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Next Time Someone Says, ‘We Tried That. It Didn’t Work,’ Ask Yourself These 3 Questions

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By Heidi Zak

Here’s how to know which strategies are worth trying again

What’s that old saying about not succeeding the first time?

In 2019, my company ThirdLove launched its first pop-up physical retail location–and just a few months later the Covid-19 pandemic hit. Due to pandemic restrictions and our short-term lease, we decided to abandon the strategy–only to try, try again two years later. This time we’re optimizing processes, finding stronger partners, and adapting the store’s design based on what didn’t work last time. The result: a store fitted to what customers told us they wanted, rather than what we thought they wanted.

Failure is indeed the foundation of success–but only if you ask the right questions and iterate intentionally. Otherwise, you’re doomed to Einstein’s definition of insanity: “Doing the same thing over and over and expecting different results.” For founders and companies who have tried something in the past and are thinking of trying the same thing again, ask yourself these three questions:

1. Do you truly believe in the strategy?

What was the strategy or idea you tried that didn’t result in a great outcome? Was it something you realize now wasn’t a good idea, or is it something you truly believe in?

ThirdLove decided to relaunch physical retail stores not because we really wanted it to work, but because we really believed it would work. Our core belief in 2020 was that the in-person bra-buying experience still had a lot of room for improvement — and that many women want to feel a product before buying it. That belief is still with us today in 2022, and has been proved both qualitatively and quantitatively. Closing the first store didn’t have anything to do with this belief. It had to do with a surprise pandemic and a store design that was based on the first set of ideas, which we hadn’t had a chance to iterate. With that experience behind us, and the belief still intact, we had the perseverance to try again with a new approach.

So, if you dig deep and still have confidence in the original strategy or idea, you have some reflecting to do.

2. What didn’t work the first time?

Just because an idea didn’t work the first time you tried it doesn’t mean it will never work. Have you ever attempted something you really believed in and failed? Ask yourself what went wrong.

For our first store, the plan was for customers to come in, interact with our Fit Finder on iPads, and then try on the best size they’d found using the technology. We designed the store accordingly, having the iPad section at the front of the store, taking up a good amount of space. Unlike a traditional shopping experience, the way the physical product was displayed was not a focal point. And we stocked only a few styles in the backroom for purchase, the idea was that we’d ship the product to our customers from our warehouse.

But it turned out that the majority of women in the store had already used our Fit Finder online. They already knew their sizes — they just wanted to try products on to confirm their size, and walk out with a product. They also wanted to interact with our in-store Fit Experts, not with an iPad. Upon reflection, another big issue was that the first store took much more time and leadership bandwidth than we thought it would. Our team was not full of brick and mortar retail experts, which makes sense, as we were a digital-first company. This was distracting to other work and initiatives for our core business (selling online).

My point is, when you reflect on your first experience trying a new strategy and ask yourself why it didn’t pan out, you’re able to make a more objective decision as to whether it’s something you can (or should) try again. Once you know what went wrong, you have another question to ask yourself.

3. Can you solve those things now?

With an understanding of why you failed the first time at something, you can ask yourself how you can have a different result if you decide to try again.

The solution to our store experience was to draw up a new design based on prior learnings. Importantly: Trying again didn’t mean trying the same approach and hoping for a different result. Our new store relies on experienced Fit Stylists, a robust merchandising experience, and a stocked backroom. As for leadership resources, our new solution was to use an experienced partner who is an expert in helping digital brands launch retail stores. This allowed a small, tight team at our company to focus on the design and merchandising direction of the store, but to let our partner leverage their best practices in store build-out, hiring, and operations.

The combination of our first retail experience and their body of work meant a store designed to our exact specifications, and a much faster, smoother launch process. We understood what didn’t work — and more important, we understood that we could address what didn’t work. If the issues were out of our control, or we didn’t have good options the second time around, that would have been a different story.

The take-two flow goes through three steps: Strength of belief, then past flaws, then present solutions. You won’t be able to transform every failure into a success, but at the very least, every failure should give you information that informs future projects.

Feature Image Credit: Getty Images

By Heidi Zak

Co-Founder and CEO, ThirdLove@heidizaks

Sourced from Inc.

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5 Strategies Entrepreneurs Can Incorporate To Build Brand Awareness

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By zainliaquat

Online marketing is the new-age reality and has opened a bold new world for entrepreneurs. However, the plethora of opportunities and promotional strategies available can be crippling to many entrepreneurs. Several startups and small businesses struggle with developing an effective strategy for enhancing their brand awareness. Given below are 5 expert-curated strategies to help entrepreneurs build their brand awareness.

1. Stay Updated About What Is Going Around You

Building brand awareness also calls for ‘awareness’ from your side. Based on the niche of your brand, stay updated about what is happening in the industry. Also, constantly analyze whether the requirements of your target audience have changed. It’s also essential that you remain in constant light about the latest marketing trends. For example, online video consumption has enormously risen in recent times. A study says that 83% of marketers believe that video is an important way of constant marketing, and it’s not a trend to be simply ignored. Hence, staying updated about all that’s happening around is very crucial for building brand awareness.

2. Create Resources For Your Audience

What do creating resources suggest? Brands can provide ‘how-to’ information and educate the audience about how their products or services are beneficial and provide solutions. Also, resources help the audience to understand the expertise of the brand and the team behind it. Most importantly, resources are shareable. Audiences share and re-share resources they find interesting and engaging. Infographics, tables, slides and how-to guides and videos are all examples of resources.

Confluencr – India’s largest influencer marketing agency partnered with Mirraw- a humble young brand with ambitious goals. Mirraw focuses on Indian ethnic wear, jewellery, and accessories with a clientele across India, Europe, and the United States. Mirraw’s goal was to build an enhanced presence in the market in the coming few years. The campaign that Confluencr designed for Mirraw was pivoted around building brand awareness across Instagram. Our campaign involved the promotion of resourceful content and hence we launched the ‘Your Kurti Fit’ campaign. What was it about? It was about spreading awareness about the importance of finding the perfect fit for apparel- because every person is unique. Micro and nano influencers collaborated with the brand for this campaign many of whom were lifestyle, fashion, and mom bloggers. The campaign received 43K+ engagement, 325K+ total views, 23K+ total likes, and 2,301 comments. That’s how powerful resourceful content is.

3. Build Your Brand Around Community And A Sense Of Belonging

A sense of belonging is a basic human need. People respond positively when they feel that they belong to a certain place or people. A study says that 13% of consumers are willing to pay 31-50% more if they notice that a certain product or service is making a positive impact on society. Hence, people’s sense of self is hugely reliant on the feeling of being a part of a community. Hence, if a brand promotes a sense of ‘we’ and relates itself to a bigger collective, people will sense that it shares common values and purpose. Hence, position your business with the community and people will realise that your brand is not just another name for a product or a service, but an extension of their lives.

4. Enhance The Customer Experience And Satisfaction

A brand, especially a young business should always go above and beyond to provide both potential and present customers ultimate satisfaction. This should be the ultimate goal of a business. Unsatisfied customers are a piece of bad news in the age of online reviews. Happy and satisfied customers will leave positive feedback and will likely recommend the brand to several others.

5. Consistency Is The Key

A lack of consistency will create a barrier between the customers and the brand. Hence, consistency is one of the most effective strategies for amplifying brand awareness. People will not remember everything they see or hear on social media or online platforms. Hence, Entrepreneurs should keep in constant touch. Research says that consistent presentation of a brand will enhance the revenue by 33%. Hence, a brand should stay consistently connected with the audience until it builds significant momentum.

Conclusion

Effective strategies can amplify brand awareness, help reach more prospective customers and also build value for your brand. They positively impact the scalability of your brand, helping you to inflate your brand awareness with each step you take. Don’t rely on quick fixes. Rather, think of long-term benefits. That way you will be able to increase brand awareness in the right manner with the right audience.

By zainliaquat

Sourced from odyssey

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Email Marketing Strategies To Strengthen Your Internal Communications

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By Christina Crawley.

More than ever, teams need to be able to rely on digital tools and strategies to work together. As remote and geographically dispersed teams increase, the benefits of in-person collaboration need to find their place within the digital realm. Various combinations of tools support this approach; however, smart use of internal email marketing is key to keeping employees focused and informed so that they can do their jobs effectively.

Email marketing generally focuses on external audiences. It aims to encourage individuals to click, engage or buy. Its approaches are, however, still very much relevant for internal teams, both large and small.

As you look to either strengthen or launch your internal email outreach to your digital teams, here are a number of trusted approaches that you’ll want to be sure to include.

1. Create (and stick to) a schedule.

Employees can more easily retain info that they both recognize and expect in their inboxes. A companywide or teamwide update email that comes in unexpectedly may leave individuals confused as to how they are supposed to respond or move forward. Consistent, expected email updates provide structure and a sense of routine that they can quickly apply to their work.

Some updates may be more relevant, appreciated or acted upon than others, but their consistent frequency will make them far more likely to be applied to teams’ everyday work. Consistency creates habit, which then becomes part of your employees’ working routines.

2. Apply formatting and branding.

While it may seem like internal audiences don’t need branding and formatting, a visually clear structure goes a long way in getting employees’ attention and engagement. Your staff’s inboxes are just as packed with incoming mail as your external audiences’ are. Visual cues and flags allow your internal teams to effectively understand and scan what you are sending their way.

Deliberate formatting, from familiar subject lines to consistent body topic blocks, allows staff to quickly scan what they’ve received and pick out what applies to them. For teams that are waiting for a certain piece of information, or are focused on other emergencies, this formatting allows them to quickly grab what they need and move on.

Branding allows your staff to immediately recognize and differentiate email communications, such as a new staff announcement versus a product launch. It makes it easier to know what attention is expected of them, and how it affects what they are doing.

Email templates that incorporate branding and formatting for different types of messages can help your messages stand out from regular, nonformatted internal emails.

3. Personalize your content.

Whether you are communicating to thousands of employees worldwide or a small team locally, being aware of your audience segments and what you need from them helps to avoid your emails being ignored. Create content that is relevant to those who receive it. Otherwise, it risks being seen as unimportant and ignored.

Personalization ranges from individual departments to specific roles. For example, the length and detail of your content may be short when providing a brief companywide update on an issue, compared to a small team update on the same issue that dives deeper and includes tasks and action items. Calls to action (CTAs) that you lay out may also differ from one group to another — for example, including buttons and/or links to take action outside of email versus requesting a direct reply or follow-up discussion.

4. Create engagement and interaction.

Generally speaking, we know that if people engage directly with something (in this case, email content), they are more likely to remember it over time. Creating an intriguing or playful interaction opportunity within an internal email is an easy way to achieve this. Examples include launching a feedback poll, asking a trivia question connected to the issue you’re communicating, encouraging engagement with the company’s social media or sharing a relevant video to break up the act of simply reading.

Interaction with your internal emails not only helps employees to better retain the information you’re sending, but it also brings them closer to one another and creates opportunities for further collaboration and support. This is especially valuable when they don’t have the opportunity to connect in person.

5. Don’t spam your internal teams.

When developing an email strategy that engages teams and encourages employees to pay attention and take action, there is a real concern that too many internal emails can have a negative effect on productivity. The general rule of thumb is to focus on content that pertains directly to employees’ roles. If your emails are relevant to their working day, then they will be received as valuable and worth the time to read or scan.

Emails unrelated to employees’ work run the risk of being nothing more than distractions, which may negatively affect employees’ output. This is not to say that you shouldn’t be sending emails about upcoming social events and personal news, but be aware that those should be done at a minimum and/or in a way that avoids distracting or pulling them away from their work.

Looking Ahead

Email is an asynchronous form of communication, so your teams are able to engage with your email outreach when it makes the most sense for their workloads and schedules. As you launch and update your internal email strategy, pay close attention to the engagement data, and make tweaks and changes as necessary. What works today may not next year. The key is to provide consistent content that is essential in supporting your team’s success and productivity.

Feature Image Credit: Getty

By Christina Crawley

Director of Marketing at Forum One, leading global marketing and outreach to the world’s most influential nonprofits and foundations.

Sourced from Forbes Billionaire

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Marketers: Shake up your strategies in 2020

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By Jude McColgan.

30-second summary:

  • Remarketing is your friend: The common myth is that remarketing is a form of stalking consumers who previously interacted with your brand, but when done correctly, it can be very beneficial and 90% of marketers would agree.
  • Going beyond personalization: By adjusting efforts like the timing of push notifications, the mediums being used to deliver those ads and incorporating more creative copy, companies can provide experiences that make the consumer fall even more in love with the brand, fostering stronger brand loyalty.
  • Breaking a brand’s mold in 2020: A new decade is the perfect time for brands to be edgier and more creative. Companies should try shaking up their strategies and highlight ways that differentiate themselves from their competitors and offer consumers a unique experience.

Consumers have been bombarded with ad content since well before Black Friday, many of which were completely irrelevant to their shopping experience – meaning they are over being marketed to 24/7. So, how can brands try to combat ad fatigue this year? It’s all centered around shaking up marketing strategies, while putting the consumer first.

Their journey begins by choosing when and where they engage with a brand; it’s up to marketers to use that data and digital intelligence to understand their audience on a personal level, and better inform their personalization and customer engagement strategies.

As you kick off your marketing campaigns in 2020, keeping the following tips in mind can help you start to build loyalty and trust with your customers:

Remember, remarketing is your friend

The common myth is that remarketing is a form of stalking consumers who previously interacted with your brand, but when done correctly, it can be very beneficial – and 90% of marketers would agree.

Remarketing gives brands another way to reach users outside of its physical store, website, or mobile app, while simultaneously increasing the chance of conversion. The problem is, few brands are implementing remarketing correctly, which results in users receiving ads that either don’t apply to them, or that they aren’t interested in.

As we enter a new decade, marketers should do an assessment of where their inbound traffic was coming from in 2019 and create new demographic segments to leverage in retargeting efforts this year.

Consumers don’t have to hate your ads, so take advantage of the tools you already have to provide them with a better experience.

Go beyond traditional personalization

Today’s consumers can spot a halfhearted sales pitch a mile away. It’s not enough to simply insert a naming macros into an email template and call it personalization.

We can, and should, do better. Instead, brands must tailor content effectively, but how?

By adjusting efforts like the timing of your push notifications, the mediums you’re using to deliver those ads – mobile, web, social, SMS, email, and in-store – and incorporating more creative copy, companies can provide experiences that make the consumer fall even more in love with the brand, fostering stronger brand loyalty.

At Localytics, we call this moving beyond traditional personalization to delivering the next best action for your customers – letting them choose what, when and where they want to engage.

Brands will find higher engagement with their messages and less churn by contextualizing the content they send consumers and ensuring it meets their interests and preferences.

Only by throwing out the way they currently think about personalization efforts can brands in fact move beyond it – ultimately delivering communication that’s truly aimed at an individual. Those who do so will avoid adding to the holiday ad hangover.

Break your brand’s mold in 2020

If your brand has been offering the same marketing message and value proposition to consumers for the past few months, it might be time to change up your tactics in the new year.

There can be a learning curve with this process, but it’s important for each brand to experiment with different strategies to find what works best. A new decade is the perfect time for brands to be edgier and more creative, and to experiment with delivering ads in new formats that consumers might be adopting quickly.

If your target audience is of a younger demographic, consider advertising to them on TikTok, and if you see notable engagement on your mobile app, integrating a chatbot for better product recommendations may be a good idea.

Companies in the retail space could pilot new promotions based on a multitude of audience factors to see if that boosts stagnant engagement rates, while companies in other industries could cut out promotions and sales speak altogether in favor of a more purpose-driven narrative instead.

The marketing industry has been preaching the importance of personalization for years, yet many consumers today still feel that brands are missing the mark. Now more than ever, it’s time to put the consumer first and put them at the heart of your strategies.

We’re armed with the technology advancements to paint a more colorful picture of the consumer using not just Profile Data, but also Behavioral Data. Effectively engage consumers at the right time, on the right channel and with the right message to offer the next best action.

By Jude McColgan

Jude McColgan is CEO of Localytics, a customer engagement platform that gives brands the digital intelligence they need to deliver a meaningful, personal customer experience. The Localytics platform is used in more than 37,000 apps with more than 100 million notifications per day.

Sourced from ClickZ

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4 Email Marketing Strategies That Actually Work

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By Amanda Abella 

I’ve spent years only sending a weekly blog post to my list. In 2017, I’m experimenting with using more email marketing strategies in my business. After all, it’s time to make money from products like digital courses and group coaching programs. The result so far is that more email marketing has led to more money in my bank account.

That being said, there’s a right way and a wrong way to use email marketing strategies. Here are some of the strategies that are currently working for me.

Actually send out emails.

I’m currently working with a group of seven women entrepreneurs on their marketing. Many of them let their email lists go completely cold earlier this year. It’s no wonder the money isn’t coming in.

They aren’t alone either. So many of the business owners I speak with on a regular basis aren’t communicating with their email list – at all. Many have fallen victim to thinking that social media has taken over email, which I’ve recently proven is false.

And so the first of these effective email marketing strategies is to actually use email. Start sending out on a regular basis and you’ll soon see your market starting to react more.

Use things from your daily life in your email marketing.

In his book, “Dot Com Secrets” Russell Brunsun talks about sending daily emails to your list. Essentially, you just pick stuff out from your life and find a way to connect it to a service or product.

I’ve been experimenting with this the last few months and I’ve made some observations. First, people like to know what’s going on in your life. Second, it makes it easier to come up with content and stay consistent with email. And finally, it works! I’ve significantly increased my digital course sales since using this strategy.

Here’s an example I recently used which was effective. I sent out an email where I announced I had my first launch that brought in nearly $10,000. At the end of the email readers had an option to apply for a consultation with me. Needless to say the applications wouldn’t stop rolling in!

There are tons of other elements that make these emails effective. For more insight on those I highly recommend checking out Russell Brunsun’s books.

Always have a call to action.

A lot of the emails I see in my inbox each day don’t actually have a call to action. Or, the call to action is a banner ad that has nothing to do with the content of the email.

Each email you send should somehow relate to a service or product. For instance, if I want to make sales for my online writing course, I send a series of emails over a course of a few days. All of the emails have to do with writing and all of them link to my course.

Scarcity.

The idea of scarcity is by far one of the most effective email marketing strategies I use. If someone feels like they are going to lose out on something, they will jump on an opportunity.

That’s why I occasionally send out coupon codes for my products depending on what’s going on throughout the year. Most of the sales for those happen on the last day the coupon is being offered.

Final Thoughts

These four email marketing strategies are extremely effective in earning more revenue. If you’re looking to scale by selling more products, you need to be using email marketing.

Read more at http://www.business2community.com/email-marketing/4-email-marketing-strategies-actually-work-01911200#mUofzZIAxklZ57cT.99

By Amanda Abella 

Sourced from Business 2 Community

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6 Underused Content Marketing Strategies That Get Results

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You’re probably aware that content marketing is an integral part of SEO today.

With it, you can improve your brand’s online visibility and generate 3 times as many leads as traditional advertising (and at a fraction of the cost).

But not everyone is profiting from it…

According to a recent survey, only 30% of B2B marketers say their organizations are effective at content marketing.

Plus, 55% say they are unclear on what content marketing success or effectiveness looks like.

If you’re part of that statistic or have been struggling with your content marketing efforts, recently, I’ve got your back.

In this article, I’m going to show you six under-utilized content marketing strategies that will help you generate more organic traffic, improve your conversions and introduce your brand to new audiences.

Let’s get started.

1. Perform a content audit

In today’s content-driven world, many business owners are cranking out more content in a bid to outrank their competitors.

But in doing so, they’re overlooking an important fact:

Not all content serves your website.

If it isn’t high-quality or optimized correctly (on-site or otherwise) your content might be hurting your domain authority (or worse, affecting your rankings).

The solution, then, is to perform a content audit.

According to Neil Patel…

A content audit is a careful look at your website’s existing content in order to make sure that it’s doing what you want it to do – driving the right kind of traffic, containing the right kind of keywords, and improving conversions.

While auditing your site’s content might not fill you with enthusiasm, the results that come from it might…

In an interview with Pat Flynn, writer Todd Tresidder revealed deleting a third of his content tripled his traffic.

And he’s not the only one.

When Nick Loper deleted and consolidated 650 articles on his site, he boosted his organic traffic by 65%:

To perform a content audit of your own, login to Google Analytics, go to “Behavior > Site Content > All Pages”, and do an 80/20 analysis of your content.

Ask yourself, “What is the 20% of content that is producing 80% of the traffic?”

Optimize that 20% by adding additional keywords or a content upgrade (more on that in a moment) and improve or remove the 80% that isn’t producing any return.

To learn more about how to conduct your own content audit, read Everett Sizemore’s thorough article on the subject.

2. Relaunch old content

We’ve all been there:

You write an epic blog post, hit ‘Publish’ and…

Crickets.

No comments. No backlinks. And no influx of organic traffic.

If that’s ever happened to you then you might consider doing what Brian Dean calls a “content relaunch.”

Inspired by a HubSpot post, Dean revisited a blog post that dropped in the SERPs (search engine results pages) and improved it by updating its images, restructuring its copy and adding a case study.

The results were remarkable:

He got 260.7% more organic traffic in 14 days.

Experiences like Brian’s reveal an important fact:

It’s not always necessary to create new content; often, you just need to improve what existing content you have.

Here’s how to do that:

Go back into your Google Analytics and view your lowest-performing content.

Ask yourself,

  • Is any of it re-launchable?
  • Could I rewrite, update or improve any of it?
  • If so, how? Could I update its images or stats, or add a case study?

Often, it’s the marginal improvements that yield the maximum results.

3. Repurpose your most-popular content

It’s a common trap many business owners fall into…

They write a blog post, hit ‘Publish’ and then move onto another without considering how they could maximize the reach of their content.

That’s where content repurposing comes in.

As the name suggests, content repurposing involves taking existing content and adapting it for other platforms to reach new audiences and create further link-building opportunities.

As Arnie Kuenn writes,

With so much content being published every day, people are bound to miss a blog post or video once in awhile. However, through repurposing, your audience may come across your content after it has been altered, through a different channel.

A good example of a marketer repurposing content is Eugene Cheng.

After repurposing his existing content on Slideshare, Eugene was able to get over 2 million views for his presentations:

And that’s not all…

Cheng was able to rank an additional page for the long-tail keyword, “presentation design Singapore”:

Whether you repurpose your content into a Slideshare presentation, an infographic, a video, or any other medium, content repurposing expands the life cycle of your content even further, making it evergreen for years to come.

4. Syndicate your content

Have you ever read a popular blog post only to later notice it everywhere?

If you have, that’s because of content syndication.

The idea is simple:

When an article performs well on one platform (driving a ton of traffic and backlinks in the process) it’s pitched to other platforms (often major media outlets) in the hopes of achieving similar results.

The thing is…

You don’t have to wait for other outlets to accept your work.

Take Benjamin Hardy, for example.

By copying and pasting all of his blog posts onto Medium, he was able to get 20,000 subscribers in 6-months:

Image Source: Goins Writer

But growing your email list isn’t the only benefit that comes from syndicating your content; it increases your brand’s reach too.

James Clear illustrates this perfectly.

By syndicating his content on multiple outlets, he’s able to increase his reach and expose himself to new audiences he wouldn’t have otherwise:

Guess what I’m going to ask you to do?

Go into Google Analytics and identify your highest-performing content. Then, pitch it to domain authorities in your niche with audiences similar to yours.

If you can provide screenshots of statistics such as social shares, traffic, and more, you’ve got a good chance of getting it syndicated and improving your brand’s visibility in the SERPs.

5. Add content upgrades to your content (Hint: Not how you think)

You’re probably familiar with content upgrades.

And for good reason:

They’re super effective for increasing conversions.

When done right, it’s possible to boost conversions by as much as 785% (no, that’s not a typo).

But there’s a problem…

Everybody’s using them.

In fact, it’s hard not to visit a site now without noticing the yellow call-out box that’s become a standard feature of the content upgrade:

So, how do you get noticed in a busy online marketplace?

You use content upgrades on other mediums.

Check out this recent YouTube upload from Jack Canfield:

Instead of including content upgrades in his blog posts (something everybody’s doing already) he includes them in the meta-descriptions of his videos:

While it’s impossible to know his conversion rate, it’s safe to assume they’re high with the number of subscribers he has, likes his videos receive, and the fact that so few people are following this strategy.

Add content upgrades to your content, of course, but try thinking beyond blog posts.

How could you use them in ways others haven’t considered?

6. Write case studies

When we think of content, we tend to think of epic blog posts.

After all, long-form content ranks higher in Google.

But long-form content isn’t everything.

If you’re looking for content that converts prospects into customers, you can’t go wrong with having case studies.

In its 2014 B2B Technology Content Survey Report, Eccolo Media found that case studies rank as the third most influential content type in the purchase process for both small businesses and large enterprises:

We utilize case studies at Sleeknote for this very reason.

In fact, we have an entire category on our site dedicated to companies we’ve helped improve their conversions:

Be warned:

Crafting a compelling case study requires a little experimentation on your part. No two companies are alike. Different readers respond to different copy.

Take word length, for instance.

When Neil Patel shortened his case study from 2,286 words to 615 words, he increased the number of leads he generated by 39%.

Case studies aren’t just an under-utilized type of content; they’re an integral part of helping your prospects move through the buyer’s journey, too.

If you have case studies at the bottom of your funnel (BoFu), you’re more likely to nudge prospects into becoming customers and produce measurable returns on your content marketing.

Conclusion

Content marketing is – and will continue to be – an essential part of SEO in 2017 and beyond.

And with more business owners competing for the coveted front page every day, getting noticed is more than an advantage – it’s a necessity.

I’ve given you six proven ways to help you cut through the noise and rise above the fray.

The question is…

Which will you choose?

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Sam Thomas Davies is the content marketing manager at Sleeknote: a company that helps ecommerce business owners capture and convert more leads without hurting the user experience.

Sourced from jeffbullas.com

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