uses patented artificial intelligence (AI) technology to accelerate content research and development.
Features
To help your SEO team create remarkable content, MarketMuse offers the following features:
Automated inventory collection and audit – You can automatically collect, organize, and analyze your pages for better accessibility.
Content metrics – MarketMuse offers AI-powered metrics such as Authority, Content Score, User Intent, and Personalized Difficulty. These help enterprise SEO and content teams identify and leverage the best content opportunities.
Content briefs – No more guessing which types of content get the most search traffic. With MarketMuse’s content briefs, your team can confidently produce comprehensive content that addresses user pain points.
Optimization – With MarketMuse’s AI-powered text editor, content creators get real-time feedback on content quality and how well they cover a topic. This way, you produce content that search spiders would want to index.
Pricing
MarketMuse has three subscription tiers. And Optimize, Research, Compete, Questions, and Connect are available applications for all tiers.
Free – At $0/month, one user can execute 15 queries per month and work on 10 projects. A query happens whenever you enter a URL or focus topic into a MarketMuse application and press “Run.”
Standard – Priced at $7,200/year ($600/month), this subscription plan allows one user to export data, perform 100 queries per month, and complete an unlimited number of projects. Each additional user costs $99/month.
Premium – This plan starts at $12,000/year ($1,000/month). It comes with on-demand content audit capabilities, managed topics tracking, domain analysis, unlimited queries, unlimited projects, a dedicated account manager, and workflow/platform training for teams.
Botify is another enterprise SEO platform worth considering. It enables executives, content teams, and technical SEO professionals to prioritize the SEO tasks that yield the most impact. It can be leveraged for various use cases, including:
Keyword research
Keyword tracking
Site migrations
Mobile SEO
JavaScript SEO
Content analysis
Features
Botify offers essential enterprise SEO features that can maximize the potential of your online assets:
Botify Analytics – All the data you need about your websites from various search phases—crawl, render, index, rank, and convert—is available here. There’s also an option to import log files for additional crawl insights. From here, you can analyze your site’s bounce rate, conversions, and other SEO metrics.
Botify Intelligence – Powered by machine learning, the tool lets you identify technical SEO and content opportunities prioritized by impact. It also has an early warning system for catching SEO issues before they become real problems.
Botify Activation – Faster, autonomous implementation of SEO initiatives such as quick and easy submission of new and updated pages. This allows for faster content indexing.
Professional Services – Need help making the most of Botify to power your SEO strategy? You can tap its SEO professionals for various enterprise SEO services, such as site migration, understanding how JavaScript impacts your website, and more.
Pricing
Botify offers three subscription plans:
Essential – For websites that want end-to-end SEO data plus prescriptive recommendations for better performance
Pro – For organizations that get the bulk of their revenue from organic search
Enterprise – For organizations with complex, large, or multiple websites
Botify doesn’t list pricing on its website, as each package is unique to each customer’s needs. Reach out to their sales team for a custom quote.
Conductor
Built for enterprise SEO, web, and content teams, Conductor tracks search and content performance. It is a search engine optimization tool that integrates with a wide range of technology tools, including:
Analytics tools such as Google Analytics and Adobe Analytics.
Project management platforms such as Asana.
Consumer intelligence tools like Talkwalker.
Other SEO tools, such as Semrush.
And so many others!
Features
This enterprise SEO software offers powerful features such as:
Keyword explorer – Helps with research into keywords (organic and paid), topics, demographic insights, audience sentiment, competitive research, social insights, etc.
Content guidance – Provides AI-powered recommendations for creating content that resonates with your target audience.
Digital presence tracking – Monitors the visibility of your digital assets across channels. This includes search engines, social media, press coverage, owned content, and earned media.
Technical SEO – Assists with ensuring your website is technically sound and provides the best user experience possible. Choose between ContentKing or Lumar for real-time technical monitoring.
Chrome extension – Free SEO tool that delivers advanced SEO intelligence about any page. Insights include page fundamentals such as metadata, media, technical SEO, and many more.
Pricing
Conductor builds unique enterprise SEO subscription packages according to your needs and budget. Contact their sales team for a custom quote.
BrightEdge
BrightEdge is a comprehensive enterprise SEO tool offering an impressive set of features from search, content, social, and local. It provides SEOs and digital marketers with the actionable insights necessary to boost website visibility and increase search traffic.
Features
This enterprise SEO software provides the tools your SEO team needs to more effectively and quickly optimize website content. Below are other things it can do:
Demand discovery – Create a list of target keywords that delivers the best results. You can then determine which search queries generate the most organic traffic to your site.
Content creation and optimization – Receive SEO suggestions on boosting content relevance and visibility. And you can monitor existing pages for potential errors and fix them before they become critical issues.
Content performance prediction – Identify which content type ranks for a search term before writing it. Then estimate the impact of your content initiative so you can better prioritize tasks and campaigns.
Results measurement – Generate website performance reports to help communicate to stakeholders for high-value keywords and best-performing content.
Pricing
Pricing information is not available on the BrightEdge website. Call their sales hotline to get a custom quote.
Linkdex
Another enterprise SEO tool that deserves its place on this list is Linkdex. It aggregates insights from various channels like search engines, social networks, and influencer marketing. This way, all the data you need is available via a centralized enterprise SEO platform.
Features
Linkdex carries many features to help enterprise SEO and marketing teams maximize their SEO efforts. These include:
Visibility and crawl analytics – Compare multiple domains using domain and keyword filters. Crawl thousands of pages, even your competitors, to uncover performance issues and opportunities to optimize your pages.
Ranking intelligence – Get better insights into your (and your competitors’) keyword rankings. Then analyze the search traffic value and ranking of any page to gauge how you’re faring against competitors.
SEO reporting and forecasting – Using Linkdex data, create smart, insightful SEO reports with just a few clicks. Next, turn data into smart forecasts to better communicate your content marketing and SEO efforts.
Author discovery – Using targeted keywords, find influencers and the people behind high-ranking content. Reach out and build relationships with topical influencers to boost your website’s authority.
Content strategy – Comb through various SEO data like technical SEO, analytics, social, rank, and link. This way, you can create content that’s highly shareable and link-worthy.
Smart SEO alerting – Create custom alerts through email or in-app so you know immediately when to take action. Fix lost or broken links, investigate significant traffic drops, enact appropriate changes, etc.
Pricing
Linkdex offers three subscription plans:
Starter Package – For $600/month, you get 10,000 rank tracking credits and 20 content and link credits. Linkdex SEO tools for research, task management, and workflow engine are also unlimited.
Power Users – This plan has the same features as the Starter Package but with more credits. It includes 25,000 rank tracking credits, 45 content, and link credits. Starting price is $1,200/month.
Enterprise Users: Discounted custom plans are available for enterprise users. Contact the sales team for more details.
Pitchbox
Looking for an enterprise SEO platform to help you build quality backlinks, boost visibility, and increase credibility? Then, Pitchbox is for you.
Pitchbox is an email outreach platform for building backlinks using various link building strategies more effectively.
It’s an end-to-end link-building and prospecting tool that increases team productivity.
Features
Pitchbox enables enterprise SEO teams to build links at scale through the following features:
Prospecting – Take advantage of built-in targeting and prospecting features to identify the best link building opportunities in less time. Find relevant blogs and articles in any niche. You can also import domain lists and other data from other SEO tools.
Outreach and follow-up – Reach out to prospects at scale using smart templates. You can also schedule your messages and follow-ups to reach prospects’ inboxes at the right time. This way, you receive more responses and close more deals.
CRM – Aggregate all link-building and prospecting data and information in one place. Segment leads by relationship status, SEO metrics, age, etc. This allows you real-time visibility into your pipeline, making it easier to turn opportunities into wins.
Reports – Pitchbox reports provide deep-dive insights into the performance of your campaigns and how they’re progressing. Track team activity and identify monthly, quarterly, and yearly trends.
Pricing
Pitchbox doesn’t provide pricing details on its website, but some review sites say plans start at approximately $500/month. Contact their sales team for more information and a private walkthrough.
Quattr
Quattr is an AI-driven enterprise SEO tool that empowers digital marketing teams. With it, they can leverage data-driven SEO insights to boost their search rankings and capture highly targeted traffic.
If you need help maximizing the tool’s power, Quattr’s SEO Concierge team is available for personalized consulting.
Features
Features you get when you subscribe to Quattr include:
Competitive trends – Quattr identifies which pages on your website are underperforming and provides optimization suggestions. It gives you real-time visibility into your market share and how much traffic competitors are getting.
Ranking factors – This enterprise SEO platform tracks your site’s ranking based on various SEO factors. Plus, it shows how you’re doing against competitors. And if you identify any problems, you can fix them directly from the Quattr platform.
Prioritized keyword recommendations – Quattr’s recommendations let you optimize your content to rank them higher in SERPs. You can then preview how your changes improve your site’s search performance. If the results are positive, only then should you implement them.
Usability recommendations – Unlock the technical insights necessary to improve your site. To do this, fix any issues surrounding accessibility, performance, and mobile-friendliness.
Pricing
Quattr has not provided any pricing details. The amount you pay will vary greatly depending on your enterprise SEO requirements. Contact their sales team for more information.
SearchMetrics
Another notable contender on this list of enterprise SEO tools is SearchMetrics. It helps enterprises:
Identify market opportunities to increase sales from organic search using actual data from the search engines.
Build comprehensive plans tailored to boost search engine rankings and visibility.
Implement and monitor those plans.
Perform competitor analysis for benchmarking and outranking them.
Track performance and tweak as needed.
Create reports for management to justify SEO spending (and get funding increases, if necessary).
Features
The SearchMetrics Suite allows organizations to take control of their search revenue via features such as:
Research Cloud – Run a competitive analysis to identify content gaps and factors enabling winning content. Then launch real-time ranking performance monitoring and search visibility auditing to uncover more SEO opportunities.
Content Experience – You can create topic-aligned briefs to help write your content. Refer to its real-time Content Score to further optimize your content. There’s also Topic Explorer, a WordPress plugin to help you identify the topics people are searching for.
Search Experience – Enterprise SEO users like yourself can track top-performing keywords and ranking dips and analyze URL performance and competitor search features.
Site Experience – This web crawler alerts you and other enterprise SEO agencies to risks and opportunities for improving site performance.
Pricing
The SearchMetrics website doesn’t provide pricing details. A PCMag review, however, says their plans start at $69/month. But this was from 2019, so the amount may no longer apply. Contact the SearchMetrics sales team for more details.
seoClarity
Last but not least on our list of market-leading SEO platforms is seoClarity. As its name suggests, it provides clarity and visibility into your SEO efforts through AI-powered insights.
It does the following:
Crawl data
Deliver ranking and search demand insights
Provide content optimization recommendations
Perform technical SEO analysis
One-click automated SEO execution
Create and send automated reporting
Features
Get the following features and capabilities when you subscribe to seoClarity:
Daily rankings – Manage site performance on organic search by knowing where your site ranks for its target keywords. You can also find insights on securing the Google featured snippet to position your website on top of SERPs.
Technical and on-page optimization – Crawl pages to identify and remedy site errors. Analyze log files to get the bigger SEO picture about performance, rankings, and search bots. From here, you can optimize your web pages to improve their crawlability and indexability.
Insights from real-time analysis – Leverage advanced AI analysis to help you provide actionable items. You can also compare your sites with competitors based on SEO metrics to benchmark their performances. Finally, determine if you have a healthy link profile through constant link analysis and monitoring.
Content ideas and gaps – Identify content gaps and opportunities using People Also Ask datasets. From here, you can write compelling, authoritative content to answer their questions using seoClarity’s AI writer.
Pricing
seoClarity offers multiple subscription options:
Essentials – Price starts at $750/month. Essentials provide daily rank tracking, live chat, and email support.
Core – Price starts at $3,000/month. Core offers daily and weekly rank tracking, a dedicated success manager, and an SEO advisor.
Professional – Price starts at $4,500/month. It gives you everything Core provides, advanced technical SEO tools and the highest level of support.
Agency: This subscription tier includes all the elements of Core plus an unlimited number of users. Get a custom quote by contacting the seoClarity sales team.
How to Choose an Enterprise SEO Tool from the List Above
There’s a lot of feature overlap among the SEO enterprise software above. This makes choosing the right one for your corporation much more difficult.
But to help with the selection process, below are the things you must do:
Determine Your Needs
Start by looking at what you expect from an enterprise SEO platform based on the needs of the business. Create a list of all the features you want, the must-haves and nice-to-haves.
Any vendor that doesn’t offer the features your SEO and digital marketing strategies can’t live without is not a good fit.
Schedule Demos with Applicable Vendors
Once you’re ready with a shortlist of vendors, it’s time to schedule demos. When on the demo call, ask questions if something isn’t clear. And be sure to watch out for the following:
Presence of critical features.
The vendor’s understanding of your marketing and business needs.
Ease of use.
The type of after-sales support you’ll be getting.
Negotiate Contract
Enterprise SEO software providers generally don’t advertise that they’re amenable to negotiating contracts.
Not only can you get the best pricing and discounts for multi-year contracts. But you can also negotiate the support facilities available, warranties, backups and recovery plans, service level agreements (SLA), etc.
Which Among the Enterprise SEO Tools do I Recommend?
So there you have it—our list of some of the best enterprise SEO platforms on the market today.
And since we know you’re expecting us to suggest a tool or two, here are our top picks:
Semrush: It’s an all-in-one solution and, therefore, ideal for large SEO and content teams. Plus, it’s a household name in the SEO industry—meaning it’s reliable.
Conductor: Want high-performing content? Take Conductor with you. Most tools on this list help drive content that converts, but Conductor’s ability to integrate with various business tools makes it stand out.
As mentioned above, however, the needs of your business come first. Determine your must-haves and choosing the best fit should be smooth sailing.
Christopher Jan Benitez is a professional freelance writer who provides small businesses and startups with content that aims to grow their engagement and conversion with their audience. To learn more about Christopher, you can follow him on Twitter.
SEO is one of the most popular branches of online marketing today. And there’s a good reason for that – SEO continues to produce great results and the ROI is incredible, especially compared to paid media.
But with the growth of SEO, many businesses became interested in using SEO to grow their companies. With that interest came a challenge for agencies… How do you present the work you’ve done for your clients and which SEO metrics do you choose to showcase your success?
Having worked with hundreds of agencies, we know the exact SEO metrics you need to show your clients to prove that you’re getting them the results they seek. And in this article, we’ll reveal what those SEO metrics are!
Organic traffic
There are plenty of vanity metrics in SEO, but organic traffic is not one of them. Simply put, if your agency is doing its job well, your client’s organic traffic should be increasing steadily each month.
Of course, you should let your clients know that they cannot expect meaningful results after just one month of content marketing and SEO.
However, beyond 2-3 months, your clients will expect a steady increase in organic traffic and this is a KPI you should always include in your reports.
With the average conversion rate hovering around 2% depending on the industry, the difference between 10,000 and 100,000 website visitors can make a huge impact on your client’s bottom line.
It doesn’t take a marketing expert to know that more people on your client’s website usually translates to higher profits. This brings us to our next point.
Conversions from organic traffic
If you set up your SEO reporting tool properly, tracking this metric is a breeze. Clients want to know the immediate impact of SEO activities on their bottom line and this is the easiest way to show them that.
With each new conversion that came in from organic search and content marketing, you can show your clients the exact value and effectiveness of SEO as a strategy. The key here is to do two things.
One, set up proper attribution so you and your clients are on the same page when it comes to what a conversion is. Two, set up a baseline so you can compare organic traffic conversions compared to PPC, social media and other channels.
Keyword rankings
Even if your client knows nothing about SEO, they likely understand the value of ranking well for their desired keywords. Even without an SEO expert, they know well enough which keywords they want to rank for and which of them brings in new revenue.
First off, make sure to report on keyword movements for existing keywords, especially the money keywords that bring in conversions. If there are any movements at all, they’ll want to know about them.
Moreover, update your clients about the total number of keywords they’re ranking for. While not the ultimate SEO metric, this is a pretty good signal that your SEO and content marketing efforts are going in the right direction.
New and lost backlinks
If your client is fairly new to SEO, understanding the importance of backlinks for their website and SEO is crucial. Make sure to educate your client base about what a backlink is, how it influences search engine results and what differentiates a good from a bad backlink.
The problem that often happens with backlinks is that they cost a lot of money to do right. White hat link building requires lots of hands-on work and many times, there are hidden costs involved, such as paying writers, editors and people in charge of outreach.
When you want to report on backlinks, be sure to include both new and lost backlinks in your report, especially in correlation with new pages that are ranking. This is a surefire way to convince any client about the importance of backlinks for SEO and overall business growth.
Bounce rate from organic traffic
A bounce happens when a visitor lands on a page and leaves it without going any further or taking any action. A bounce in itself is not a bad thing, but it usually signals that the visitor found nothing of value on the page and decided to leave.
A bounce rate is a good signal that you need to work on your content and provide a meaningful, engaging experience for your visitors. Make sure the content is structured well, with plenty of internal links to help them move on to other pages on your website.
More importantly, a high bounce rate is a ranking signal for search engines such as Google. Your clients should be aware that a high bounce rate can significantly impact not just their rankings but also their revenue. This is a metric that belongs on every SEO report.
Page load speed
It doesn’t take much to figure out why a fast website matters in 2022 and beyond. A website that loads fast provides a great user experience and makes visitors want to stay and click through.
Your website page load speed is more of a technical website issue but it should be included in your monthly or weekly SEO report. If you see a sudden slump in page load speed, this means that there’s a technical aspect of your client’s website that needs to be addressed.
More importantly, page load speed is another major ranking factor for Google and other search engines. If a website takes too long to load, the visitor will bounce immediately after opening a link, resulting in high bounce rates and short session duration. The end result? Poor user experience and a drop in rankings.
Wrapping up
With so many buzzwords and mysteries surrounding SEO, focusing on what really matters can be difficult. And when you’re dealing with clients who have little understanding of internet marketing, you really need to be proactive and choose the metrics that make an impact and are easy to understand.
Search Engine Optimization (SEO) often has a reputation for being a cheap marketing strategy, but high-value work can require substantial investment. Dave Colgate of agency Vertical Leap looks at how to invest properly.
Unsure how much you need to spend on search engine optimization (SEO)? Let’s look at how to set the right budget, considering how much other companies are spending; the factors you need to budget for; and the minimum recommended spend for small businesses just starting out with SEO.
How much do companies spend on SEO?
Marketing budgets suffered from Covid-19, but industry reports show companies are on their way to returning to pre-pandemic levels. According to Oracle’s top marketing trends report, 64% of companies planned to increase their budgets in 2022.
The same study shows companies are spending 8.5% of their marketing budgets on SEO, topping the list of “unpaid channels”.
Gartner’s insights are largely backed up by The Marketing Budgets Report 2022 from StrategiQ, which finds companies spending 10% of total revenue on marketing in 2022. It also finds companies are spending 10.5% of their marketing budgets on SEO, up from Gartner’s 8.5%.
StrategiQ’s report found that small companies dedicate a greater percentage of revenue to marketing.
StrategiciQ includes fewer channels in its report than Gartner. This is an important point because the fewer channels you spread your marketing across, the greater percentage you’ll spend on SEO. So, if you’re not spending any marketing budget on live events, digital audio advertising, or other channels, you could spend far more than 10.5% of your marketing spend on SEO.
What does your SEO budget get spent on?
When you’re setting an SEO budget, it’s important to understand how your spend will be spread across key activities:
Analytics: The insights that inform every part of your SEO strategy and reveal your biggest opportunities.
Content production: Every piece of content you create and optimize to rank in search engines.
On-page SEO: Optimizing your web pages and content to maximize search visibility.
Off-page SEO: Optimizing off-page signals with link building, content placements (eg: guest blogging), reviews and other factors outside of your website.
Technical SEO: Optimizing and maintaining the technical performance of your website (loading times, link profiles, URLs, etc).
SEO tech stack: The tools you use at every stage of your SEO strategy: analytics, competitive research, content planning, content production, etc.
Agency/consultancy fees: SEO services you require from agencies or consultants.
Outsourcing: Tasks you outsource to freelancers or external talent, such as content creation, copywriting, web design, etc.
That Oracle report found something else: 82% of companies were planning to change their marketing tech stack in 2022.
In today’s data-driven marketing environment, this is one of the most important aspects of your SEO budget. With the right tech stack, you can drastically increase the ROI of your SEO spend by improving the quality of insights, automating tasks and seizing opportunities before your competitors.
If you don’t have the budget or resources to build a competitive SEO tech stack, it’s worth looking at agencies that have already developed their own. By partnering with the right agency, you can tap into class-leading SEO technology at a fraction of the price.
As a rule, we advise smaller companies that it’s difficult to gain meaningful SEO traction for anything less than £800/month (about $1000). This doesn’t stretch too far when you consider all of the expenses we looked at in the previous section (analytics, content production, SEO tools, etc.).
Obviously, larger companies should expect to spend significantly more but it’s not simply a question of spending more for better results.
Spending wisely is just as important as setting the right budget. Every business can maximize ROI with a high-impact SEO strategy using data science to identify and prioritize opportunities.
If you want to increase your visibility online, we can run a free analysis of your current SEO status and provide a quote. Click here for more information.
Creating content that people want to read needs to be your priority.
Every business owner wants to rank on page one, spot one on Google. SEO can be a massively worthwhile investment that can single-handedly transform your company’s ability to reach more customers more easily and cheaply than your competitors. Using a combination of SEO and social media, I’ve helped companies grow from $300k a year to over a million in seven months and changed how multi-billion-dollar industries do their marketing.
Yet, for all that, I spend a lot of time talking people out of SEO. The reality is, until you’ve got about $50,000 a year to invest in it, you’re probably not going to get the result you want, and despite good intentions, the typical professional you find won’t be able to deliver on their promise. Even worse, for most, if you get the ranking you want and the traffic you desire, you still probably won’t get the actual sales conversion you’re hoping for.
Fortunately, what matters most to make SEO work for you is also what makes for a highly effective website and increases your online sales dramatically. It’s all summed up in one word: value.
Make value-driven content that’s compelling, wins your readers’ attention, and wows them.
The most important ranking factors never change, everything else does.
By far the most important ranking factors that Google considers are how many people visit your site directly, how much time they spend reading it, and whether or not they visit multiple pages. People visiting your website directly tells Google that you must be credible because people are visiting the page all on their own. The other two are all oriented around the quality of your content and whether or not it actually delivered value to the reader.
Google’s prime directive to make its search product better is to provide the most suitable answer to a searcher’s question. The better you answer the questions people are looking for, the higher you’ll rank and the more your conversion will be. That means that insightful, compelling, and valuable content that’s different from your competitors is always going to be the primary driver of search results.
SEO is about editing and promoting content, not ranking.
There are hundreds of optimizations that are all technical. Think of these as edits, similar to how a proof-reader edits an article. All that’s being done is optimizing and changing the language a little bit and adding metadata, schema (JSON-LD), and other technical aspects to “tweak” how an algorithm processes the data of the content.
The other piece, commonly blasted out as backlinks, is really just another way to say promotion. The more people reference your content, the higher over time it will rank because it’s valuable. People try to cheat the system by buying backlinks that are of questionable quality, which means that when a big Google algorithm hits, they start losing all the things they worked for because Google starts eliminating bad “backlink” sources.
An editor can’t make bad content good and a promoter can’t make bad content popular. That means even with the technical factors involved in SEO, the universal answer is: Make good content that people actually find valuable enough to read.
Forget keywords, write content based on customer questions instead.
The easiest way to focus on what people actually want to read is to do what you do as a professional anyway: Answer questions that matter to customers. When you create content focused around the things that your customers actually ask you, and answer them in the way that you actually do in person, a funny thing happens: You get content that people actually want to read because it matters to them.
If all you did was get in the habit of writing down or recording the questions your customer asks, answer them in the way that works for you in person, and turn those into articles, you’d be miles ahead of the competition in search engines because you’ve created valuable and insightful content to drive the whole thing.
Take these steps to break free from the SEO-chase game
When it comes to understanding the importance of search engine optimization (SEO) to a business the pendulum swings from “ignore it completely” to “understand and chase every Google update”.
The truth, as usual, lies somewhere in the middle. Certainly a website that is structurally flawed, slow to load and fails to display properly on mobile devices is losing an important chunk of online business. Similarly, a website that is search engine optimized to the gills but then fails to understand what those who find it actually want to do once they are there, is winning only one half of the online marketing game.
How to reconcile these two approaches requires a nuanced understanding of what SEO does and what a business exists for. Stripped of all its esoteric mumbo-jumbo SEO is there to help a business find its audience at the moment that audience is actively looking for it. A business, in turn, exists to solve a problem.
From this perspective search itself, for all its many iterations through Google updates over the years, has always been focused on delivering the best relevant results in response to a searcher query. Search becomes the bridging point between a business and its audience. This, logically, means that search is marketing. But that’s not all it is.
Human Behaviour Determines Search Use
The biggest threat to your business losing that bridging connection between itself and its audience lies in factors that are far outside the remit of search itself and, by association, any SEO activity you may engage in. Following the 2018 EU $5 billion antitrust enforcement against Android, Google is now making the placement of default search engine choices on its mobile devices free to competitors.
The majority of mobile device owners are not search experts. They don’t truly understand how search engines work which means qualified choices are based on purely subjective criteria. On that basis even at a conservative estimate, Google mobile search will experience a reduction in usage. The warning bells rang as far back as 2015 when it was flagged just how few mobile devices actually use Google search.
Back then Google search was dominant on mobile devices as it was the default setting that few mobile device owners bothered to change. In the years since Google has had to change that policy and the impact of that has not yet become obvious. In addition, mobile device owners use apps and social media accounts in lieu of a search engine to find what they need. Social media accounts connect them with friends and enable them to ask for recommendations while specific apps make it easier for them to engage in search behaviour.
How To “Search Proof” Your Business
The reason we are even talking about search engine optimization (SEO) right now is because, initially, as the web grew finding anything at all in it required the help of a search engine whose crawlers had indexed websites and organized the information they contained.
The web however, no matter how global in size, always has the most direct impact at a local level. The personal devices we use are geolocated and, increasingly, so are our laptops. This makes searching for something location-determined. The recommendations of friends and the ability of apps to know where we are at and use that knowledge to provide useful information make search the means through which we find solutions to problems we experience locally.
Google rose to prominence because of the quality of its results. Search results that are delivered within the tight boundaries of a location always have the potential to be higher in quality because the two bugbears of search: disambiguation and veracity can be resolved that much faster when the information from which a pool of answers, to a search query, is drawn, is limited by nature.
The limitation imposed by geographic boundaries reduces the level of ambiguity that is created by massive amounts of information that is similar in nature but does not amount to the same thing. It also makes it easier to filter what is real from what is fake. The context of local search then makes it easy to come up with a formula that helps “search proof” your business.
Whatever happens to search next, whatever fresh updates occur in Google’s algorithm or whatever app, recommendation engine or even human-word-of-mouth channel is used they all require the same two key ingredients to work:
Experience – A taste of what your business does, how it does it and why it does it.
Confidence – A sense that your business is capable of totally solving the problem the searcher is facing, easily, quickly and at level that is good value-for-money.
Find ways to make this come through the content you create. Truly connect with those who come to you to find the solution they need to the problem they experience and you will find that fretting over SEO will be a thing of the past for you.
SEO affiliate marketing is one of the most effective ways to make money online. By ranking high for keywords that people are searching for, you can earn commissions from the products and services that you promote
In this guide, we’re going to show you everything you need to know about SEO affiliate marketing, including:
What is SEO affiliate marketing?
How does it work?
What are the benefits?
How do you get started?
What are the best SEO affiliate programs to join?
By the end of this guide, you’ll have a solid understanding of how SEO affiliate marketing works and how you can start earning money from it. Let’s get started!
What Is SEO Affiliate Marketing?
Affiliate marketing is a type of online marketing where you promote products or services and earn a commission for each sale that you generate
There are many different types of affiliate marketing, but SEO affiliate marketing is one of the most effective. As the name suggests, SEO affiliate marketing involves ranking high in search engines for keywords related to the products or services that you’re promoting
For example, let’s say that you’re promoting a course on how to lose weight. You might rank high in Google for the keyword “how to lose weight fast.” If someone clicks on your link and purchases the course, you would earn a commission. It’s important to note that Google ranking factors are always changing and you should stay up to date with the best practices.
How Does It Work?
SEO affiliate marketing works by getting your affiliate links in front of as many people as possible. The more people that see your links, the more likely you are to make a sale
By using these strategies, you can get your affiliate links in front of as many people as possible. The more people that see your links, the higher your chances of making a sale.
What Are the Benefits?
There are many benefits to SEO affiliate marketing, including:
1. It’s an effective way to make money online
2. It doesn’t require a lot of upfront investment
3. You can scale your earnings by increasing your traffic
4. It’s relatively easy to get started
These are just a few of the reasons why SEO affiliate marketing is so popular. If you’re looking for a way to make money online, it’s worth considering.
Let’s dive into some Affiliate Marketing strategies
There are hundreds of strategies to leverage to be successful in affiliate marketing. But to keep this article short and sweet, we’ll dive into the most common strategies.
1. Write articles and blog posts
This is one of the most common ways to get your affiliate links in front of people. By writing articles and blog posts about the products or services that you’re promoting, you can rank high in search engines and get organic traffic
Here’s an example:
Let’s say that you wanted to promote some cat ear headphones. You could write an article like “best cat ear headphones” and include your affiliate links in the article. If someone reads your article and clicks on one of your links, they would be taken to the headphones where they could purchase it.
2. Create videos
Another great way to get your affiliate links in front of people is to create videos. You can create videos about the products or services that you’re promoting and include your affiliate links in the description
Here’s an example:
Let’s say that you created a video about the weight loss program that you’re promoting. You could include your affiliate link in the video description so that people could click on it and be taken to the program’s website.
3. Run ads
Another option is to run ads. You can create ads for the products or services that you’re promoting and target them to people who are interested in those topics
Here’s an example:
Let’s say that you wanted to promote a weight loss program. You could create an ad that targets people who are interested in losing weight. When someone sees your ad and clicks on it, they would be taken to the program’s website.
4. Optimize your website for search engines
Another great way to get your affiliate links in front of people is to optimize your website for search engines. This will help you rank higher in search results and get more organic traffic
Here’s an example:
Let’s say that you have a blog about weight loss. You could optimize your blog posts for the keywords “how to lose weight fast” and “weight loss programs.” This would help you rank higher in search results and get more people to visit your blog.
5. Guest post on other blogs
Guest posting is another great way to get your affiliate links in front of people. By guest posting on other blogs in your niche, you can reach a whole new audience.
Here’s an example:
Let’s say that you wanted to promote a weight loss program. You could write a guest post for a blog in your niche and include your affiliate link in the post, this is an example of a website that does this very efficiently. This will help you reach a new audience and get your affiliate links in front of more people that otherwise had no chance of ever finding your links.
6. Participate in forums and discussion boards
Another great way to get your affiliate links in front of people is to participate in forums and discussion boards. By participating in these online communities, you can reach a whole new audience
Here’s an example:
Let’s say that you’re a member of a weight loss forum. You could include your affiliate link in your signature so that people would see it every time you made a post. This would help you reach a new audience and get your link in front of more people.
7. Create an e-book or report
Another great way to promote your affiliate links is to create an e-book or report. You can include your affiliate links in the e-book or report and give it away for free
Here’s an example:
Let’s say that you wanted to promote a weight loss program. You could create an e-book about weight loss and include your affiliate link in it. If someone reads your e-book and clicks on your link, they would be taken to the program’s website where they could purchase it.
8. Give away freebies
Giving away freebies is another great way to get your affiliate links in front of people. You can include your affiliate links on your freebies and give them away at events or online
Here’s an example:
Let’s say that you’re attending a weight loss conference. You could include your affiliate link on some of the freebies that you’re giving away. If someone receives one of your freebies and clicks on your link, they would be taken to the program’s website where they could purchase it.
9. Write reviews
Writing reviews is another great way to promote your affiliate links. You can write reviews about the products or services that you’re promoting and include your affiliate links in them. This will help you reach a new audience and get your link in front of more people. You should also consider reading this article to learn how to mitigate the risks of affiliate linking.
Here’s an example:
Let’s say that you wanted to promote a weight loss program. You could write a review about the program and include your affiliate link in it. If someone reads your review and clicks on your link, they would be taken to the program’s website where they could purchase it.
10. Host a webinar
Hosting a webinar is another great way to promote your affiliate links. You can host a webinar about the products or services that you’re promoting and include your affiliate links in the presentation. This will help you reach a new audience and get your link in front of more people.
Here’s an example:
Let’s say that you wanted to promote a weight loss program. You could host a webinar about the program and include your affiliate link in it. If someone attends your webinar and clicks on your link, they would be taken to the program’s website where they could purchase it.
These are just a few of the many ways that you can promote your affiliate links. By using these methods, you can reach a new audience and get your link in front of more people. Choose one or two of these methods and start implementing them today!
How do you get started with SEO affiliate marketing?
Before you can start using SEO to promote your affiliate links, you need to find a niche that you’re interested in. Once you’ve found a niche, you can start creating content that is optimized for search engines. This content will help you rank higher in search results and get more traffic to your website.
To get started with SEO affiliate marketing, follow these steps:
1. Find a niche that you’re interested in.
2. Do keyword research to find popular keywords that people are searching for.
3. Create content that is optimized for search engines.
4. Promote your content through social media and other channels.
5. Monitor your traffic and conversions to see what’s working and what isn’t.
6. Make changes to your strategy as needed.
SEO affiliate marketing can be a great way to get more traffic to your website and make more sales.
What are the best SEO affiliate programs to join?
There are a number of SEO affiliate programs that you can join. These programs will pay you a commission for every sale that you generate. To find the best SEO affiliate programs, consider these factors:
1. The program’s commission structure.
2. The program’s payout schedule.
3. The program’s terms and conditions.
4. The program’s selection of products and services.
5. The program’s support and training materials.
By considering these factors, you can narrow down your options and find the best SEO affiliate programs to join. Now that you know what to consider, once you’ve joined a few programs, you can start promoting their products and services and start earning commissions.
Our top choices
Some of the best SEO affiliate programs in our opinion are:
1. SEMrush
2. Moz
3. Ahrefs
4. KWFinder
5. SERPstat
These are just a few of the many SEO affiliate programs that you can join. Choose one or two of these programs and start promoting their products today.
Lucas is the Co-Founder & CEO at SEO Assistance. With a decade of experience in SEO, he has used his skillset to help grow thousands of businesses around the world.
