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7 Marketing Strategies to Accelerate Your Business

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By Kaloyan Gospodinov

These strategies will help you win and position yourself and your company in the best way this year.

A marketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product line and how these objectives will be achieved in the time available.” Keep in mind that you need to consider the following three pillars in your marketing strategy plan before execution:

  1. Core audience demographics
  2. Pricing and marketing budget
  3. Business goals

The following seven marketing strategies are vital for connecting with your target audience, achieving your marketing goals by promoting products and services, increasing brand awareness and engaging with your target audience through various channels.

1. Email marketing

Email marketing is an old concept that will be very relevant in 2023. Having lists of targeted audiences with a differentiated email structure for each can provide you with a great and “cheap” way to showcase the developments in your company and sell your products.

Here are three examples that you can implement in your email marketing. The first one is to increase your email interactivity. People are used to social media and the engagement they can give when reading or viewing content. Add videos, sliders, games and carousels of images that people can swipe.

The second one is the use of storytelling in your email copy. People are looking to connect to a brand’s values, and one of the best ways to do that is to tell your brand’s story. Tell them your origin story, show your personality, the company’s culture and team. Use videos, quotes and memes to build a relationship with your subscribers.

The last one is personalization. Personalization in the email body can improve your open rate by 13% and can increase the clickthrough rate by 28% while reducing the bounce rate by 18%.

Email is still thriving as you control how you approach your audience based on your marketing objectives without the need to comply with rules imposed by the platform you use.

2. Social media marketing

Social media marketing is here to stay, and we need to find the right platform for us to create content, connect with our audience and show our expertise or products. This will be dictated by your target demographics and where they spend the most time at.

It is also important to note that Business-to-Business (B2B) and Business-to-Consumer (B2C) companies will have specific platforms that can be used for their business model. For example, LinkedIn for B2B and TikTok for B2C. Remember that your audience can move to a different platform down the line.

One thing that you can integrate into your social media marketing strategy is to think of ways to incorporate user-generated content. This can be in the form of reviews, unboxing, tutorials, and product reviews. According to Stackla, 88% of consumers specify authenticity and relatability as crucial decision drivers to complete in-app purchases and increase their brand engagement.

The most important thing is to use your authentic voice and showcase the people in your company and their expertise, values and personalities.

3. Public relations (PR)

Another old-fashioned concept that still has a place in your marketing toolbox, especially in 2023. PR is relevant and can help you increase awareness around a milestone you’ve achieved or a product/ initiative you are launching. Media mentions will also help you with the SEO of your website/ brand name and how you rank in searches as you get authoritative websites mentioning your company.

According to Statista, the PR industry is expected to be worth $129 billion by 2025 or an increase of 68% from 2020, worth $88 billion.

4. SEO

Search engine optimization (SEO) is a must-do strategy in 2023. SEO aims to increase the searchability of your brand name and specific keywords relating to your offers while helping you grow traffic and sales.

Organic SEO can help you rank your content for specific keywords. I recommend learning how to do the basics of SEO in your content and focusing initially on long-tail keywords, as it will be easier for you to rank.

The main pillar in your SEO strategy should be creating high-quality content and targeting your customers’ needs and questions engagingly while targeting keyword phrases. Create evergreen content that will help customers understand your company and products better.

SEO can be integrated with paid ads so your articles can show on top of the search results.

5. Influencer marketing

Collaboration with influencers can help you scale your business in a short period by increasing your brand awareness and reputation. The key here is to research and get numerous quotes from different influencers so you can decide on the best deal.

I’d say that it’s not always beneficial to go for the biggest names in a particular niche, as your business might not be prepared for that growth. A better strategy will be to find smaller accounts with a more engaged audience so both parties can grow simultaneously and be more sustainable.

One growing trend in influencer marketing is live stream shopping, which means that potential customers can buy products through a live video. Influencers can showcase products, give opinions and answer questions from their followers about the product they are presenting. Instagram introduced Live Shopping in September 2022, which allows users to purchase products from Instagram Live directly, so expect this to be prioritized on the platform in 2023.

6. Virtual events

Virtual events are here to stay, especially after the last couple of years when travel was almost non-existent. Showing your expertise and value through online events can help you increase your brand awareness and reach. The list of attendees can be reused and segmented in your email communication, which will benefit your company in the long run.

Another strategy is to attract experts in the industry you are operating in and create an event where they talk about various subjects related to your company. The event videos can also be reused on social media in long and short-form videos.

7. Video marketing

The most important strategy in the last few years is video marketing. Closely related to hosting virtual events, video marketing can help you present your company from various perspectives.

People from your company can have topics they are working on and record video presentations for the world to see. Behind-the-scenes and company events can showcase the human side of your team, and the sky is the limit regarding creative ways to create video content.

Authenticity here is key as your willingness to open up in front of the camera so people can connect with who you are and what your company stands for.

Short vertical video content will be one of the biggest trends in video marketing in 2023. According to Zippia, 85% of U.S. adults own a smartphone as of 2022, and on average, Americans spend 5 hours and 24 minutes on their mobile devices daily. As vertical video content can take more real estate on a device and people are using TikTok, Instagram Reels and YouTube Shorts, you need to focus your time and creativity to investigate that type of video content.

The world is moving towards personal branding, and video is one, if not the best, way to open up to your audience.

Win with marketing in 2023

To summarise, test and see what works for you and your company. Do not focus and do all the strategies mentioned here simultaneously — experiment with what resonates with you as a personality and your business niche. Adapt and develop the best marketing mix for your desired outcome that will help you win in 2023.

By Kaloyan Gospodinov

Entrepreneur Leadership Network Contributor. CEO and Founder at Aezir. Kaloyan is an entrepreneur with global experience. Past successes include 1m+ app downloads, six figures from Amazon FBA, and managing a million-dollar crypto project. Currently, he advises Swiss biotech and runs a London marketing agency. His motivation is helping people pursue their dreams.

Sourced from Entrepreneur

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Give Video Marketing a Try and Watch Your Business Grow

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Video marketing can get your business in front of new audiences in an exciting and engaging way. Here are tips for success.

Over the last couple of years, video has taken over social media, as there’s a new tendency to consume video content. Users prefer to watch short videos rather than see pictures or read posts on social media platforms. The tendency to prefer video over images started with YouTube, a social media platform where users can upload videos to talk about their chosen topics, share their daily lives or even participate in trendy challenges to keep their audience entertained.

It wasn’t until the rise of TikTok that other social media platforms implemented video content. TikTok became popular during the pandemic when users spent much of their free time in their houses watching and creating short videos. TikTok so trendy because it was an easy-to-use platform, and every user had the opportunity to be seen and go viral.

Video marketing covers different factors because every video is different, meaning that video features are used diversely to reach brand goals. Some people use the features to engage emotionally with their audience and make sure to reach the emotional factor to stop them from scrolling in their feeds. Others use it to directly sell a product and provide an experience that will make users click on their video. The truth is that people remember more the content they see than the content they read or hear; having a visual focus will help them remember you and your brand.

Brands have shifted their marketing efforts into creating more video content. They know users prefer this type of content. As marketing professionals, it is vital to understand the current market, see the user’s behaviour, and understand how they interact with the content you share. Different social media platforms have included video content, and something that started as fun videos to share has become a marketing strategy you can’t miss.

As we said previously, this video trend started with TikTok. It became so big that other social media platforms jumped in as well. Now you can create videos on Instagram with Reels. You can create up to 60-second videos to showcase your brand features and current products and even share how their product or service can solve your life with lifestyle videos. Even YouTube joined the trend with YouTube Shorts. As the same suggests, they are small videos where creators can share snippets of longer videos on platforms or a different type of content that differentiates them from their regular audience.

Learn how video marketing can help your business

Video marketing has multiple benefits. You can get discovered by many people and see your business grow in ways you couldn’t imagine. Today, we will discuss the top three reasons your social media marketing team should implement video in content creation. If you are still considering including videos in your monthly calendars, think about the fact that millions can discover your brand in a short time.

1. Video marketing is great for SEO

One factor influencing SEO is time spent on a website; the same applies to social media platforms. If a user spends a reasonable amount of time on your page consuming and watching your videos, your SEO will significantly improve. That’s why it is so important to create content that catches the interest of your audience.

To create the right content, do a trial-and-error test. Post different kinds of videos and see which ones perform best, and then you will identify the type of content your audience enjoys.

2. You can use videos to sell products

Studies have shown that most marketers say video has helped them directly increase sales. Many marketers say video has helped them increase brand awareness. This means that video enables you to discover your brand and gives your new audience reasons why they should buy your product or service.

Video marketing influences buyers’ decisions. With a video, you can show them the benefits of your product and make them understand how it is helpful for their daily lives.

3. Increase traffic

Video marketing gets your video seen. If used correctly, your videos can reach thousands or even millions of views, helping your brand to get discovered by many potential customers. Different researchers estimated that by this year (2022), 82% of the global internet traffic would come from video streaming and downloads, which translates into an 88% increase in traffic share from 72.3% in 2017.

Whether you want to get discovered, sell your product or position your brand as one of the top results, video marketing is your solution. Don’t be afraid to try it and enjoy results that will take your business to the next level.

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Sourced from Entrepreneur

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4 Ways To Boost Your Video Marketing Return On Investment

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By Chris Christoff

Video marketing is a powerful way to connect with existing customers, improve brand awareness with new prospects and improve sales. You can also use video to grow your email list, build social proof and much more. Here are a few video-related statistics worth considering:

• 55% (download required) of adults in the U.S. between 18-34 watch online videos daily.

• 80% of small business owners say that YouTube helped them grow their customer base.

• 54% of consumers want to see more videos from brands they love

It’s easy to see that video marketing is here to stay. If you want to learn how to boost the ROI of your content, keep reading. Today, I’m going to share four ways you can get started.

Create content with your audience in mind.

The key to boosting video conversions is to make sure your content resonates with your target audience. It doesn’t matter how many videos you upload; if your subscribers don’t care about the content, you will lose out on a lot of potential traffic and sales.

I recommend using your customer personas to create high-quality content that touches on your subscribers’ goals, interests and pain points. You can also learn more about the people watching your videos through feedback forms.

Social media, email and your website are all excellent ways to connect with your audience and learn more about what types of content they would like to see. As you develop more relevant videos, you’ll see more users engage with your content and your online store.

Optimize for search.

Another way to see better results from your videos is to optimize your content for searchability. If users can’t find your content organically, you’re going to have a difficult time seeing noticeable results.

The good news is there are a few quick ways to easily improve the odds of appearing for your chosen keywords on YouTube or through Google search.

First, choose long-tail keywords and use them strategically throughout your video. Not only should you say it a few times, but make sure it’s included in the description and title.

You’ll also want to transcribe your videos manually. Captions can help the hearing impaired understand your video, which is crucial for building a welcoming and accessible platform. The keywords you picked for your videos will also appear in the transcript, which will make it easier for Google and YouTube to rank your video accurately.

If you’re adding videos to your website, don’t forget to include them in your sitemap. Google uses your sitemap to rank and determine the intent of your content. Adding videos with relevant copy can help draw more traffic to your site, which is a surefire way to boost your ROI.

Use a clear call to action.

Each video you create should have a clear purpose. Your goal is to direct visitors to take action in one way or another after watching your video. For example, you may want to ask your audience to join your email list. Alternatively, you might upload a product demonstration video and include a coupon code at the end.

Whatever your marketing goals are, make sure it’s clear to the viewer at the end of your video. A compelling call to action can help you clarify your message and drive people to take the next step.

Before you ask users to take action, explain the benefits in a way that makes sense to them. So, if you want to talk people into joining your email list, tell them how it will benefit them and add value to their lives. You have to sell the idea of your call to action if you want to maximize your conversions.

Harness the power of user-generated content.

Finally, let’s talk about user-generated content. UGC is any content created by a customer in an attempt to engage with your brand. This type of content can vary across different industries, but the benefits are usually the same.

UGC is an excellent way to build social proof for your business. Social proof in marketing is the idea that people are more likely to trust your company if they see that other people also trust you.

Despite UGC being video content not created in-house, I still consider it a factor in terms of ROI. Social proof, such as video reviews, can be incredibly compelling for new visitors who have never heard of your brand. Research shows that 70% of people check one to six reviews before buying something online. Visitors who see positive video reviews on your website and social media from real customers are more likely to engage with your brand.

As you can see, video is a great way to grow your audience and improve sales. But it takes some time to truly unlock the potential of your campaigns. The tips I outlined today can give you the framework you need to add to your existing video marketing strategy and increase your ROI.

Feature Image Credit: Getty

By Chris Christoff

Co-founder of MonsterInsights, a leading WordPress plug-in for Google Analytics.

Sourced from Forbes

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How To Boost Your Online Presence Through Effective Marketing Strategies

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Sourced from appPicker

Nowadays, businesses are becoming very competitive and as such, the need for internet marketing strategies has become crucial in helping you to increase your online presence. This means that it is vital for every business to make use of the internet and social media platforms to market their products and services.

Here are some effective digital marketing strategies:

1. User data analysis

This is a marketing strategy that basically focuses on data gathering and analysis. Understanding the needs and desires of your customers can be done through this process. Professionals at smartboost.com understand how to serve your customers better by understanding their digital footprints and all things related to design. This will greatly help you to improve the way you market products and services.

2. Social media presence

The best thing about social media platforms is that they make it easier for one brand or company to interact with other brands and companies in an online space where content sharing takes place. This means that you can share your content on various other platforms such as Facebook, YouTube, Twitter among others without necessarily overloading your end users with lots of information. Having a strong social media presence also gives brands more opportunities to interact with their customers.

3. Website design

A website is the main channel that companies use to market their brands and services effectively, which implies that it should be designed in a very special way that will attract more customers. Having a beautiful website design helps bring visitors to your site, who can then be written about your products and services.

4. Social media app development

Social media apps are becoming increasingly popular among people all across the world because they allow for easier sharing of content among different social media platforms. This means you need to focus on developing attractive social media apps to increase traffic to your website. These apps should be easy to use by everyone, irrespective of age or location.

5. Live-streaming

This is one of the best marketing strategies that will allow you to share content with your customers. This can be done in form of videos or images on different social media platforms. By doing so, it keeps your target audience more engaged, and this keeps them coming back to see what’s new about your business. It also allows for customer feedback, which can help improve products and services offered by businesses.

6. Email marketing

Email marketing is a very effective type of digital marketing because it gives you an opportunity to interact directly with your target audience who are into making business deals. You just need to send out emails that advertise the deals that are being offered by your company at different price points compared to other companies that may offer similar products and services.

7. Search engine optimization

SEO is basically a process of ensuring that your website gets ranked high on search engines for keywords related to your products and services to attract more customers who are interested in what you have got to offer. It also involves making sure that the content of your website is original, relevant, and easy-to-read to encourage sharing, which ultimately boosts traffic to your site. SEO becomes more effective when combined with social media marketing.

8. Digital PR

This is not usually done by most businesses, but it is an effective strategy for boosting digital presence.  This kind of PR is better suited for websites that are likely to be referred to by other sites because it helps them boost their traffic too without necessarily compromising your integrity.

9. Mobile marketing

Having an app on different mobile platforms gives you more opportunities to interact with your customers and also get feedback about what they like most about your brands and services, which makes it easier for you to market it in the right way. You can even use Wi-Fi or Bluetooth technology to make sure people can easily find information about your brand, product, or service while they are on the go (on buses, trains, cars, etc.).

10. Video marketing

This is one of the best ways of communicating directly with customers through video sharing on different social media platforms. It also gives you an opportunity to showcase your product or service in a very attractive way, which will help increase traffic to your site and at the same time create awareness about what your company is willing to offer. This can be done through television ads, YouTube videos, podcasting, etc.

Why is online presence important for marketing strategies?

For any business to grow and be profitable, they need to have a strong online presence. This is because more and more people prefer doing their shopping, booking tickets for events, and making other business transactions online. When it comes to marketing strategies, businesses cannot afford to ignore the internet when they want to attract new customers or retain the current ones.

However, not all websites get the same number of visitors who can convert into customers. That means that some sites are likely to perform better than others, depending on how easy it is for potential customers to find information about them and actually go ahead and make a purchase. Prospective clients prefer visiting sites that are easy-to-read, professional-looking, with lots of information about products and services offered by companies.

What are the benefits of having a strong online presence?

With a strong online presence, your business will gain more visibility, especially with the help of social media platforms that are always available for people to search for products and services. This is why you need to use different marketing strategies because they give you the opportunity to be close to potential customers who may become lifelong clients if they see your site as a source of quality products or services.

You can also make good use of social media tools by sharing customer reviews about your brands, upcoming deals, and discounts, etc. which is bound to make them pay another visit to your site. If this continues over time, chances are you will have a steady flow of traffic on your website that is likely to increase as people share news about it with their friends and relatives through different social media platforms, making your online presence grow rapidly.

Marketing strategies are the best tools you can use to promote your brand or services online. This is because they effectively help you attract more customers as well as retain the ones you already have as potential clients.  When you have a good number of visitors, it means that your online presence has been boosted and this is the beginning of the success of your company.

Sourced from appPicker

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9 Best Marketing Channels For Your Small Business In 2021

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The last few years have seen a huge increase in internet penetration and web technologies worldwide. Consequently, the marketing landscape has evolved to give us bigger and better marketing channels to reach the right audience at the right time.

However, not all marketing channels are well-suited for a small business. For example, if you’re a local eatery, you wouldn’t want to spend thousands of dollars on a nationwide TV commercial.

As such, you must be aware of the small business marketing channels most likely to make a positive impact on your specific product or service.

Best marketing channels for small business

Here’s my list of the best channels to consider when promoting your small business. I’ll walk you through a brief explanation of each channel, why it matters, and how to get started.

#1. Email Marketing

Despite being an old channel in terms of internet years, email still has the potential to reach 3.9 billion people as of 2020, and this number is expected to touch 4.3 billion users in 2023.

This makes email marketing an ideal way to drive leads and conversions for your small business.

Email marketing can not just reach a wide audience, but also delivers the best returns. As per an industry census, 73% of people ranked email as an excellent marketing channel.

SaleCycle

Image Source: SaleCycle.com

Plus, DMA states that every $1 spent on email marketing leads to a $42 average return on investment.

Writing a series of emails and sending it to potential customers based on a carefully planned timeline can help you establish a relationship, build trust and make them interested in your product or service.

To get started with email marketing, you’ll need a way to build an email list and send emails to your contacts at regular intervals. That’s where an email marketing software like Mailchimp can help.

It will allow you to capture email addresses through your website, social media accounts, marketing events, and other avenues. In addition, you’ll be able to create a series of emails, along with an automation workflow, to send these emails to your contact list.

#2. Organic Search

According to Bright Edge, 68% of online experiences begin with a search engine.

Whether it’s for research, entertainment, or shopping, a search engine is the first place most people start with. And then they’ll click one of the top results that show up on the first page of organic search engine results.

This is what makes organic search another effective marketing channel for a small business.

Bright-Edge

Image Source: BrightEdge

When a customer searches for a query related to your product or service, the goal is to get the pages from your website to rank higher than those of competitors. Doing this will ensure a consistent stream of traffic and leads into your sales funnel.

The process of getting listed and strengthening your website’s presence in organic search engine result pages (SERPs) is known as SEO. It will involve researching the best keywords you want to rank for, and then optimizing the pages on your website for your selected keywords.

#3. Mobile Devices

Mobile usage has been on the rise for many years now, and it’s not showing any signs of slowing down. 50.88% of online traffic in 2020 came from mobile devices.

Desktop-VS-Mobile-Internet-Usage-Statistics-In-2020

Image Source: High-Speed Internet

Customers prefer businesses that can provide the information and communication they need through SMS, WhatsApp, and other mobile apps.

So it only makes sense to promote your small business to users of mobile and tablet devices.

There are a number of ways to capitalize on the mobile trend, the most prominent of which is having a mobile-responsive website. It’s no longer acceptable to have an outdated website that doesn’t adapt to different screen sizes.

#4. Word-of-Mouth Marketing

It’s no surprise that people trust other customers over you and your marketing team.

Marketers usually have an agenda, but a customer will spread the word about a brand, whether online or offline, only if the brand has truly delighted them. That’s why 9 out of 10 customers read reviews when considering a purchase.

There’s no shortcut to using this marketing channel for your benefit. You will really need to put in the work to ensure a great customer experience throughout the buyer’s journey.

Then set up email automation to reach out to customers to ask for feedback on their experience, and if they’re happy with your product or service, request a testimonial.

#5. Video Marketing

If you haven’t yet jumped on the video bandwagon, there’s no better time to do so.

When asked how they prefer to learn more about a product or service, 69% of people in a survey mentioned watching a video.

If you run a small business, you don’t need a big production team to start video marketing. It’s possible to create videos affordably. For instance, you use a camcorder to record videos that answer customer questions, introduce your team, or showcase customer testimonials.

These videos may not be as polished, but they can still win over your audience with their authentic look and feel.

#6. Business Blog

A blog is a must-have marketing channel for your small business. With a business blog, you get a dedicated platform to educate current and potential customers on the topics related to your niche.

Six out of ten buyers say that blog posts are valuable at the start of their purchase journey.

Oberlo

Image Source: Oberlo

A business blog is like a central content hub that attracts prospects, helps you turn visitors into leads, and strengthens your online presence on other marketing channels.

With several intuitive blogging platforms available online, starting a business blog these days is relatively easy. All you need is a domain name, hosting, and content management system, the most popular being WordPress.

#7. Social Media

Next up on our list is Social Media. 72% of US adults say that they use at least one social media website.

Pew-Research

Image Source: Pew Research

Social platforms like Facebook, Instagram, LinkedIn, and more allow your small business to build rapport with your audience.

When you interact with your customers at the same place where their friends are, your business becomes a part of their personal network.

Plus, social media posts are easy to share, leading to word-of-mouth opportunities.

To get started with social media marketing, pick the social media platforms where your target customers are the most active and work on building an active presence.

#8. Paid Search (Pay-Per-Click Ads)

Paid Search refers to advertising your website near the top of search engine result pages, instead of getting found organically.

Order-Online

You are required to pay only when a user clicks on your ad, which is why another name for paid search is PPC (Pay Per Click) advertising.

This is a drastically different model from traditional outdoor advertising, in which you pay for your ads to be displayed, regardless of whether they trigger any action from the viewer.

Paid search ads may cost more than some of the other marketing channels on our list. However, they offer a unique benefit that no other channel can – the potential to generate results fast. In fact, 66% of CMOs expect to increase spend on paid search in 2021.

The most common way to get started with paid search is to create a Google Ads account and launch a search engine advertising campaign.

#9. Display Advertising

Display ads allow you to use image banners and videos to show an offer to your target audience on the websites they are likely to visit. Here’s an example:

Dropbox-For-Business

Google’s Display Network, for instance, allows you to create display ads with the potential to reach 90% of internet users worldwide.

These ads can also be shown on email platforms, social media, and other digital channels that provide ad placements.

You can use them in isolation, but the real game-changer with these types of ads is targeting people who have already visited your website or opted into your email newsletter. This is referred to as remarketing.

Final thoughts

Each marketing channel is unique, with its own quirks, strengths, and weaknesses. And so is each business.

However, the most common mistake small business owners make is trying to focus on every channel available.

While you go through this list, pick only two or three channels at a time that seem the best fit for our business and customers.

Define goals and key metrics to measure the performance for each channel. This way, you can increase investment in high-performing channels and boost ROI.

Keep adjusting your strategy to make room for new channels and drop the non-profitable channels to cut costs as required. The more adaptable your small business is to the changes in the marketing space, the more stable your growth and prosperity will be.

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Guest author: Hitesh Sahni is a content strategy consultant, editor, and founder of Smemark, an upscale content marketing studio helping brands and agencies in multiple niches accelerate growth with superior, scalable content writing for 10+ years.

Sourced from Jeff Bullas

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B2B video marketing strategy. Tips on how to produce successful video content

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Sourced from appPicker

Many newbies overlook the importance of video marketing. It appears to them that no one is going to waste their time watching even short clips, not to mention the long ones. Nevertheless, there are plenty of successful video marketing examples out there to contradict this point of view.

That being said, let’s delve more into B2B video marketing.

B2B video marketing – Why is it a thing?

Video production is a blessing for the employees of both producing and consuming companies. The first ones get the chance to express themselves, while the others can rest a bit from textual information and enjoy someone’s creativity.

So, back to the point. For B2B businesses, video promotion is a part of a digital marketing campaign that still maintains its important role. Video articles, tutorials, interviews, and many other forms of video content marketing stay popular among approximately 80% of consumers. Creators find this way of promotion effective as well. Almost 82% of businesses currently use it in their marketing strategies and plan to continue in the future.

Top 7 tips on how to start a video marketing strategy

While it’s clear that videos attract and engage a variety of people, how does the behind-the-scenes process of developing a cost-effective B2B video strategy look? There are 7 relatively easy steps to follow.

Step 1. Make sure you actually need videos

If it ain’t broke, don’t fix it. Video series can be completely unnecessary and redundant for some companies. Marketers and business owners must define whether they really need to develop and use video content strategy. And if they do, it’s worth thinking about how to do it effectively.

Step 2. Define the goal of your strategy

The next step is to understand why a company needs to introduce business videos. Sales funnel conversion rate won’t increase itself simply because a couple of cat videos were uploaded to the blog posts. There must be a purpose behind the content, and certain video goals should be defined:

  • how many views should videos get?
  • how many likes (and dislikes) are expected?
  • how high should the content be on the search results page?

It’s necessary to think about these and other content marketing goals a company could benefit from.

Step 3. What does your audience think?

If your target audience appreciates videos, B2B marketers should conduct research on which content will suit their needs best. Usually, it includes such brand videos as:

  • event videos;
  • explainer videos (tutorials);
  • customer testimonials;
  • product reviews;
  • interviews, and many others.

Step 4. Choose your marketing platform

Choosing the right video platform requires knowing your audience’s preferences. While the majority of people use YouTube, there are other possible options for uploading a product brand video:

  • Twitch;
  • Dailymotion;
  • 9GAG TV;
  • TED, etc.

Step 5. Analyse

Promoting a product or service is impossible without collecting the data and analysing it. It’s vital to understand:

  • what types of videos receive the most attention;
  • what time is the most optimal for a video to be uploaded;
  • how many new clients were attracted by videos;
  • which people leave most comments and likes, and many other things to consider.

Step 6. Adjust

Learn from your mistakes and make some corrections to your B2B marketing video strategy if necessary. It’s almost impossible to get it right the first time unless there is someone experienced and competent to assist.

Step 7. Enjoy the progress

Watch your views and likes grow and feel free to start working on the next project.

To sum up B2B marketing videos

It’s more natural for people to actually see the subject rather than read a text about it. This applies to B2B companies as well. There is always a person behind every firm, not some sort of collective intelligence to whom it’s easier to process enormous textual information rather than simply watch a video on YouTube or other platforms.

Companies can get a piece of advice from professional marketing teams concerning all types of marketing, including video promotion. Such agencies can be found in the USA, Europe, Canada, USA and other parts of the world. While it’s entirely possible to develop and launch a marketing company by own efforts with 7 easy steps, opting for a skill never hurts.

Sourced from appPicker

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6 Ways to Use Video Marketing to Strengthen Your Brand

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By Jacob Tanur.

Become recognizable for the things that set you apart.

Video is one of the best windows your consumers have into your business. It allows them to see for themselves what you can offer them and why they should trust you. But for it to be effective, your videos need to build on and strengthen your brand so that consumers have a clear picture of what to expect and why they should come to you.

In light of the pandemic, 30 percent of marketers have indicated that they plan to increase their video production, which means it’s more important than ever to ensure the strength of your brand through your videos. That’s what will set you apart.

Let’s get started.

1. Be clear from the start.

The first few seconds of your video are not the time for ambiguity. Your audience needs to recognize your business early on. This maintains consistency and ensures that they spend the rest of the video associating everything they see with you and your brand.

Additionally, be clear about your message from the start, whether your goal is to teach your audience, introduce a product or tell a story about your services. This reminds your audience what your business is about and keeps them hooked throughout the video. If your audience stops watching, your video will do nothing for your brand.

2. Establish your target market.

Before you even think about designing a video campaign, you need to identify your target audience. Generalizing your video to everyone won’t do you any good when it comes to strengthening your brand.

By focusing on the audience your business appeals to, you not only create a more focused brand but you increase the likelihood of getting through to your audience and seeing real results. Pro tip: More business helps your brand, too.

3. Tell a story.

Use your videos to tell a story, whether it’s the business’s story, an employee’s story or a consumer’s story. This shows your audience that there are real people behind the logo and allows them to connect with your brand on a human level.

Putting real faces and stories at the forefront of your marketing strategy builds a sense of trust and understanding between you and your audience and helps craft a brand that appeals to people on a personal level.

4. Include testimonials.

Don’t just rely on yourself and your employees to sell your company. Let satisfied consumers do it for you. If your video displays real consumers who enjoyed your product or service, it lends your brand credibility and shows that you’re a business that can be trusted.

Think about it: Who are you more likely to believe? A happy customer sharing their positive experiences or the employees that get paid for every product or service sold?

5. Use your expertise.

You are where you are for a reason. Let your audience see that. Make how-to videos or case study videos. Give your audience real advice that they can apply to their lives to show that you know what you’re doing or show them your real results and how you got there. Make sure that your brand is associated with real expertise and knowledge in addition to good human relations.

According to a 2021 report, “94 percent of people have watched an explainer video to learn more about a product or service,” so your efforts won’t be in vain.

6. Incorporate calls to action.

You need more than just a goal for your video. You need your audience to know what you want them to do. Including a call-to-action in your video shows that you are a brand with direction and purpose and gives the audience direct instructions on how to get involved with you if they’re interested.

A successful call to action will also strengthen your brand through the business it brings you. Although most put their calls to action at the end, studies have shown that calls to action in the middle of a video actually have the highest conversion rate. Play around with it and see what works best for your video.

It’s important to remember that when it comes to video marketing, standing out and being unique is important, but that in itself isn’t enough to bring in business. You need to ensure that everything you do works to strengthen and build upon your brand so that you not only gain your audience’s trust and confidence but become recognizable to them for the things that set you apart.

Remember, it’s not your product or your services that sell. It’s your brand.

Feature Image Credit: Getty Images

By Jacob Tanur

Founder and Creative Director at Click Play Films, a video production company specializing in premium branded content.

Sourced from Inc.

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4 Pillars of the New eCommerce Frontier Entrepreneurs Need to Embrace

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The new frontier of ecommerce is full of rapid innovation. As the face of the industry changes, entrepreneurs must change with it.

History has proven that pandemics and outbreaks have pushed forward the evolution of ecommerce.

In 2003, Alibaba had to quarantine almost all its staff due to the positive SARS diagnosis of one staff member. This period became the incubation period where Jack Ma perfected the Taobao website and launched his first C2C eCom platform. The SARS coronavirus pandemic was a buffer for Taobao and Alibaba as a whole, as they registered immense profits.

During pandemics, online transactions become habitual for a large chunk of the world’s population. The Covid-19 pandemic isn’t much different from SARS, they both originated from China and they have both caused a shift in the e-commerce space.

However, 2020 is about much more than Covid-19. The massive shifts in customer behaviour that we have observed go beyond Covid and they are so extensive that they are predicted to become the pillars of the new ecommerce frontier. These are expressions of customer behaviour that every new and old ecommerce entrepreneur should take into account in 2021 and beyond.

1. Video marketing takes centre stage

Ecommerce Marketing once revolved around text and copy, then it gradually became Image-based, now video marketing is taking centre stage as the main medium for on-site marketing for ecommerce businesses.

This was always the destination of on-site marketing and product reviews and in 2021, we just might see it take over the mainstream. Creating the perfect on-site experience is critical to ecommerce businesses’ success and is an important determinant to the final sales numbers.

Product videos are comprehensive in nature without feeling bulky or tedious. They bring storytelling to life while offering a comprehensive view of the product in action and answering customer questions all in one go.  When done right Product Videos are a combination of Marketing, Reviews, and Answers to FAQs.

The statistics now tilt overwhelmingly in the favour of video marketing, making it impossible to ignore in the new frontier of ecommerce.

These numbers reveal one clear truth, Video Marketing is going to define ecommerce for this decade and probably beyond.

2. Voice commerce has become a defining force

The increased use of voice-assisted devices like Google Assistant, Siri, and Alexa has become a defining feature of many of our lives. In the last 3 years, we have seen the reliance on these systems spread into product searches and even purchase.

This has become increasingly popular, largely due to the increased effectiveness and accuracy of this technology. With Amazon and Google now pushing regional languages, it has led ecommerce businesses to begin to adapt quickly.

It is predicted that 75% of U.S households would have smart speakers by 2025 and that sales via voice commerce will rise to a massive $40 billion by 2022.

The realities of this evolution are clear, ecommerce businesses who have their websites optimized for voice searches will have an increasing chunk of customers fall freely into their conversion funnel.

Ecommerce businesses should begin creating content that increases the probability of appearing in voice searches and should begin offering voice-based in-app and on-site navigation amongst other things. This way, you get your slice of the huge $40 billion pie beginning from 2021.

3. Social shopping and commerce becomes a mainstay

87% of ecommerce shoppers believe that Social Media helps them make a buying decision. This trend is buoyed by the rapid rise in mobile usage and shopping, with 73% of total ecommerce sales predicted to be executed on mobile by the end of 2021.

In 2019 Instagram launched its e-commerce checkout feature. This did not become an instant hit but has gradually grown popular with marketers overtime.

Facebook, Pinterest, and even Tiktok have caught on and are now beginning to integrate or popularize their in-app purchasing capabilities so that customers can buy items without ever leaving the social media app.

4. The rise of AR in ecommerce

If you have used the common silly Snapchat filters or tried to catch a pokemon before, then you have already used Augmented Reality (AR)in some way.

Augmented Reality has existed for a very long time, some even argue before social media, but it is only now coming mainstream and it is likely going to be a defining feature of ecommerce in 2021 and beyond.

A Statista study projects that by 2023, AR technology would have become an $18 billion industry. It also predicts that consumer spending on AR-embedded mobile apps will reach $15 million by 2022.

These are hard numbers, difficult to ignore, especially when we see how it is being used in ecommerce. For example, Sony electronics recently launched the Envision TV AR app as a way to “try before you use.”

One of the major criticisms of ecommerce over the years has been that customers do not get to “experience” the product before purchase. AR will solve that problem.

Ecommerce businesses in the furniture sales space are already launching AR apps or in-app capabilities that allow customers to see a 3D model of the product, check its size, consider the specs , and to fit it in their space and do their interior design virtually before deciding on buying it.

This technology is still evolving in the way it influences ecommerce, but when I consider the speed of its evolution, it’s pretty clear that it is going to trump even Video.

63% of shoppers say that AR would transform their shopping experience. Another 70% are expected to be more loyal to AR-compliant brands as part of their shopping experience.

The evolution of ecommerce is exciting and its potential is huge. However, it does call for staggering agility from ecommerce businesses and brands.

It seems to me that brands who get a head start will enjoy a larger slice of the pie. My advice? Start today to evolve with the trends.

Feature Image Credit: F.J. Jimenez | Getty Images

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Sourced from Entrepreneur Europe

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Blockchain Marketing: The 4 Most Effective Ways to Get One Project Known

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Sourced from yahoo finance.

Technology and new ideas often go hand in hand. The challenge is often to express new concepts clearly and eloquently. This is where effective marketing comes into play.

PR and Content Marketing

Getting professionally written editorial content for your brand is a key factor in your path to success.

PR is an ongoing effort throughout the lifecycle of a company. Before the launch, you need a strong, concerted PR and outreach effort to reach all the major crypto sites. But even after, you need to keep the community informed and engaged with interesting new developments, partnership announcements, background stories, and news.

Email Marketing

Email marketing is essential in blockchain. There is no better way to get to new users, investors and clients where you have the most of their attention: in their inbox.

Always track and measure your email marketing. Many companies claim to have hundreds of thousands of subscribers in their list, but if you look at their email open rates, they are often below 1%. On CryptoCoin.News, we have an average open rate of over 25% because our readers did sign up to receive interesting crypto news.

Video Marketing

In the digital age, content is king. Video content is particularly adept at building credibility and authority for your token sale.

Successful companies have typically two types of video:

  • Explainer animation to give some background of your industry and your solution.
  • Interviews with the founders and company presentations by third parties.

Influencer Marketing

Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. Influencer Marketing works because of the high amount of trust that influencers have built up with their following and recommendations from them serve as a form of social proof to your brand’s potential customers.

In blockchain marketing, trust and authority building is a key component. That’s why Influencer Marketing is an important option in the marketing mix. Getting endorsed by the top YouTube crypto influencers can strongly influence buying and investing decisions.

Trust the Leading Crypto Marketing Agency

The team behind CryptoCoin.News has been active in online marketing for over 10 years, with experience in blockchain marketing since 2016. Trusted by over 150 clients, they know exactly which channels work for blockchain marketing. Paired with efficient, reliable and fast execution, CryptoCoin.News can be your partner for all blockchain marketing needs. Get in touch to schedule a free consultation at https://cryptocoin.news/advertise-with-us/.

Sourced from yahoo finance

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10 Marketing Services to Build Your Business

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By Dan Moyle    

From small businesses to solo entrepreneurs to major brands, growth is always a goal. It may be the top goal.

Of course marketing is part of that discussion; it’s a major building block. Whether you call it lead generation, inbound marketing, digital marketing, growth, or some other buzzword, the root of it is marketing.

Marketing is essentially starting a conversation with an ideal prospect, in hopes of turning them over to sales.

While there’s a lot you (or a team) can do on your own, sometimes partnering with an expert in the field can help you put your growth into hypermode.

The question is, where do you concentrate your efforts? Which marketing services will help you truly build your business?

The list is long, but it’s better to start somewhere. Below you’ll find 10 marketing services to help you build your business. Even if you pick one or two, you’re making progress.

What are you waiting for?

10 Marketing Services to Help You Build Your Business

Website Optimization / Design

Not every business needs a new $30,000 website. That shouldn’t automatically be the answer from a marketing agency. Instead, they ought to look at your current website and your business goals, and see if there’s an opportunity for optimize your current site for conversions.

Strategically adding calls to action (CTAs) to your home page or most-visited pages can begin the process of optimizing your website.

Also, making smaller changes to the design like a hero image, cleaner navigation, and new images could go a long way to giving your site a new feel. And you wouldn’t have to blow everything up and start over.

This is why a website assessment is important. You should find out what’s working, where you can make minor adjustments, and where you can really dive in and make bigger changes. It’s time to work smarter, not harder.

Video Marketing

Your customers are human, right? Well, then they’re probably watching videos. And beside face-to-fact interaction, video is one of the most powerful tools to help you to connect with them on a human level.

This appealing and authentic medium gives businesses a longer reach, higher engagement, increased conversion rates and ultimately, more sales than many other marketing tactics.

Like websites, video has quickly become a requirement of doing business in the digital age. In fact, almost 50% of internet users look for videos related to a product or service before making a purchase. Fortunately for businesses like yours, video is more affordable and more accessible than ever before.

When you’re ready to go beyond a cell phone video and make remarkable videos to get remarkable results, finding the right partner for video marketing services is key.

Look for an agency who will teach you, who will work with you collaboratively, who will fit with your culture, and who will bring you the quality you’re looking for in your videos.

Conversational Marketing

Direct, one-on-one messaging is bypassing our clogged inboxes and unanswered phones to become the world’s preferred way to communicate. And better communication means a faster, more efficient buyer’s journey in which you’re uncovering the right questions and tactics to deliver the most relevant message possible to potential customers.

That’s the world of conversational marketing. It includes chatbots and live chat, but goes beyond just the tools. It’s another strategy; it’s a mindset.

When a potential buyer is ready to talk, we have to be ready. When they want to use a social messaging platform, we need to be there. When they’re just browsing, we shouldn’t go in full-force for the close.

Adding conversational marketing to your business growth plan can help set your brand apart from the crowd.

Content Strategy

The magical cornerstone of inbound marketing is this: deliver the right message to the right people at the right time. When it comes to crafting that message, you’ll have to know what to say, and how to say it, for every different buyer persona. The right content creation crew should help you say what you really mean, while sounding like you belong, for maximum impact in every conversation and medium.

The web is full of valuable information. How will yours stand out? Think of a downloadable resource created for your ideal customer. Maybe it’s an eBook about DIY plumbing, a software training video or a mortgage calculator. Premium content is a free, downloadable offer that prospects trade their contact information for. But they have to see value in it.

That’s where content strategy shines. Then, from setting the strategy to executing on the plan, your marketing services partner should be there to ensure the ship is headed in the right direction.

Customer Lifecycle Mapping

Maybe you don’t need new leads. Maybe you need to connect with your most valuable (and often untapped) market. It’s the one you’ve already mastered– your current customers!

Not only is it possible to retarget and sell to your current customers, but it’s also faster, easier and more cost-effective than finding new ones.

They’ve already made a purchase. So what?

It’s time to map your customer lifecycle, and see how you can continue to serve them. It’s for your benefit as well as theirs – after all, they liked you enough to do business with you before! The average customer spends more in their third year than their first. So why are you spending five times more to acquire new customers?

Search Engine Optimization

Search Engine Optimization (SEO) is complicated, but it doesn’t have to be mysterious.

As a business owner or someone working on a business, SEO can feel overwhelming. Working with the best marketing services partner on SEO could include setting up and maintaining an SEO strategy so that you don’t have to worry about it.

By using the right keywords for your customers and business, you’ll get more exposure, more traffic, more leads and more customers. Keeping a current SEO strategy allows you to maintain an advantage over your competitors.

Sure, it’s tempting to try it yourself, but it really does take an expert. The landscape of SEO changes daily. You need the right tools to analyze it and adjust. That level of hands-on work is an agile SEO strategy that maintains your competitive advantage.

Let our team of SEO experts help you set up and maintain a successful SEO strategy.

Buyer Persona Development

Before you can successfully craft any marketing message, you have to know who you’re talking to.

If you’re getting discouraged by poor response rates, no conversions and few results, it’s because you’re shouting your marketing message out of a megaphone, to no one in particular.

Well-defined buyer personas turn ideal customers into real human beings, making it easier to locate and talk to them effectively. Drive revenue for your business by knowing how to speak to people about what they’re interested in, when they’re interested in it.

Email Marketing

Even today, email is one of the most effective marketing tactics, when it’s done right. Email isn’t dead, just bad email practices. Plus, there’s simply too much of it that it’s hard to be heard through all of that noise. This leads to frustration and lazy practices.

Instead, crafting an email strategy that serves prospects and customers well can set you apart and help you grow your business.

The strategy behind successful email campaigns isn’t always apparent, but a precise and strategic message is vital for cutting through inbox clutter. It’s your most important tool to nurture prospects into customers with both intent-based and time-based marketing.

Landing Page Creation

Landing pages can be powerful in helping you grow your business. Even in the anti-form era, landing pages can be one of the most important marketing tools in the digital world.

A well-optimized landing page can have conversion rates of 25 – 50%, compared to the .5 – 3% conversion of most web pages.

These conversion powerhouses have a single purpose: to convert site visitors into leads by exchanging personal information for valuable content. Although they seem simple, with streamlined copy and a simple contact form, these pages require experience and strategy to succeed.

Harness the power of landing pages that convert to make them work for your business.

Pay Per Click Marketing

Find your tribe. Faster.

When pay-per-click ads make sense for your goals, they hypertarget the exact customers you’re searching for.

Want to advertise only to 30 year old stay-at-home moms in rural Oklahoma that have recently purchased a new car? You can do that.

Pay-per-click marketing on Facebook, Google and even Bing can deliver fast results and instant traffic to your site. It’s the perfect way to boost promotion or market a product launch with incredibly trackable results.

Unfortunately, you can waste a lot of money if you’re not considering your whole conversion strategy, or constantly testing and adjusting your campaign.

Working with an experienced, creative marketing services partner can help you supercharge your growth strategy when it comes to pay per click marketing.

Building Your Business with the Right Marketing Services

You need to build your business. And you need to do it without the budget of McDonalds or Bud Light.

Choosing the right marketing services to build that business is critical. These 10 services above are a great place to start.An even better place to start is to see how your current marketing – and your website – stack up. Run your numbers through our conversion report calculator below. Let’s see how you’re doing, and how you begin to improve.

Building blocks photo by Kelly Sikkema on Unsplash
Camel conversation photo by Kawtar CHERKAOUI on Unsplash

By Dan Moyle    

View full profile ›
Read more at https://www.business2community.com/marketing/10-marketing-services-to-build-your-business-02211250

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