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9 Digital Marketing Trends for 2021 You Need to Implement Immediately

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Sourced from Every Day She’s Sparkling.

Trying to figure out how to master your digital marketing strategy this year?

Although digital marketing isn’t the only way to promote your business, it is one of the best.

For that very reason, today, we’re looking at 9 digital marketing trends you need to check out to grow your business online.

We’ll also talk about ways you can begin immediately implementing them into your marketing strategy.

What is digital marketing?

Digital marketing is online, internet marketing that is done through digital technology (a.k.a, the internet).

If you have social media accounts, digital products, or even a website , you need to learn digital marketing.

A few examples of digital marketing are:

The Latest in Digital Marketing Trends

As a b2b marketer, I use internet marketing daily to run my business, create an amazing customer experience and build brand awareness.

But, are we really using it to our best benefit?

To effectively use digital marketing, you have to understand what actually does (and doesn’t) work.

You also need to be aware of which digital channels your consumers are active on and how to create a customer journey that will turn your audience into raving fans.

Knowing what strategies to use will give your brand that extra personalization and rapidly grow your “know, like and trust” factor.

Let’s look at the digital marketing trends that you should prioritize in 2021.

Digital Marketing Trend 1: Search Engine Optimization (SEO)

Search engine optimization is how Google decides if it should show your post, site, or product on the 1st (or 100th) page of search results.

In terms of marketing effort, SEO is a long-term strategy that can bring your target audience to you if you do it right.

SEO is listed as the first trend for 2021 because most marketing experts agree that it is truly the most important aspect of your business, in terms of online presence.

Since the goal should be to always rank on page 1 of Google, you have to focus on effective SEO.

Local SEO optimization is especially important if you have a brick-and-mortar storefront in a particular location so that people find the resources they are looking for in their area..

To do this, you need to learn about keyword research, backlinks, and post layouts.

There are many different search engine optimization courses, but here are a few of my favourites:

Digital Marketing Trend 2: Video Content

If you haven’t yet noticed, all social media platforms are beginning to emphasize the importance of video content.

Youtube used to be one of the only video platforms online. Now, there are Instagram reels, Facebook Lives and so much more.

Although each algorithm is different, there is one specific similarity for growth: video content.

Since our social life has been fully online for the last year, social media has decided that people want face-to-face content.

LIVE videos (where you are interacting with your audience in real-time), are a great option if you have time to do them.

But, if you only have a few minutes here and there, make quick video content for reels or TikTok .

Digital Marketing Trend 3: Instagram

Instagram is going to be just as popular (if not more) in 2021 as it was in 2020 as a social media channel. It’s been said that it will surpass Facebook for the number of users this year alone.

That being said, use it to build your business.

But, you have to know the algorithm to boost your engagement which will increase your audience.

Even though this social media platform began with only pictures, you can now post videos, reels, boomerangs, or even go live. To get the most traction, try to utilize all of these features.

How to use Instagram for Content Marketing

  • Create reels. Instagram uses reels to compete with TikTok. Therefore, this content is currently prioritized more than pictures.o compete with TikTok. Therefore, this content is currently prioritized more than pictures.
  • Post consistently. Whether you post daily, every couple of days, or weekly, post at the same times. Instagram favours consistent accounts.
  • Add content to your stories as frequently as you can. Aim for a minimum of 10 story posts per day.
  • Engage with other accounts in your niche. You can like, comment, save, and follow similar accounts to show up on more feeds.
  • Use all of the features Instagram has to offer. (This means stories, feed posts, reels, and live videos.)

If you want to learn more about increasing your Instagram following , check out this article.

Digital Marketing Trend 4: TikTok

TikTok is another good way to begin digital marketing.

The latest trend on video is TikTok where users can create short video clips with voice-overs and other fun and interactive content.

This app is known for its ability to allow anyone (regardless of account size) to go viral.

Although you can have a personal account, it is better to stay with a niche topic so that your audience knows the type of content they’ll be getting.

How to use TikTok for digital marketing:

  • Post a few times a day if you are able to. If not, try to at least post once a day.
  • Try to stay on the app for a minimum of an hour a day.

Digital Marketing Trend 5: Clubhouse

Clubhouse is a new app that was just released at the end of 2020.

The reason Clubhouse is a hit is because it is a completely auditory platform and is essentially built 100% off interactive content.

You can join groups to sit in on talks or even join conversations yourself. If you are a b2b company, you’ll find lots of inspiration and connections in the platform.

But, as of right now, you have to be invited to join it. This is due to the app being so new, they don’t want it to crash due to having too many users.

Once you do join, though, you get one link to send to a friend to allow them to join.

Once the owners have the app fully setup, they have said they will be opening it up to everyone without needing an invite.

How to use Clubhouse for digital marketing:

  • If you aren’t yet a member, you can still go ahead and secure your user name. That way, your account name is set in stone.
  • Once you join, optimize your bio to let your followers know what your niche is.
  • Join in on discussions that fit your brand.

LEARN MORE ABOUT HOW TO GET ON CLUBHOUSE HERE

digital marketing trends for 2021
Digital Marketing Trends for 2021

Digital Marketing Trend 6: Testimonials and Reviews

Get as many testimonials and/or reviews as you can for your products.

Whether you sell courses, e-books, or even physical products, make sure you get feedback.

Not only will this help you improve your products, but you’ll always have good feedback to show potential customers.

How to get testimonials to improve digital marketing:

  • If you haven’t launched your product yet, you can ask a few people to check it out for free in exchange for a review.
  • Add an incentive for your customer to leave you a testimonial or review. This can be a discount code, affiliate link, or even a free product.

Digital Marketing Trend 7: Conversational Chatbots

Conversational chatbots are created through machine learning software that creates automated responses on your social media accounts or websites to your customers.

Since we are in an ‘I want it and I want it now’ world, getting an immediate response is a win for your customers.

But, we can’t always be online, right?

That’s why chatbots are a huge hit. You can set up an automated virtual reality response to answer or ask a common question, give your office hours, or even send you an email.

Some programs even allow marketing automation that act as mini funnels taking your audience through an entire customer journey.

How to use conversational chatbots for digital marketing:

  • Add automated responses to your Facebook page messages and Instagram messages.
  • Add a conversational chatbot to your websites. This way, if a potential customer has a question, they can get an immediate answer rather than have to wait on you to respond. Oftentimes, waiting for a response can cause you to lose a sale.

Digital Marketing Trend 8: Shareable Content

One of the best ways to get higher engagement (and more traction) on social media, your websites, and your products is to make sure your content is shareable.

Now, this doesn’t mean that the content is technologically shareable. This means that the content itself needs to make the consumers want to share it with their friends, family, and followers.

How to make a shareable content marketing strategy:

  • Answer questions that are widely asked in your niche. That way, if one person finds it useful, they’re inclined to share it with others.
  • Make funny content. We all like to laugh, right? Finding ways to add humour in your niche can gain you a lot of engagement.
  • Use interactive content that your audience can easily participate in. Think: THIS or THAT type questions.

Digital Marketing Trend 9: Branding

Branding is one of the most important aspects of having any business in reaching our target audience.

With digital marketing being a (primarily) visual way to market, make sure you have a clear brand for your audience.

Branding includes your business layout, products, niche, and even your pictures.

How to optimize your brand for digital marketing:

  • Use a consistent editing style on your platforms.
  • Create products that fit your niche.
  • Style all of your social media accounts the same way. (Meaning, use the same filters and colours throughout each account.)

You want your audience to see your products, logo, or pictures and immediately know they’re yours.

Make 2021 Your Year through Digital Marketing Trends

Being a digital marketer doesn’t have to be hard. You also don’t have to follow all the trends at one time.

I recommend picking one digital trend and trying to perfect your usage of it. Then, once you think you have a great grasp of those, try to add another one.

If you utilize these trends correctly, 2021 is bound to be your year!

Digital Marketing Trend Strategies FAQ:

Related articles:

Q: Can I make money with digital marketing?

You can definitely make money with digital marketing. You can promote other people’s products or even make money off of your own products.

Q: Will these digital marketing trends ever change?

As all trends change regularly, digital marketing trends will also change. This is why it is vital to master SEO. But, all 13 of the trends previously listed are great ways to start adding digital marketing into your business.

By Sasha Lassey

Hi, I’m Sasha, an Online Blog and Business Marketing Strategy Coach for Women Entrepreneurs. I have a passion for helping women entrepreneurs achieve maximum success by showing them how to grow their side-hustles online and make more money. I’ve been running businesses and growing teams for more than ten years and I know how hard it can be to learn how to scale your business from beginner to the next level. I’d love to work with you and show you how you can make more money with time-tested online business strategies!

Sourced from Every Day She’s Sparkling

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B2B video marketing strategy. Tips on how to produce successful video content

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Sourced from appPicker

Many newbies overlook the importance of video marketing. It appears to them that no one is going to waste their time watching even short clips, not to mention the long ones. Nevertheless, there are plenty of successful video marketing examples out there to contradict this point of view.

That being said, let’s delve more into B2B video marketing.

B2B video marketing – Why is it a thing?

Video production is a blessing for the employees of both producing and consuming companies. The first ones get the chance to express themselves, while the others can rest a bit from textual information and enjoy someone’s creativity.

So, back to the point. For B2B businesses, video promotion is a part of a digital marketing campaign that still maintains its important role. Video articles, tutorials, interviews, and many other forms of video content marketing stay popular among approximately 80% of consumers. Creators find this way of promotion effective as well. Almost 82% of businesses currently use it in their marketing strategies and plan to continue in the future.

Top 7 tips on how to start a video marketing strategy

While it’s clear that videos attract and engage a variety of people, how does the behind-the-scenes process of developing a cost-effective B2B video strategy look? There are 7 relatively easy steps to follow.

Step 1. Make sure you actually need videos

If it ain’t broke, don’t fix it. Video series can be completely unnecessary and redundant for some companies. Marketers and business owners must define whether they really need to develop and use video content strategy. And if they do, it’s worth thinking about how to do it effectively.

Step 2. Define the goal of your strategy

The next step is to understand why a company needs to introduce business videos. Sales funnel conversion rate won’t increase itself simply because a couple of cat videos were uploaded to the blog posts. There must be a purpose behind the content, and certain video goals should be defined:

  • how many views should videos get?
  • how many likes (and dislikes) are expected?
  • how high should the content be on the search results page?

It’s necessary to think about these and other content marketing goals a company could benefit from.

Step 3. What does your audience think?

If your target audience appreciates videos, B2B marketers should conduct research on which content will suit their needs best. Usually, it includes such brand videos as:

  • event videos;
  • explainer videos (tutorials);
  • customer testimonials;
  • product reviews;
  • interviews, and many others.

Step 4. Choose your marketing platform

Choosing the right video platform requires knowing your audience’s preferences. While the majority of people use YouTube, there are other possible options for uploading a product brand video:

  • Twitch;
  • Dailymotion;
  • 9GAG TV;
  • TED, etc.

Step 5. Analyse

Promoting a product or service is impossible without collecting the data and analysing it. It’s vital to understand:

  • what types of videos receive the most attention;
  • what time is the most optimal for a video to be uploaded;
  • how many new clients were attracted by videos;
  • which people leave most comments and likes, and many other things to consider.

Step 6. Adjust

Learn from your mistakes and make some corrections to your B2B marketing video strategy if necessary. It’s almost impossible to get it right the first time unless there is someone experienced and competent to assist.

Step 7. Enjoy the progress

Watch your views and likes grow and feel free to start working on the next project.

To sum up B2B marketing videos

It’s more natural for people to actually see the subject rather than read a text about it. This applies to B2B companies as well. There is always a person behind every firm, not some sort of collective intelligence to whom it’s easier to process enormous textual information rather than simply watch a video on YouTube or other platforms.

Companies can get a piece of advice from professional marketing teams concerning all types of marketing, including video promotion. Such agencies can be found in the USA, Europe, Canada, USA and other parts of the world. While it’s entirely possible to develop and launch a marketing company by own efforts with 7 easy steps, opting for a skill never hurts.

Sourced from appPicker

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How To Provide Valuable Video Content For Your Target Audience

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By Reb Risty.

Video content is in demand now more than ever. Social media platforms such as Facebook and Instagram are continuously improving their video features to meet both business and consumer needs. In fact, according to recent HubSpot research, 45% of consumers watch an hour or more of video content per week on YouTube and Facebook.

Because of its accessibility and how engaging it is, the demand for video will continue to be a top priority for both businesses and consumers. A Cisco study forecasts that 82% of all internet traffic will be video by 2022.

Here’s how to start providing valuable video content for your target audience.

What types of video content can businesses explore?

One of the best aspects of video content is that there are various types that all serve different purposes. Businesses can experiment to see which types of content they would like to incorporate into their marketing strategy. Here are four types of video content.

1. Testimonials

Many businesses choose to create testimonial videos because they’re an excellent way to establish credibility and influence purchase behavior. Trust is the most important thing that businesses can establish with potential customers. Good testimonials convey that you are trustworthy and can deliver. Asking loyal customers to partake in an authentic testimonial video to share their experience with your business will give other consumers needed insight to purchase.

Possible barriers: While testimonials are certainly a great option for businesses, one potential pitfall is that testimonials may appear too polished and scare people away. Let your clients talk about you in their own words.

2. Brand Videos

These types of videos communicate your business’s brand to your audience, thus increasing brand awareness. Without an established brand that is effectively communicated, businesses will miss out on opportunities to market to their ideal customers.

Possible barriers: Certainly, brand videos are a great source to highlight your business’s brand. However, businesses first need to ensure that they understand their brand message and position. Keep each video message consistent and limited to two main points.

3. Product & Services Videos

Creating product and service videos gives your business a chance to educate consumers. Product/service videos are great for showing the difference between you and the competition. Additionally, you can spread awareness of products and services to a larger audience through video. The combination of visual, audible and reading make the information more memorable.

Possible barriers: Product videos are an amazing way to showcase your business offerings. With that said, business owners must ensure that they have spent enough time perfecting their products or services. Your product videos could be your audience’s first impression of your offerings. If your product or service isn’t top notch, they will quickly move on to the next business.

4. Tutorials

Tutorials have long been popular when it comes to video content, and for businesses that have the opportunity to teach their audience something, tutorial videos are the way to go. For instance, maybe you are a financial consultant and you want to show potential clients how they can use QuickBooks more effectively. Or, perhaps you have a skincare line and you would like to show your audience how to use your line of products together. No matter the type of business, you could benefit from creating a tutorial video to establish credibility and spark audience interest.

Possible barriers: While tutorials are a great way to establish credibility, they can become repetitive and possibly feel impersonal. Businesses need to ensure that they keep their tutorials fun and fresh. Don’t be afraid to add some personality to keep your audience engaged.

What should businesses ask themselves before diving into video marketing?

Video has become a frontrunner in content marketing. However, before diving into video content, businesses should consider a few things to drive the best results.

Producing quality videos takes time and effort.

While video content can produce amazing results, businesses will fail in their efforts if they don’t take the time to produce content that is reflective of their business. Remember, when you push your content out into the internet world, it is representing your business, so be sure that you are producing content that mirrors your business effectively and will make a good impression.

Don’t overthink your video content.

With that said, the most important thing is to just get started. Take baby steps. The internet is a fast-paced environment flooded with tons of business content. If you take too long to push out your own, your business could easily be forgotten.

Create and innovate.

Additionally, it’s important for businesses to be creative and innovative with the information they provide in their videos. Too often, businesses produce the kind of content that has been seen over and over again. If you want to see ROI, ensure that you are creating content that is fresh as a way to help your business stand out from the crowd.

Consider customer platforms.

Consider what platforms customers will use to view your video content. Not every platform is right for your audience. For example, YouTube is one of the most common platforms to house video content. Facebook is ideal for a large range of audiences, while Instagram is more favorable for the younger demographic and consumer products. Take the time to consider where your audience is and which platforms create the best opportunities for you to share your videos with them.

If you want to stand out from your competition and create content that is fun and engaging, start integrating video into your marketing program. There’s no better time to get started than now.

Feature Image Credit: Getty

By Reb Risty

Head REBL of REBL Marketing. Reb is a creative B2B marketer helping businesses tell their story one video at a time.

Sourced from Forbes

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Five Mistakes You Are Making When Creating Video Content

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Your video content proves your work dynamically, hence it should be a priority to make sure it’s well produced and adds to your marketing strategy.

Producing engaging video content for your business can widen your customer and audience reach. If done right, it serves as an effective marketing tool to enhance your brand’s market presence. Your video content proves your work dynamically, hence it should be a priority to make sure it’s well produced and adds to your marketing strategy. Here are five mistakes that companies often make when they go about creating video content:

1. Producing poor quality video The days of relying on your phone and producing a shaky poor quality video in the name of “authenticity” are gone. The audience now expects a more polished viewing experience. Don’t forget that your video content is an extension of your brand. Produce a poor quality video, and the audience will start to believe you are promoting a poor quality service or product. Perception is reality.

2. Ignoring the importance of sound Audio comprises 50% of your viewing experience. Poor audio can result in your audience giving up on watching the video all together. Make sure to pay attention if filming in public areas. Can an alternate location be used? Is it time to invest in a microphone to ensure smooth sound? The answer is, probably, yes!

3. Over-selling Companies need to remember that viewers tune into video content online to be informed or entertained, not to be sold to. Companies that force their brand and product throughout their video content are unlikely to see the ROI that they need. The most googled terms are “how to” and “how do I,” which means your video content will have the highest engagement if it is answering a question and providing knowledge, as opposed to directly promoting your services.

4. Expecting too much from one video This is when you believe you’ve produced one great video, and you don’t understand why sales haven’t flooded in. Like with most things, this takes time, and video content needs a consistent strategy. It can take 2-3 months to start to see an uptake in your video content. The more visible you are, coupled with the more knowledge you share, will ensure that when clients are ready to pay for your service, since you are at the forefront of their mind.

5. Talking about everything you do in one long video Your video content should never feel like a shopping list. This is not an opportunity to talk about everything you do in one video. A better strategy would be to create shorter 30 second to one-minute videos, each focused on one topic. The average audience online retention is currently at one minute and 40 seconds, and it is consistently getting shorter. That coupled with the optimum durations for different platforms means that in most cases, 30 seconds to one minute and 30 seconds is sufficient to get your message across.

This article was developed in collaboration with Young Arab Leaders (YAL), a pan-Arab, non-profit organization that seeks to promote modern leadership and entrepreneurship among Arab youth, men and women, with a view to improving the socio-economic situation in the Arab world.

As a YAL member, Reim El Houni notes that the caliber of events she has attended with the organization has been unmatched. “They provide exclusive opportunities for members to get up close and personal with some of the UAE’s most influential businesswomen and men, offering insight into industries that you may not normally be exposed to,” El Houni says. “Their events are exclusive and highly curated and are always worth the time investment. Whether it’s their Power Lunches, or their Executive Meetups, you’re guaranteed to walk away with a new perspective and insight into the world of business.”

To learn more about YAL and be a part of its network, check out yaleaders.org. 

Feature Image Credit: Shutterstock 

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CEO, Ti22 Films, dubai ON demand, Fusion Digital Content

Sourced from Entrepreneur Middle East

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