By Lane Ellis
Social Media Usage Statistics for 2019 Reveal Surprising Shifts
A look at the latest Edison Research and Triton Digital Social Habit study shows largely unchanged social media usage over the past four years, growth for Instagram among young Americans, a drop in Facebook’s popularity, and several other statistics of interest to digital marketers. Convince and Convert
Silence is golden: preparing for the sound-off mobile ad ecosystem
A look at optimizing video ad creative for silence, the impact of HAVOC (Human, Audible, Viewable On Completion), and measuring viewability in an age when some 85-90% of branded videos are viewed with audio muted. The Drum
2 Years in the Making, LinkedIn’s Brand Refresh Aims to Make the Platform More Inviting
Adweek takes a look at some of the new branding elements from LinkedIn (client) rolling out incrementally, including updated visuals, greater emphasis on sharing and photos, as well as a new custom typeface. Adweek
Global ad sales growth continues to cool in 2019, Magna says
Digital ad sales are expected to grow by 14 percent in 2019, according to new forecast data, a bright spot in predictions showing a slowdown in the overall rate of growth for ad sales, down from 2018’s 8 percent to 5 percent. AdAge
Forrester: Over-reliance on big data, siloed teams impede customer insights
29 percent of consumers rely completely on big data when making decisions according to newly-released report data surveying marketers and CMOs, which also examines the importance of avoiding data silos in the customer experience journey. Marketing Land
Survey finds 89% of marketers seeing increased sales using location data
89 percent of marketers utilize location data in campaigns, an increase from last year’s 87 percent, and Marketing Land takes a look at how marketers are using location-based advertising. Marketing Land
Facebook launches new market research app after pulling similar app in January
Facebook has released a new phone usage data app called “Study from Facebook,” incentivized by including a compensation element, all aimed at improving ad targeting for marketers, the social giant announced recently. Marketing Land
Spotify now lets advertisers target podcast listeners
Spotify has begun allowing marketers to target podcast listeners, adding new audio ad formats and other features as the firm looks to capitalize on its recent podcasting-related acquisitions, and The Drum takes a look at some of these efforts. The Drum
LinkedIn Members Can Now Tag Fellow Members in Photos They Post
LinkedIn has added the ability to tag people in photos, post video in private messages, and has made it easier to use Powerpoint and PDF files on the platform, along with making LinkedIn Groups more prominent, the firm announced recently. Adweek
B2B Video Length Drops, but Engagement Increases.
The average length of B2B video has decreased by 33 percent to just over four minutes, while the number of viewers watching the entirety of videos has climbed to 52 percent, up from 2017’s 46 percent, several of the statistics of interest to digital marketing contained in a newly-released B2B video study from Vidyard. Chief Marketer
ON THE LIGHTER SIDE:
A lighthearted look at Cannes and the marketing echo chamber by Marketoonist Tom Fishburne — Marketoonist
Nike, Coca-Cola and Amazon feature in YouTube’s Cannes Lions 2019 ads leaderboard — The Drum
Dad Breaks 1,024 Day-Long Social Media Silence by Posting “Outback Steakhouse Near Me” — The Hard Times
By Lane Ellis
Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 35 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he’s not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.