By Jodie Cook
Scroll down the feed of any social media platform and you see the problem. Everyone’s content is starting to look the same. As people get scared of oversharing or alienating people, or using AI to generate terrible posts, they start writing the same vanilla messaging and hiding their true colours. Their strong beliefs don’t come out. They pretend to be like everyone else. They blend in. But there’s another way: your weirdness could be your superpower.
You weren’t put here to go through the motions with posting online. It’s time to get real. It’s time to stand out. ChatGPT can help. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through.
Stand out from the crowd: ChatGPT prompts for memorable content
Understand fears, desires and motivations
Get inside your audience’s head so they wonder how you got there. They have specific dreams keeping them up at night and fears that stop them from taking action. Average creators guess what their audience wants. Winners know for sure. They speak directly to the pain points that matter. When you understand someone’s deepest motivations, your content resonates on a whole new level.
“Based on what you know about my target audience from our previous conversations, analyse their deepest fears and desires. Create 5 specific pain points they face daily, then match each with a hidden desire they might not even admit to themselves. For each pairing, write a single sentence that would make them think ‘how did you know that about me?’ Make the language direct and use their exact words where possible. Ask for more detail if required.”
Rework the hook
You only have a few seconds to hook someone on any platform. Your first line determines whether they keep reading or keep scrolling. Everyone writes their hook once and calls it done. But the first version is rarely the best version. Your hook needs to create an information gap, make a bold claim, or challenge a common belief. Get alternatives and see which one stands out the most. Test different angles until you find the one that grabs attention.
“Take this opening line from my content: [paste your opening line]. Based on what you know about my writing style and target audience, create 7 alternative hooks. Make each one completely different – vary the structure, angle, and emotional trigger. Include options that are bold statements, create information gaps, challenge common beliefs, or use unexpected contrasts. Great hooks are not questions. They are hard-hitting statements. Rank them from safest to most attention-grabbing. Make each hook 10 words or fewer.”
Be more weird
Your first draft is safe. It’s normal, it’s conservative. It doesn’t turn heads. It doesn’t shock anyone into action. The majority water down their message to avoid offending anyone. They end up offending no one and inspiring no one either. Crank up the shock factor. Say what others are thinking but won’t say. Take a stance that makes people choose sides. Your weird is someone else’s refreshing honesty.
“Review this piece of content I’ve written: [paste your content]. Based on what you know about my brand and communication style, make it dramatically weirder and more memorable. Push every vanilla statement to its extreme. Replace generic observations with specific, standout angles. Add unconventional examples or analogies. Include at least one line that would make someone gasp or laugh out loud. Keep my authentic voice but remove all the boring parts.”
Get a critique from a cynical naysayer
Nobody learns from yes-men. You need someone to poke holes in your content before your audience does. Safe players surround themselves with supporters who tell them everything is great. Real growth comes from harsh feedback. Let ChatGPT channel your biggest sceptic. Face the criticism head-on and make your content bulletproof. Every objection you address makes your message stronger.
“Based on what you know about my content and target audience, become my harshest critic. Review this content: [paste your content]. Channel a cynical industry veteran who’s seen it all. Point out every weakness, cliché, and place where I’m playing it too safe. Question my assumptions and credentials. Be brutal but specific – for each criticism, explain exactly why it weakens my message. End with 3 specific changes that would make even a sceptic pay attention.”
Experiment with formats
Same message, alternative delivery, can mean the difference between minimal engagement and going viral. It’s tempting to stick to one format because it’s comfortable. But comfort doesn’t create breakthroughs. Your best-performing content might be in a format you haven’t tried yet. Keep going until you find the one that works. Test everything. Measure results. Then do more of what connects.
“Based on what you know about my content goals and target audience, transform this piece of content into 5 completely different formats for [social platform]: [paste your content]. Create versions for: a personal story format, a contrarian hot take, a step-by-step guide, a behind-the-scenes confession, and a predictive/future-focused piece. For each format, write the first 3 lines to show how the tone and structure would change. Identify which format best serves my message.”
Create content worth remembering: make your mark with bold choices
Playing safe guarantees mediocrity. But these prompts transform your content from forgettable to unforgettable. Get inside your audience’s head until you know them better than they know themselves. Rework your hooks until they’re impossible to ignore. Own your weirdness and let sceptics make you stronger. Experiment with formats until you find your winner.
Your content should make people feel something. Make them think differently. Make them take action. Make them cry, if you like. The world has enough generic content. Stop hiding your true colours and create something only you could write.
Access all my best ChatGPT content prompts.
Feature Image Credit: Getty
By Jodie Cook
Find Jodie Cook on LinkedIn. Visit Jodie’s website.